Best Practice Guide

Best Practice Guide

Marketing on Facebook

1
Introduction

The Facebook ecosystem

Five guiding principles

· Build a strategy that is social by design
· Create an authentic brand voice
· Make it interactive
· Nurture your relationships
· Keep learning

Facebook by objective
· Foster product development and innovation
· Generate awareness
· Drive preference and differentiation
· Increase traffic and sales
· Build loyalty and deepen relationships
· Amplify recommendation and word of mouth
· Gain insights

Helpful Resources

2
Best Practice Guide

Introduction
At Facebook, everything we do is about making the world
more open and connected. This has a profound impact on the
way people communicate and interact. We are continually
developing authentic ways for people to connect with one
another as well as with the businesses, brands and institutions
they care about, both on Facebook and across the web.

Facebook allows marketers to stay connected with people

throughout their day whether they are on their computers or
mobile devices, at home or at work, watching TV or shopping
with friends. This allows businesses to create rich social
experiences, build lasting relationships and amplify the most
powerful type of marketing – word of mouth.

Connecting with people is just the beginning. In the pages

that follow, you will find best practices for reaching your
businesses objectives on Facebook.

3
 Best Practice Guide

The Facebook ecosystem

1 Build 3 Amplify

The first step is building your presence with a Facebook Every time someone interacts with your business, that action
Page. Pages allow you to create an identity for your business in gets published into the News Feed, creating word of mouth.
the social graph - the map of the connections among These organic stories are extremely effective at getting
people and the things they care about. If you others to engage and take action, and can be
have physical store locations, link your Page I NS shared with a much larger number of potential
1 BUIL D IG

with a Place. and current customers by using

HT
S
Facebook Ads and Sponsored
You can use Social Plugins, the Stories. Facebook Ads include the names
Graph API and Apps on Facebook of friends who have already connected to
to create social experiences involving your business. Sponsored Stories enable
your products and online properties you to increase the distribution of News

2E
3
that are engaging and personalized. Feed stories about your business.

N
AM

GAG
PL

FY
E
2 Engage Together, these tools give you the
TS

I
GH I
NS

Creating these Facebook touch points I effectiveness of earned media, at the

allows you to start building your fan base
and engaging with your customers.
Facebook Like Ads are the quickest way to
acquire fans. Publishing and engaging in conversations
with your fans will allow you to deepen relationships and gain
valuable insights.
scale and predictability of paid media. Every
campaign you run has a lasting impact via the
relationships you build along the way. This is the new
word of mouth and research has shown it’s twice as effective
at driving results.

4
Best Practice Guide

Five guiding principles

1
• Social should be baked into everything you do, • Facebook should be integrated with your
Build a strategy that not added at the end of a campaign or done on broader marketing efforts and part of how you
is social by design the side reach your business objectives

2
Create an authentic • People on Facebook are clear and open about
who they are - be the same by providing
• Facebook is an ideal place to bring your brand
personality to life through an authentic and
brand voice straightforward information about your business consistent voice

3
• People spend time on Facebook communicating • Think about the aspects of your brand that are
Make it interactive and sharing with others, so always in two-way inherently social and create content that people
conversations will be excited to pass along

4
• Just like in the real world, building relationships • Keep content fresh and easy to consume, use
Nurture your with people on Facebook takes time and ads to stay in touch, and reward people for their
relationships requires a long-term investment loyalty through Deals and promotions

5
• Facebook allows you to get feedback from • Use reporting tools to learn about your fans
Keep learning people in real time, giving you the ability to and the content and products they find most
iterate on the fly interesting

5
Best Practice Guide

Facebook by Objective
Foster product development and innovation

Generate awareness

Drive preference and differentiation

Increase traffic and sales

Build loyalty and deepen relationships

Amplify recommendation and word of mouth

Gain insights

6
 Best Practice Guide > Facebook by Objective

Foster product development

and innovation By combining OnStar’s virtual
advisor in-car telematics
service with Facebook’s
Graph’s API at the end of 2010,
Facebook allows you to learn about your target audience and to understand their interests and General Motors was the first
generate awareness
car manufacturer to offer
friends. For this reason, Facebook can be used to generate new product ideas and innovations. Our drivers the opportunity to
post and listen to audio status
platform tools allow you to build entirely new social product experiences like an online store that updates from the car through
a simple push of a button.
displays only your friends’ favorite products, or a car in which you can access your News Feed. You Chevrolet promoted the
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals innovative service in its “Best
can also enlist your Facebook community to help crowd-source your next product idea. First Date” 2011 Super Bowl
television commercial. OnStar
product development & innovation is rolling out the product by
Introductory tools Advanced tools inviting customers to sign up
for the public beta test of the
service on its Facebook Page.

Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins

drive preference and differentiation

5 steps to foster product development and innovation

1 2 3 4 5
RBS Insurance enlisted its
Run a creative Drive awareness of and Identify and refine your Build a social product Be present and active Facebook community to
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API
campaign to solicit participation in the target audience with experience by using on your Facebook Page determine the features that
input for your campaign by promoting Campaign Reporting the Graph API and throughout the product should be included in a new
increase traffic and sales
iPhone app for its Direct Line
new product it across your marketing and Page Insights Social Plugins development cycle insurance product. It drove
a. Run a contest or event to channels a. Optimize your Facebook a. Enable people to like a. Use publishing and people to a custom application
on its Facebook Page, where it
gather input on Facebook a. Run a Facebook Ads campaigns by testing individual products and Facebook Questions to could present new concepts to
by building an application campaign that includes which audiences are more content across the web get feedback, iterate and existing and new customers.
to gather submissions
Facebook Ads Sponsored Stories Sponsored
Pages Stories for Places
responsive to
Events
different Graph API
with the Graph API
Premium
generate future
Apps on Facebook
product
Deals
The result was over 600 unique
App Used creative Sampling Ads and marketing ideas comments on app features
b. Have the community vote b. Use Social Plugins and product names.
and provide incentives for
build loyalty and deepen relationships
b. Promote the campaign b. Use this information to like the Activity Feed,
participation in your other marketing direct future marketing Recommendations,
channels such as TV, email, efforts Comments and Live Stream
print or on your website to make experiences off of
Facebook social
Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook

amplify recommendation and word of mouth

7
 Best Practice Guide > Facebook by Objective

Generate awareness
Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate To build brand awareness of
its relatively new Green Works
awareness of your Page, latest product, or current marketing effort. To do this, you can leverage cleaning products line, Clorox
ran a Facebook Ads campaign
Facebook’s tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. to grow its fan base and drive
traffic to its website. The ads
These products offer the benefits of earned at the scale and predictability of paid. That’s because they offered coupons and allowed
people to vote on “Green
are shown with stories about friends who have already engaged with your business on Facebook. This Heroes” in their community.
The effort resulted in about
is the new word of mouth and it’s twice as effective at driving awareness. 30,000 fans on the Green Works
Page and a 12 percent increase
in awareness of the Green
Works brand, according to a
generate awareness Nielsen study.
Introductory tools Advanced tools

Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals

product development & innovation

5 steps to generate awareness

1 2 3 4 5
In the Spring of 2010, Mars
Create a Facebook Integrate Social Plugins Post interesting content Run Sponsored Stories Use Facebook’s unique Chocolate North America
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins
Ads campaign that and the Graph API, such with clear calls to to promote people’s reach and targeting launched M&M’S Pretzel.
encourages people to as the Like Button, action that encourage actions from the capabilities to optimize Mars used Facebook to seed
drive preference and differentiation awareness and demand
take an action that will into your website and interaction and sharing News Feed to the right and iterate on your for the new product by
be seen by their friends mobile experiences a. Applications on Facebook column of their friends’ campaigns developing a custom Facebook
screen application called the M&M’s
a. Keep ad destinations a. This allows the actions can be used to build viral a. Try different targeting Pretzel Vending Machine. The
on Facebook people take off of Facebook awareness campaigns a. Sponsored Stories for App techniques: Likes and application enabled 40,000 of
to show up in the News Feed Interests, Friends of the brands fans to get a free
b. Encourage
Pages liking toFacebook
buildAds Questions Social Plugins b. Promote launches
Apps on Facebook or Graph API Used allow you to amplify
and be amplified through Connections and standard sample delivered to them
promotions with Deals or every time someone
connections and make and allowed them to invite
Sponsored Stories interacts with your app demographic
increasefuture
traffic andcampaigns
sales more Events on Facebook two friends to also receive a
effective b. To maximize message recall, free sample. As a result, Mars
b. Sponsored Stories for Page
distributed 120,000 samples to
Posts can be used test different creative for its customers within 48 hours.
c. Keep text simple, highlight
to ensure your fans see each target group
special offers, tell users
your posts
what to expect, have a
strong call to action
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Sampling Ads

build loyalty and deepen relationships

8
 Best Practice Guide > Facebook by Objective

Drive preference and differentiation

generate awareness

Facebook is a great place to build preference and differentiation for your brand over competitors. In an effort to reinvigorate its
brand among the 18- to 34-year-
On Facebook,
Sponsored Stories people
Facebook Ads discover
Pages your brand
Places through
Events trustedSocial
referrals
Plugins from their friends.
Graph API Apps on FacebookThen drive
Deals old audience, Shane Company
launched a Facebook campaign
preference by interacting with and rewarding your fans. Think of your Facebook Page as a key touch to re-engage with them and
become more relevant. It
product development & innovation

point that you can leverage to bring your brand to life for your customers in real time. used Premium Poll Ads to
invite people to nominate
their favorite diamond shapes
and vote for their favorite
marriage proposal scenario.
Shane also invited fans to tell
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins their own stories on its Page.
This stimulated discussion
drive preference and differentiation and interaction between the
Introductory tools Advanced tools audience and the brand in a fun
way that reinforced the brand
as “your friend in the diamond
business.” Over 20,000 people
responded to the polling Ads,
reinvigorating the brand.
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API

increase traffic and sales

5 steps to drive preference and differentiation

1 2
Understand what
Facebook Ads Sponsored Stories
people currently
of your business and
build loyalty and deepen relationships
why they think it is
unique and relevant
a. Listen to what people are
saying about your business
on your Page and use
Pages Sponsored Stories
Questions to survey them
b. Use Page Insights to
amplify recommendation and word of mouth
understand what they are
interested in
Sponsored Stories
gain insights
3 4 5
Define the gap between Launch an integrated Think about how to Check in with
think your Pages Places
current perception brand-building
Events Graph API integrateSampling
Facebook
Premium
Ads
into your customers
Apps on Facebook Deals
to
and your brand’s campaign to drive your products, website understand what
desired perception or preference and or mobile apps to make is resonating and When adidas Originals
launched its global, cross-
point of differentiation differentiation them more personal whether you have
media campaign in early
a. Create a campaign that and unique been successful 2010, the leading apparel
and footwear brand decided
supports your desired a. Use the Graph API to enable a. Monitor your Wall and
to use its Facebook Page as
perception across your people to shop based on use Page Insights to see a home base from which it
Facebook Ads Questions Social Plugins Apps on Facebook
typical channels (TV, print, what their friends like what’s working could display and distribute
radio, Facebook, etc.) all of its exciting new audio-
b. Use Social Plugins to create b. Run a Nielsen Brand Effects visual content and product
b. Create Facebook Ads and a social experience for study (where available) information. By creating highly
Sponsored Stories with people engaging with to ask questions or run relevant content, the company
Friends of Connections built a community of advocates
your brand polls to understand how
who supported the brand and
targeting to show people perceptions changed
c. Use Apps on Facebook to has seen a steady increase in
how their friends have post-campaign Originals store traffic.
bring your brand to life on Apps on Facebook
Facebook Ads Pages Events already interacted
Deals with Social Plugins Graph API
your Page c. Use your own brand
your brand
tracking measurement tools

9
 Best Practice Guide > Facebook by Objective
Sponsored Stories Facebook Ads Pages Places Events Social Plugins Graph API Apps on Facebook Deals

Increase traffic and sales

product development & innovation

Facebook turns purchasing into a social decision by enabling people to show what they like and have In the summer of 2010, Levi
Strauss & Co. began a cross-
purchased,
Pages
both onlineSponsored
Facebook Ads
andStories
in the physical
Questions
world.
Events
On Facebook,
Graph API
you Apps
can create viral
on Facebook
promotional
Social Plugins
media campaign to launch its
Fall 2010 Workwear Collection.
events, publicize offers or run Deals. Every time someone RSVPs, clicks, or checks-in, that action As part of the campaign, a 40
percent-off offer on Facebook
drive preference and differentiation

gets shared with all of their friends. This combination of word of mouth and your ability to deepen for one Work Wear item drove
a two-fold increase in traffic to
engagement with your customers at the point of purchase (either on your website or in store) is levi’s.com within 15 minutes of
being posted on the Facebook
incredibly powerful at driving traffic and sales. Page. For an in-store discount
offer, Levi’s clocked about 400
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API interactions with an Event Ad,
but it got 1,600 people showing
increase traffic and sales
up in its stores with RSVPs,
Introductory tools Advanced tools showing there was a four-times
viral multiplier of what the
brand was able to do with its
ad spend.

Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals
Sampling Ads

build loyalty and deepen relationships

5 steps to increase traffic and sales

1 2
Decide on a sales goal Run a creative
Pages Sponsored Stories Facebook Ads
and the promotional campaign to share Questions
that
activities that will help promotion through
amplifyyou get there
recommendation and word of mouth Facebook Ads and Page
publishing
a. Consider using an
application or exclusive tab
to create a promotion that
Sponsored Stories Facebook Ads requires people to like your
Pages Events
Page or share the content
gain insights
b. Use Sponsored Stories
to ensure the friends of
someone who interacts
with your campaign, see
that action
Pages Questions Campaign Reporting Page Insights
3 4 5
Alamo Drafthouse Cinema
Create a social Drive people to point Drive people to point created a Deal that incentivized
Social Plugins
experience Apps on Facebook
at the point of purchase online of purchase off-line its customers to check in on
of purchase their mobile device, while at
a. Use Facebook Ads with a. Make sure your Page the cinema, to receive a free
a. Use the Graph API to allow offers that take people to is connected to a pint glass and the chance to
people to like specific the point of purchase – be geographic Place see a free movie screening.
transparent that clicking Every time someone checked
products b. Use Deals and Premium in, that story got published to
the ad will take you off all of his or her friends, creating
b. Integrate post purchase Event Ads to drive people
Facebook a powerful word-of-mouth
sharing so that once a user in store
Deals Social Plugins Graph API Apps on Facebook effect. The offer successfully
has checked out, they have b. Every time someone drove people into the cinema,
c. Run Sponsored Stories for
the option to publish to likes a product on your with over 5,100 people
Place Check-ins to amplify
their Wall website, boost the story checking in. Through this
word of mouth Deal, the company distributed
with Sponsored Stories for
c. Create Deals to drive people nearly 10,000 pint glasses and
Domains
in store and have them saw a much higher level of
check in so the action gets engagement on its Page.
published back to their
friends
Apps on Facebook Brand Effects and
Chatter Studies
API data can
be integrated
(not widely available) with internal
measurement systems

10
 Best Practice Guide > Facebook by Objective
Pages Facebook Ads Sponsored Stories Questions Events Graph API Apps on Facebook Social Plugins

Build loyalty and deepen relationships

drive preference and differentiation

Facebook is fundamentally about relationships. The people who like your Page are saying that they Sephora uses the publishing
feature on its Facebook
want Pages
a relationship
Facebook Ads
with you. ThisSocial
Questions
connection
Plugins
allows you Graph
Apps on Facebook
to API
build and deepen relationships with your Page extensively to foster
conversations with its clients.
most loyal customers and allows them to spread the word about your brand to their friends. Because The company has created
an Offers tab on its Page
increase traffic and sales
of the information people share about themselves on Facebook, you can create highly custom and where fans get information
on special deals. Sephora
personalized experiences to drive engagement and loyalty over time. uses the Graph API on its site
to allow customers to like
and recommend individual
products to their friends.
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals Sephora has created a highly
Sampling Ads engaged community that
discusses and shares products
Introductory
build loyalty tools
and deepen relationships Advanced tools
on its own.

Pages Sponsored Stories Facebook Ads Questions Social Plugins Apps on Facebook

5 steps to build loyalty and deepen relationships

amplify recommendation and word of mouth

1 2 3 4 5
Since research showed that
Remind people that you Develop an authentic Ask questions, listen Use the Graph API and Let your fans know many of its customers were
are on
Sponsored FacebookFacebook
Stories and Ads personality
Pages
and voice
Events
and be responsive,
Deals Social Plugins
Social Plugins to createApps on Facebook
Graph API
they are special and already on Facebook, Sub-Zero
there to communicate take part in a two-way more personalized reward them for their and Wolf Appliance, decided
a. Create a publishing calendar to establish a brand presence
with them
gain insights
conversation and relevant online relationship with a Facebook Page. There,
b. Post stories that people care
a. Promote your Facebook a. Use Facebook Questions to experiences to build a. Thank them for their people can read content on
about, ask questions and kitchen designs, recipes and
Page in offline marketing drive engagement and learn loyalty engagement
encourage participation related topics. The company
collateral has created an ecosystem
c. Publish in the early b. Appoint someone on your b. Run Deals and special
of customers and prospects,
b. Integrate Facebook into morning or late evening team to monitor your Page promotions to your kitchen designers and Sub-Zero
your website with Graph
Pages Questions Campaign Reporting Page Insights daily Apps
andoninteract
Facebook with Brand Effects and API data can Facebook community and Wolf dealers who are all
Chatter Studies be integrated
API to make sure your people in an authentic(not
waywidely available) with internal participating in discussions and
measurement systems c. Provide them with exclusive sharing content on its Page.
customers are part of your
information, updates, and
Facebook community
events
c. Use Facebook Ads
and Sponsored Stories
to stay top of mind

11
 Best Practice Guide > Facebook by Objective
Pages Facebook Ads Questions Social Plugins Apps on Facebook Graph API

Amplify recommendation
increase traffic and sales

and word of mouth Silly Bandz wanted to attain

1 million fans and to allow its
customers to interact with
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals its products. In order to do
Everything you do on Facebook is viral because all actions are published into the News Feed and are
Sampling Ads
this, it used a combination of
build loyalty and deepen relationships
Facebook Ads and integrated
lasting. People expect to discover things on Facebook through their friends. Rather than thinking the Graph API into its website
with product Like Buttons.
of driving recommendation as an independent objective, sharing should be built into all of your Every time someone clicked on
one of the ads or liked one of its
Facebook activities and campaigns. Here are some of the Facebook tools that help amplify word of products, a story was published
back to all of his or her friends,
mouth
Pages andSponsored
recommendation.
Stories Facebook Ads Questions Social Plugins Apps on Facebook creating a powerful viral effect.
As a result, Silly Bandz was
able to surpass its 1 million fan
amplifyIntroductory tools
recommendation and word of mouth Advanced tools goal and learned a lot about
the products its consumers are
most excited about.

Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook

5 steps to amplify recommendation and word of mouth

gain insights

1 2 3 4 5
Healthy Choice wanted to
Encourage people Create great content Integrate Social Plugins Use Facebook Ads and Learn and iterate
grow its Facebook community
to like your Page that encourages sharing and the Graph API Sponsored Stories to a. Use Page Insights to and get more people to try its
Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can

a. This opens the and keep it fresh with the Like ButtonChatter Studiescreate word of mouth
be integrated
determine the content frozen foods. It launched an
(not widely available) with internal
innovative progressive coupon
communication a. Post video content to on all of your online at scale
measurement systems
people are most excited campaign. The value of the
channels between you and stimulate sharing properties and at any a. These products allow you to about engaging with discount increased with the
your customers point of purchase show your brand’s message and sharing number of people who liked
b. Use a publishing calendar Healthy Choice’s Facebook Page
b. It also creates an a. This creates more to your target audience with b. Use Campaign Reporting
that includes exciting and signed up for the coupon,
association between opportunities for actions stories about their friends to determine what type of creating a viral multiplier
product announcements
your brand and that that will be published who have already engaged creative and targeting gives effect. By incentivizing people
and promotions
with your business to share the offer Healthy
individual into the News Feed and you the best results
c. Be active in two-way Choice was able to get almost
content that can be used 60,000 people to connect to its
conversations in Sponsored Stories Facebook Page – a 900 percent
increase over its original fan
base, and was able to distribute
50,000 coupons.

12
 Best Practice Guide > Facebook by Objective
Facebook Ads Sponsored Stories Pages Places Events Graph API Premium Apps on Facebook Deals

Gain insights
Sampling Ads

build loyalty and deepen relationships

Facebook allows you to learn about your customers both by observing their actions and by engaging 1-800-Flowers.com uses the
Graph API to integrate the Like
withPages
them Sponsored
directly. Stories
It isFacebook
a greatAds
place to learn who
Questions
your customers
Social Plugins Apps on Facebook
are and what they think about Button throughout products
on its website. It has used the
you. Facebook makes it easy to incorporate your customers into your product development cycle popularity of items to make
merchandising and product
amplify recommendation and word of mouth
and marketing campaigns and iterate quickly. You can do all of this in real-time, globally. When used development decisions. In
addition, the company is
actively, these insights can help improve your business by helping you stay aligned with the people frequently asking its Facebook
community what it would
you serve. like to see from the brand and
using ad optimization models
to determine the best creative,
Sponsored Stories Facebook Ads Pages Events Deals Social Plugins Graph API Apps on Facebook
targeting and mix of Facebook
Ads and Sponsored Stories for
Introductory tools
gain insights
Advanced tools the brand.

Pages Questions Campaign Reporting Page Insights Apps on Facebook Brand Effects and API data can
Chatter Studies be integrated
(not widely available) with internal
5 steps to gain insights measurement systems

1 2 3 4 5
In March 2010, VisitBritain,
Use Campaign Reports Learn from Learn from the two- Learn by integrating Use advanced began a Facebook Ads
for your advertising Page Insights way conversations that Facebook login and campaign metrics campaign to raise brand
campaigns and occur on your Page API with your online awareness and attract
a. See the demographic a. When you run large potential visitors to the UK. The
Sponsored Stories breakdown of who is a. Watch, listen and respond measurement tools advertising campaigns, campaign drove customers to
a. By testing different interacting with your when you use Facebook a. Track individual behavior, use Nielsen Brand the Love UK Facebook group
Page and what they are Effects studies (where on VisitBritain’s Facebook
targeting options, you Questions, Apps on engagement and Page, where it posts something
can learn more about interested in Facebook or publish purchasing available) to track related to the UK to discuss
your audience the effectiveness of every day. It has learned
your campaign on brand about its customers, as well
building objectives as generated a groundswell of
opinion and debate about the
UK. Unlike billboards where you
have no idea whether people
like them or not, VisitBritain
appreciates the fact that
without a massive spend, it
can write a post and know
within 10 minutes whether it is
resonating with people or not.

13
Best Practice Guide
Helpful Facebook Resources
About Facebook
Facebook Stats www.facebook.com/press/info.php?statistics
Press Room www.facebook.com/press.php
Helpful Facebook Destinations
Facebook www.facebook.com/facebook
Marketing Solutions www.facebook.com/marketing
Facebook Studio www.facebook-studio.com
Facebook Ads www.facebook.com/facebookads
Facebook Pages www.facebook.com/facebookpages
Facebook Platform www.facebook.com/platform
Applications on Facebook
www.facebook.com/applicationsonfacebook
Facebook Live www.facebook.com/FacebookLive
Webinar Center
www.facebook.com/adsmarketing/index.php?sk=webinarcenter
Popular Facebook Blogs
The Facebook Blog (official blog) www.blog.facebook.com/
Inside Facebook www.insidefacebook.com/
All Facebook www.allfacebook.com/
Advertising & Sponsored Stories
Create Facebook Ads www.facebook.com/ads/create/
Guide to Facebook Ads www.facebook.com/adsmarketing/
Ads Page www.facebook.com/FacebookAds
Sponsored Stories www.facebook.com/sponsoredstories
External Ad Policy guidelines
www.facebook.com/ad_guidelines.php
Help Center for Ads www.facebook.com/adshelp
Pages
Create a Page www.facebook.com/pages/create.php
Pages Page www.facebook.com/FacebookPages
Pages Best Practices
www.facebook.com/FacebookPages?v=app_7146470109
Most Popular Facebook Pages pagedata.insidefacebook.com/
Vertical Directory of Pages www.facebook.com/pages/
Alphabetical Directory of Pages
www.facebook.com/directory/pages
FAQ for Facebook Pages www.facebook.com/help.php?page=900
Terms and Guidelines www.facebook.com/terms_pages.php
Usernames for Facebook pages www.facebook.com/username
Usernames for Facebook pages FAQ
www.facebook.com/help/search.php?hq=username&ref=hq
Page Migrations www.facebook.com/help/contact.php?show_
form=page_migrations_external
Reporting IP Infringement on Pages
www.facebook.com/copyright.php
General Legal and Permissions
Facebook Brand permissions
www.facebook.com/brandpermissions
Promotions Guidelines
www.facebook.com/promotions_guidelines.php
Statement of Rights and Responsibilities
www.facebook.com/terms.php
Copyright Infringement
www.facebook.com/legal/copyright.php?howto_report
Recommended Facebook Providers
Preferred Developer Program
developers.facebook.com/preferreddevelopers
Ads API tool providers
developers.facebook.com/adsapivendors
Developer & Platform Resources
General Resources www.developers.facebook.com
Examples of Site Integrations
developers.facebook.com/showcase/
Facebook Platform Page www.facebook.com/platform
Developer Blog developers.facebook.com/blog/
Facebook Application Directory
www.facebook.com/apps/directory.php
Social plugins developers.facebook.com/plugins
Graph API developers.facebook.com/docs/reference/api/
Open Graph developers.facebook.com/docs/opengraph/
Authentication developers.facebook.com/docs/authentication/
Post Purchase Sharing
developers.facebook.com/docs/reference/dialogs/
Facebook credits developers.facebook.com/credits/
SDKs and Tools developers.facebook.com/docs/sdks/
Developer Roadmap developers.facebook.com/roadmap
Live Status of Platform developers.facebook.com/live_status
Developer Discussion Forum forum.developers.facebook.net/
Developer’s Policy Wiki developers.facebook.com/policy/
Permissions
developers.facebook.com/docs/authentication/permissions
Local
Places Information www.facebook.com/places
Facebook Places Page www.facebook.com/facebookplaces
Facebook Places Help Center
www.facebook.com/help/?topic=places
Find Deals on Facebook www.facebook.com/deals
Deals info for businesses
www.facebook.com/deals#!/deals/business
Deals Help Center www.facebook.com/help/?page=18844
14