Etisalat to Be on the Way to Becoming

a TOP 10 Operator
Highlights " Etisalat is looking to establish a new Etisalat Academy in Egypt like the
one that exists in the UAE, in order to raise the quality of people not just for
Customer challenges & objectives Etisalat’s purposes, but also for the whole society. We hope to land 10 million
• Achieve a high performance
subscribers by 2010 with an overall market share of 30% within the next three
network and reduce time-to-market
years. As our best strategic partner, Huawei can help us achieve this goal "
• Establish a leading market position
• Increase profit margin from the ---- Etisalat-Misr CEO Saleh El Abdooli
massive mobile user base

Huawei solutions & strengths

• Advanced HSPA technologies and
innovative EnerG GSM solution with
Dual-mode BTSs (GSM and UMTS)
• Fast network delivery and support
capability
• EOT service (establish, operate and
transfer)
Customer benefits
• Launch the first HSPA network
in Egypt and keep pace with
increasing subscriber-base growth
• Simultaneous deployment of GSM
and HSPA networks
• TCO savings
E
tisalat is one of the leading
operators in the world, well
known for business leadership,
service excellence and considerable
revenue. While strengthening its mobile
network operations in many countries,
Etisalat is pursuing a strategy of
international expansion and aims to be
a global TOP 10 operator in five years.
Etisalat successfully launches
Egypt’s Ffirst HSPA network
With a population of
around 74 million
people, Egypt is
experiencing
unprecedented
growth in
its mobile
communications industry. In June
2006, Etisalat won the third nationwide
mobile communications license in
Egypt, which shows the tremendous
confidence Etisalat has in the Egyptian
telecom market.
Covering 85% of Egypt and serving
some 60 million people, Etisalat Egypt’s
network has become something of
a holy grail for the world’s premier
telecom equipment vendors. Ultimately,
Etisalat’s choice of Huawei products
and services results in significant savings
in the project’s total cost of ownership
(TCO) and network time-to-market. Key
areas where savings are captured are
the Huawei 2G base station subsystem
(BSS) and the 3G UMTS terrestrial radio
access network (UTRAN) having a total
capacity of 10,000 carrier frequencies.
Huawei’s innovative solution results in
outstanding network performance, laying
a solid foundation for future growth and
ensuring Etisalat’s continued success in
the wireless mobile market.

Egypt

At the Mercure hotel, in the heart of
Alexandria, Etisalat Egypt’s network 3G
capability is bolstered by a series of ultra-
compact and easy to install distributed
Node Bs. The new network’s remote
radio units (RRUs) are connected using
lightweight optical fibers. It can be
directly mounted onto towers. This allows
Etisalat to achieve feeder loss savings of
up to 30%.
In May 2007, Etisalat announced that the
Etisalat Egypt large-scale GSM and UMTS
integrated network is up and running.
Etisalat Egypt attracts one
million subscribers in just
50 days!
Within just 50 days of its May 2007
commercial launch, the new network
succeeded in attracting a staggering one
million subscribers. Such phenomenal
success is not only attributed to Etisalat’s
solid marketing strategies, but also to the
tireless efforts of Huawei's EOT (Establish,
Operate and Transfer) service.
Huawei continues to provide Etisalat
with overall network operation and
management services for the Etisalat
Misr network. Specific areas of
coverage include network monitoring,
customer complaint services, second-tier
maintenance, technical support, network
management, and system optimization.
The largest HSPA network
in MENA
In June 2007, Huawei helped Etisalat
successfully deploy the largest HSPA
network in the MENA region. The
network covers 97% of the populated
areas in the UAE and is able to support
more than one million 3G end-users who
signed up within the first five months
of 2007. Huawei's high performance
HSPA solution incorporates advanced
technology IP-based RAN that supports
higher data throughput while reducing
transmission costs.
Subscribers with 3G enabled handsets
in the UAE can now enjoy smooth web
browsing, clear video calling, and fluid
mobile TV entertainment without the
need to change-out the original SIM card.
In addition, Etisalat is able to offer access
to television programs using Huawei's
versatile mobile television solution.
Milestones
• December 2007, Etisalat Nigeria
selected Huawei to deploy new
GSM network.
• 26th June 2007, Etisalat celebrated
the first 50 days of successful
operations in Egypt. Etisalat Misr
announced that it has neared a
million customers since its launch.
• May 2007, Huawei has completed
the deployment of the 3G network
expansion which makes it the largest
HSPA network in MENA region.
• October 2006, Etisalat selected
Huawei to deploy the unified 2G/3G
network.
• September 2006, Huawei was
awarded the HSPA commercial
contract of UAE.
• September 2006, Huawei obtained
the GSM network contract of Ufone
(a subsidiary of Etisalat in Pakistan),
to construct a network covering
1,500 cities and towns in Pakistan.
• June 2005, Etisalat and Huawei
signed a memorandum to establish
global strategic partnership.
• December 2003, Huawei deployed
the first UMTS network in the
Middle East and North Africa.
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