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Continued from page 1 Ian: Golf development is all about growing the SAGA, and were recently recognised by
the game of golf. What is your strategy to the R&A, which has pledged to make con-
enormous amounts of money at our disposal accomplish this? tributions for the next three years. We also
and spend funds recklessly without any receive grants from the National Lotteries
proper procedures in place are not valid in Ken: Our strategy is to target children Board for special projects. The Central
any way. We are very careful how we spend between the ages of eight and 18 primarily Gauteng Golf Union supports us through
our money precisely because we have so from underprivileged and previously dis- the Rand-a-Round initiative, and we have
little of it to spend. We do not have a single advantaged areas, and provide them with also benefited from a number of donations
financial sponsor, and our income is entirely coaching and playing opportunities in a from private companies and individuals.
in the form of grants, donations and support structured environment. We try to reach Earlier this year we established a Patrons
from Johann Rupert’s companies. Club, through which a number of major
The restructure was necessitated because South African companies are supporting
we needed to create a sustainable, busi- We cannot rely on outside golf development.
ness-orientated organisation that could be support if the golf industry Unfortunately, the only way the sustain-
measured on performance, and be account- ability of the SAGDB can be assured is
able to stakeholders. We wanted to ensure the itself is not prepared to if the golfing public and corporate South
best possible opportunities for the children back golf development Africa actively support our programmes.
on our programmes. The board of directors We cannot rely on outside support if the golf
agreed that budgets needed to be reviewed industry itself is not prepared to back golf
to ensure that a minimum of 70% of total these learners at as young an age as possible development.
expenditure went to operational costs. to ensure best results when coaching, and
Unfortunately to achieve this we did instill an ethos that will last through their Ian: What new stategies do you have to
have to downsize our head office staff, close lives. We approach golf coaching from a secure new and sustainable income?
all our regional offices, and ask develop- holistic perspective, including life skills into
ment managers to work from home. But our programmes so that we don’t produce Ken: Included in Project 312 is the pro-
we believe this was necessary to get the only talented golfers, but also competent posal that golf clubs should be encouraged
SAGDB back on the right track and focused club-level golfers. to “adopt” chapters and actively support
on our most important work – growing the the SAGDB’s operations in their specific
game of golf. Ian: Has this strategy been successful? areas. We need to secure financial support in
this way to be able to make the current
Ian: How is your board of directors struc- Ken: It has been successful to a degree, structures sustainable and to expand our
tured, and what role do the board members but part of the reason for the restructuring coaching programmes into new areas across
play in assuring full compliance with the was that the board felt the previous strategy the country.
right standards of corporate governance? hadn’t been successful and focused enough. We also hope that the Patrons Club, which
We have therefore implemented a new was initiated by board member Selwyn
Ken: Representatives from all of South coaching manual and a formal plan called Nathan, will continue to grow in the future
Africa’s official golfing bodies sit on the “Project 312” which has put clear measures and create a consistent source of funding for
board, together with five independent non- in place for how many children we need to the board.
executive directors who have a wealth of see progressing through our programmes at The contributions we receive from
experience in different spheres of the golf different levels in the different regions. donations made at the Dunhill Links
industry. There are a number of active com- One of our primary aims is to feed tal- Championships are also crucial, and we
mittees at board level: ented golfers into the Ernie Els and Fancourt hope to build on that relationship as well.
• the finance and audit committee, Foundation, and currently 12 graduates of the It’s important that we continue to foster
• EXCO, SAGDB are members there. We have also had relationships with the Government, the
• the technical committee, a number of our juniors selected for SAJGF Lotto, the R&A and the SAGA to ensure
• the sponsorship committee, provincial teams at all age group levels. that the funds we receive from these stake-
• the remunerations committee. holders are forthcoming on an ongoing basis.
EXCO tries to meet on a monthly basis to Ian: What are your major sources of funding See page 10 for full list of SAGDB
assist senior management with operational and are these sustainable into the future? directors.
matters, while the finance and audit com-
mittee meets on a quarterly basis to review Ken: Johann Rupert remains our primary For further information contact
the board’s financial situation. These sub- benefactor. Through his companies, he Ken Viljoen at the SAGDB on
committees play an integral role in ensuring currently contributes around 75% of our 021-852-8056 or info@sagolfboard.org
that the SAGDB adheres at all times to total income. In addition, we currently or Ian Leach on 082-892-8693 or
sound financial practices. receive grants from the Government and at ianleach@bdmail.co.za
P R E S S U R E
Q1 Q4
for you. It can help you to perform at your
limits. It can also obviously be bad for you
and can not only adversely affect your per-
formance but also your health.
Stress is a very complex subject and
involves both the mind as well as the body. BURNOUT EXCELLENCE
It would be impossible to cover all aspects of
stress in one article. In this article we will try
to help managers identify the type of stress
that either they or their team members are LOW HIGH
experiencing, and suggest ways of turning C O N T R OL
negative stress into positive stress.
There are two basic forces that create and
influence stress: VACUUM FRUSTRATION
create issues to complain about, that have ards and encouraging innovation rather than is expected of them in terms of activities
nothing to do with their own performance through sheer volume. and results. This needs to be contracted with
but are likely to create trouble for others. In Lets briefly look at what these four com- them on a regular basis through your per-
the business world it is known as playing the ponents of control include. formance analysis process. Try also to make
“got you” game. sure that each person in the team knows the
Information Key Result Areas of the other team members.
Quadrant 3 – Low pressure/ Make sure your team members have a clear You as the manager retain the responsibility
High control job description and know exactly what is for the performance of your team members
Under these circumstances, your better staff expected of them. Not only what they have but don’t ever accept second best from them.
are likely to feel frustrated. They will either to do but also what standards are expected The minute you do, you lower the bar in
find other, more creative ways of spending and what they should be achieving. Keep the terms of their perception of what is accept-
their time at your expense, or they will able in terms of standards and results.
leave. Your average to poor staff will hang
around as long as the social side of work is As a golf club manager, Rewards
appealing or until anything better turns up. This can be monetary as well as recognition.
it is your responsibility Your first priority is to ensure that your team
Quadrant 4 – High pressure/ members are being financially rewarded in
High control to ensure that your team line with the market place. Under pay them,
This is the ideal quadrant to be in. Generally and you will lose your good people; over
speaking, people perform at their best members are kept under pay them, and you will go bankrupt. Once
when they are under pressure to perform you have got your pay structures in place,
and have the necessary information, skills,
pressure to perform, and make sure that individuals get recogni-
authority and rewards to perform. We all
know the saying, if you want something
also that they have the tion for the contributions they are making.
There are hundreds of ways of letting an
done quickly, give it to the busiest person necessary information, individual know that their efforts are being
in your team. noticed and appreciated. Don’t take out-
Going back to the example of the four skills, authority and standing performance for granted. As any
foot putt to win the US Open, it reminds me farmer will tell you, the best bearing trees
of Gary Player’s famous statement that he recognition/rewards to need nurturing, watering and the occasional
made along the lines of “the harder I prac- pruning in order to remain high bearers.
tice the luckier I get.” He was making sure enable them to perform at The same applies to staff.
that, through practice, he had the necessary Also deal with deadwood quickly and
control to be able to confront any situa-
the required standards. decisively. There is nothing more de-moti-
tion he found himself in on the golf course. vating for high performers than to see
Whether it was a bunker shot to save par slackers getting away with it.
or a four foot putt to win a Major, he had communication channels open so that they The challenge therefore for managers
practiced it enough times to give him the are aware of anything that is relevant to their is to ensure that they keep the pressure up
confidence to perform even under the most work environment, and that you are kept on the team by giving them more and ever
extreme pressure. informed of any issues they may be facing. challenging jobs while at the same time
The same principles apply within the ensuring that all members of the team feel
work situation. As a golf club manager, it is Skills that they are in control of their own work
your responsibility to ensure that your team This is the training and development compo- environments. There is no doubt that people
members are kept under pressure to per- nent. In our fast-changing world we all need work best under pressure. Yes, this can be
form, and also that they have the necessary to keep learning new ways of doing things. stressful but if they have control over what
information, skills, authority and recogni- Steven Covey in his book The Seven Habits they are facing they are likely to thrive on
tion/rewards to enable them to perform at of Highly Effective People calls it “sharp- the stress rather than the opposite. Stress
the required standards. ening the saw”. We all need to constantly can have very negative consequences in
A word on pressure before we move on. sharpen the saw, otherwise we will be left quadrants 1, 2 and 3. So, as the manger,
You don’t motivate people by giving them behind. Anyone who says that they don’t make sure you are managing your team in
more of the same tasks to do. People grow require any training or development in order Quadrant 4.
through being given new and challenging to improve their performance will soon find
assignments. There is a measure of routine themselves overtaken. Andrew Wilson
in every job but try to keep it to a minimum. Human Resource Strategist
Variety is the spice of life so make sure you Authority Cell: 0825753861
create pressure through increasing stand- All your team members need to know what E-mail: anorbury@iafrica.com
Future trends
Craig Ross, Chairman of the South African PGA and resident golf professional at
Royal Cape, reports back on his recent trip to Murcia, Spain to attend the PGA of
Great Britain and Europe Congress.
The main reason why I attended the The need for an umbrella body to run golf.
congress was to receive formal recognition A lot of good work is being done by all seg-
for the levels we have achieved with regard ments of the golfing environment in South
to our education standards in this country. Africa. Dennis Bruyn’s work on introducing
Our three year PGA diploma course has Unit Standards and having the 3 year PGA
been officially recognised by the PGA of programme recognised by S.A.Q.A as an
Great Britain and Europe. Simply put, our NQF level 5 qualification is a first within
pros can now work in Britain and Europe South African Sport. As mentioned earlier, it
without going through any further educa- has been so successful that it was confirmed
tion. Golf is the only sport in South Africa to at the congress that our graduates are now
have a quality education standard also rec- Having the 3 year PGA recognised in Europe and can ply their trade
ognised by S.A.Q.A. programme recognised by over there without further studies.
At a congress like this the biggest chal- Both club and course management are
lenge you face is to avoid information
S.A.Q.A as an NQF level 5 successfully addressing the challenges that
overload. There were approximately 60 qualification is a first within face their clubs at a local level. The problem
delegates representing 26 countries. Each South African Sport is that there is no unified voice that speaks
country seemed to have their own priori- on behalf of the golfing industry. In Europe,
ties and challenges, but in spite of this three development and promotion. There are golf golf is accepted as a sport/recreation that
trends emerged. courses in the area with up to 1600 apart- appeals to those with a reasonable level of
1. The protection of the environment. ments linked to the course. Imagine trying to disposable income. Here it runs the risk of
2. The regional promotion of golf tourism. get a tee-off time there. The average cost of being seen as an elitist sport for only the
3. The need for an umbrella body to run all a 130 square meter apartment with a fairway privileged few and overseas tourists. Europe
aspects of golf. view is currently 800,000 euros. This gives has accepted that golf is a huge revenue
you an idea of the amount of money that earner and is vital to the growth of regions in
The protection of the environment. is attracted to the golf environment. The which it is promoted as a tourist attraction.
Readers who have seen the Al Gore movie message here however is that in order to For the golfing industry to grow and develop
An Inconvenient Truth will relate to this. compete and be successful, golf clubs have to its full potential in this country it needs to
Water usage is becoming a world-wide con- to promote themselves on a regional basis. be led by an overall umbrella body that rep-
cern. The focus is on the quality of water, Tourists planning their holidays are looking resents the interests of the whole industry;
the quantity used and to where it is drained. for an all-inclusive experience. They want the management of the clubs, the course and
Added to this are new regulations that are to easily be able to see how many and what environmental issues, the golf professionals
being introduced to further test people’s type of golf courses are available to them and the hospitality side. At the moment these
creativeness. The Danish government has in the region. They also want to have easy components at best work in parallel and at
recently banned the use of chemicals on web access to accommodation, local shop- worst don’t communicate with each other.
their golf courses, which has necessitated ping amenities, other tourist attractions and This opens up the opportunity for detractors of
golf clubs experimenting with grasses such maps of the area, as well as likely costs so golf to divide and rule. The rest of the world is
as cynoden on the greens and using Mother that they can plan their entire trip without looking to South Africa to act as the catalyst
Nature’s remedies to combat disease and having to do it piecemeal. for introducing golf to the rest of Africa. This
infestation. The golfing industry in general South Africa is in competition with the rest is a huge opportunity for us, but first we need
and golf clubs in particular will, in the near of the world when it comes to the pound and to address the issues I have mentioned above.
future, have to develop long-term strategies the dollar. Our clubs have to start working Only when we have got our house in order can
on environmentally sustainable water usage together with their neighbours to develop we excel locally and spread an African golfing
if they are to survive. attractive packages for visiting golfers. For experience into the rest of Africa.
most people we are a long-haul destination There is plenty of talk in the corridors on
The regional promotion of golf tourism. which puts us at a disadvantage, so let’s these issues; what we need to do is get them
Murcia, which is a golf resort close to make sure that we make it as easy as pos- onto the main agenda.
Alicante, is a real eye opener with regard sible for people to plan and organise their For more information contact Craig
to both the good and bad of golf course trips to our wonderful country. Ross at Royal Cape on 021-761-6552.