pares students for em-

ployment in a wide
range of managerial
careers. It requires stu-
dents to obtain a tho-
rough understanding
of managerial structu-
res and analytical tech-
niques to be able to
take part in analysing
and interpreting issues
and cases. The pro-

MBA (Executive)
in co-operation with
The programme pre-
pares students for em-
ployment in a wide Coventry
range of managerial University
careers. It requires stu-
dents to obtain a tho- Business
rough understanding School
of managerial structu-
res and analytical tech-
niques to be able to
take part in analysing
and interpreting issues
and cases. The pro-
gramme prepares
students for employ-
ment in a wide range
of managerial careers.
It requires stu-dents to
obtain a thorough
understanding of ma-
managerial structures
res and analytical tech-
niques to be able to
take part in analysing
and interpreting issues
and cases. The pro-
gramme prepares
students for employ-
ment in a wide range
of managerial careers.
It requires stu-dents to
obtain a thorough
understanding of ma-
managerial structures
res and analytical tech-
niques to be able to
take part in analysing
and interpreting issues
and cases. The pro-
gramme prepares
students for employ-
ment in a wide range
of managerial careers.
It requires stu-dents to
 The Master of Business Administration (Executive)

is delivered jointly by

Coventry University Main Focus Areas

Business School,
England The main focus areas of the MBA are
Strategy, Management, and if you
and choose the Project Management line,
Project Management

The International
Business Academy (IBA), Unique Characteristics
Denmark
The IBA and Coventry MBA is unique in
The MBA is offered by part-time study several ways. It offers:
through blended learning. Teaching
and learning alternate between class- • Personal change and development
room teaching and e-learning mo- • Recognition
dules. The course is taught and asses- • True flexibility
sed in English and based on a full-time • Close contact between student
MBA programme delivered at Coven- and lecturer
try. • High academic standards
• Innovative teaching methods
The MBA is based on many years of
teaching, research and consultancy,
which have been central to the activi-
ties of academic staff at Coventry Uni-
versity Business School and the IBA,
and have resulted in the development
of high quality study programmes at
university level, research degrees, inter-
national work placements, media work
and an array of publications at both
institutions.

Coventry University is part of the state

university system in the UK and its cour-
ses are quality-assured by the British
QAA (Quality Assurance Agency). The
IBA is part of the Danish state system
and is quality-assured by the Danish
2 Education Ministry.
The Objectives of the MBA
are to:
• provide the framework within which
students can develop an analytical
understanding of both the functional
nature of business and the holistic na-
ture of management;
• foster in students a commitment to
lifelong learning and personal
development, a reflective style of
management and a responsibility for
their own learning;
• provide students with the opportunities
to develop a range of skills and the ability
to apply a variety of management tools
and techniques;
• stimulate a proactive approach to
organisational issues which illustrate an
understanding of the impact of the
changing environment and the context
within which managers and organisations
operate;
• encourage students to demonstrate their
capacity to enact the principles of change
management and become effective
change agents in organisations;
• support students as they prepare for and
carry out a sustained piece of research,
namely the MBA project.
Ta rrget
get Group
Gro
The programme appeals to people who
want to get management qualifications
at a high and international level. People,
who are already in management
positions and who would like to further
their careers.
„The programme prepares students for
employment in a wide range of
managerial careers. It requires students
to obtain a thorough understanding of
managerial structures and analytical
techniques to be able to take part in
analysing and interpreting issues and
cases. Such knowledge is essential for
the development of the critical
understanding of current business and
financial issues, which is an important
attribute for management in today’s
globalised economy.“
Coventry Business School
Programme Rationale
3
Study Programmes

– MBA general line - Project Management Line

The MBA (Executive) consists of 10 modules
and a dissertation. Each module is an
independent unit and takes 10-12 weeks.
The total ECTS credits of the MBA (Executive)
is 90 ECTS credits on Master level.
The study modules are:
The MBA (Executive) is a general manage-
ment education enabling successful candi-
dates to perform well at top levels of both
national and international organisations.
The MBA (Executive) may however, be com-
bined with additional modules (options) in
Project Management in accordance with the
following plan:

Term Module ECTS credits Term Module Status

1 Strategic Management 6 1 Strategic Management Core

Marketing Management 6 Marketing Management Core
2 Managing in the Busin. Environm. 6 2 Managing in the Busi. Environm. Core
Financial Statement Analysis 6 Financial Statement Analysis Core
3 HRM 6 3 HRM Core
Managing Projects 6 Managing Projects Core
4 Business Economics 6 Business Law Option
Research Methods 12 4 Business Economics Core
5 Management Consulting 6 Research Methods Core
Issues in Strategic Management 6 5 Project Orientation Option
6 Dissertation 24 Strategic Initiation Option
Portfolio and Progr. Managment Option
6 Management Consulting Core
Issues in Strategic Management Core
There are 3 terms a year and the total length 7 Dissertation Core
of the part-time programme is 2 years.
There are 3 terms a year and the total length of the
programme will then be 2½ years.

This line will both lead to an internationally

recognised MBA (Executive) and opens up for
IPMA certification (see www.ipma.ch) and PMI
certification (see www.pmi.org ).
 Teaching and Learning
Philosophy Entry Qualifications

Management education has long since

moved away from the traditional Students are required to have attained
approach in which the student plays a one of the following:
passive role, to an approach in which
student participation is crucial. As a ƒ a Bachelor Degree from the
result, focus is placed on learning rather IBA in Kolding or other
than teaching and it is intended that this recognised institutions
should be particularly developed in this
scheme through assignments, targeted ƒ other Bachelor Degree-level
study and activities which will take place qualifications, such as the
inside and outside class. Student Danish HD or HA
centered activities are designed for
students to acquire and consolidate the ƒ other comparable and
designated knowledge and skills. recognised degree-level
qualifications
The teaching and learning methods will
encourage the use of theoretical
frameworks to understand business And 2-3 years of work experience at
situations and case studies. They will management level
develop transferable intellectual skills,
the ability to communicate using a
variety of media, the ability to argue
rationally, analytically and critically and
the ability to work as a team member or
leader.

Teaching takes place on two full days a

month – always a Friday and Saturday,
and this teaching is supplemented by e-
learning in the intermediate periods.

6
Time and Place

Most teaching takes place at the IBA in

Kolding on two full days a month,
except for the module, Issues in
Strategic Management, which is taught
in Coventry over 3 days..

Price

MBA (Executive)
DKK 112,000

MBA (Executive) with Project

Management options
DKK 150,000

For further details see:

www.iba.dk

7
The IBA

The International Business Academy (IBA) is the Higher Education Department of the International Business College located in Kolding, in the heart of
Denmark. Since 1992, the IBA has offered high-quality, full-time 2-year courses for Academy Economists and Market Economists in Denmark. And more
recently, also Bachelor and Master of Science courses.

Currently, there are about 450 students on IBA programmes. Students come from Denmark and abroad, and they form the basis of an exciting, attractive and
international study environment.

Coventry University Business School

Coventry University is a forward-looking, modern University with a proud tradition as a provider of high quality education and a focus for multidisciplinary
research. It has an established academic presence regionally, nationally and internationally, and takes great care in providing a supportive environment for all its
students.

Coventry University has a long tradition as a provider of education. It can trace its roots as far back as Coventry College of Design in 1843. It was in 1970 that
Coventry College of Art amalgamated with Lanchester College of Technology and Rugby College of Engineering Technology. The resulting institution was
called Lanchester Polytechnic: ‘Lanchester’ after the Midlands automotive industry pioneer, Dr Frederick Lanchester, and ‘Polytechnic’ meaning ‘skilled in many
sciences and arts’.

In 1987 the name changed to Coventry Polytechnic and in 1992 the institution adopted the title Coventry University.

SkSkssSSkamlingvejen 32
DK-6000 Kolding
Denmark

Tlf. +45 7224 1800

Fax +45 7224 1808

iba@iba.dk . www.iba.dk