Module 1

Participate in Workplace Communication

The Communication Theory in Business Communication

What is Communication?

- Communication involves the manipulation of language in oral or written form

to put across ones thoughts or sentiments.

- the act or process of involving the exchanging of ideas, and the sharing of
feelings.

Two Processes Involved:

1. The purposeful transmittal of these ideas, feelings, or information

2. The interpretation of these ideas, feelings, or information

Four Elements of Communication

1. Sender
2. Message
3. Medium
4. Receiver

The Communication Process in a Theoretical View

Sender Message Medium

Feedback Receiver

Sender - The person who transcribes what is spoken.

Message - It is purposefully conveyed opinions, idea, or information.

Medium – Form on how the message is being transmitted.

Receiver - The Person who interprets the message and reacts to it.

Feedback – Response or reaction to the message. It is the necessary ingredient

of the communication process to signal whether or not communication has
actually occurred.
Forms of Feedback
1. Positive
2. Negative
3. Verbal
4. Non-Verbal

Communication in Business

Oral – includes an interview, lecture, or reporting

Written – includes telegram, business reports, Bulletin boards, announcements,

business letters and minutes of meeting.

Electronic –includes telephone conversation, text message, Fax message, E-

mail, video calls, and chat.

Classification of Communication in Business

1. Upward
2. Downward
3. Horizontal
4. External

Upward – a communication is said to be upward if the messages was sent to a

person who has higher position in the company. (Example: Message of a Staff to
a supervisor or to the manager)

Downward – a communication is said to be downward if the message was

disseminated from a highest position in the company down to all subordinates.
(Example: Memorandum from the HR Manager to all Employees)

Horizontal - a communication is said to be horizontal if the message was

delivered to the same level of position in the company. (Example: Letter from a
Marketing Staff to his/her fellow marketing staff.)

External – a communication is said to be external if the message was delivered

outside the company’s premises. (Example: Business Letter from USST to
Microsoft Corporation)

Common Conditions in Oral Communication

Telephone Call – They are used for prompt follow-up or for imparting or
receiving information of instruction.

Informal Talks – These are practical and found suitable for day-to-day liaison,
exchange of information, maintenance of active personal relation and in many
instances for providing way of communication.
Planned Appointments – They are appropriate for regular review of liaison
recurring joint work sessions and etc.

Group Communication – These are the gatherings of a certain people for a

specific purposes such us meetings, seminars, and conferences.

Values to observe while in the meeting

1. Stop Talking
2. Put the speaker at ease
3. Show to the speaker that you want to listen
4. Avoid interruptions
5. Sympathize with the speaker
6. Be Patient
7. Hold your temper
8. Go smoothly in argument or criticism
9. Ask relevant questions

Activities:
1. Form a group with at least 5 person then demonstrate all forms of
communication (Oral, Written, and Electronic) in a business.
2. Form another group with at least 5 persons and illustrate the situations in
a meeting.