{ KELSEY E.

HOLLENBECK }
1982 Canyon Circle Dr. • San Luis Obispo, CA 93410 • (760) 518-3245 • khollenb@calpoly.edu
2266 Boca St. • Carlsbad, CA 92009 • kelsey.hollenbeck@gmail.com
kelseyhollenbeck.wordpress.com
OBJECTIVE: Public Relations Internship; to expand knowledge and practical experience in PR

SUMMARY OF QUALIFICATIONS:
• Extensive experience with customer service, sales techniques, social skills and communications
• Proven ability to quickly establish rapport with co-workers and customers in pursuit of goals
• Ability to work creatively under pressure of time constraints and meet deadlines
• Self-motivated team player with ethical and logical decision-making skills
• Willingness and desire to gain experience and knowledge
• In-class experience writing AP Style news stories and press releases as well as planning out campaigns
• Experience communicating through various social media

EDUCATION:
California Polytechnic State University, San Luis Obispo, CA
Bachelor of Science in Journalism Expected Graduation: June 2013
Concentration: Public Relations
Minor: Graphic Communications
GPA: 3.8 Dean’s List: 5 Quarters Academic Standing: Junior
Relevant Coursework: PRWriting & Editing, Advertising, New Reporting & Writing, Visual Communications for the
Mass Media, Global Communications, Intro to Web-based Journalism, Media Law, Journalism Ethics

WORK EXPERIENCE:
PR & Media Student Assistant, Cal Poly STRIDE – San Luis Obispo, CA April 2011-present
• Write web content for all STRIDE programs
• Clearly and concisely describe technical kinesiology research so that it is easily understood
• Communicate with colleagues, professors, community members, local media and students to accomplish
PR goals
• Write press releases and create promotional material for STRIDE affiliated programs and events
• Create STRIDE monthly sprinter and quarterly newsletter
• Manage social media
• Balance various projects at once in an organized and composed manner

Sales Associate, SurfRide, Inc. – Solana Beach, CA June 2009-Sept 2009; June 2010-Sept 2010
• Helped promote, organize and execute various sales and rental campaigns
• Provided excellent customer service and engaged customers while achieving sales goals
• Worked as cashier; responsible for accurately completing sales transactions
• Maintained cleanliness and organization of shop floor and dressing room area

Instructor, DramAntiks, Inc. – Encinitas, CA Jan 2009-May 2009

• Responsible for 40 children
• Helped develop singing, acting and dancing activities
• Organized a final production

LEADERSHIP/INVOLVEMENT:
Cal Poly PRSSA (Public Relations Student Society of America) – Digital Media Director 2010-present
• Attended PRSSA National Assembly in Seattle March 2011
Cal Poly NSCS (National Society of Collegiate Scholars) - Member 2010-present
Cal Poly Cat Program – Shelter Volunteer 2010-present
Poly House – House Build Volunteer 2010

TECHNICAL SKILLS:
Proficient in: Microsoft Office (Word, PowerPoint, Excel), Adobe Creative Suite (Photoshop, Illustrator, In Design),
Twitter, Facebook, Wordpress, Blogspot, LinkedIn, iMovie