GirlUp.

org a mobilization guide for teens and tweens

About the United Nations

The United Nations (UN) is an international organization that brings the world’s nations
together to promote peace and the well-being of all people.
Founded in 1945 after World War II, the UN was originally created to encourage international
cooperation among countries around the world. Today, there are 192 countries that are members
of the UN, which allows its work to reach every corner of the globe.
The UN is headquartered in New York City and has offices all over the world. The UN’s work
focuses on many issues such as global health, human rights, climate and energy, conservation
and more. In order to work effectively on all of these issues, the UN has multiple agencies.

The following UN agencies work particularly on issues affecting

adolescent girls around the world:

UN Adolescent Girls Task Force

UNICEF (UNITED NATIONS CHILDREN’S FUND)

UNICEF works around the world for children’s rights, survival, education, development and
protection. They are also responsible for helping children and mothers during emergencies
and disasters.

WHO (WORLD HEALTH ORGANIZATION)

WHO coordinates all global health efforts, including treating infectious disease, providing
life-saving vaccines and improving the health of children and families throughout the world.

ILO (The International Labor Organization)

ILO seeks the promotion of social justice and internationally recognized human and
labour rights.

UNESCO (UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION)

UNESCO supports international science programs, encourages regional heritage and the
maintenance of cultural diversity and promotes responsible and “green” tourism and travel.

UNIFEM (UNITED NATIONS DEVELOPMENT FUND FOR WOMEN)

UNIFEM provides financial assistance and support to programs that promote women’s rights,
education, economic security and political participation.

UNFPA (UNITED NATIONS POPULATION FUND)

UNFPA promotes the human rights of every woman, man and child to enjoy a life of health and
equal opportunity.
 Welcome!
You are about to take a journey where
you will learn more about yourself
and girls in other countries—
your sisters.
Along the way, you will raise awareness, speak
up and get support to help your sisters become
educated, healthy, safe, counted and prepared to be
the next generation of leaders.
No matter where they live in the world, girls are bright,
talented and full of dreams. But too many girls growing
up in developing countries are not able to fulfill their dreams
because their chances to go to school, stay healthy and live free
from violence are out of reach. This is why we need you to help.
You can make a difference in the lives of girls around the globe.

did you know that girls can spend up to 15 hours each

day obtaining water for their families and villages?
and did you know that girls who receive an education,
marry later and have fewer children are more likely to
seek healthcare for themselves and their children?
Join Girl Up—GirlUp.org is an innovative campaign of the United Nations
Foundation. This “for girls, by girls” campaign helps American girls to raise
awareness and funds for programs of the United Nations that help some of the
world’s hardest-to-reach adolescent girls.
You can give a “High Five” to girls in developing countries by donating
$5 or more to provide girls with such basic needs as access to school supplies,
clean water, safety from violence—and more.
Want to figure out how you can help? Girl Up will lead the way—but it’s up to
you to take action.

The journey begins...

 look up 1

e
Stories from girls in

s
>

o
developing countries

h o
who are you?

c way
>

>
>
> Differences and Similarities

u r
speak up

yo
9
> Girlafesto
> high five
> My Speak2People

>
> The Power of Five

stand up 15
> The Impact of $5
> Give a High Five
> Conduct an Awareness Campaign
>

> Conduct a Fundraising event

step up 33
> Get Ready, Get Set, Go!
>

> Five Steps for Making a

Successful “Ask”
> Promoting Your Event
>

re-up 50
> begin again

rise up 43
> Our Efforts Matter
>

> You Have a Story to Tell

> Create a Movement
>
1.
look
u p

I have vision. I will look up. spea

k up

stand
u p

The first part of the journey is looking up from where you

are and looking out beyond yourself. You may also need
to look up information to learn more and to help inform step
up
others so your journey will be most successful.
If you want to help girls in other countries, your first
step is to learn more about what their lives are like:
For five years, Tigist was living in the Merkato slum
area working as a domestic servant and selling fried
potatoes, earning a few cents every day. But one rise u
p
year ago, her life changed. A mentor convinced her
employers to let her attend the Biruh Tesfa school, a
program supported by Girl Up that provides out-of-
school girls a safe place to become educated, learn
life skills and receive health education and services.
Tigist says her favorite part of school is learning so
re-up
many subjects. Her eyes light up when talking about how
much she has learned and how she dreams of becoming Tigist Ts
egaye, e
an engineer. thiopia

1 stories 4 who are you? 5 differences and

similarities
 el
t i c i a Raqu As a girl, Elvia was pulled out of school to work in the maize
Le mala
Elvia u a t e fields but was allowed to return when she promised her
,g
Yaqui father she would do both—work in the fields from 5
a.m. to 10 a.m. and again in the afternoons, and
look
also attend school for a few hours in the day. u p
When her younger sister wanted to attend
school, her parents did not have the money.
So Elvia used the little money she had to pay
for her sister’s schooling. Elvia wants to see
more Mayan girls be successful and go to
school. Thanks to a United Nations funded spea
k up
program in her community, Abriendo Opor-
tunidades, today Elvia is a mentor to younger
girls at girls clubs in her area. As a mentor,
Elvia talks with parents about the importance of
sending their daughters to school and helps girls
build leadership skills and self-confidence.

stand

If given a voice, girls can make a positive impact on the

u p

lives of their families, their communities and our world.

Married at age five, Sesuagno had her first child at age Sesuagn
14. But life changed when the Girl Up-funded Berhane o Mola, et
Hewan program came to her town. The program
hiopia step
up
opened up a door to a new life for Sesuagno. In the
program, she learned basic literacy, information
about family planning, gardening skills and in-
structions on how to improve her home. The pro-
gram has also helped empower Sesuagno to take
more ownership of her life. She said it was from
the program that she learned that she could wait rise u
p
to have her next child. Sesguagno beamed with pride
when she said that she and her husband jointly decided
to wait another five years before having their next child.

re-up

?
For more information, check out these Web sites:
GirlUp.org GirlsDiscovered.org
GirlEffect.org CoalitionforAdolescentGirls.org

>2< GirlUp.org
what is on your mind?
Consider what you read about girls in other countries.
Write or draw something you feel...
look
u p

spea
k up

stand
u p

step
up

rise u
p

re-up

I want girls in developing countries to have the same opportunities as me because they
have the potential to do incredible things—and I don’t want anything to limit my friends’
dreams.—Jenna, 10th grade

>3< GirlUp.org
 who are you?
Circle the following words that
describe you. Then add your own:
strong, curious, bright, able, outspoken, look
u p
soft-spoken, serious, silly, adventurous,
determined, creative, thoughtful,
courageous, shy….

spea
o here k up
d yo u r phot
> Ad

stand
u p
Meet Zusiash

Twelve-year-old Zusiash wakes up at 5:30 every morning to start work at

6 a.m. She provides breakfast for her employer and then cleans
until 2:30 in the afternoon. From there, she is allowed to go
to the Biruh Tesfa, a United Nations Foundation funded
project that provides girls with informal education and
training for two hours a day. At Biruh Tesfa, Zusiash step
up
finds people who care about her, make sure she is
being treated well and teach her important skills like
reading and writing.
At 5 p.m. Zusiash returns to work to clean her
employer’s bus station motel until 1:30 in the morning.
She gets home at 2 a.m. and tries to read as much as she
can to educate herself before she falls asleep.
rise u
p
Zusiash is a reminder of the potential and drive of
adolescent girls. Programs like Biruh Tesfa help ensure
that girls like her are given the opportunity to learn, grow, and be
supported and have the chance to just be a girl. Through Biruh Tesfa, Zusiash
obtained an official identification card which helps to ensure that she is
recognized by the government and that she is counted.
re-up

Circle words or phrases in Zusiash’s story above that you can

relate to or that can describe you. Friends and sisters often have
things in common!

>4< GirlUp.org
what are...
Ways your life is different from the lives of girls in developing countries?
Ways your life is similar to—or the same as—the lives of girls in developing countries?
look
u p

similarities
differences spea
k up

stand
u p

step
up

rise u
p

re-up

The truth is, our lives run differently. The ways in which we are taught, the chores that we
do, the marriage laws and the responsibilities of being girls. But—our lives are similar
because we all want to be empowering women. —Katherine, 10th grade

>5< GirlUp.org
quotes from american girls
When the Girl Up campaign went out to talk with American girls ages 10-18, here are some
of the things they had to say about what they think of their sisters in other countries:
“While sisters in other countries might marry earlier, have no access to healthcare or look
u p
fresh water and have higher rates of homelessness, we are still very similar.”
–Ami, 10th grade

“Girls in developing countries are

crucial to changing women’s spea
k up

status in the world because

they have the potential to
change their societies and stand stand
u p

up for themselves. We need to help them do that.”

—Miranda, 11th grade
“Girls in the United States have a lot going on. But at the same time, we are eating a
meal every night. If you think about it, some girls would like to trade places in order to step
have a roof over their heads.” –Natasha, 6th grade up

“It makes me feel important because we can make a difference in the lives of girls
from developing countries. It makes me feel like—together—we can change the
world.” –Jacinta, 8th grade

rise u
p
what do
you
think?
re-up

>6< GirlUp.org
 r a ve l
The Travel Journal is a great place to reflect on each

my t part of this journey. At the end of the journey, it will be

helpful to look back and see all the people you met,

journal
all the things you did and your own thoughts about
look
what you learned. u p

spea
k up
Here are my notes, doodles, drawings and thoughts for this part
of my journey. Here I tape pictures, articles and all kinds of things
I’ve collected since the start of my trip.

I met:
stand
u p

I liked:

step
up

One thing I didn’t know before:

rise u
p

My very special thoughts about this part of my journey:

re-up

>7< GirlUp.org
2.
look
u p

spea
I have a voice. i will speak up. k up

stand
u p

Now that you have looked up and seen more of the world, more
needs and more possibilities too, it is time to talk with others.
The next part of the journey is to speak up about what you have step
up
learned. Share what you have to say and speak up on behalf of
your sisters around the world.
Put voice to vision: Whisper, write, shout—just get the
word out!
Read the GIRLAFESTO (p. 9) out loud
Go to GirlUp.org and send the Girlafesto to as many rise u
p
friends as possible
Post the Girlafesto on your social networking
pages (Facebook, MySpace…)
Share the Girlafesto through groups you belong
to like your faith congregation, school club or
athletic team re-up
Wouldn’t it be amazing if all girls held the
Girlafesto as their truth? You can be the spark
that lights the fire!

9 girlafesto 10 give a
high five 11 my speak2
people 12 the power
of five
 look
u

GIRLAFESTO
p

I AM A GIRL.
bright, able, outspoken, soft-spoken, serious, spirited, adventurous, curious and strong.

i am me. i follow. i lead. i learn. i teach.

spea
k up

i change my clothes, my hair, my music and my mind.

i have a voice that speaks, ideas to stand on, and a world to step up to.

i matter. and so does she.

she may look different and talk different, stand
u p

but she is like me.

SHE IS A GIRL.
And together, we will rise up. step
up

Because while we are strong, together we are stronger.

And together, our voices will change our world.
You see a girl.
WE SEE THE FUTURE.
rise u
p

re-up
GirlUp.org

? to print out the girlafesto, go to: GirlUp.org

>9< GirlUp.org
give a high five

look
u
Take five minutes to p

learn more about the

issues impacing girls in
developing countries
spea
k up

Share five facts about girls

and the campaign through
your social networks
(Facebook, Twitter, mySpace) stand
u p

Send the campaign’s

GIRLAFESTO to five friends
and family members and
ask them to support Girl Up
step
up

Donate five dollars or more

to provide school supplies,
health check-ups, and
more; and rise u
p

Host a Girl Up fundraiser to

raise funds by challenging five
re-up
friends to see who can raise
the most funds to help girls

> 10 < GirlUp.org

My speak2 people
When you are trying to decide how you can improve the lives of your
sisters around the world, talking to important people in your own life and
community can help you pick the best path for your journey. look
u p

Write people’s names after

“I Speak2” in every line below:
spea
k up
When I...

Share my dreams, wishes and hopes, I Speak2: _ __________________________

Am trying to figure out what to do, I Speak2:_______________________________

Have a new idea, I Speak2: _ ___________________________________________

stand
u p
Need money, I Speak2:________________________________________________

Need permission, I Speak2: _ __________________________________________

Want to spread information to a lot of people, I Speak2: _____________________

Want to get others to help me at school, I Speak2: _ ________________________

Want to get others to help me in my community, I Speak2: ___________________ step

up
Just want to talk to someone, I Speak2: __________________________________

Just want to be listened to and heard, I Speak2: _ __________________________

Who else do you Speak2 and about what?

rise u
__________________________________________________________________ p

__________________________________________________________________

re-up

We are moving up and developing as a world. With Girl Up, we can let our sisters in
developing countries know they can be what they want to be.
—Sara, 8th grade

> 11 < GirlUp.org

The power of five

1
Speak Up on Behalf of Your Sisters

Education can change girls’ futures.

It’s easy to get overwhelmed by classes, look
u p
homework and after-school activities. Going
to school can sometimes feel like a chore.
But, not all girls have the chance to go to
school. And in many countries, more than half
of girls must drop out to take care of household

2
obligations before they get to the 6th grade.
spea
k up
Access to health services helps girls thrive.
In developing countries, girls often cannot afford visits to see a
doctor or need to travel long distances to reach a clinic. As a result, health problems
get worse and their lives are at risk.

We ask you to give a High Five (p.10) to help stand

u p

transform girls’ lives with the power of five.

3
Keeping girls safe is a global issue.
Girls, living in poverty, in many developing countries often face wide-spread violence.
Keeping them safe from harm is a major concern. Girls start working and doing
chores at a young age to help support their families. In some areas of the world, girls
travel up to 15 hours each day getting water from far and distant locations and do not step
up

4
have the shelter of their homes or school to keep them safe.

Girls are the next generation of leaders.

While it’s not always easy to speak up and stand out, in the United States you have
equal rights and can do so when you are ready. In many developing countries girls
are not valued and not treated equally. However, if given support, opportunities
and resources, girls can make a positive impact on the lives of their family, their
rise u

5
community and our world. p
Girls count.
A few major milestones for girls in the United States include receiving a birth
certificate and driver’s license or a state issued identification—or “ID” card at sixteen.
In many developing countries, girls do not have birth certificates to mark their birth or
identification cards to prove their age. This means that in the eyes of their governments,
re-up
they do not exist, cannot be protected and are not eligible to receive services.

? For more information on these issues, go to: GirlUp.org

> 12 < GirlUp.org

Take Five…
Girls in developing countries like Ethiopia, Malawi, Liberia and Guatemala have
tremendous potential. They are bright, curious and hopeful.
Join Girl Up at GirlUp.org and you can help a girl fulfill her dreams and find her voice— look
u p
so she can Speak Up for herself and her sisters!

> Take five minutes to learn more at GirlUp.org.

> Take five facts about girls and Girl Up and print them in your school
newspaper, on a blog or on your personal networking page.
> Take five people close to you and ask them to share this information spea
k up
with five of their friends.
> Take five ideas about raising awareness and money to help girls in other
countries and build a plan for your ideas in the next part of your journey.
> Take five seconds and Stand Up!

stand
u p
Speaking up is powerful. Thinking through your
ideas and taking a stand are just around the corner!

step
up

rise u
p

re-up

? Do you want to help, but are not sure what you can do?
Don’t worry. Everyone has a role to play. Take a deep breath and picture a sister from a
developing country. How you can help her will get more clear if you keep going!

> 13 < GirlUp.org

 r a ve l
The Travel Journal is a great place to reflect on each

my t part of this journey. At the end of the journey, it will be

helpful to look back and see all the people you met,

journal
all the things you did and your own thoughts about
look
what you learned. u p

spea
k up
Here are my notes, doodles, drawings and thoughts for this part
of my journey. Here I tape pictures, articles and all kinds of things
I’ve collected since the start of my trip.

I talked to:
stand
u p

I learned:

step
up

One thing I’d like to do more of or do again:

rise u
p

My very special thoughts about this part of my journey:

re-up

> 14 < GirlUp.org

3.
look
u p

I have an idea. I will stand up. spea

k up

stand
u p

Now that you are standing up for your sisters around the world,
you are thinking on your feet and planning your journey’s next
steps forward. A likely question is, “How can I help.” This next step
up
part of your journey gives you several
routes to explore….
Girl Up is about you and your friends coming
together to raise awareness and funds to
help girls living in countries like Ethiopia,
Liberia, Malawi and Guatemala.
rise u
p

re-up

16 the impact of $5 18 give a high five 21 awareness

campaign 27 fundraising
campaign
The Impact of $5
Here are some examples of how money raised—
even $5—can have an impact:

$5 Can Help a Girl Stay in School look

u p
School Supplies. In some countries, both
girls and boys are allowed to go to school,
but often girls stay at home because their
families cannot afford the cost of supplies.
$5 helps buy pencils and books so that girls
can participate in class and stay in school.
spea
k up
Goats and Hens. For many families, a goat
or pair of hens is a valuable source of food and
income. Goat’s milk and eggs can be eaten at home or
sold at market. $5 can go toward the purchase of goats and
hens that will allow families to keep their daughters from needing to work and help
them stay in school.
$5 Can Help Keep a Girl Healthy and Safe stand
Clean Water. In Ethiopia, at least 80 percent of girls above the age of 15 are involved u p
in fetching water. Women and girls often spend time caring for children and other
household members who fall sick from diseases related to poor water quality. $5 helps
build water wells in local communities that bring clean water closer to home.

$5 can go toward the purchase of goats and

hens—a source of food and income—that will step
up

allow families to keep their daughters from

needing to work and help them stay in school.
Routine Medical Check-Up. In Guatemala, it is often difficult for girls in rural areas rise u
p
to travel to or afford a routine visit to a doctor. $5 can help more girls get a check-up
from a professional medical provider and learn about nutrition and health basics when
they turn 12 years old.
$5 Can Help Girls Become Leaders
Girl Centers. Girl centers and girls’ clubs provide a safe place in communities for
girls to come together, meet with female mentors and learn important life, leadership re-up
and job skills. $5 can help support girl centers in more communities.

> 16 < GirlUp.org

Paths to Success
Now you will explore how to help girls around the world.
Select a path that’s right for you. You might even try all three:
look
u p

p 18
pink
The quickest route you can travel:
spea
Give a “High Five” k up

p 21
blue A more scenic route that will attract others: stand
u p
Conduct an Awareness Campaign

p 27
green A more adventurous route that requires step
up
others’ help and participation:
Conduct a Fundraising Event

rise u
p

re-up

> 17 < GirlUp.org

pink

look
Give a “High Five” u p
A fast way to connect with girls in developing countries is to give them a “High
Five.” By donating $5 or more to provide girls with such basic needs as access
to school supplies, clean water, life-saving health services, safety from
violence and more. To give a High Five, join others at GirlUp.org.
Here are some great ways to raise money on your own. Put a ✔next to the
idea—or ideas—that you think will be best for you: spea
k up

 Babysit or other after-school jobs

 Recycle cans and bottles for refunds
 Collect loose change and coins
 Help others with chores and get paid for your time (housework,
watering plants, mowing lawns, gardening/weeding, washing cars and
stand
bikes, walking dogs, pet sitting, computer help, tutoring others…) u p

By donating $5, you can help provide girls with

such basic needs as access to school supplies,
clean water and life-saving health services. step
up

 Sell some of your stuff that you don’t need or use any more (games,
toys, books, clothes)—have a “tag sale” or find out if there is a
“consignment shop” near you
 Collect signatures from people who like your Girl Up cause and ask
each person to donate at least 50 cents—or ask for a High Five and
collect $5 from each person rise u
p
 Make things to sell (like healthy snacks, jewelry, knitted or crocheted
items, handmade cards, other crafts...)
 Grow fruits and vegetables in a garden and sell them (even in cities you
can grow tomatoes and herbs)
 Set up a lemonade, ice tea or popcorn stand re-up

 Rent your DVDs and CDs to friends

 Put your money in a bank account and use the interest earned

> 18 < GirlUp.org

pink Path: give a high five

Meet Jennie
look
u p
Jennie is going to be 13 soon. Her father is from Central
America and her cousins still live there. They are a lot like
her, but they don’t have access to things like she does. For
example, there are too many students in the community, so
students can only go to school half a day and there are few
safe places for them to go after school is over, so they roam
the streets. spea
k up
Jennie doesn’t have a job but she wanted to help. Her idea was simple–
collect cans and bottles that have a deposit fee. Jennie made a flyer describing
the Girl Up cause, her idea for raising money and why she feels like she wants
to help. She gave the flyer to all her neighbors and posted it in her synagogue.
She gave everyone two weeks to save their items and she said she would be
back on a certain day to pick them up. (Jennie especially liked this idea because
she thought it also helped the environment.)
stand
On the day determined, Jennie went to each of her neighbors to pick up the u p
cans and bottles. She was really surprised when she went to the synagogue
to see what was there. One woman liked Jennie’s idea so much that she made
a copy of the flyer and posted it in her office building. This woman added five
garbage bags full of cans and bottles from her co-workers to the five bags
already full at the synagogue. When Jennie turned in the cans and bottles,
each for its 5 cent deposit refund, she was excited to see that she had raised
over $30. She thought, “That was easy.” So she continues to collect cans and
bottles and has become known for this. Even her school has been saving cans,
especially from the teachers’ lounge. step
up
Every few months, Jennie sends some money to Girl Up. What started as
a simple idea remains simple, but because Jennie cares so much, she has
attracted other people to the Girl Up cause. She calls her project “You CAN
help!” (Get it? Can!)

rise u
p
what are focusing on what you have and need, the next page

youR
will help you narrow your ideas down.

ideas?
re-up

> 19 < GirlUp.org

pink Path: give a high five

i have and i need

Creating a list of things you have and what you need can help you figure out the
easiest way to raise money for Girl Up. Use the space below to write a list—as long as
possible—of the things that you have and those that you think you might need. look
u p
“I have” are resources that you have such as helping people and things. Jennie (p. 19),
for example, has her mom’s help and she lives in a place where she gets money for
recycling some bottles and cans.
“I need” are the things that you need to get and do in order to be successful. Like
Jennie, you might need supplies for making flyers and rides in
order to get around town. spea
k up
Write your “I haves” and “I needs” below:

i need
stand
i have
u p

step
up

rise u
p

re-up

?
what’s next? For information on conducting an awareness campaign or fundraising
event—read on. If you’re ready to step up and get your campaign or event off the
ground, travel to the Step Up section (p. 33).
Don’t forget to pause first at your Travel Journal (p. 32).

> 20 < GirlUp.org

blue

look
Conduct an Awareness Campaign u p

An awareness campaign is a thoughtful and

planned effort to let others know about
something of interest or concern. It’s through the
use of media and the sharing of information that
the public learns about an issue. For example,
you have seen and heard ads about how smoking spea
k up
is not good for your health or about the importance
of using seatbelts or wearing helmets.
We all know this information because there have been
awareness campaigns to attract our attention with clear
messages that are easy to understand.
A successful awareness campaign will use a variety of ways to get the
message out to a lot of people. stand
u p
Think of an awareness campaign you know about
(breast cancer, homelessness, hunger…) Name one:

write awareness
campaign here. step
up

Ways to get the message out

In the examples below, underline ways you’ve heard about the issue.
Printed materials: brochures, pamphlets and booklets; flyers, posters
and billboards; ads, articles and press releases in newspapers; letters and
other mailings like postcards
rise u
Personal presentations: giving a talk or speech: as part of a class p
assignment; during public, community meetings or events; in a club or other
place where you are a member or invited guest; talking to people one-to-one
Audio-visual opportunities: video and/or audio recordings; radio
interviews or ads; cable or network television news coverage or commercials
Electronic postings: social networking sites (like Facebook); videos (like
re-up
YouTube); blogs; e-mail; chatting; text messages

We have a monthly music event in my community. I just set myself up there with my Girl Up
information every first Friday of the month.” —Mia, 9th grade

> 21 < GirlUp.org

Blue Path: Conduct an Awareness Campaign

Meet LaShana
look
u p
When LaShana learned about Girl Up, she wanted others to know about the
issues of girls in developing countries. She told her friends and her family, but
then she felt like the information just didn’t go anywhere. So, she thought about
making her message spread. She wanted to build a buzz around Girl Up so she
wrote a poem.
LaShana entered her poem in the local library’s contest (which won a prize
spea
and was published in the local paper). She got her poem posted in a hallway at k up
school where students’ creative work is posted and displayed.
When her town was getting ready for the Annual Art Festival, LaShana talked

LaShana wanted to build a buzz around

Girl Up so she wrote a poem. stand
u p
to the person in charge. This woman agreed LaShana’s Poem
that LaShana could set up a table at the festival. Girls in Ethiopia.
LaShana went to the local radio station and Girls in Guatemala.
asked to be interviewed. She wanted to read Girls around the world.
her poem, talk about Girl Up and let people I see you.
know they could meet her, in person, at the Art
Girls hard at work.
Festival.
Girls out of school.
LaShana was finally feeling like her message was Girls unsafe in your
getting around. Her friends and even some girls step
communities. up
she didn’t know well offered to help her during
I hear you.
the Art Festival. One of her friends suggested
that LaShana ask that people give a donation for Girls married, pregnant,
her poem—especially since LaShana and her sick, unheard.
friends made colorful drawings around the edges. I count you.
LaShana was so busy with the idea of just getting
I count you as a girl.
her message out, she hadn’t even thought about
I count you as my sister. rise u
raising money without actually conducting a p
You are my family.
fundraising event.
I will help you up.
The day of the Art Festival the girls were busy
I will hold you up.
talking with all kinds of people that stopped
Together we can Girl Up.
at their table. They were surprised when their
whole stack of poems (100 in all) was taken.
What surprised them even more was the $285 that was in the big jar they re-up
set out on the table with a sign that read, “Help us give High Fives to girls
in developing countries through the United Nations Foundation Girl Up
Campaign”—with the Web site— GirlUp.org—posted below.

> 22 < GirlUp.org

Blue Path: Conduct an Awareness Campaign

Preparing Your Message

LaShana used her poem to help deliver her message. Other creative ways to
get the word out are through stories, songs, dance, artwork, plays—or just
writing it out simply in an easy-to-remember way—like “Give High Fives—Girl look
u p
Up.” (These short types of messages can be called “slogans.”)
For a slogan, think about a message that could fit on a wristband or a pin!
Don’t forget that products like t-shirts, tote bags and water bottles are great
ways to both spread your message and give you something to sell. You can get
such items from Girl Up and sell or raffle them for a profit. Check out the cool
stuff at GirlUp.org.
spea
k up

You can get t-shirts and other items from

Girl Up and sell or raffle them for a profit.
What’s your message?
Consider these examples (below);
write message: stand
u p
> It’s our responsibility to educate
ourselves and get involved
> We can make a difference
> Working together, girls will make
the world a better place

write audience:
step
up
Who is your audience?
> Who do you want to hear
your message?
> Pick up to five categories of
people (for example, “my family,”
“girls in my grade,”…)
rise u
p

What are some ways you

want to get the message out?
write ways:
See suggestions,“Ways to Get
the Message Out,” (p. 21)
re-up

? Stuck on what your message should be? Use the Girlafesto (p. 9).

> 23 < GirlUp.org

Blue Path: Conduct an Awareness Campaign

Circle places where you will post the message

and add your own ideas:
look
u p
> Tables in a mall or outside local stores
(list stores _________________________________________________)
> Boys & Girls clubs
> School or community fairs
> Morning announcements at school spea
k up
> Phone messages (some schools have a system for leaving an
automatic message)
> Through a Rotary Club or other community, service-based club
> On a town’s electronic bulletin board or community Web site
> Radio
stand
> Local cable television station u p
> Newspaper

What are five ideas of your own:

1.
step
up

2.

3. rise u
p

4.
re-up

5.

> 24 < GirlUp.org

Blue Path: Conduct an Awareness Campaign

i have and i need

Two more planning steps for Conducting an Awareness Campaign are figuring
out what you have and what you need.
“I have” are resources that you have in helping people and things. Example: look
u p
I have the message and the cause; the hospital in town does a yearly health
fair; a computer to create a flyer; four friends (Anja, Hannah, Kara and
Cristina) who can help me…
“I need” are the things that you need to get and do in order to be successful.
Example: I need to let my parents know my idea; get permission from the
person in charge of the health fair; copies of my flyer… spea
k up
Write your “I haves” and “I needs” below:

stand

i need
u
i have
p

step
up

rise u
p

re-up

I want to be a doctor. So instead of sending medicine and bandages to sisters in other

countries, I’m sending money to Girl Up. This way, I know girls will get what they need to
stay healthy in their countries.” —Jamie, 6th grade

> 25 < GirlUp.org

 Blue Path: Conduct an Awareness Campaign

Practice delivering your message

To get others excited about the cause, it is best if you can speak
easily about what you are doing.
Power of Five—go to your Speak2People (p. 11), choose five look
u p
people who will listen to you and who you think will help you:

1.
spea
k up

2.

3. stand
u p

4.

5. step
up

“Girls in other countries are determined to push

themselves and forge ahead to receive quality rise u
p

education.” —Katie, 10th grade

re-up

?
what’s next? For information on conducting a fundraising event—read on. If you’re
ready to step up and get your awareness campaign off the ground, travel to the Step Up
section (p. 33).
Don’t forget to pause first at your Travel Journal (p. 32).

> 26 < GirlUp.org

green

look
Conduct a Fundraising Event u p

What’s different about the Green Path than the other two paths is that the goal is
to get even more classmates, friends, family and maybe the community involved
in raising money for Girl Up. While you might use parts of the other paths here,
your aim is to raise as much money as possible in one big event—or through a
few events.
spea
Here are some great fundraising events. Put a ✔ next to the idea—or ideas—that k up
you think will work best for you, your friends, family and community:

 Walk/bike/dance/skate/jump rope-a-thons or fun runs for which

sponsors pledge money by the mile/time. You can also sell food to people
who come to watch. (These kinds of events can take place on one day or
over several days or even weeks.)
 Car or dog wash or raffle services such as lawn care, babysitting, pet care. stand
u p

Help raise money for girls in developing countries.

 Parent-teacher-student talent show or basketball game. Charge
admission; video-tape the event and sell copies of the video. Try “Dancing
with the Teachers.”
 Book fairs promote literacy while raising money. Ask families, book stores and step
up
book companies to donate books. Sell the books at a community center, your
school, or at a popular local place.
 Invite chefs from local restaurants to donate healthy hors d’oeuvres and
desserts for a “Taste of [your town]” event. Charge an admission fee. (This
combines well with silent auctions.)
 Silent auctions are great ways for local businesses
rise u
and community members to support your cause. p
They donate goods and services and get a
“tax break” for what they donate. Plus,
it gives them free advertising. Items (or
descriptions of services) are displayed
nicely and the value of the item is listed on
a page next to the item. People write down re-up
what they are willing to pay. Each person
writes a higher amount than the person
before.

> 27 < GirlUp.org

Green Path: Conduct a Fundraising Event

 “Men (or women or students) who cook”—local dads are particularly popular as a
group of “chefs” that prepare a community meal together and charge by the plate
(grocery stores often donate food). Think of doing this event with a recipe contest
and a cookbook fundraiser. (Choose a theme—such as favorite chili or heart
healthy foods. The recipes are collected and sold as a book.) look
u p
 Yard sale or auction where students, teachers and parents bring items they no
longer use or need and they are sold to other community members.
 Local businesses, like stores and restaurants, offer a percent of sales. Ask local
businesses to donate a certain portion of sales to Girl Up from a date you both
identify. You advertise this for the business before the chosen date.
spea
k up

Have a yard sale or teach a class...

 Sale of school-related promotional items such as
t-shirts, sweatshirts, pens, pencils, calendars, book
covers, key chains, hats, stadium pillows, decals,
buttons, bumper stickers, water bottles, mugs stand
u p
and other items branded with the school logo
can help build school spirit while raising money
for Girl Up.
 Recycling fundraisers include computers,
printer cartridges and cell phones that recycling
companies purchase.
 Student art sale where students’ artwork is sold such
step
as cards, drawings, jewelry…. up

 Special occasion gifts like singing telegrams (popular with music students)—good
for birthdays, photos (provide fun settings—such as a beach party background—
and costumes), theme baskets such as for Super Bowl parties, Valentine’s Day
or Mother’s Day. (Make up baskets filled with fun food and non-food items that
symbolize the day/theme—like a rose for mothers. Take orders ahead of time.)
 Coin drive is easy with each class, club or group decorating a large jar for their rise u
p
collections. The jars are set up in full view—like outside a principal’s office. Hold
contests to see who winds up with the most coins—or the least (often others will fill
jars so their own jars have less coins). A fun way to celebrate is to have the person
with the most coins come to school in his/her pajamas—or some other funny idea.
There’s one group that had a teacher kiss a goat!)
 Work with fundraising companies to sell things such as food, candles, wrapping re-up
paper, magazines and more (do an Internet search and compare prices and the
amount of money you get to keep).
 Use your talent to teach a class such as yoga, art, crafts, photography, a sport
and cooking. Instead of charging for the class, ask people to donate to Girl Up.

> 28 < GirlUp.org

Green Path: Conduct a Fundraising Event

Meet Lilly
look
u p
Lilly is in a Girls Inc. after-school club that cares about “civil leadership” and
supports such things as “fair trade” (a way of helping businesses in developing
countries get fair prices for what they produce). To raise money for Girl Up, the
club hosted a fashion show with clothing, jewelry and bags sold by companies that
support fair trade. Lilly and her friends spoke with two store owners who thought
this was a great idea. One store loaned clothing and the other donated about 20
spea
shirts and other items. k up

One of the most challenging things was finding

a place to hold the show. The theaters and
other fun places in town were either
booked or couldn’t afford to donate the
space. Finally, the group decided to use
the multi-purpose room at the school.
They realized that they could decorate
stand
u p
the room and use special lighting to
make it feel like a cool place to hang out.
In addition to their adult leader, the club
got help from two college students—from a
university nearby—who just happened to be from
developing countries and added their personal stories
to the fashion show script.
The club and the college students spent a few weeks deciding how things would step
up
be set up, the music they would use, who would wear what clothing and so on.
They also promoted the event with flyers, e-mails and phone calls. They set up
an event page on Facebook and sent invitations to their friends. One of the group
members’ fathers is an artist so he helped design the flyer. A local business
donated the color copies.
In addition to charging admission, the group made and sold baked goods. They also
sold tickets for a raffle at the end of the show for the donated clothes, jewelry and rise u
p
bags. This event was a real winner. Over 60 people attended and were educated
about both fair trade and Girl Up. The after-school club raised close to $500.

what is WHAT IS YOUR FUNDRAISING IDEA? re-up

youR
idea?

> 29 < GirlUp.org

Green Path: Conduct a Fundraising Event

i have and i need

Two more planning steps for Conducting a Fundraising Event are figuring out what you
have and what you need.
“I have” are resources that you have in helping people and things. Example—Using look
u p
Lilly’s story (p. 29), the group had: An organized weekly meeting and an adult leader,
the idea, two stores that sell fair trade clothing, an artist who designed flyer, the
multi-purpose room, Facebook accounts, music, sound system, college students,
lights, decorations....
“I need’ are the things that I need to get and do in order to be successful. Lilly
and her group needed (or needed to): Donated items for the fashion show, get spea
k up
permission to hold the fashion show and use the multi-purpose room, color
copies of the flyer, write a script, get ingredients and bake treats, decorate
and set up, post the flyers, send the invitation on Facebook, make phone
calls, get raffle tickets....
Write your “I haves” and “I needs” below:

stand
u p

i need
i have
step
up

rise u
p

re-up

Girls have the power to make a difference because we care and choose to care.
—Ellie, 11th Grade

> 30 < GirlUp.org

Green Path: Conduct a Fundraising Event

Practice delivering your message

To get others excited about the cause, it is best if you can speak
easily about what you are doing.
Power of Five—go to your Speak2People (p. 11), choose five look
u p
people who will listen to you and who you think will help you:

1.
spea
k up

2.

3. stand
u p

4.

5. step
up

You’ve done a great job getting ready for taking action. rise u
The next part of your journey is stepping up and stepping out! p

re-up

> 31 < GirlUp.org

 r a ve l
The Travel Journal is a great place to reflect on each

my t part of this journey. At the end of the journey, it will be

helpful to look back and see all the people you met,

journal
all the things you did and your own thoughts about
look
what you learned. u p

spea
k up
Here are my notes, doodles, drawings and thoughts for this part of
my journey. Here I tape pictures, articles and all kinds of things I’ve
collected since the start of my trip.

I set out to (my plans are to):

stand
u p

I feel ready to:

step
up

Now that I’ve gone through this part of the journey, I realize:

rise u
p

My very special thoughts about this part of my journey:

re-up

> 32 < GirlUp.org

4.
look
u p

I see beyond my own world. I will step up. spea

k up

stand
u p

You just spent time selecting a path

to take and getting clear on ideas
to follow. This part of the journey step
up
will help you dive into action.
Like a packing list, this next
set of tools will help make
sure you have everything you
need to be successful.
rise u
p

re-up

34 get ready,
get set, go! 38 five steps 40 promoting
your event
Get Ready, Get Set, Go! (lilly’s example p. 29)
Let’s start by building a plan for your calendar.

look
what are you going to do? who is going to help? u p

1 Get ready (one month or more before taking action):

> Get agreement in the after- > All of the club members
school club and from the
adult leader that the fair trade spea
k up
fashion show is what we’re
going to do
> Pick a date and another date— > All of the club members
just in case
> Get items donated for the show > Jana and Luisa get items from the stores
> Get a place (if using the multi- > Sami and JJ work on the site
purpose room—make sure it is stand
u p
available and get permission
from the principal)
> Chris and her dad work on the flyer
> Design the flyer

2 Get even more ready (two-three weeks before):

> Get copies of the flyer made > Shoshi and Mick make flyers
step
up

> Post the flyer around town > All post flyers
> Meet with the college students > College students come to our Monday
meeting (Mrs. Z will ask them)

> Write the script > Anna and Blu work on the script

rise u
p

re-up

> 34 < GirlUp.org

Get Ready, Get Set, Go! (lilly’s example)

what are you going to do? who is going to help?

3 Get Set (week leading up):
look
u p
> Finish the script > All agree on the script
> Get the music lined up > Randi and Sophie—music divas!
> Rehearse with the costumes, > Everyone rehearse
script and music
> Set up the lights > Chef take care of lights
Send out the Facebook All send to friends spea
> > k up
invitation
> Make phone calls > All make phone calls
> Get healthy snack ingredients > Maria and Dinah get food stuff
> Promote on the morning > Levi—morning PSA
announcements

stand
4 Go! (the day of action): u p

> Bake (night before) > Baking—Kiah, Laura and Shoshi

> Buy raffle tickets and make > Raffle tickets—Chris
signs for the raffle items (get
supplies from art room—okay
by Miss B)
> Get money for change (need > Money—Mrs. Z
step
money box for admission and up
ticket sales for raffles)
> Final rehearsal with the > Everybody!
costumes, script and music
> Decorate!!! > Everybody!
> Set up the room > Everybody!
> Test the microphone and > Everybody! rise u
p
sound system—again!
Let the show begin!

re-up

> 35 < GirlUp.org

get ready, get set, go (Your turn!)
Make sure everything on your “I Need” list is included (p. 25 or 30)

what are you going to do? who is going to help? look

u p
1 Get ready (one month or more before taking action):

spea
k up

stand
u p

2 Get even more ready (two-three weeks before):

step
up

rise u
p

re-up

> 36 < GirlUp.org

Get Ready, Get Set, Go! (your turn)

what are you going to do? who is going to help?

3 Get Set (week leading up):
look
u p

spea
k up

stand
u p
4 Go! (the day of action):

step
up

rise u
p

re-up

? Before you dive in, ask yourself:

Can all of this be done in the time that I think it takes?
Do I need more money than I have to make this happen?
If the answer to either question is “no,” or “I’m not sure,” talk to a few of your Speak2People (p. 11).
You might need to reach out to others and ask them for money or to help you out.

> 37 < GirlUp.org

Five Steps for Making a Successful “Ask”
Whether you are making an “ask” (a request for help, money, donation of goods,
information…) in person or in writing, these key five steps will help:

look
u p
1 Introduce yourself.
Name, age or grade, and if you are representing a class, a club…

Describe Girl Up and your project in 2-3 sentences.

2 Tell why Girl Up matters to you and what you are doing to help the cause

Make the “Ask” clear.

3 Tell the person exactly what you are asking of him or her such as materials,
spea
k up
space or money (tell how much you need and what for).

4 Make the “Ask” memorable to this specific person.

Tell the person why you think she or he should help—why this special person is
being asked. How will this person’s help make a difference?

5 State your deadline and show appreciation.

stand
Let this person know when you would like an u p
answer and how you will reach back out
(Phone? E-mail? In person?)—thank the
person for considering your request.

step
up

rise u
p

re-up

!
Remember!
People are busy. Make the Ask short—something you can ask in the time it takes
to ride an elevator to the 20th floor!

> 38 < GirlUp.org

 Meet Leah
look
u p
Leah spends a lot of time at her town’s community center. She and some other
girls in the center want to show a film about girls and women in developing
countries as a fundraiser. They don’t know where to find an appropriate film.
They went online and found that a few cities around the country actually have
“women’s film festivals.” The girls all sent e-mails to film festival organizers for
their help. Here is the copy of their e-mail message (see how it follows the Five
spea
Steps for Making a Successful Ask): k up

Leah’s ask

Hello. My name is Leah. I am a 15-year-old girl from Virginia and an active member
of my town’s community center.
My friends and I want to raise money for the United Nations Foundation Girl
stand
Up Campaign (GirlUp.org) because we care about our sisters in Ethiopia and u p
Guatemala. We want to help them be educated, safe, healthy, counted and
positioned as future leaders. We thought showing a film about
girls and women in developing countries could raise
money to help the hardest to reach adolescent girls
and increase awareness of Girl Up.
We do not know what films would be good
and we don’t know how to get films to show.
Since you are an expert on women’s films, step
up
can you please help us find some films for
us to consider and tell us how we can get
these films? We bet you could tell us some
favorite films from your festival. Maybe you
could even loan us a film for our event.
I know you are busy and I thank you for thinking
about helping us. If I don’t hear back from you in a rise u
p
week, I will call the number on the Web site.
Thanks again,
Leah

re-up

> 39 < GirlUp.org

Promoting Your Event
One the keys to a successful event is getting people to show up! So you need to spread the
word and contact your community’s media sources.
One cool idea—ask a local celebrity (the Mayor, Governor, radio DJ, television anchors/hosts, look
u p
sports figures…) to attend your event. This usually gets people’s attention!
Put a ✔ next to the idea—or ideas—that you think will work best for you, your friends, family
and community:

Newspapers—in print and online

 Calendar of events or community events page (check at least two weeks ahead)
 Press release spea
k up
 Articles/Blogs
 Regular column that might include your information
 Advertisements
Other local media sources
 Radio station(s)
 Local cable television station(s) stand
u p
At school
 Morning announcements
 Bulletin boards
 Automatic phone message (some schools have
this service)
 School newspaper
 School newsletter (print or electronic)
step
up
In the community
(Make sure you ask permission before setting up tables and posting materials around town.)
 Space to post flyers and posters (like grocery stores)
 Set up information tables outside popular places
 Online community “bulletin board” or event announcements
On your own
 Social networking sites (like Facebook) rise u
p
 Send an e-invite
 Call friends and family

what is other ideas for promoting your event?

re-up

youR
idea? who will you contact (name and e-mail or phone)?

> 40 < GirlUp.org

Press Release
In addition to telling when and where your event will occur, a press release can help
build awareness about Girl Up. Here are tips for writing a press release:
> You must report in the “third person” look
u p
Write like a reporter. For example: According to Kimberly Perry, the United Nations
Foundation Girl Up campaign gives girls the opportunity to channel their energy and
compassion to raise awareness and funds to help some of the world’s hardest-to-
reach adolescent girls.

> Keep it short

Press releases are most effective when they are under 500 words, generally two to spea
four paragraphs. k up

> Begin with this phrase:

FOR IMMEDIATE RELEASE

> Use a clear and attention grabbing headline

Instead of “Holding a Girl Up Fundraising Event,” try “Uniting Girls to Change the World.”
> Introductory paragraph
stand
Use the “Five W’s” of Who, What, When, Where and Why. Tell the most important u p
information and make an interesting statement to get the reader to want to read
more.
> Next 1-2 paragraphs
Write more information and include quotes from yourself (remember to write in the
“third person”) and from other people involved with the event or cause. Write the
most important information and quotes first.
> Final paragraph
step
Say once more the points you want the reader to most remember. (Re-state and up
summarize the key points of your release.) Let the reader know where he or she
can get more information.
> Additional
Provide contact information (name, phone number, e-mail address). Make sure you
can be reached in case there are questions. If working with an adult, include this
person’s name, title, phone number and e-mail. Check with the adult before send- rise u
ing the press release. p
End with these characters: ###

You’ve looked up, spoke up, stood up and stepped up—

now it’s time to rise up and determine where you’ve re-up

been and where you’re going next!

> 41 < GirlUp.org

 r a ve l
The Travel Journal is a great place to reflect on each

my t part of this journey. At the end of the journey, it will be

helpful to look back and see all the people you met,

journal
all the things you did and your own thoughts about
look
what you learned. u p

spea
k up
Here are my notes, doodles, drawings and thoughts for this part of
my journey. Here I tape pictures, articles and all kinds of things I’ve
collected since the start of my trip.

This is what I did:

stand
u p

What amazed me the most:

step
up

One thing I will always remember:

rise u
p

My very special thoughts about this part of my journey:

re-up

> 42 < GirlUp.org

5.
look
u p

spea
k up

we join our voices. together we will rise up.

stand
u p

In Girl Up—I matter and U matter. That’s why we are step

up
both needed for Girl Up! Together we make matters
better. We make matters matter!
This trip with Girl Up is winding down. This doesn’t
mean the whole journey is over. It just means that
now you can look back over your travels: the path
you took, the people you met along the way, the
things that you’ve learned and the changes rise u
p
you made. Now you have a story to tell. Plus,
you have more information to use in planning
your next adventure with Girl Up!

re-up

44 our efforts
matter 47 You Have a
Story to Tell 49 Create a Movement
Our Efforts Matter (LILLY’S EXAMPLE)
Filling in this chart can help explain how your efforts matter and how you might
change things for the next time around. Pick one degree of success for each row and
underneath write what you may do differently for next time. look
u p
This is what Lilly (p. 29) wrote:

sort of successful very successful

Got the word out about Girl Up:

spea
We put up a lot of posters but k up
don’t know how many people
really read them.

for next time:

Send a press release to the newspaper a month before the event.

Get on the radio. Advertise even more! stand
u p

Raised money for Girl up:

We raised more money with

the fashion show than we
had ever raised before!
step
up
for next time:

Do a lot of the same things—except in our advertising, we’ll let people know
there will be clothes and jewelry for sale.

Had fun, learned good stuff, met nice people: rise u

p

The fashion show was tons of

fun. The people who donated
the clothing are really great.

re-up
for next time:

Ask people to sign in and give us their e-mail addresses, if they want.

> 44 < GirlUp.org

Our Efforts Matter (YOUR TURN)
Pick one degree of success for each row and underneath write what you may do
differently for next time.
look
u p
sort of successful very successful
Got the word out about Girl Up:

spea
k up

for next time:

stand
u p
Raised money for Girl up:

for next time:

step
up

Had fun, learned good stuff, met nice people:

rise u
p

for next time:

re-up

> 45 < GirlUp.org

 r a ve l
Like on the last day of a vacation, it’s fun to re-visit the

my t sites you have seen—even if you just do this in your mind.

So, take a few minutes and remember all the parts of

journal
your journey. Look back at your entries in your Travel
look
Journal. For your last journal entry below, you now get to u p
think about the things you want to share.

spea
k up
Here are my notes, doodles, drawings and thoughts for this part
of my journey. Here I tape pictures, articles and all kinds of things
I’ve collected since the start of my trip.

These are the successes that I want to share:

stand
u p

These are the great things that I learned:

step
up

These are the people that helped me:

rise u
p

Here are a few things I want everyone to know about me

and my journey with Girl Up:

re-up

> 46 < GirlUp.org

You Have a Story to Tell
Throughout this journey, you’ve read girls’ stories. Hopefully you learned something
from the stories or they inspired you to take action. You, too, now have a story that will
“inspire” others to take action and to mobilize for change (help make change happen). look
u p
To help you tell your story, pretend that you are being interviewed for your favorite magazine,
television show, blog, Webisode….
Answer these questions and you’ll have your story to share. (You can send it to the Girl Up
Web site at GirlUp.org or to info@GirlUp.org.)
Here’s a cool idea: Have a friend be the interviewer and record you giving your responses.
You might even post the interview on the Web, on the Girl Up blog, or your Facebook page. spea
k up

Interviewer: Think of someone you’d like to be interviewed by:

write interviewer name here.

Wow! You did awesome work helping raise awareness and funds for the United Nations
stand
Foundation’s Girl Up Campaign. Tell me about yourself and Girl Up. Who are you, what is Girl u p
Up and why did you want to support Girl Up?
Your response:

step
up
Interviewer: Girl Up sounds fantastic! Tell me all about your efforts so other girls could do
what you did. What did you do? What actions did you take?
Your response:

rise u
p

Interviewer: I know you feel successful. How are you measuring success? Did you reach a lot
of people or raise money? Did you learn new things?
Your response: re-up

> 47 < GirlUp.org

you have a story to tell

Interviewer: Excellent! Tell me how you got help from other people. Who did you
reach out to and what did you ask of them?
Your response:

look
u p

Interviewer: It’s all about helping each other out. So, what is the best thing that
spea
happened as a result of your caring about Girl Up? What is the most special thing k up
you want everyone to know?
Your response:

stand
u p

Interviewer: Super! This will be very inspirational to others, I’m sure. If you had
one piece of advice to give other girls who are thinking about supporting Girl Up,
what would you tell them?
Your response:

step
up

Interviewer: This is great! I really appreciate you sharing your story with me
and all our listeners [viewers] today. To all you girls and interested people, if you
want more information about Girl Up, go to GirlUp.org. You too can become part of
rise u
the global solution. p

re-up

Each sister from another country can benefit from friendship, mentors and education—
all things which we can help provide. —Jill, 10th grade

> 48 < GirlUp.org

Create a Movement—It All Starts with One
> Be the ONE to post your story at GirlUp.org.
> Be the ONE to meet new friends around the world at GirlUp.org.
look
> Be the ONE to share this Mobilization Guide with someone else. u p

> Be the ONE to introduce the Girl Up Parent and Facilitator Guides to caring adults….
> Be the ONE to start a Girl Up club at school or in your community.
> Be the ONE to get your friends together….

ONE + ONE = more than two! When two people

spea
k up

connect they each bring a circle of friends.

Soon a movement is formed.
stand
u p

Meet kate

Kate was “all about” Girl Up. On her 16th birthday, she got a
total of $250. She decided to have that money “make
money.” So, she offered her friends a challenge— step
up
for every person that donated $5 or more to
Girl Up, Kate would also give $5. In two days,
her $250 was spent. According to Kate, the
coolest thing is that her friends let their
friends know and soon Kate was donating $5
on behalf of people she had never even met.
In two days, a movement was created! Kate rise u
says, “Together we can rise up, hold each
p
other up and keep the energy up!”

re-up

> 49 < GirlUp.org

6.
look
u p

We re-invest in Girl Up. We will “Re-up.” spea

k up

stand
u p

The Journey Begins Anew. You started this journey Looking Up.
well, now it’s time to look up again to see:
> How far you’ve come step
up
> Who you’ve met along the way
> Everyone else in the movement
> How donations are transforming the lives of girls in developing countries
> Yourself as part of the global solution
> What other American girls are doing
> How you join others’ Girl Up efforts rise u
p
> What your next step will be….

Keep the momentum alive!

Build on what you’ve done.
Go back to the beginning of this Mobilization Guide.
re-up
Begin again.
A new journey awaits you.

> 50 < GirlUp.org

acknowledgements

Girl Up would like to thank the following for their contributions to Where There’s a Girl There’s a Way:

Brattleboro Middle School, Vermont and Nancy Goodhue

Laurel School, Ohio and Ann Klotz

The Olevolos Project, Tanzania

Hannah Kochinskas, Teen

Dory Gannes, Harvard University

Kate Lampel Link, Copywriter

Leah Meadows, United Nations Foundation

Randi Tetenbaum, Graphic Designer