Impact of Modern Movies on Employee’s

Behavior.

Abstract:
Movies are great way for families to spend time together. It does not matter
what kind of movie families are watching as long as they are together. The
process of watching a movie is a common way to be entertained in this day and
age. There are multiple ways in which people can enjoy a movie ranging from the
big screen at a commercial theater, on their home’s television, or even in a car
while driving. This work/ study focus on to determine the impact of modern
movies on employee’s behavior. How movies impact employee’s behavior

Introduction:
The topic is impact of modern movies on employee’s behavior. The key words
include: Modern movies, employee’s behavior, leadership, corporate culture,
movie tourism.

The detail of variables and significance is coming to next lines. Now what are
movies?

Movies are an important form of popular culture and mass media that we often
associate with mere entertainment (mankekar 2001). Media always have
influence people's behavior. Most of the times it is totally different than the
reality. There are some educational movies, cartoon films and movies on fairy
tales. Some of them are inspiring and encouraging and motivating. And there are
some action, violent and horror movies also. The daily News on TV which are
important too. They are also addictive and time consuming. They all have
different effects on different people.
Those movies make you feel that even you can do things which are out of your
reach; you want to work hard if you watch such movies. Inspiring and
encouraging movies are also there, they help you in certain ways. And besides
that they are entertaining.

Movies has always been used to instruct and entertain people. Throughout
history movies have thought people about war, love, life and death. They have
made people happy and sad, angry and remorseful. There is no doubt that movies
Impact of modern movies on employee’s behavior 1
have had some very important effects on people’s behavior. The movies
influences affect in young children as they pass through different levels of
growing up, and on people who often watch movies and incorporate them in their
own real life activities.
In the era of Globalization, the World has shrunk into a global village, yet it can
not replace the anxiety to know about one another. This is where tourism plays
an impeccable role. The purpose of study is to take the unexplored areas into
consideration and integrating those aspects into the current study. It has
examined how a movie image affects the decisions people make about a
destination.

We have also used movies to enrich discussion of leading management issues like
succession, strategic planning, product development and the creation mission
statement. In all cases our use of movies has followed four simple steps.
1-find a movie that is broadly relevant to the training need or issue.
2-rent or buy copies of the movie for the employees involved and assign them for
home viewing.
3-meet with the person or group after they have seen the movie and discuss the
key topics.
4-take the lessons learned from the movie and discuss hoe they might be applied
or in some cases not applied in the workplace.

Literature Review:
Movies:
A movie, also called a film or motion picture, is a series of still or moving
images. It is produced by recording photographic images with cameras, or by
creating images using animation techniques or visual effects. The process
of filmmaking has developed into an art form and industry.

Films are cultural artifacts created by specific cultures, which reflect those
cultures, and, in turn, affect them. Film is considered to be an
important art form, a source of popular entertainment and a powerful method
for educating — or indoctrinating — citizens. The origin of the name "film" comes
from the fact that photographic film (also called film stock) has historically been
the primary medium for recording and displaying motion pictures.

Modern Movies

Impact of modern movies on employee’s behavior 2

Modern movies are generally considered to be the ones that have been directed
from the 1990's to the 2000's. These movies are worth watching.

For example:

Avatar (2009)

Director: James Cameron

This is an epic science fiction movie and one of the most expensive movies (USD
237 million) ever made. The story is based in 2154 A.D. and it's about how
humans are trying to interact with the local tribe of Pandora, called the Na'vi. The
humans are actually mining for a precious mineral which is called the
unobtanium and they want to expand their mining field and for that they want
the Na'vi people to evacuate their land. Watch the movie and see who wins. Do
they agree to the human demands or do the humans fail? This is a really good
movie. And while watching this movie, do not forget your 3-D glasses.

Other Best Modern Movies:

Some other best modern movies list is given below.

• Out of Sight (1998)

• The Matrix (1999)
• Run Lola Run (1999)
• The Sixth Sense (1999)
• Almost Famous (2000)
• In the Mood for Love (2000)
• The Lord of the Rings (2000)
• City of God (2003)
• Finding Nemo (2003)
• Shaun of the Dead (2004)
• Sideways (2004

Behavior:
Behavior or behaviour (see American and British spelling differences) refers
to the actions of a system or organism, usually in relation to its environment,
which includes the other systems or organisms around as well as the physical
environment. It is the response of the system or organism to various stimuli or
inputs, whether internal or external, conscious or subconscious, overt or covert,
and voluntary or involuntary.

Impact of modern movies on employee’s behavior 3

In humans, behavior is believed to be controlled primarily by the endocrine
system and the nervous system. It is most commonly believed that complexity in
the behavior of an organism is correlated to the complexity of its nervous system.
Generally, organisms with more complex nervous systems have a greater capacity
to learn new responses and thus adjust their behavior.

Employee’s behavior
Employee’s behavior, also called organizational behavior, is results of factors that
influence the ways employees respond to their work, leadership and customers.

Internal & External Factors/ variables that Influence

Employee’s behavior

Internal factors include leadership, organizational structure and the

corporate culture. External factors include family life and other
business relationships.

Internal Factors:
1 Internal – Leadership
Leadership plays a key role in setting the tone of an organization. According to
allbusiness.com, the one quality that influences employee’s behavior in a positive
way is trust in leadership.
2 Internal - Organizational Structure
This includes the organization's policies, procedures and expectations. A healthy
organizational structure will enable employees to be more efficient, while an
unhealthy structure can keep employees from reaching their potential.
3 Internal – Corporate Culture
An organization's intangible norms make up its corporate culture. For example,
the corporate culture of Starbucks includes friendly service, a welcoming
atmosphere and flexibility in the hours an employee can work.

External Factors:

Impact of modern movies on employee’s behavior 4

1 External – Family Life
Employees' family life can have a direct impact on their behavior. If there's a
conflict in the family life, it can affect the employee’s behavior at work. The
employee may respond negatively to criticism at work.
2 External – Business Relationships
Other business relationships have an impact on employee’s behavior. For
example, partnership based businesses.

Other factors include:

Positive Environment
A critical internal force that influences employee’s behavior is the actions of
colleagues. According to Entrepreneur.com, "creating an atmosphere of sharing
and helping" was at the top of the list during a roundtable brainstorming session
at the Metro Atlanta Chamber of Commerce when clients were asked to identify
the primary forces that improve effective customer service.
Technology
Technology is a significant factor that can have both positive and disruptive
influences on employee’s behavior. While technology can often help streamline
processes and make work easier for employees, learning how to use new
technology while remaining productive can be stressful.
Locus of Control
Employees are influenced by both internal and external forces, but the impact of
these forces depends a great deal on their own levels of internal and external
locus of control, says Al Siebert, Ph.D., author of "The Resiliency Advantage," at
ResiliencyCenter.com. Those who have an external locus of control are looking
for people to tell them what to do. These are the employees who need a great deal
of direction and expect managers to give clear and detailed feedback at all times.
Those with an internal locus of control feel empowered to make decisions and act
on their own---they feel in control of their destiny rather than at the mercy of
external factors.

How to measure employee’s behavior:

Impact of modern movies on employee’s behavior 5

 Measuring behavior is not new, of course. Social scientists have been doing this
since the “Hawthome Studies” of the 1930s. But many organizational
communicators have been slow to measure their impact on employee’s behavior.

And now, despite communication audits being embraced by leading

organizations around the world, it seems that true evaluation is being
overlooked. Yet without measurement and evaluation how can we know what we
contribute and what we are really worth?

• Organizational performance depends on appropriate employee’s behavior.

Employee’s behavior “contributes” to organizational performance.
• Employee communication attempts to move employees' behavior in the
appropriate direction.

The ultimate success or otherwise of communication depends on how far it

moves employee’s behavior. Here, Rodney Gray argues that unless we
measure the impact on behavior - where the rubber hits the road - our efforts
will fall short of true evaluation.

We can measure employee’s behavior through his job performance, job

satisfaction, his communication etc.

Model:

Modern Employee
Movies Behavior

How do movies influence people/employee's behavior? Here are some reasons

and specific examples to support.

Media always have influence people's behavior. Most of the times it is totally
different than the reality. There are some educational movies, cartoon films and
movies on fairy tales. Some of them are inspiring and encouraging and
motivating. And there are some action, violent and horror movies also. They are
also addictive and time consuming. They all have different effects on different

Impact of modern movies on employee’s behavior 6

people.
For employees and children there are lots of educational movies some of them
are Disney, Leap Frog which helps children to learn alphabets, counting, colors
etc.

There is also the topic of horror movies and violent movies make people loose
their grip on reality and develop mental health issues and in some cases act out
what they see in a movie. This is why some movies get bad publicity and wind up
getting banned but the irony is that because its banned and gets bad press more
people will want to go and see it therefore establishing a cult fan base if you will.
For others it just shows people about the what ifs of the world, fantasy being put
on film to help people escape reality for about and hour and a half. so as you see
some movies can have big effects on society by being controversial, by being
heartwarming and sometimes just to entertain the public.

Movies Influence on a Person’s Life

Movies has always been used to instruct and entertain people. Throughout
history movies have thought people about war, love, life and death. They have
made people happy and sad, angry and remorseful. There is no doubt that movies
have had some very important effects on people’s behavior. The movies
influences affect in young children as they pass through different levels of
growing up, and on people who often watch movies and incorporate them in their
own real life activities.
The primary reason is that movies have cultural and moral influences on people.
For instance, Youngsters love to watch the dancing princesses or the evil ninjas,
because of a lack of judgment and knowledge. They will copycat the actions and
behaviors in everything whether it is playing, clothes or habits. Children do not
have the sense to differentiate fact from vision. They think, what they see is real
and can happen to them in the future.

In above Para we generally talk about the impact of movies on society because
employees are part of that society so specifically we target employee’s behavior in
the next paragraph.

Movies impact employee’s behavior in many ways. E.g. if employees see horror
movies in their life then this will impact their behavior accordingly. If employees
are see movies on nature, love, good working relation, good family relation then
their mood will also good and they will work in pleasant mood.

For example when employer or employee will see the movies the godfather which
deals with Negotiation, Power and Politics, Coercion and Corruption,
Succession Planning then he/ she will easily understand the how to deal?

Impact of modern movies on employee’s behavior 7

Significance:
Significance of the topic:
Movies have played an especially vital role in the battle for control of the mind’s
eye. Throughout the twentieth century, many Americans got their first glimpse of
what a strike, union leader, communist, or mass movement looked like by
watching movies. No one film is likely to determine our vision of the world, but
the repetition of similar images over and over again until they become
commonplace does create a way of seeing the world—a discourse—that appears
as the dominant reality to many Americans.
How should scholars go about understanding the relationship between workers
and movies? This is an especially important question for those toiling in working-
class history, where movies have remained on the margins of scholarly inquiry; a
subject that for many, as Dave Beck suggested seems tangential to “real” labor
history. For many years, scholarship about movies and workers took one of two
basic approaches: Cinema scholars wrote about images of workers in films, while
labor historians wrote histories of union activity within the movie industry. The
two schools were usually quite distinct. In last twenty years, a burst of
scholarship in both fields makes it clear that it is not enough simply to
deconstruct cinematic images of workers or to write histories of studio labor
isolated from the cinematic implications of those struggles. We need to
understand how cinematic images of workers are constructed in the first place.
To that end, we must realize that what happens off the screen is vital to shaping
what is seen and not seen on the screen. Doing all this requires adopting a
materialist understanding of the film industry and its changing relationship to
workers as cinematic subjects, as audiences, as studio laborers, and as movie
producers.

Films Linked to Management Concepts

Session Activity Management Concept(s)

1 The Godfather Part 1 Negotiation
(1972) (Cronin-Harris. 2004)
The Godfather Part 2 Power and Politics
(1974) is suggested for (Beeman, & Sharkey, 1987)
additional viewing as Coercion and Corruption
“homework.” (Kerkvliet, 2002)
Succession Planning
(Brun, 2007)
2 North by Northwest (1959) Strategic typologies.
(Miles and Snow, 1978);
Environmental Scanning
(Albright, 2004)

Impact of modern movies on employee’s behavior 8

3 The Bridge On the River Strategic planning.
Kwai (1957) (Porter, 1980);
Evaluation & control
(Hitt, 1996); (Banker,
Logical instrumentalism
(Quinn, 1980);

This paper (Management Goes to the Movies) has suggested the use of film as a
vehicle to illustrate, elucidate and ultimately teach various concepts of
management. A variety of factors are converging to support the development of a
course based entirely on film. These include the fact that today’s employee may
or may not have the time, patience or desire to sit through training lecture after
lecture in the ‘chalk and talk’ format. Further, regardless of how entertaining,
scholarly and impressive the instructor is, he or she will have difficulty upstaging
the stars of Hollywood. Finally, real learning can take place because famous
scenes from Hollywood’s greatest movies tend to stay locked in the subconscious
mind of the viewer, rather than recycled in a bookstore’s textbook discount rack
and training.
For many years, the relationship between workers and film was of marginal
concern to historians and cinema scholars alike. The initial histories of the movie
s were little more than memoirs by early industry participants—producers,
directors, studio heads, cameramen, and stars.

Significance of the study:

As the industry that is allowed to us is PAKISTAN TOURISM DEVELOPMENT
CORPORATION. One employee of PTDC told us that we watched the tourists the
documentaries on culture. So what is the link of culture and employee’s behavior
look at the following lines.

Organizational Culture and Employee’s behavior

Organizational culture may be defined as the accepted norms and values that are
associated with a particular company. These norms are seen as distinctive to a
particular organization and normally affect the way specific organizations go
about implementing their organizational goals. These norms are also passed on
from one group of the organization to another. The most fundamental question
that managers and other organizational stakeholders need to answer is what is
the relevance of organizational culture to the way they go about their activities?
Organizational culture is closely related to organizational strategy. Managers who
normally experience problems are those ones who fail to merge organizational
culture to their strategies.
Impact of modern movies on employee’s behavior 9
Organizational culture related to employee’s behavior
Organizational culture can be tackled in three realms; these are;
• behavior and artifacts
• values
• assumptions and beliefs

All the above elements should be understood by managers and implemented in

order to influence and affect organizational culture.

Corporate communication
It is essential to remember that any particular form of organizational culture is
affected by the way employees, employers and shareholders communicate to each
other. Organizational culture is reflected in the manner communication is made
within the firm. Corporate communication normally refers to the way companies
distribute or disseminate their information either externally or internally.
Internal communication will refer to the way employees share information within
their organization and also the way suppliers, partners and investors will share
knowledge with the company. Leaders should Endeavour to create organizational
cultures in which employees represent the best image of the company. (Brown,
1995)

Decision making
Decision making processes are also ways in which organizational culture can be
transformed thus changing employee’s behavior and competitive advantage.
Organizations where employees are; confused about their enumeration systems
or those ones where employees' job description contracts always come in late or
those ones where new employees are never recruited on time, may have problems
with employee’s behavior hence service delivery.

Motivation
Motivation can be seen as way of influencing employee's behavior in such a way
that it will lead to positive results within the organization. This is one of the most
instrumental factors in the process of affecting employee’s behavior and hence
organizational culture.

Organization of Study:
Industry selected: Tourism

(Pakistan Tourism Development Corporation)

Impact of modern movies on employee’s behavior 10

 PTDC or Pakistan Tourism Development Corporation is an organization
of Government. The Secretary (Tourism) is the Vice Chairman of the Board.
PTDC provides transportation to various areas and owns and runs several motels
across the country.

Motels:
PTDC runs motels at a number of locations throughout the country to provide
quality low cost accommodation for visitors. These motels are located at the
following locations:

Astak, Ayubia, Margalla Hills, Booni, Besham, Chitral

Target people:

Target people are of course tourists.

Key words:
Modern movies, employee’s behavior, leadership, corporate culture, movie
tourism.

The impact of modern movies on employee’s

behavior in the context of movies:
Here are some movies which have impact on employee’s behavior in the
organizations. These movies described that how much employee’s behavior is
important in the organizations. Through employees behavior organizations can
increase their employee performance, enhance productivity increase organization
performance and increase market share.

So now these movies are:

1) 300:
300 may seem like a bloody action movie, but it's also a lesson in creating a
formidable and fearsome business.

The story resembles what an entrepreneur often faces when competing against a
big corporation. It also offers some insight into what it takes to be an effective
Impact of modern movies on employee’s behavior 11
leader, inspire employees and create a recognizable brand. And, yes, this film can
be ugly, but that's sometimes the nature of the business world.
Business Lesson No. 1: Your CEO needs to be a strong leader.

King Leonidas is as resilient as they come, in both the film and the actual
historical battle that took place in 480 B.C. between 300 soldiers of Sparta,
Greece and the Persian army. Although Leonidas is a warrior, he treats his family
and friends as equals. His wife, the queen, is a partner, and he's smart enough to
solicit her advice when it comes to business matters.
Business Lesson No. 2: Train your employees and foster a culture
that promotes loyalty.

The Spartans had a grim but effective process for making sure their society only
contained healthy children. To put it mildly, their organization only accepted the
best and brightest employees, who were trained and molded into effective killing
machines.
Business Lesson No. 3: You need to have a strong brand.
Leonidas is no fool. He knows that his 300 men and several hundred more
Athenian soldiers who tag along can't completely destroy the Persian army,
which outnumbers the Spartan force at least 1,000 to one. But he figures that if
the Spartans live up to their reputation by ruthlessly and efficiently killing the
Persians, the enemy might flee. In other words, Leonidas saw the Spartans as a
brand.
Leonidas is an early marketer, fully understanding the power of words and
images. When Leonidas and his men literally build a wall of corpses they know
their enemy will see, it's an advertising message to the rest of the Persian soldiers
that come their way: The Spartans are a company of men you don't want to
encounter. They clearly hope the message will spread by word of mouth.
Later, the Spartan CEO tells his competitor, Xerxes, "The world will know that
free men stood against a tyrant, that few stood against many, and before this
battle was over, that even a god-king can bleed." And because Leonidas
recognizes how important it is for the general public to understand the Spartans'
unique brand of power and will, he sends a messenger back to Sparta to tell the
tale of their fight.

2) THE GODFATHER, PART I & II

Never dishonor those who helped you.

Henry Ford once said, “Integrity is crucial for business success – once you can
fake that, you’ve got it made.” That may have worked for him, but in today’s
world one of the most valuable things in business is your reputation. When
Impact of modern movies on employee’s behavior 12
someone helps you out, or stands up for you, thank him. You owe him one, even
if he is too decent to tell you that. If you dishonor that person, others will take
note. They will know that if they do business with you, they might very well be
your next victim, and will steer clear of you.

Come with friendship, not with dollar bills.

Business is all about relationships. A man with all the money in the world will
still be unhappy without someone to share it. This is why men close deals on golf
courses, in cigar bars, and over a meal. This form of bonding ensures that even if
a different person offers a better price, you will still go with the guy you trusted
and spent “leisure” time with.

Watch your back.

As in anything where there are limited resources, there will always be people who
say one thing to you and do another. The corporate ladder is not climbed without
stepping on others’ heads. Know your friends and your enemies, and avoid
putting yourself in a situation where you can be harmed.
Don’t discuss business at the dinner table.
A big thing in the mafia was not discussing business at the table. Give your family
a break from business talk during the most important bonding time – dinner.
Many studies have also found the psychological effect on kids always hearing
parents discuss business is rather negative. Kids can become worried about the
future, think money is the only thing that matters, or lose interest in talking to
the folks. So keep your work in your office.

It’s not personal, it’s business.

While seemingly at odds with the second lesson, we are actually speaking here
about how you should view decisions. If you get passed up for a promotion, it
probably isn’t personal – it just made more sense from a business perspective for
your superior to do so. If your longtime client leaves and you didn’t do anything
wrong, thank him for his long business and move on – it’s not personal, and it
doesn’t make any sense to waste time in misery over it. Also, if you have to make
the decision, you need to emotionally detach yourself from it to make sure it
makes the best business sense.

3) HIGH NOON
As a manager, you will invariably face situations in which your resources - both
monetary and human - seem inadequate. In some cases, as in High Noon, you
might find the spirit of your people, rather than their abilities, to be the thing
that's lacking. In High Noon, on the other hand, Gary Cooper finds he's taken a
job in which he's ultimately expected to do it all, relieving his bosses, the

Impact of modern movies on employee’s behavior 13

townspeople, of any responsibility for peace and safety in their community. Oh
sure, they're on board when there's no trouble; but when trouble does arise and
those Miller boys are coming to get Coop, he's suddenly standing all alone with
everyone else saying "not my job, man." At the end of the movie, Coop throws
down his medal - his badge - in disgust. No one ever said being boss was easy.

4) THE EFFICIENCY EXPERT

The Efficiency Expert is set in Australia in the 1960s. The movie works on several

levels: as a coming of age story about a young worker, the getting of wisdom by

an industrial patriarch, the getting of different wisdom by a hard-nosed

consultant. While these elements add to the overall appeal of this little-known

Australian movie, its great strengths lie in its articulation of problems facing

modern businesses and their employees in the wake of changing markets.

The commentary explores Ball's failure to empower his employees by instilling in

them a sense of control over their own destiny. Ball's Moccasins is even more

paternal and anachronistic in its management style than is Other People's

Money's New England Wire & Cable. In Ball's case, there's no need to worry

about takeover because there will soon be nothing left. Closure, not new

management, awaits the company unless something happens fast. The

commentary discusses the roles and techniques used by productivity consultants,

comparing and contrasting the applications of these techniques at Ball's and

Duramax.

It also presents lessons based on Ball's product lines, its focus on product instead

of customers; Mr. Ball's misunderstanding of his stewardship responsibilities and

the problems of succession in a small family firm.

Impact of modern movies on employee’s behavior 14

Wallace complains that the reforms aren't being adhered to and tells Ball he must

enforce them. He then confronts Ball over the financial information he has

received, noting that Ball has been selling off assets to protect the business and

the workers.

5) EMPLOYEE OF THE MONTH

As the movie progresses it shows how two people who are completely opposite
will stop at nothing to reach their goals. It’s truly sad that people are willing to
leave everything they loved just for selfish ambitions. Zach is willing to leave his
friends in the dust while Vince unknowingly is willing to give away free grocercies
due to his own arrogance and his desire in being the employee of the month 18
times.

Employee of the month is a 2006 American comedy film directed by Greg

Coolidge, written by Don Calame, Chris Conroy, and Coolidge, and starring Dane
Cook, Jessica Simpson and Dax Shepard. The main plot revolves around two
shop employees (portrayed by Cook and Shepard) who compete for the affection
of their newest co-worker.

Anybody who has ever visited, or better yet worked in, an American box store
(e.g. Walmart, K-Mart), will instantly recognize Employee of the Month (2006)
as a comedy set in a common American workplace. It is the story of Zach Bradley,
a box boy at Super Club, who goes through his work with negligible interest in his
work or his company. On the other hand is Vince Downey, a head cashier who
has won the last 17 Employee of the Month awards, and is committed to
winning it once more so he can join the Hall of Fame and win a new car.

Just when you think Vince is a winner and Zach is a loser, enter Amy- a new
cashier transferring from another Super Club who has a reputation for dating
only Employee of the Month awardees. Boy-meets-girl, and Vince and Zach
become competitors for the award. After many twists and turns, Zach wins the
award (as well as Amy).

The movie is a fantastic example of the role of motivation in influencing

employee’s behavior and workplace commitment. Academics define motivation

Impact of modern movies on employee’s behavior 15

as the reason/s for engaging in a specific behavior. According to one theory,
people can be either motivated by external (extrinsic motivation) or
internal (intrinsic motivation) reasons.

In the movie, Zach could care less about extrinsic rewards such as the Employee
of the Month award and the new car, while Vince is attracted to these external
rewards. However, Amy’s entry changes things- Zach is attracted to her and is
now intrinsically motivated to become the Employee of the Month so she would
date him.

6) ROCKET SINGH

Lesson: 1 Dream Big yet Be Simple

Test: Principles of Life (Honesty, Integrity etc.) vs. Principle of Business (Boss)
Question is that what to choose?

Summary: Life is cyclical. So be patience and stick to the principle values of life
(To be honest, humble, dedicated, sincere etc.) In case of Rocket Singh, his good
character gives him way to 360 degree turning to his upside down world, and
made his career right side up.

Lesson 2: Present movement is the right time to act upon.

Test: When to take first step? What to do?

Summary: To sum up i would like to quote Warren Buffet’s words. He said that
I always knew I was going to be rich. I don’t think I ever doubted it for a minute.

Lesson: 3 Everyone is important. Everyone is born with Great Potential.

Test: To form a company you need a crew, who could be they?

Summary: Even Zero has value if kept it at the right place and at the right time.
It magically multiplies the value.

Lesson: 4 make your Crew member Responsible & Valuable

Test: To form a company you need a crew, who could be they? What kind of
profile is given to them?
Impact of modern movies on employee’s behavior 16
Harpreet Singh Bedi (Ranbir Kapoor) is a mediocre student with big dreams of
making big bucks. So what does a chap who is not an engineer or doctor do to
make money? Sales! Selling things to people who don’t need those things is an art
that fascinates Harpreet. He starts his work with whole heartedly.

He started his business with strong thought that I am successful, here in film he
executed suddenly during a phone call lead to buy computers. As if he has fully
established business. Then gradually with words and action he developed his
business.

7) CORPORATE
Corporate is about the vicious circle of ambition in the private sector, and how
human emotions and life have no significance in it.
Corporate is based on the cola war that raged between two soft drink giants in the
county around two years back. The plot revolves around the way in which both
soft drink companies use NGOs, the media and politicians to their own
advantage. There are many scenes which bear a striking resemblance to incidents
that actually happened at that time.
This film takes a deep insight in the mindset of these powerful people and
attempts to find out what makes them tick. It explores the nexus between the
corporate world and the political; and follows the trail of sex and corruption that
hides behind a glittering and glassy exterior.

Given the fact that it’s a serious film and has an undercurrent of tension all
through, the goings-on tend to get slightly heavy towards the second half. If
trimmed slightly, it should only prove advantageous.

The film has all the potential to carve a niche for itself.
Although ‘Corporate’ is a well intended movie that deals with a subject that hasn’t
often been told in Hindi films, but the movie eventually talks about the same
business tactics and manipulations that even a layman might be aware of.

8) 3 IDIOTS

Life’s lessons from 3 Idiots by Ramki:

1. Never try to be successful, pursue excellence

• Success is the bye product & the result

• Excellence always creates Success & it is a process of continual
improvement
• Never run after success
Impact of modern movies on employee’s behavior 17
 • Let it happen automatically in life.

2. Freedom to Life- Life is beautiful

• Don’t die before the actual death

• Live every moment to the fullest as if today is the last day
• Life is gifted to humankind to live
• Live & Live happily towards happiness no shortcuts to excellence

3. Passion leads to Excellence

• When your hobby becomes your profession, the passion becomes your
profession
• You will be able to lead up to excellence in life
• Satisfaction, Joy, Pleasure & love will be the outcome of the passion
• Following your passion for years, you will surely become somebody one
day
4. Learning is very simple-Never stop

• Be humble
• Teachers do fail, Learners never fail
• Learning is never complicate or difficult
• Learning is always possible whatever rule you apply

5. Pressure at head

• Current education system is developing pressure on students head

• University intelligence is useful & making some impact in the life , but it
cannot be at the cost of life

6. Life is management of emotions & not optimization of intelligence

• Memory and regular study have definite value and it always helps you in
leading a life.
• You are able to survive even if you can make some mark in the path of the
life.
• With artificial intelligence, you can survive & win but you cannot prove
yourself genius.
• Therefore, in this process genius dies in you

7. Necessity is mother of invention

Impact of modern movies on employee’s behavior 18
 • Necessity creates pressure and forces you to invent something or to make
it happen or to use your potentiality.
• Aamir Khan in this film, 3 idiots, is able to prove in the film by using
vacuum pump at the last moment.

Reference list:
• Acker, Ally (1991). Reel Women: Pioneers of the Cinema, 1896 to the
Present. New York: Continuum. ISBN 0826404995.
• Basten, Fred E. (1980). Glorious Technicolor: The Movies' Magic
Rainbow. Cranbury, NJ: AS Barnes & Company. ISBN 0498023176.
• Basten, Fred E. (writer); Peter Jones (director and writer); Angela
Lansbury (narrator). (1998). Glorious Technicolor. [Documentary].
Turner Classic Movies. http://imdb.com/title/tt0274530/.
Article “Best Modern Movies” by Ratnashri Dutta, Published: 9/21/2010
• ^ Dusenbery, David B. (2009). Living at Micro Scale, p. 124. Harvard
University Press, Cambridge, Mass. ISBN 978-0-674-03116-6.

Impact of modern movies on employee’s behavior 19

Internal & External Factors That Influence Employee’s behavior by Nicole
Papa, eHow Contributor updated: July 17, 2010
Internal & External Forces That Influence Employee’s behavior by Leigh
Richards, Demand Media
• Entrepreneur: Internal Customer Service---Getting Your Organization
to Work Together By Scott Miller | May 13, 2002

• Resiliency Center: Developing a Highly Resilient, Change Proficient

Work Force by Jim Pawlak (June 26, 2005)

Measuring behavior change: the real destination, By Rodney Gray Employee

Communication & Surveys Pty Ltd
• How do movies or television influence people's behavior? By Tulaja
16 May 2007

• Author interview with Dave Beck, July 20, 1988, Seattle, Washington.
• William J. Puette, Through Jaundiced Eyes: How the Media View
Organized Labor (Ithaca, 1992), 31.
• For an excellent overview of the changing focus of cinema studies, see
Robert Sklar,
• “Oh! Althusser!: Historiography and the Rise of Cinema Studies,” in
Resisting Images: Essays on Cinema and History, ed. Robert Sklar
and Charles Musser (Philadelphia, 1990), 12–35.
• Terry Ramsaye, A Million and One Nights: A History of the Motion
Picture Through
• 1925 (New York, 1925); Benjamin Hampton, A History of the Movies
(New York, 1931); Mae
• Huettig, Economic Control of the Motion Picture Industry: A Study in
Industrial Organization
• (Philadelphia, 1944); Upton Sinclair, Upton Sinclair Presents William
Fox (Los Angeles, 1933, reprinted 1970).
• For Potamkin’s essays, see Lewis Jacobs, ed., The Compound Cinema:
The Film Writings of Harry Allan Potamkin (New York, 1977); for
Platt’s work, see Anthony Slide, annotator,
• Lewis Jacobs, The Rise of American Film: A Critical History (New
York, 1939; revised 1968), 149.
• Akhter, S. (2003). Strategic planning, hypercompetition, and
knowledge management. Business Horizons. Jan/Feb V. 46, Iss. 1. p.
19.
• Albright, S. (2004). Environmental scanning: radar for success.
Information Management Journal. May/June. V. 38. Iss. 3, p. 38.
• Banker, R. and Chang, H. and Pizzini, M. (2004). The balanced
scorecard: judgmental effects of performance measures linked to
strategy. The Accounting Review. Jan. V. 79. Iss. # 1. P. 1.

Impact of modern movies on employee’s behavior 20

 • Allen, R. (1985): Four Phases for Bringing About Cultural Change;
Oxford
• Kilmann, M. et al (1986): Gaining Control of the Corporate Culture;
McGraw Hill
• Bate, S. (1994): Strategies for Cultural Change; Butterworth
Heinemann, Oxford
• Benedict, R. (1934): Patterns of Culture; Houghton Mifflin, Boston
• Brown, A. (1995): Organizational Culture; Pitman Publishing, London
• Bartol, K, et al. (2005): Management: a pacific focus; 4th edition
McGraw-Hill Book Company.
• Dessler, G (2001): Management, leading people and organizations in
the 21st century; Prentice Hall Inc, New Jersey.
• Locke, E. A. (1976): The nature and causes of job satisfaction. In M. D.
Dunnette (Ed.), Handbook of Industrial and Organizational
Psychology, Chicago; Rand McNally
• Judge, T. A., & Watanabe, S. (1993): Another look at the job
satisfaction-life satisfaction relationship; Journal of Applied
Psychology, 78
A Spartan's Guide to Business by Geoff Williams | March 19, 2007

Business Lessons From The Godfather, April 16th, 2007 by Pinny Cohen
• Management goes to movies, Study Guide 21: LEVERAGING
RESOURCES Movie Feature: HIGH NOON

• Management goes to movies, Study Guide 5: CONSULTANTS

Movie Feature: THE EFFICIENCY EXPERT

23 RESPONSES TO EMPLOYEE OF THE MONTH, Ben Haffke | January

26, 2008
Management Lessons From The Movie – Rocket Singh Sales Man of The Year
By satyamthaker

Corporate Bollywood Movie Review, funonthenet.in/content/view/308/

Life’s great lessons from 3 Idiots 20 Jan 2010 | by srifrndz

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