We came, we saw,
2
we drank,
we wrote,
we blacked out.
We formed . . .
Liquor and Ledes: A History
On Fat Tuesday, 2011, three stu-
dents from the J-School came to-
gether to drink and decry the state
of affairs in their beloved college.
The students were stumped. It
seemed there was no way to bring
progressive change and account-
ability to their institution.
The school was stagnant. Profes-
sors weren’t teaching, nor did they
care. The students, too, seemed
to be filled with either vitriol or
apathy.
The admin was unjust. It had
forced out one of its best professors
and, as the university was crum-
The J-School’s Best Kept Secret
The J-School has a secret, and, as
the arbiters of secrecy, we want to
let it out:
They are obsessed with branding.
The current faculty and admin
seem to think that rebranding the
journalism school’s sequences will
solve all their problems.
Any day now the faculty will
vote on a proposal to merge the
sequences and rebrand them for a
“new journalism world.”
The proposal (made with almost
no student input) seeks to combine
broadcast and print into “News,”
merge AD and PR into “integrated
(something) communications,”
and create a new sequence called
“Multimedia and Visual Communi-
cations.”
But, wait . . .
We thought our brand was “pro-
fessors with really fancy resumes.”
Twitter: @liquorandledes Email: liquorandledes@gmail.com Facebook: facebook.com/liquorandledes
bling from within, the Dean pro-
ceeded to flee the crisis.
The university itself was stagger-
ing; not from inebriation but from
gaping wounds. Yet, the J-School as
a whole seemed indifferent, seemed
steeped in its own academia. The
idea of journalism as the fourth
estate seemed dead.
The students decided to turn
their anger, their sadness, their
feelings of infirmity and impotence
into something real.
They banded together and
formed the journalism school’s first
secret society, Liquor and Ledes.
For instance:
• Pulitzer Prize winner Warren
Lerude . . . Who doesn’t teach
anymore.
• New York Times editor Paul
Mitchell who has classes but
chooses not to teach his stu-
dents anything.
• Magazine writer Alan
Deutschman, who only taught
207 last semester. (Leadership’s
fault?)
We understand there have been
hard times and that there are more
to come; the school has been bereft
of leadership for the past decade.
We empathize.
This does not give our professors
a free pass to let two of the four
sequences flounder.
What we need is leadership that
energizes the professors, gives the
school a direction and takes input
Vol. I Edition.
5-5-11
The Undead
Day Edition
RSJ Sighting Game
We have a brand-new game on
Twitter! It's called #RSJsighting.
The goal of the game is to tweet
which important RSJ leader(s)
you see at important UNR
events.
The events should be
hashtagged along with the lead-
er's name.
We like using #PMitchell,
#RMcCarthy, #DMensing, #JCep-
pos, #BFelten, #DugCal, etc.
Ex: #RSJsighting #RMcCarthy
#GlickMemorial
from the students seriously.
Students, the administration and
faculty need to band together in
order for there to be real change. As
soon as everyone works together,
we will increase morale, make
classes beneficial and build a school
that can live up to its brand.
Students must demand to be part
of the school’s decision making
process.
As anyone in IMC knows, you
can rename something all you
want, but until you actually take
steps to change the substance of the
program, you aren’t really doing
anything.
We ask you, what is the sense
of giving a great name and a great
image to something which has no
substance?
 Brains! Brains!
It was a dark and stormy night
and the members of Liquor and
Ledes were in a funk. Sick and tired
of internal J-school politics, on the
verge of blacking out drunk, and
with only the ability to write in
cliches, they decided to seek inspi-
ration from a new source.
They called upon the dark gods
of journalism -- Cthulhu, Walter
Cronkite and Jake Highton.
They built a pentagram, sacri-
ficed an advertising major and read
out loud from the Necronomicon.
The dark gods listened to the com-
plaints, took notice of the sacrifice
and decided there was only one
answer.
Zombie William Randolph
Hearst.
Slowly he makes his way here
from California to compete for the
position of J-School dean, expected
to arrive here by the time school
starts.
Instead of a six-figure wage, he
only requires a steady supply of
brains. (Education majors need not
apply.)
When the deliberations for dean
start, we can only hope that he is
both considered and that the other
candidates are asked, “Why would
you be better than Zombie William
Randolph Hearst?”
Ad hominem responses will be
disregarded.
Zombie William Randolph
Hearst will be answering your most
fascinatingly taboo inquiries in his
new column, “Dear Randolph,”
beginning in our next edition.
If you have questions for
him, send them to us at:
liquorandledes@gmail.com
Twitter: @liquorandledes Email: liquorandledes@gmail.com Facebook: facebook.com/liquorandledes
The Zombie William For Jake Highton
Radolph Hearst Cut off from the land that bore
us,
½ glass medium-sweet Betray’d by the land we find,
When the brightest are gone before
white wine. us,
¼ glass club soda or And the dullest are left be-
hind.
Sprite Stand!—stand to your glasses!—
Squirt of lime steady!
’Tis all we have left to prize;
Grenadine to taste One cup to the dead already:
Get Drunk Hurrah for the next that dies!
We’ll Drink to That
(We raise our glasses high in salutations)
• We raise our glasses in salutations to the memory of Dr. Milton Glick.
Milt, you honestly cared about this university and we do not know
what we will do without you.
• The Ad Club Dub: we are both horrified and fascinated by the energy.
Please channel it into something better.
• Nicole Dion for admitting you’re not a part of Liquor and Ledes.
• The enthusiastic response from the J-School. Aren’t you just so proud
to have your own secret society? And one that’s not linked to cross-
burning?
• Daddy Dean’s last full week as dean at the J-School. We’re sorry, Jerry,
but we can’t help but be excited for Zombie William Randolph Hearst’s
inevitable deanship.
• Stewart and Bob for taking the reins of their sequences.
• The 91 Reynolds Grads: Congrats!
Driven to Drink
(We drink in hopes of forgetting)
• Deidre Pike for leaving us to go to Hawaii. The J-School won’t give
her tenure. We drink twice. Aloha! That’s Goodbye and Hello in
Hawaiian.
• RENOgade for getting second at the National Student Advertising
Competition. We agree it wasn’t fair. But, what from California is?
• Senator Whitney Ginsburg on her multi-thousand dollar scholarship
and its award ceremony: “I’m only going to this Savitt Dinner thing
if there’s going to be food.” The food was good but our new J-School
senator didn’t come. What gives?
• Jake Highton’s last week as a full-time professor: Who’s going to tell
people to switch their majors? Without him and his advanced report-
ing class, we fear for the future of the J-School. Sadly, there is not
enough liquor in this world or the next to numb the pain.
• The new MyNevada system -- WTF?