PRICING

The following table shows Prepay calling rates per minute at peak time for different
mobile operators.

Calls
Off Fixed Line
Same Network Network Network International

Ufone

Prepay 2.50 2.50 2.50 19.54

Public
Demand 1.98 1.98 1.98

Mobilink

Jazz Budget 1.80 1.98 1.98 23

Jazz Easy 2.10 2.50 2.50 23

Jazz Octane 2.40 2.50 2.50 23

Jazz Ladies 2.50 2.50 2.50 23

Telenor

Djuice 2.82 3.44 3.44 Not available

Talk Shawk 2.3 2.3 2.3 Not available

We can see that Ufone has priced its calling rates of same, other and fixed line networks,
somewhere between the highest and the lowest rates in the industry. However, as far as
the rates for the international calls are concerned they are the lowest in the industry.

Pricing for Value added Services

The table below shows pricing for value added services of different mobile operators.
These prices are inclusive of 21% GST. The prices highlighted in blue depict the lowest
and the prices in red depict the maximum for each category in the market.

VAS Mobilink Ufone Telenor

To Same Network 1.00 0.50 1.00

To Other Network 1.50 1.00 1.00
International SMS 5.00 1.50 5.00
MMS Activation
Charges (Rs.)

Not Available Free Free

MMS Per Incoming /
6.00 5.00
Outgoing Message 5.00
GPRS Per MB 18.00 15.00 15.00
Balance Inquiry Free 0.50 Free

Pricing Versus Quality

Below is the summary of the Quality of Service Survey conducted by PTA in

2007.

Voice Call

Network Service Call Completion

Accessibility Accessibility Ratio
% % %
Mobilink 99.8 98.9 97.2
Ufone 99.4 97.2 95.9
Telenor 99.1 98.2 93.3

Ufone has a very high voice call service quality in terms of network and service
accessibility. However, it needs to improve its call completion ratio.
SMS

Service
Accessibility
%
Mobilink 100
Ufone 99.9
Telenor 100

Ufone has one of the highest sms service accessibility.

Pricing Strategies Matrix

 Low QUALITY High

Low
Economy Penetration
P UFONE
R TELENOR
I
C
E
S Skimming Premium
JAZZ
High

Based on the above information about Ufone call and sms rates and quality we can
conclude that:

• Ufone has priced its sms rates low and provides a high sms service quality to
penetrate the market.
• Due to high quality of service Ufone has priced its call rates at cost plus premium
price.
Products and Features
With a wide range of products and features…
…your Ufone Prepay connection is a complete communication
solution that offers you SMS, GPRS, MMS, Call Features,
International Roaming and a variety of amazing Mobile
Products.

Short Messaging Service (SMS) & International SMS:

Caller Line Identification (CLI):
Call Waiting:
Voice Mail:
Phonebook Saver:

Add-ons

GPRS enabled MMS, WAP & Internet Access

Internet Access:
MMS:
Configuring Your Handset
Prepay IR

Content Download
Ufone Post pay offers a variety of content download services like,
• Monophonic / Polyphonic Ring tones
• True tones
• Java Games
• Logos
• Picture Messages
• Color Wallpapers
• Mobile Themes
With Telenor Prepaid, you get
The smartest package to call any network, anytime with amazing call
rates, freedom to recharge through Easyload and a lot more…

Total Recharge Flexibility

Value Added Services such as
GPRS
MMS
Exciting Downloads
Telenor WAP Portal

And all the basic services such as:

• SMS
• Conference Calling
• Caller Line Identification
• Caller Forwarding
• Call Waiting

Content Download

• Polyphonic Ringtones
• Mono Content
• Java games
• Background/Logo/Wallpapers
• Screensavers
Infectious, loveable and welcoming, it is impossible to resist the
joyous celebration that personifies Jazz. Providing a bouquet of
benefits in the form of fun services, attractive call rates and network
reliability, Jazz liberates you from the shackles of silence so that you
can better express yourself.

Irrespective of age, color or creed, we all wear our badge of Jazz

with pride!

After all, who better allows you to be yourself?

Jazz: Bol ke Lab Azad Hain Pyaray