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NON - FICTION

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HIGHLIGHT

THAILAND &
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Certificate in Strategic HR Transformation
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ITD Group ร่วมกับ Pennsylvania State University ขอเชิญท่านผู้สนใจเข้าร่วมสุดยอดการสัมมนา HRD & OD แห่งปีเพื่อรับ
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ของอเมริกา ในด้านการพัฒนาทรัพยากรมนุษย์ โดยมี Professor Dr. William J. Rothwell กูรูผู้เชี่ยวชาญเกี่ยวกับการพัฒนา
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By Professor William J. Rothwell


27-29 มิถุนายน 2554 ณ โรงแรม JW Marriott Hotel, Bangkok • Author of bestselling and award winning books with over
70 internationally published titles
สนใจกรุณาติดต่อสอบถามรายละเอียดเพิ่มเติมและสมัครได้ที่ ITD Group • President, Rothwell & Associates; World-renowned
โทรศัพท์ 02 650 9324-8 โทรสาร 02 650 9329 Consultant; Professor, Pennsylvania State University
อีเมลล์ itdbkk@itdworld.com • Heads the #1-ranked graduate program in HRD in the USA

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