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Assignment
Subject: “GCSR”
Each and every company has to interact with lot of internal and
external components as illustrated in the figure given below. All
these components can influence the functions of a company.
Since the company is operating in a society, it cannot stay away
from the social issues. The society provides both customers and
resources to fulfill the business objectives of the corporate
companies. An important aspect of CSR is how enterprises
interact with their internal and external stakeholders; employees,
customers, neighbors, nongovernmental organizations, public
authorities, etc). Any problems occurred in the society can affect
the organization as well and hence the wellbeing of the society is
the responsibility of the organization also. Since the companies
are utilizing immense resources of the society, they should take
the responsibility of serving them as well. Giving employments to
the public alone need not be the responsibility the organizations
should undertake. They have much wider aspects to cover as far
as the strength of the society is concerned. Moreover, the society
has already accepted the tension between corporate rationality
and social responsibility as an inescapable condition of living
prosperously and the companies should respect that.
Assignment No#2
Q2. Why sustainable development has become order of
the day? How companies are addressing the issue.
Sustainability Overview:
“Tata Steel believes that the primary purpose of the business is to
improve the quality of people's life. Tata Steel will volunteer its
resources to the extent it can reasonably afford, to sustain and
improve healthy and prosperous environment and to improve the
quality of life of the people of the area in which it operates.”
- CSR Policy, 2003.
The Jamshedpur : Tata Steel's Home City
“Be sure to lay wide streets planted with shady trees, every
other of a quick growing variety. Be sure that there is plenty of
space for lawns and gardens. Reserve large areas for football,
hockey and parks. Earmark areas for Hindu temples,
Mohammedan mosques and Christian churches.” J. N. Tata
Society
Building Community Network
"Every Company has a special continuing responsibility towards the people
of the area in which it is located. The Company should spare its doctors,
managers to advice the people of the village and supervise near
development undertaken by co-operative effort between them and the
company" - Mr. J.R.D. Tata
Sustainability Initiatives
Facilitating sustainable development and inclusive growth, Tata
Steel Corporate Sustainability Services (CSS) has been taking
steps through its operating social arms that address the needs of
the community. In its areas of operation, capacity building for
human, social and financial value creation has spawned initiatives
in sustainable livelihood, education, health, renewable energy and
affirmative action with the objective of improving the economic
and social status of the communities.
Education
Health
Development of Employees
Believing that a happy workforce is a productive workforce, Tata
Steel has always extended its support to the cause of employee
welfare and development thereby ensuring an enriched life for all
its people.
At Tata Steel, there is a continuous effort of staying in touch with
employees to ensure that there is the right culture to engage
them in consistent performance improvement. There are well-
established and effective arrangements at each business location
for transparent communication and consultation with Works
Councils and Trade Union representatives. Further, the Company
has always registered steady quality improvement and
productivity enhancement through dedicated efforts of the
Company’s Performance Improvement teams, focused on
technical best practice transfer and the value of knowledge
networks.
Environment
Environment Conservation Initiatives
The growing energy needs of the world can only be attained through energy conservation,
which in turn needs adoption of new and efficient technology, modernisation of equipment
and new ways of operating.
Tata Steel has over the years focused on five principal areas of environment
management:
Employment Generation
The Tata group realises that its employees are its most valuable
human capital and they play a vital role in building a competitive
advantage of the Company’s business across the globe. Through
2008-2009, the Group has continued to demonstrate that the
recruitment of best talent and engagement of its employees is an
asset through both high and low demand cycles in the industry.
Tata Steel has continued the recruitment of apprentices and
graduates even during the economic slowdown and also focused
on external middle and senior management staff to meet its
existing need and prepare bench strength for future operations.
At the end of March 2009 Tata Steel in India employed over thirty-
four thousand people as permanent employees in addition to
providing indirect economic benefits to many thousands more
through its contractors and suppliers. There are many institutions
and organisations in and around Tata Steel including health
services, schools, sports facilities, clubs, credit societies etc.
which are supported by the Company financially and through the
contribution of skilled manpower.