Andrew W. Rallo, Jr.

157 Concord Ave. Oceanside, New York, 11572

(917) 642-5763 andrew@stoopsurfer.com
http://www.linkedin.com/in/rallo

Energetic and entrepreneurial media professional with over 13 years experience in advertising sales and
marketing.

RALLO CORP. New York, New York | May 2010 to Present

Business Consultant, specializing in advertising media sales and strategy.

• Trulia.com Manager of Business Development | October 2010 - Present 2011

• www.stoopsurfer.com Director of Media Strategy Eric G. Ramsay Jr. Assoc.| September 2008 - Present
• Aptsandlofts.com Media and Marketing Manager | May 2010 - July 2010

REACH MEDIA NETWORKS INC. New York, New York http://www.rmgnetworks.com/

The leading developer and aggregator of place-based video networks in the US.

Director of National Sales, Reach Media Networks | April 2009-June 2010

Managed new business accounts that includes Geico, A&E, Showtime, ABC, Johnson & Johnson,
Gatorade, etc. Contributing to the extension of new media sales opportunities for advertisers across
multiple audience networks.

• Sold Broadcast, OOH and digital media across RMG networks: InFlight Entertainment, Health club
TV (HCTV) and NY Times Now Network.
• Managed 5 person sales team.
• Customized and negotiated highly effective, cost efficient advertising campaigns leveraging internal
resources on positioning, premiums, merchandising and added-value.
• Q4 2009 salesperson of the quarter award. Over $500,000 in new business revenue.

FOX INTERACTIVE MEDIA - http://www.myspace.com New York, New York

Industry-leading technology company connecting people through personal expression, content, and culture.

Senior Territory Manager, MySpace.com | March 2008 - December 2008

Tasked to grow the pharmaceutical category within the MySpace platform leveraging MySpace Mobile,
MySpaceTV and online media advertising opportunities.

• Created, presented, and sold large content integrations across FIM platforms.
• Managed 7 person sales team
• Web, mobile and TV media included customized profiles and communities, sponsorships, rich-
media, roadblocks, banners, full-page ads, integrated sponsorships.
• Generated $400,000 in new revenue in the pharmaceutical category with clients that included
Bayer, Schering Plough, Merck, GSK etc in less than 5 months.
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TRIBUNE COMPANY - amNEWYORK NEWSPAPER, New York, New York http://amny.com
Manhattan ’s most circulated daily newspaper

National Sales Manager, amNewYork newspaper | December 2004 - December 2008

Member of launch team to introduce New York’s first free daily newspaper in the market. A daily
covering News, Culture, Lifestyle and Entertainment.
 Andrew W. Rallo, Jr.
157 Concord Ave. Oceanside, New York, 11572
(917) 642-5763 arallo22@gmail.com
http://www.linkedin.com/in/rallo
• Responsible for 47% of all national sales revenue in 2007; $4.4 million in sales from 2004 through
2008.
• Developed marketing strategies for national brands that included integrated print, digital and OOH
advertising opportunities. Ad age creative recognition award for A&E “Paranormal State”

• Closed new business with top-tier clients that included jetBlue, Continental, NBC, A&E, Time
Warner, Heineken, Nokia, Verizon and respective agencies.

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METRO NEWSPAPER New York, New York
The most circulated free daily newspaper in the world.

National Sales Manager, METRO newspaper | March 2004 - November 2004

• Developed sales and marketing strategies for entertainment advertisers in 38 editions worldwide.
• Worked with domestic and international offices for worldwide coverage on national accounts. ( i.e
British Airways)
• Responsible for $300,000 in new business in the entertainment category with clients that included
NBC, CBS, ABC and MSG, exceeding yearly quota.
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OPERATIVE, New York, New York
Helping digital media companies deliver and bill online advertising effortlessly. Through a unique combination
of people, processes and technology Operative provides end-to-end digital advertising management solutions
and products.

Sales Manager, Operative | March 2001 - March 2004

• Responsible for one million in revenue with online publishers such as Microsoft, Forbes, Fox News
and Sports
• Salesperson of the year award for 2002-2003
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DOUBLECLICK, New York, New York http://www.doubleclick.com
Developed and provided Internet ad serving and support to sales team.

TECHNICAL SALES ENGINEER | 1998 - 2000

• Responsible for managing the implementation and optimization of advertisers on the DoubleClick
network-using Dart for advertisers (DFA) and Dart for Publishers (DFP)
• Performed account-consulting duties regarding troubleshooting on under & over AD delivery and
campaign optimization.

NOTE: Additional Professional and entrepreneurial experience includes founder of Subway Records Inc.
www.subwayrecords.com Details available upon request. Proud father and blogger www.DaddysRus.com

EDUCATION
Bachelor of Arts, Psychology
State University of New York at Cortland

References available upon request