How do I prepare a program proposal for

radio/TV?
In order to request transmission at SALTO, it is important that you present a
clear and complete proposal. This allows SALTO to asses the new program
quickly, and at the same time forces new program makers to think carefully
about what their program will look like, and how they are going to realize
this. With this clarification we are trying to help you list all things necessary;
affairs each program maker will have to deal with. Make sure your proposal is
only two A4pages, not longer than that. As supplements you need to send the
program format and the program demo at cd or minidisc (radio), dvd or D-
tape (television). Your program proposal should at least contain the following
subjects:

The general genre of your program

For example; will it be a sport or music program, or a talk
show? Will it be live or tape on desk? What will the duration
of the program be and how frequently will it be broadcasted?
Will you present journalistic and objective information or
do you specifically choose your line of approach
to be colored? Information about what is accepted and
what is not can be found in our brochure General Terms (these,
are in Dutch) which can be requested through the secretariat or
can be read on our website www.salto.nl.

Description of the atmosphere

Will the program be trendy and flashy or instead calm and sober?
Colorful, cheerful or serious; informal or businesslike; approachable or meant
for an expert audience? Are you aiming at the atmosphere of a certain target
group, region or country?

The presentation
How will the program be presented? Will the presenters mainly present items
or are there several interviews and/or coverage’s? Will you be using music as
a diversion or as an essential part of the program? Who will be presenting
and why did you choose this specific person/persons? Will they be
employable for all broadcasts and how will a replacement be arranged when
the regular presenter is prevented from presenting?

Target audience of program

Please be as specific as possible with regards to the targeted program
audience. Think about specific subjects like age, level of education, field of
interest and/or the ethnic background of your audience. Are you mainly
targeting men or women? Also: what is the need of a program for this specific
audience?

Content of the program

Provide specific examples of program components that you want to use in
your broadcasts. This is necessary for both the subjects and the categories.
For example; are you trying to raise specific subjects in as many ways as
possible? Or instead, are you intending to raise many different subjects in the
same stringent format?
The program can consist of interviews or of previous reported coverage’s and
with the categories you can think of items like phone calls from listeners,
contests, puzzles, and so on.

A time line for your broadcast

A format is a description of the program in a chronological order. Here you
can find a short example to give an impression:
00:00:00 - 00:00:20 leader
00:00:20 - 00:01:20 introduction/ announcement
00:01:20 - 00:03:20 fragment about …
00:03:20 - 00:06:20 interview with …
Continuation……
Will this format be the model of all your future broadcasts?

Financial support
How will the broadcasts be financed and who is responsible for the
payments? Will the program be paid by more than one organization or are
you using private donors? Are you recruiting advertisors?

Technical completion
Do you have the necessary equipment or will you be renting this (either at
SALTO or somewhere else)? Do you have your own employees for the
technical arrangements? In order to use the SALTO radio studios it is
mandatory that each technician attends a technical course; will he/she be
able to take this course? In what manner (eg tape or disc) will you deliver the
broadcasts of your program?

Promotion
Even the most fantastic
program
moet eerst bekend worden bij het needs to become well-
known with
publiek voordat mensen gaan kijken of the public before people will
start
uw programma onder uw doelgroep listening or watching.
How, when
promoten? and where will you be
promoting
Bent u van plan om actief adverteerders your program with your
target
promoten onder uw doelgroep? audience?
Are you planning to attract
advertisors that will promote
their
product among your target
audience?
Organisational structure
Who or which organization took the initiative to make these broadcasts? Who
is the administrator or the director of your organization. What are the points
of interest for SALTO? And who is performing the tasks within the
organization?

Motivation
Last but not least: what makes your program interesting and important for
the residents of Amsterdam?

Finally
The right to exist for SALTO depends on the programs she broadcasts. It is
therefore essential that the programs reach a broad audience and that many
Amsterdam residents as possible follow the programs of our providers. This is
the reason that if your program proposal is selected, SALTO will make sure
you keep your promises with regards to the contents of the program.

Good luck making your proposal and we are looking forward to your ideas.
Sebastian Moreno Contreras, Felipe Rodriguez, Santiago Grisales 9B

Program Proposal for radio/TV.

The general genre of your program.

a) Will it be a sport or music program, or a talk show?
It would be a program about different genres of music, about likes and
dislikes of society, people opinion.
b) Will it be live or tape on desk?
It would be taped, in this way people can manipulate the tape in order
to hear different parts in their own decision, to stop it or play it
whenever they want, also hear the radio program many times as
desired.
c) What will the duration of the program be and how frequently will it be
broadcasted?
Tuesday afternoons, from 5:00pm to 6:00pm, a flexible schedule for
everybody, appropriate for kids, after school and adults coming home
from their different jobs.
d) Will you present journalistic and objective information or do you
specifically choose your line of approach to be colored?
Journalistic and objective information will be in priority in our show,
artist and musicians opinions are topics of polemic interest in all music
society, creating debate in our program, with different music genres.

Description of the atmosphere

a) Will the program be trendy and flashy or instead calm and sober?
The program would have its ups and downs, having as a priority the
idea of making the audience experiment different sensations and
feelings at the time it is heard, it would be trendy and flashy at the
time of presenting the topic, and calm and sober when people opinion
is heard, as a music program is necessary to have a bit of adrenaline.
 b) Colorful, cheerful or serious; informal or businesslike; approachable or
meant for an expert audience?
Colorful, cheerful and happy in order to make the audience stay and
entertain. Making a great atmosphere, creating a program for people
to enjoy and have a good time.
c) Are you aiming at the atmosphere of a certain target group, region or
country?
In first place, the society that is involved in the music we are
presenting, and making our audience understand different points of
view, points of view that are unfamiliar to what they think, different
likes of other genres.

The presentation
a) How will the program be presented? Will the presenters mainly present
items or are there several interviews and/or coverage’s?
Group members would have the roles of presenters, and each one of
them would have a role, in order to make the program organized all of
us would have points to say in order to develop the topics.
b) Will you be using music as a diversion or as an essential part of the
program?
As an essential part of the program, to create the environments and
make the audience feel what we are trying to express, from rock to
reggaeton.

c) Who will be presenting and why did you choose this specific
person/persons?
Sebastian Moreno would be presenting the rock part of the program,
giving his opinion about this genre, derivates, composers, and great
works along history. Felipe Rodriguez will present his points of view
about reggaeton and wide and extensive commentaries about it.
Santiago Grisales will be the neutral opinion, because his knowledge in
both genres, he would explain his point of view.

Target audience of program

a) Are you mainly targeting men or women?
Program is mainly directed to all different people that are interested on
music, people who like rock and others who like reggaeton can be de
audience on our radio show.
b) What is the need of a program for this specific audience?
Knowledge of this genres and polemic contributions to the radio
program.

Content of the program

a) Are you trying to raise specific subjects in as many ways as possible?
Yes, such as composers, great works, genres and history.
b) Are you intending to raise many different subjects in the same
stringent format?
Yes.
 The program will also consist on interviews or previous reported
coverage’s and items like phone calls from listeners, contests, puzzles,
and so on.

A time line for your broadcast

a) Will this format be the model of all your future broadcasts?
No, we are going to use a similar one but more useful than this one.

Financial support
a) How will the broadcasts be financed and who is responsible for the
payments?
We are trying no to use money, soo we are going to do it between the
3 person of the program.
b) Will the program be paid by more than one organization or are you
using private donors?
Private donor but if any organization want to collaborate we are going
to accept.
c) Are you recruiting advertisors?
No, because we have a great potential in the group.

Technical completion
a) Do you have the necessary equipment or will you be renting this
(either at SALTO or somewhere else)?
We are going to use the one that school gave to us for a good
presentation of the program.
b) Do you have your own employees for the technical arrangements?
The school has one named Carlos that is very clever.
c) In order to use the SALTO radio studios it is mandatory that each
technician attends a technical course; will he/she be able to take this
course?
Yes because the can damage the studio or broke any part, so it is
important to had have a previous course in the management of a radio
studio. Yes because it is for any kind of people in the world.
d) In what manner (eg tape or disc) will you deliver the broadcasts of your
program?
We are going to use iTunes from Apple and a Blackberry for the music.

Promotion
a) How, when promoten? and where will you be promoting your program
with your target audience?
We are going to say it many times in the recess and lunch time, so
people can know about the program and if they are interested they
would ask for it.
b) Are you planning to attract advertisors that will promote their product
among your target audience?
No because we can do those kind of works.

Organizational structure
a) Who or which organization took the initiative to make these
broadcasts?
 Santiago Grisales took the initiative to make the broadcast and Moreno
and Rodriguez follow him.
b) Who is the administrator or the director of your organization?
The decisions are taken by the 3 integrants of the group.
c) What are the points of interest for SALTO? And who is performing the
tasks within the organization?
To make that the people think carefully about what their program will
look like, and how they are going to realize this. A specialized
programmer.

Motivation
a) What makes your program interesting and important for the residents
of Amsterdam?
Because is a new kind of program that interact with the people during
a battle of genres and gave to the audience the option to select which
is the genre that is going to win.