Fund for Public Health in New York and the New York City Department of Health and Mental

Hygiene

Healthy High Schools Initiative Mini-Grant Application

Request for Proposals for School Year 2011-12

Due May 18, 2011 at 5:00 PM

Note: Application must be submitted by School Principal or Assistant Principal as an email attachment

INTRODUCTION

The Fund for Public Health in New York, Inc. (FPHNY) is a 501c3 not-for-profit organization incorporated in
2002. FPHNY is the closely affiliated, non-profit partner to the New York City Department of Health and
Mental Hygiene (DOHMH), responsible for soliciting, administrating and receiving funds, and using such
funds to further assist the work of DOHMH. Through this partnership, DOHMH and FPHNY work to
advance the health and well-being of all New York City residents by supporting innovation, increasing
efficiency and leveraging DOHMH program capacity and reach.

The mission of the City of New York Department of Health and Mental Hygiene (“DOHMH”) is to protect
the health of all New Yorkers. Detailed information about DOHMH is available on its website, which can be
accessed through the main New York City website at www.nyc.gov.

The goal of the New York City DOHMH’s Healthy High Schools Initiative, located within the Bureau of
Chronic Disease Prevention and Control’s Physical Activity and Nutrition Program, is to facilitate changes
that improve the food environment inside and immediately surrounding high schools, thus promoting health
and wellness amongst youth. The initiative is focused on healthy and non-food fundraisers, sugar-
sweetened beverage reduction, and creative ways to raise awareness about nutrition.

STATEMENT OF PURPOSE

The FPHNY, on behalf of the NYC DOHMH, is requesting proposals from high schools to receive up to
sixteen available grants. Each school would be awarded $1,000 to design and conduct a campaign to
improve the food environment in their school. These mini-grants provide an opportunity for high school
students to explore and address the issue of what foods and beverages are available, promoted, and
consumed in and around their school building.

Campaign ideas must be linked to implementation of at least one component of the NYC Department of
Education (DOE)’s Wellness Policy. This policy can be found on the DOE’s website:
http://schools.nyc.gov/Offices/Health/GenProgServ/Wellness.htm.
The campaigns are to take place between September 2011 and January 2012. The grant funds will be
given to the awarded schools after the deliverables are accomplished. How the money is spent is at the
school’s discretion.
Note: only non-charter public high schools that have 9th through 12th grade are eligible for this
grant.

APPLICATION REQUIREMENTS

Awardees will be selected according to the completeness and content of the grant application. The
complete application will include the following: Section A, B, C templates are the last 3 pages of this
document.

 Proposal Transmission Sheet

 Qualifications of staff members (see Section A)
 Work plan for a campaign to improve the food environment in and around the school (see Section B)
 Pre-designed deliverable-based budget (see Section C)

SUMMARY SCOPE OF SERVICE AND PROJECT TIMELINE

Upon award of the grant, the FPHNY will enter into a formal contractual agreement with each school. This
contractual agreement will detail the scope of services, budget, and payment plan based on need and
mutual agreement.
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SCHEDULE OF EVENTS
The deadline for this proposal is May 18, 2011 by 5:00 PM. Proposals must be emailed by that time and
late proposals will not be accepted. The following schedule of events represents the best estimate of
the schedule that will be followed.

EVENT DATE
Release of mini-grant application April 12, 2011
Inquiry period April 12 – May 6, 2011
Questions answered by May 7, 2011
Proposal deadline (late proposals not accepted) May 18, 2011 @ 5pm
Notice of award May 25, 2011
Contract start date June 8, 2011
Conference call(s) for staff and student contacts Week of October 10, 2011
Deliverable one due* November 30, 2011
Deliverable two due and contract end date* January 20, 2012
* For information on deliverables see Sections B and C on pages 5-6

MINI-GRANT COMMUNICATIONS

Potential schools may consult in writing with the following contacts with questions about this Request for
Proposals (RFP):

Programmatic Questions: Gabrielle Ettlinger, School Wellness Specialist, Healthy High Schools Initiative:
HSwellness@health.nyc.gov

SUBMISSION REQUIREMENTS

Each vendor must submit an electronic copy of the application.

All Proposals in response to this RFP must be emailed to the following email address, no later than May 6,
2011 at 5pm: HSwellness@health.nyc.gov

Late proposals will NOT be considered.

EVALUATION PROCESS

Evaluation Categories and Maximum Points Awarded

The proposal evaluation process is designed to award the contract to the vendor with the best combination
of attributes based upon the evaluation criteria. Preference will be given to plans that include robust
outreach strategies, maximum mobilization of youth, and the creation of visual components (e.g.
posters, photos, videos, etc.)
The maximum points that shall be awarded for each of the categories are detailed below.

CATEGORY POINTS
Section A: Qualifications and Experience 6
Section B: Project Plan and Management 19
MAXIMUM POINTS AWARDED 25

RFP ATTACHMENTS
Proposal Transmittal Sheet
Section A: Qualification
Section B: Project Plan and Management
Section C: Budget
[SCHOOL: PLEASE PRINT THIS ON OFFICIAL LETTERHEAD IF POSSIBLE]

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 Healthy High Schools Initiative Mini-Grant

PROPOSAL TRANSMITTAL SHEET

The school principal must complete and sign this Technical Proposal Transmittal. It should be
reproduced on the school’s official letterhead if possible. It must be signed in the space below by the
individual empowered to bind the proposing entity to the provisions of this RFP and any contract
awarded pursuant to it.

School Name and DBN:

School Address:

School Tax ID:

School Principal’s Name:

Principal Signature:

Principal Email:

Campaign Director (key staff person on the project)

Name:

E-Mail:

Phone Number:

Fax Number:

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 Fund for Public Health in New York
291 Broadway, 17th Floor, New York, NY 10007
www.fphny.org

Healthy High Schools Initiative Mini-Grant

SECTION A: QUALIFICATIONS
SCHOOL NAME WRITE IN SCHOOL NAME
Note: Expand the sections below as needed, but do not exceed this 1 page for section A.
1. State how the school will be adequately staffed and trained to perform the required services. Provide
the name and title of two key staff members (the ‘campaign director’ plus one other staff person) AND
one-two student(s) who will be assigned to lead and accomplish the work required by this grant. Please
use bullet points.

(Maximum Score = 2)
2. In this space provided, provide a brief letter of commitment signed by the two key staff members that
will organize and facilitate the campaign.

Signature _________________________________________________________________

Signature _________________________________________________________________

(Maximum Score = 4)
Total Maximum Score = 6
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 Fund for Public Health in New York
291 Broadway, 17th Floor, New York, NY 10007
www.fphny.org
Healthy High Schools Initiative Mini-Grant
SECTION B: PROJECT PLAN AND MANAGEMENT
SCHOOL NAME WRITE IN SCHOOL NAME HERE
Note: Expand the sections below as needed, but do not exceed this 1 page for section B, not
including required attachment mentioned below.
1. Schools shall develop a campaign aimed at mobilizing the student body to change behavior and take action
around the selected campaign areas.
 Campaign must address:
 The reduction of sugary beverage consumption inside and outside of school
And at least one additional topic from the following. Select by marking with an “”:
__ Promotion of school meals, salad bar, or water jets* (Specify: ____________________)
__ Reduction of snacks and beverages of low nutritional value** being brought into school
__ Adherence with DOE Chancellor’s Regulations pertaining to fundraising***, and education on
healthy & non-food fundraising options
__ Additional topics can be proposed (Specify: ______________________)
* Water Jets are large clear dispensers with a push lever that are placed in cafeterias. A number of schools have
coordinated with the Office of School Food to receive these through grants or by paying for them.
** Our working definition of low nutrition value snacks is ones that do not fall within the nutritional guidelines on
page #3 of this document http://www.opt-
osfns.org/osfns/nutrition/NutritionalGuidelinesforProductsSoldinSchools_9-29-2010.pdf
*** Chancellor’s Regulations: A-812, A-610, A-660, A-601, A-650
http://schools.nyc.gov/RulesPolicies/ChancellorsRegulations/default.htm

(Maximum Score = 1)
2. Include a basic work plan outlining how the school intends to complete the scope of the project.

This plan should specify the following and be organized under these headings: activities, timeline, reach, impact
evaluating, and sustainability. Proposed activities should show how youth will be mobilized around the selected
topic areas. Remember that current seniors will not be involved since this is for school year 2011-12. Preference
will be given to plans that include robust outreach strategies, maximum mobilization of youth, and the creation of
visual components (e.g. posters, photos, videos, etc.)
Work plan should not exceed one page, single or double-spaced, 10-12 size font.

(Maximum Score = 14)

3. List in this box, which component(s) of the DOE Wellness Policy are being addressed by the campaign.

(Maximum Score = 2)
4. Describe, in this box, how any issues or problems will be identified and resolved during the course of the
project.

(Maximum Score = 2)
Total Maximum Score = 19

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 Fund for Public Health in New York
291 Broadway, 17th Floor, New York, NY 10007
www.fphny.org

Healthy High Schools Initiative Mini-Grant

SECTION C: BUDGET PROPOSAL – DELIVERABLES BASED BUDGET

SCHOOL NAME: WRITE IN SCHOOL NAME

OBJECTIVE: Once awarded and contract is signed and submitted to FPHNY, Conduct Campaign
Maximum
Activities Expected Outcome: Submit to Date of Completion
Compensation
DOHMH:

1. Carry out campaign 1. Submit electronic 1. November 30, 2011

activities documentation of campaign
progress:
a) Visuals: photos of activities,
videos, posters, etc. Include
photo releases for any
people featured.
b) An update in the form of a
half-page written word
document. Make sure to
include school name, staff
name, and date.
$500

2. Write final report and attach 2. Submit final report, 2. January 20, 2012
visual and final products. attachments, and voucher.
Report needs to summarize:
 campaign activities
 description of products
 impact made
 lessons learned
 next steps
$500
Total Compensation $1,000
Payment is made in one lump sum and by check to the awarded schools that have completed the
deliverables and submitted a voucher.