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News Release

BASF Supply Chain Management wins award April 1, 2011


P214/11e
Juliana Ernst
 Modern processes and harmonized operational structures Phone: +49 621 60-42117
contribute to long-term profitable growth Fax: +49 621 60-92693
juliana.ernst@basf.com
 Focus on better service for customers, smoother processes
and lower costs
Ludwigshafen, Germany – April 1, 2011 – BASF is the winner of the
renowned Supply Chain Management Award 2011, which is
conferred by the international consulting firm PRTM Management
Consultants, the trade journal LOGISTIK HEUTE, and the Supply
Chain Management Institute of the EBS Universität für Wirtschaft
und Recht i. Gr. The selection committee gave the award in
recognition of BASF's recently completed “Accelerator” project,
which has globally harmonized and fundamentally renewed key
business processes and operational structures of the company.

“Our global application of the new processes will contribute toward


securing long-term profitable growth for BASF,” said Dr. Hans-
Ulrich Engel, member of BASF’s Board of Executive Directors. “The
project had three goals: better service for our customers, smoother
processes, and lower costs,” said Dr. Robert Blackburn, Senior
Vice President Supply Chain & Process Innovation at BASF. “We
have achieved these goals: Thanks to the strong team, Accelerator
is a major success for BASF.”
BASF SE
67056 Ludwigshafen
Almost 800 BASF employees from 24 countries worked for the past Phone: +49 621 60-0
http://www.basf.com
three years to raise BASF’s supply capacity and reliability to even Corporate Media Relations
Phone: +49 621 60-20916
higher levels. Differentiated service levels now make it possible to
Fax: +49 621 60-92693
always give each customer the desired level of service. The SAP tool presse.kontakt@basf.com
Page 2 P214/11e

“Supplier Relationship Management” supports the ordering


process, enabling employees to procure goods and services much
more easily.

Manufacturing companies from every industry can apply for the


Supply Chain Management Award. Commenting on the selection
committee’s decision, committee member Harald Geimer, Director
of PRTM Management Consultants, said: “The transformation
achieved by BASF is an example of how supply chain management
can be an important building block in implementing a company’s
strategy. It’s a good example for other companies to follow.” The
Supply Chain Management Award has been honoring outstanding
achievements that significantly improve business competitiveness
since 2006.

Information for journalists:


A press photograph of the award ceremony is available for download
from the news release section of the download center at
basf.com/pressrelease/P-11-214

About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its
portfolio ranges from chemicals, plastics, performance products and agricultural
products to oil and gas. As a reliable partner BASF creates chemistry to help its
customers in virtually all industries to be more successful. With its high-value
products and intelligent solutions, BASF plays an important role in finding answers
to global challenges such as climate protection, energy efficiency, nutrition and
mobility. BASF posted sales of about €63.9 billion in 2010 and had approximately
109,000 employees as of the end of the year. BASF shares are traded on the
stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further
information on BASF is available on the Internet at www.basf.com or in its Social
Media Newsroom at newsroom.basf.com.

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