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February 2007 Inside GCM this month

LEAD STORY • Interview with Ken Viljoen 1


HR: Development • Causes and effect of stress 4
TURFTEK • Watering of greens 7
HR: LEGAL • Tackling the HIV/AIDS threat 9
BIRDIES AND BOGEYS • Snippets 10
FROM THE CMASA • Investing in your future 11
COURSE MANAGEMENT • Green speeds  13
PGA Feedback • Great Britain and Europe congress 14

A monthly newsletter brought to you by Compleat Golfer magazine.  Volume 3 Issue 2

SAGDB: Viljoen asks for bigger


contribution from clubs
Ken Viljoen – Managing Executive of the South African Golf Development Board
talks to board member Ian Leach about the changing structure and role of the South
African Golf Development Board and what clubs can do to support golf development.
Ian: What contributions have golf clubs made Arnold Mentz at a meeting of all South
to the development of golf in South Africa ? Africa’s golfing bodies at Pecanwood in
  1999. It was formalised and mandated in
Ken: With some notable exceptions, golf 2000 at a Confederation of South African
clubs have remained on the sidelines of golf Golf (COSAG) meeting under the chairman-
development. We have gained incredible ship of Johann Rupert (SA Tour) and Peter
support from clubs such as Somerset West Morris (SAGA). The board was officially
GC and King David GC, and through the recognized as the vehicle for golf develop-
Rand-a-Round project being run in Central ment in South Africa, by bodies such as the
Gauteng, but at many clubs we still struggle SAGA, WGSA, SA Junior Golf Foundation,
to secure buy-in from members. The pity is the PGA, the SA Clubs Association, the SA
that clubs could make such an enormous dif- Development Trust and the Sunshine Tour.
ference to what we’re trying to do through  
minimal contributions. Through doing Will Ken Viljoen, recently appointed Ian: The sagdb has accomplished a con-
such things as providing playing times, Managing Executive, make things happen siderable amount in the development of golf,
transport, meals and memberships to our at the SAGDB? yet it has also been the victim of criticism.
players, reducing or waiving green fees, and Has this been justified?
becoming involved in projects like Rand- ically representative. Everybody recognizes  
a-Round and “adopt-a-chapter”, clubs can that more needs to be done, and the first step Ken: The SAGDB has always been scruti-
make a tremendous difference. should be to assist the SAGDB. This could nised very closely, and this has led to a lot
help to rectify the imbalances in the long- of criticism being leveled against us, some
Ian: Transformation in business and sport term, because our aims are holistic. We’re of it justified, but much of it not. At the end
is imperative for the long term stability of not only interested in unearthing future of 2005, the SAGDB was widely perceived
society. The sport of golf including admin- champions, but in growing a culture of golf as being administratively too heavy and this
istrative bodies, golf clubs, golf players in communities where it never existed.  view was endorsed by the board of direc-
and other sectors of the golf community are tors. This necessitated a rethink of the way
often criticised by government for not doing Ian: Give us some background to the the SAGDB operates and that’s what drove
enough. Is this justified? sagdb. the restructuring process.
  However, the assumptions that we have
Ken: I think it’s generally accepted by all Ken: The body was initiated by Johann
golf’s bodies that the sport is not demograph- Rupert and former SA Tour commissioner Continued on page 3

 NDREW WILSON • email: anorbury@iafrica.com • cell: 082 575 3861


■ Editorial A A monthly
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to you by
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Golf Club Management February 2007 


special feature

Continued from page 1 Ian: Golf development is all about growing the SAGA, and were recently recognised by
the game of golf. What is your strategy to the R&A, which has pledged to make con-
enormous amounts of money at our disposal accomplish this? tributions for the next three years. We also
and spend funds recklessly without any   receive grants from the National Lotteries
proper procedures in place are not valid in Ken: Our strategy is to target children Board for special projects. The Central
any way. We are very careful how we spend between the ages of eight and 18 primarily Gauteng Golf Union supports us through
our money precisely because we have so from underprivileged and previously dis- the Rand-a-Round initiative, and we have
little of it to spend. We do not have a single advantaged areas, and provide them with also benefited from a number of donations
financial sponsor, and our income is entirely coaching and playing opportunities in a from private companies and individuals.
in the form of grants, donations and support structured environment. We try to reach Earlier this year we established a Patrons
from Johann Rupert’s companies. Club, through which a number of major
  The restructure was necessitated because South African companies are supporting
we needed to create a sustainable, busi- We cannot rely on outside golf development.
ness-orientated organisation that could be support if the golf industry Unfortunately, the only way the sustain-
measured on performance, and be account- ability of the SAGDB can be assured is
able to stakeholders. We wanted to ensure the itself is not prepared to if the golfing public and corporate South
best possible opportunities for the children back golf development Africa actively support our programmes.
on our programmes. The board of directors We cannot rely on outside support if the golf
agreed that budgets needed to be reviewed industry itself is not prepared to back golf
to ensure that a minimum of 70% of total these learners at as young an age as possible development.
expenditure went to operational costs. to ensure best results when coaching, and
Unfortunately to achieve this we did instill an ethos that will last through their Ian: What new stategies do you have to
have to downsize our head office staff, close lives. We approach golf coaching from a secure new and sustainable income?
all our regional offices, and ask develop- holistic perspective, including life skills into  
ment managers to work from home. But our programmes so that we don’t produce Ken: Included in Project 312 is the pro-
we believe this was necessary to get the only talented golfers, but also competent posal that golf clubs should be encouraged
SAGDB back on the right track and focused club-level golfers. to “adopt” chapters and actively support
on our most important work – growing the the SAGDB’s operations in their specific
game of golf. Ian: Has this strategy been successful? areas. We need to secure financial support in 
  this way to be able to make the current
Ian: How is your board of directors struc- Ken: It has been successful to a degree, structures sustainable and to expand our
tured, and what role do the board members but part of the reason for the restructuring coaching programmes into new areas across
play in assuring full compliance with the was that the board felt the previous strategy the country.
right standards of corporate governance? hadn’t been successful and focused enough. We also hope that the Patrons Club, which
  We have therefore implemented a new was initiated by board member Selwyn
Ken: Representatives from all of South coaching manual and a formal plan called Nathan, will continue to grow in the future
Africa’s official golfing bodies sit on the “Project 312” which has put clear measures and create a consistent source of funding for
board, together with five independent non- in place for how many children we need to the board.
executive directors who have a wealth of see progressing through our programmes at The contributions we receive from
experience in different spheres of the golf different levels in the different regions. donations made at the Dunhill Links
industry. There are a number of active com- One of our primary aims is to feed tal- Championships are also crucial, and we
mittees at board level: ented golfers into the Ernie Els and Fancourt hope to build on that relationship as well.
• the finance and audit committee, Foundation, and currently 12 graduates of the It’s important that we continue to foster 
• EXCO, SAGDB are members there. We have also had relationships with the Government, the
• the technical committee, a number of our juniors selected for SAJGF Lotto, the R&A and the SAGA to ensure 
• the sponsorship committee, provincial teams at all age group levels. that the funds we receive from these stake-
• the remunerations committee. holders are forthcoming on an ongoing basis.
EXCO tries to meet on a monthly basis to Ian: What are your major sources of funding See page 10 for full list of SAGDB
assist senior management with operational and are these sustainable into the future? directors.
matters, while the finance and audit com-  
mittee meets on a quarterly basis to review Ken: Johann Rupert remains our primary  For further information contact
the board’s financial situation. These sub- benefactor. Through his companies, he  Ken Viljoen at the SAGDB on
committees play an integral role in ensuring currently contributes around 75% of our  021-852-8056 or info@sagolfboard.org
that the SAGDB adheres at all times to total income. In addition, we currently or Ian Leach on 082-892-8693 or
sound financial practices. receive grants from the Government and at ianleach@bdmail.co.za

Golf Club Management February 2007 


human resources: development

Making stress work for you


Andrew Wilson examines what causes stress and outlines the steps managers can take
to make stress a positive experience.
As the pace of life increases, so do
HIGH
the stress levels. Golf clubs are not immune
from this phenomenon; the trick is to be able
to identify when stress levels are becoming
counterproductive. Yes, stress can be good

P R E S S U R E
Q1 Q4
for you. It can help you to perform at your
limits. It can also obviously be bad for you
and can not only adversely affect your per-
formance but also your health.
Stress is a very complex subject and
involves both the mind as well as the body. BURNOUT EXCELLENCE
It would be impossible to cover all aspects of
stress in one article. In this article we will try
to help managers identify the type of stress
that either they or their team members are LOW HIGH
experiencing, and suggest ways of turning C O N T R OL
negative stress into positive stress.
There are two basic forces that create and
influence stress: VACUUM FRUSTRATION

1. Pressure – this is the amount, impor-


tance or intensity of work that a person
has to carry out. Eg a golfer has to sink
a four-foot putt to win the US Open. Q2 Q3
The amount of work is minimal, but
the importance and intensity is extreme.
A professional golfer who has already
won major competitions and who has
“been there before” is likely to suffer LOW
less negative stress than a rookie who is The diagram is broken down into four quadrants with pressure and control forming
experiencing the extreme level of stress the two axes.
for the first time. More on this later in
the article.
understand these two variables and the roles concerned is likely to be suffering a level
2. Control – this is the degree to which that each play. of negative stress.
the person has control or influence over We will look at each quadrant in turn to In extreme cases, this environment leads
their work. Control can be broken down see what type of stress is created and what to burnout and breakdown.
into four components: the likely effects on people will be.
i. Information. Quadrant 2 – Low pressure/
ii. Skills. Quadrant 1 – High pressure/ Low control
iii. Authority. Low control Under these circumstances, staff are left in
iv. Rewards. Under these circumstances, staff are a vacuum. This scenario is often found in
expected to deliver results without the bureaucracies and government departments
A person who has the appropriate infor- necessary information, skills, authority or where the need to deliver results is sec-
mation, the necessary skills, the authority to rewards that would be appropriate to enable ondary to “keeping out of trouble”. Things
operate, and fair recognition and rewards for them to perform at the required level. If are done by the book and the book hasn’t
results achieved, is likely to feel empowered any of the four components of control are been changed for the last twenty years!
and therefore in control. missing or inadequate, then results are Quality staff will leave and standards will
Let’s now look at a diagram to help us likely to be disappointing and the person spiral downwards. Those who stay will

 February 2007 Golf Club Management


human resources: development

create issues to complain about, that have ards and encouraging innovation rather than is expected of them in terms of activities
nothing to do with their own performance through sheer volume. and results. This needs to be contracted with
but are likely to create trouble for others. In Lets briefly look at what these four com- them on a regular basis through your per-
the business world it is known as playing the ponents of control include. formance analysis process. Try also to make
“got you” game. sure that each person in the team knows the
Information Key Result Areas of the other team members.
Quadrant 3 – Low pressure/ Make sure your team members have a clear You as the manager retain the responsibility
High control job description and know exactly what is for the performance of your team members
Under these circumstances, your better staff expected of them. Not only what they have but don’t ever accept second best from them.
are likely to feel frustrated. They will either to do but also what standards are expected The minute you do, you lower the bar in
find other, more creative ways of spending and what they should be achieving. Keep the terms of their perception of what is accept-
their time at your expense, or they will able in terms of standards and results.
leave. Your average to poor staff will hang
around as long as the social side of work is As a golf club manager, Rewards
appealing or until anything better turns up. This can be monetary as well as recognition.
it is your responsibility Your first priority is to ensure that your team
Quadrant 4 – High pressure/ members are being financially rewarded in
High control to ensure that your team line with the market place. Under pay them,
This is the ideal quadrant to be in. Generally and you will lose your good people; over
speaking, people perform at their best members are kept under pay them, and you will go bankrupt. Once
when they are under pressure to perform you have got your pay structures in place,
and have the necessary information, skills,
pressure to perform, and make sure that individuals get recogni-
authority and rewards to perform. We all
know the saying, if you want something
also that they have the tion for the contributions they are making.
There are hundreds of ways of letting an
done quickly, give it to the busiest person necessary information, individual know that their efforts are being
in your team. noticed and appreciated. Don’t take out-
Going back to the example of the four skills, authority and standing performance for granted. As any
foot putt to win the US Open, it reminds me farmer will tell you, the best bearing trees
of Gary Player’s famous statement that he recognition/rewards to need nurturing, watering and the occasional
made along the lines of “the harder I prac- pruning in order to remain high bearers.
tice the luckier I get.” He was making sure enable them to perform at The same applies to staff.
that, through practice, he had the necessary Also deal with deadwood quickly and
control to be able to confront any situa-
the required standards. decisively. There is nothing more de-moti-
tion he found himself in on the golf course. vating for high performers than to see
Whether it was a bunker shot to save par slackers getting away with it.
or a four foot putt to win a Major, he had communication channels open so that they The challenge therefore for managers
practiced it enough times to give him the are aware of anything that is relevant to their is to ensure that they keep the pressure up
confidence to perform even under the most work environment, and that you are kept on the team by giving them more and ever
extreme pressure. informed of any issues they may be facing. challenging jobs while at the same time
The same principles apply within the ensuring that all members of the team feel
work situation. As a golf club manager, it is Skills that they are in control of their own work
your responsibility to ensure that your team This is the training and development compo- environments. There is no doubt that people
members are kept under pressure to per- nent. In our fast-changing world we all need work best under pressure. Yes, this can be
form, and also that they have the necessary to keep learning new ways of doing things. stressful but if they have control over what
information, skills, authority and recogni- Steven Covey in his book The Seven Habits they are facing they are likely to thrive on
tion/rewards to enable them to perform at of Highly Effective People calls it “sharp- the stress rather than the opposite. Stress
the required standards. ening the saw”. We all need to constantly can have very negative consequences in
A word on pressure before we move on. sharpen the saw, otherwise we will be left quadrants 1, 2 and 3. So, as the manger,
You don’t motivate people by giving them behind. Anyone who says that they don’t make sure you are managing your team in
more of the same tasks to do. People grow require any training or development in order Quadrant 4.
through being given new and challenging to improve their performance will soon find
assignments. There is a measure of routine themselves overtaken. Andrew Wilson
in every job but try to keep it to a minimum. Human Resource Strategist
Variety is the spice of life so make sure you Authority Cell: 0825753861
create pressure through increasing stand- All your team members need to know what E-mail: anorbury@iafrica.com

Golf Club Management February 2007 


COURSE MANAGEMENT

Are you watering your greens to death?


Danny Maritz of Turftek identifies the dangers of over-watering your greens; a common
problem in the summer months.
This is probably one of the most Thatch and poor drainage irrigation or drainage design, and over
common problems we have to deal with as By over watering, bent grass greens tend to watering. These conditions are unsightly
greenkeepers. I think we all heard the story thatch up quickly which creates poor water and often a sign of poor management. The
about the boy that taught his goldfish to live infiltration. Poor drainage will cause water damage is mostly done by mowers and carts
without water and then fell into a pond and puddling and poor playability. Thatchy moving through these areas.
drowned. This is a very relevant story. greens will also show footprints and there-
Most of us with bent grass greens will fore bumpy surfaces. Shallow roots
probably be familiar with the issues of The success of bent grass greens largely
pitch marks, slow greens; thatch and poor Black layer depends on having a healthy root system,
drainage, black layer, fungal infections, wet The main cause of black layer is thatch which will only develop if it has to fetch water
greens surrounds and shallow roots. buildup with over watered conditions. The deeper down. Roots will not develop if water
All of the above are symptoms of poor access water causes anaerobic conditions in is regularly available at shallow depths.
watering practices and most of us will have the organic layer and so the condition “black
some of the above on our greens, either self- layer” is born. It affects water infiltration, What to do?
inflicted or inherited. root growth and airflow and can only be cor- Ensure that your staff are trained and
Let’s look at why this happens, assuming rected mechanically. educated about watering and know the dif-
that most of us have greens built reasonably ference between watering, syringe and
close to a U.S.G.A or California specs. Fungal infection cooling. Water more, less often. Invest in a
Water born fungal diseases require water to good irrigation system if only for the greens.
Pitch marks spread and grow. Some of our most destruc- Check existing systems for wrongly selected
When the greens are wet and soggy, pitch tive fungal diseases, like Pythium, are nozzles and pressures. Probe regularly to
marks will be deep and dramatic because spread in this manner. Wet and soggy greens check root formation, organic content and
balls will rip into the greens and cause scars are perfect hosts for these diseases. moisture levels; and never assume that you
that take long to recover. have everything under control!
Wet green surrounds
Slow greens I call it gumboot disease (when you have Top Tip
Wet greens create poor ball roll and there- to wear gumboots to get to the green). This Water more, less often.
fore less true putting surfaces. is mainly caused by a combination of poor

Golf Club Management February 2007 


HUMAN RESOURCES

HIV/AIDS – Don’t kid yourself,


the threat is real!
If your golf club employs a total staff of 30, the likelihood is that at least 3 will be HIV
positive. HR consultant Andrew Wilson outlines a possible eight-pronged approach to
tackling the problem. This is the first of a number of articles that will be appearing in
Golf Club Management over the coming months. The next article will deal specifically
with the legal implications of HIV/AIDS in the workplace.
I recently facilitated a two day strategy priately for the future. The process has to the virus you will hopefully enable people to
session for Fikelela, an Anglican charitable be handled in a sensitive, unobtrusive and change their lifestyles. Only through knowl-
organisation in the Western Cape focusing confidential way to ensure success, and edge will this happen.
their efforts on prevention and care for those therefore should be only handled by outside Voluntary HIV counselling and testing
infected and affected by the HIV/AIDS experts. (VCT). This must be handled by outside
virus. One of the most horrific statistics that Knowledge, Attitude and Practice competent and qualified specialists, and the
I learnt during the two days was that once (KAP) Surveys. A KAP survey will help key word here is confidentiality. Whether
every 16 seconds someone in South Africa your team members who agree to the process
is dying from the effects of the HIV/AIDS test positive or negative, it will enable them
virus. Even worse is the fact that once every
Every 16 seconds someone to develop and plan a life style to remain
16 seconds a further two people are being in South Africa is dying healthy.
affected by the virus. Chilling statistics!
from the effects of the Peer education programmes. The most
Government has been pitifully slow to effective way to educate and train your
react to the crisis but thankfully there are HIV/AIDS virus and a workforce is to use those with the most influ-
a number of agencies out their dedicated to further two people are ence amongst your team to train the others.
assisting organisations in facing the chal- This involves equipping your trainers with
lenge. One such organisation is Corporate being affected by the virus. the necessary knowledge and skills to effec-
Aids Prevention South Africa (CAPSA) tively train others which, in itself, is a huge
who have an eight pronged approach: you to understand the current HIV/AIDS motivational and developmental process.
These eight interventions cover all the knowledge, attitudes and practices of your Condom supply programmes. This
areas outlined in the government’s Code of workforce. This in turn will enable you to speaks for itself. Ensure that the condoms
Good Practice on Key Aspects of HIV/AIDS target your training towards the real needs are of the highest quality and choose a
and Employment which can be downloaded that exist. method of distribution that is appropriate for
off their website www.labour.gov.za HIV training for management. It is your environment.
Lets look at each one in turn. critical that your management are properly The problem a lot of managers face, espe-
The development of an HIV/AIDS trained to handle the pressures and sensitivi- cially in small organisations like golf clubs,
policy. There are a number of aspects to ties caused by the prevalence of HIV/AIDS. is where to start. Few of us are equipped
consider when drawing up a policy for your They have to learn how to deal with both with the necessary knowledge and skills to
club. You need to ensure that your policy those infected and those affected. You are implement an effective programme. You will
complies with the major laws governing on a collision course with the CCMA if probably have access to appropriately skilled
employment namely, the Constitution, the your management team are not aware of organisations in your area that specialise
Labour Relations Act, the Basic Conditions their legal responsibilities. It is not only a in assisting clubs like yours in the imple-
of Employment Act, and the Occupational legal issue though. Managers also need to mentation of comprehensive HIV/AIDS
Health and Safety Act. The key principles understand the costs involves and the human programmes. If not, you can contact CAPSA
that you should cover in your policy should resource management implications of HIV/ who have offices in Johannesburg, Durban
include non-discrimination, confidentiality, AIDS in their workplace. and Cape Town as well as mobile VCT units.
the creation of a supportive environment, HIV prevention training for employees. Their contact details are 011 4845320 or e-
the protection of human rights/dignity and Prevention is better than cure, and regret- mail Scott Billy on scott@sfh.co.za
the full participation of all stakeholders. tably in the case of HIV/AIDS there is no Andrew Wilson
Testing for prevalence. Knowing the cure at this stage, only anti-retrovirals. Human Resource Strategist
prevalence rate amongst your workforce can Your KAP survey will help you identify the Cell: 0825753861
help you to assess the risk and plan appro- needs. Through awareness of the causes of E-mail: anorbury@iafrica.com

Golf Club Management February 2007 


birdies and bogeys

LABOUR PAINS SAGDB directors


See lead article in this edition of GCM THE PRO SHOP
Snippets of Labour law Most Pro Shops have a significant invest-
Mr Johann Rupert – Honorary President ment in stock. In order to maximise the
How to claim UIF Chairman of Remgro/Venfin & Sunshine potential of your stock two key princi-
Maternity Benefits. Tour ples should drive your merchandising
Workers on maternity leave must apply for Mr Cheslyn Moster – Non-executive policies.
benefits at their nearest labour centre in Chairman and Director of Companies 1. Give the best positions and the most
person or organise for someone to go in their Mr Selwyn Nathan – Non-executive display area to your best and most
place. They must take the necessary docu- Deputy Chairman profitable lines.
ments with them. Vice-chairman: Sunshine Tour 2. Ruthlessly reduce any lines that are
The documents required are: Ms Beryl Acres – Non-executive Director not selling. You need to get them out
• 13 digit bar-coded ID or Passport. General Manager: CMASA of the system to generate capital and
• Form UI 2.8 for banking details. Mr Dennis Bruyns – Non-executive to create space for new and exciting
• Form UI 2.7 Director Director: PGA of SA merchandise.
• Form UI 2.3 (application form) Mr Darryl Egdes – Non-executive
• Medical certificate from a doctor or birth Director Director: Moregolf 5 HELPFUL MERCHANDISING
certificate of the baby. Ms Vivian Horak – Non-executive HINTS
• Form UI 4 (follow-up form) Director Secretary: WGSA 1. The entrance to your shop is your
The necessary forms are available at all Mr Ian Leach – Non-executive Director prime selling space. Make sure you
local labour centres. Golf Consultant have either your new or best selling
Pregnant workers must go to their nearest Mr Neale Kunhardt – Non-executive merchandise displayed there.
labour centre themselves and hand in the doc- Director President: SAGA 2. Keep a constant check on your sales
uments. If they are too ill, they can organise Dr Stephen Mncube – Non-executive per linear meter. The more an item
for someone else to go in their place, but Director Chairman: eFreight sells, the more linear display meterage
must issue that person with a signed letter Ann Rycraft – Non-executive director it should be given.
of authorisation. Labour Centre staff are President: SAGF 3. Display your impulse-buy merchan-
trained to assist with all the processes and Prof Loma Steynberg – Non-executive dise such as balls, gloves and tees
give the information that is required. It Director Chairperson: WPGA of SA around your till and promote them.
should be noted that labour centre staff may Mr Ken Viljoen – Executive Director 4. If an item or range is not selling reduce
ask pregnant workers to go to the doctor Managing Executive & Company the display meterage, ticket the sale
again or to visit the labour centre at certain Secretary price clearly, and reduce the merchan-
times. Workers should do what they ask, Mr Martin Pinto – Executive Director dise by at least 25%. A 10% reduction
or they may not be able to claim. For more Director: Operations & External Relations is not an incentive to buy.
information visit the government website Mr Pieter vd Poel – Non-executive   5. Make sure you change your layout and
www.labour.gov.za alternate director Remgro displays on a regular basis.

People of the move Editorial Note:


Eugene Van Wyk from Operations Come on guys and gals, this is your magazine! The more you get involved with us the
Manager to General Manager at Country better the content will become. We need to hear from you.
Club Johannesburg – Woodmead • Let us know who is moving where and what new and exciting appointments you have
made.
Barbara Pestana from acting General • Let us know what you think of our articles, and whether you agree or otherwise with
Manager to General Manager – Royal their content.
Cape Golf Club • Let us know what you would like to be reading about in future editions.
• Let us know your own experiences of being involved in the golf club industry; both the
Colin Hahn (ex Glendower Golf birdies and the bogeys of life in the fast lane.
Club) Golf Director at Country Club We really do want to hear from you, as you are our customers and therefore the most
Johannesburg important people in our golfing and business lives. Get in touch with us so that we can
keep in touch with you.
Peter Miller (ex Golf Director Country Contact details:
Club Johannesburg) to General manager, Andrew Wilson of Golf Club Management can be contacted on 0825753861 or 021
Cotswold Downs 7979866 or anorbury@iafrica.com

10 February 2007 Golf Club Management


CLUB MANAGEMENT ASSOCIATION OF SOUTHERN AFRICA

Investing in Your Future


CMASA will be launching a Club Management Development Programme in June 2007.
Beryl Acres, General Manager of the Club Management Association of South Africa
tells us more about what is planned.
Club Managers are part of a growing Policy formulation            VII. Golf/Sports and Recreation
industry; they require an unusual combina- Board/Committee relations Management
tion of business & management skills plus Chief Operating Officer concept Golf operations management
large amounts of diplomacy. As in any pro-   Golf course management
fession, club managers must stay on top of II. Food and Beverage Operations Fitness center management
their game to remain competent, to increase Sanitation  
their knowledge base and to enhance their Quality service VIII. External and Governmental
marketability in a competitive professional Menu development Influences
market. CMASA in conjunction with CMAA Nutrition Legislative influences
(Club Managers Association of America) Design and equipment Regulatory agencies
will be offering a Lifetime Professional Pricing concepts Club law
Development Program to help you thrive in Food and beverage personnel and trends Economic theory
this profession. The first course to be offered Wine list development Liquor liability
in June 2007 is Club Management – The   Labour law
Leadership Edge. Each year thereafter an III. Accounting and Financial Internal Revenue Service
additional course will be introduced. Management
As the CEO, general manager or member Accounting and finance principals IX. Building and Facilities Management
of the club staff, you must invest in your Financing capital projects Preventive maintenance
growth to achieve peak performance. The Audits Housekeeping
club management profession is challenging Financial analysis Insurance and risk management
personally and professionally, and these edu- Internal Revenue Service Security
cational programmes will help you achieve Budgeting Laundry
a rich and balanced future. Computers Contractors
The Lifetime Professional Development Cash flow forecasting Energy and water resource management
Programme will prepare you to lead, suc- Compensation and benefit administration  
ceed, innovate, stretch your boundaries, Long-range financial planning The first course offered by CMASA in 2007
expand your expertise and create a thriving   – Club Management—Leadership Edge
environment at your club. IV. Human and Professional commences on Sunday 10th June 2007 and
Managers who participate in these pro- Resources continues through to Friday 15th June at the
grammes receive a host of benefits: Employee relations School of Hospitality & Tourism, University
• Make contact with industry experts; Time management of Johannesburg, Auckland Park. Mr. Joe
• Network with fellow managers who Management styles Perdue, CCM, CHE, Associate Professor,
manage the most innovative and pres- Stress management University of Nevada and Dr. Ed Merritt,
tigious clubs across the country and Organizational development CHA, CCM, FMP, CHE, California State
around the world; Labour issues University will be joined by local specialists
• Gain new ideas that can be implemented in Club job descriptions in delivering the week’s lectures.
their own clubs. Leadership and management After completion of all five programmes,
delegates will be able to write an examina-
Each Club Management course is designed V. Management tion based on the content of all five modules.
to focus on and integrate the skills and man- Communication skills Successful completion of the examination
agement areas that are vital to the success Professional image and dress will afford the delegate the attainment of a
of well-rounded club managers. Topics Effective negotiation CCM designation. This CCM designation
included in the programme will cover:  Member contact skills is recognised globally by the club manage-
  ment profession.
I. Private Club Management VI. Marketing
History and types of private clubs Marketing through in-house publications Should you be interested in updating
Membership types Working with the media your skills, please call CMASA on
Bylaws Marketing strategies (011) 482-7542 for more details.

Golf Club Management February 2007 11


COURSE MANAGEMENT

Green Speed Management


Maintaining member happiness with green speeds, and at the same time,
maintaining healthy turf grass can be a course superintendent’s nightmare.
Darren Berry of Golf Data gives some advice.
Green speeds can very easily develop Mowing heights are the most obvious rolling should form the basis of the green
into an extremely contentious issue among and most frequently employed, but adjust- speed management program.
club members and staff. Too often turf grass ments in mowing heights must be done Light weight rolling is an extremely
health is sacrificed while superintendents with the utmost caution. Minor decreases effective tool which allows superintendents
strive for increased green speeds. in mowing heights can have a very severe to maintain acceptable green speeds without
Superintendents and club members alike impact on the health of the turf, while the excessively reduced mowing heights. This cre-
must always remember that the maintenance equivalent increase in mowing height can ates a sustainable situation whereby both green
of healthy turf grass should remain the first provide for healthy turf grass growth year speeds and turf grass health are maintained.
priority at all times, thereby providing sus- Rolling frequency should be three to four
tainable turf grass growth all year round. times weekly or every second day to avoid
The education of club members is vitally Light weight rolling excessive wear.
important to ensure that they understand There are also chemical treatments
the maintenance operation, and how cer- creates a sustainable which can assist the superintendents’ green
tain inputs affect turf grass health and
playability.
situation whereby speed management. Plant growth regula-
tors such as Prima Maxx decrease or slow
Consistency in green speeds is one of the both green speeds and the turf leaf growth and encourage increased
most important factors to consider. There density. This combination naturally leads to
are few things that irritate club members turf grass health are an increase in green speeds and improved
more than regular variation in green speeds.
With this in mind, superintendents should
maintained. consistency.
Careful monitoring of green speeds is the
monitor green speeds on a daily basis and key. Only employ the necessary cultural
make the necessary adjustments to their cul- round. An acceptable balance should be practices on an “as needed” basis. Turf
tural inputs. sought, but superintendents would be wise grass growth will vary with the seasons, and
Matching the green speeds to specific to err on the safe side when dealing with changing weather conditions and cultural
conditions is also very important. There is mowing height adjustment. inputs should be adjusted accordingly.
no general rule which applies to all clubs. There are more sustainable approaches to Always remember that turf grass health
Green speeds are dependent on many fac- green speed management than decreases in and sustainability remain the number one
tors, including green undulations or changes mowing height. priority. Without healthy turf grass it is
in elevations, weather, grass type, season Double cutting on a regular basis will almost impossible to produce an acceptable
and club member expectations. remove more clippings thereby decreasing green playing surface, let alone one that has
There are a number of techniques that friction on ball role and increasing green acceptable ball role and speed.
superintendents can employ to maintain speeds. Double cutting frequency should be For more information contact
acceptable green speeds without impacting monitored to prevent excessive wear. Darren Berry on darren@gdmaint.co.za,
negatively on the health of the turf grass. Used in combination with double cutting, 083 671 9399 or (044) 384 0680/3.

Daily stimp meter readings should enable superintendents to achieve consistency.

Golf Club Management February 2007 13


PGA OF GREAT BRITAIN AND EUROPE CONGRESS

Future trends
Craig Ross, Chairman of the South African PGA and resident golf professional at
Royal Cape, reports back on his recent trip to Murcia, Spain to attend the PGA of
Great Britain and Europe Congress.
The main reason why I attended the The need for an umbrella body to run golf.
congress was to receive formal recognition A lot of good work is being done by all seg-
for the levels we have achieved with regard ments of the golfing environment in South
to our education standards in this country. Africa. Dennis Bruyn’s work on introducing
Our three year PGA diploma course has Unit Standards and having the 3 year PGA
been officially recognised by the PGA of programme recognised by S.A.Q.A as an
Great Britain and Europe. Simply put, our NQF level 5 qualification is a first within
pros can now work in Britain and Europe South African Sport. As mentioned earlier, it
without going through any further educa- has been so successful that it was confirmed
tion. Golf is the only sport in South Africa to at the congress that our graduates are now
have a quality education standard also rec- Having the 3 year PGA recognised in Europe and can ply their trade
ognised by S.A.Q.A. programme recognised by over there without further studies.
At a congress like this the biggest chal- Both club and course management are
lenge you face is to avoid information
S.A.Q.A as an NQF level 5 successfully addressing the challenges that
overload. There were approximately 60 qualification is a first within face their clubs at a local level. The problem
delegates representing 26 countries. Each South African Sport is that there is no unified voice that speaks
country seemed to have their own priori- on behalf of the golfing industry. In Europe,
ties and challenges, but in spite of this three development and promotion. There are golf golf is accepted as a sport/recreation that
trends emerged. courses in the area with up to 1600 apart- appeals to those with a reasonable level of
1. The protection of the environment. ments linked to the course. Imagine trying to disposable income. Here it runs the risk of
2. The regional promotion of golf tourism. get a tee-off time there. The average cost of being seen as an elitist sport for only the
3. The need for an umbrella body to run all a 130 square meter apartment with a fairway privileged few and overseas tourists. Europe
aspects of golf. view is currently 800,000 euros. This gives has accepted that golf is a huge revenue
you an idea of the amount of money that earner and is vital to the growth of regions in
The protection of the environment. is attracted to the golf environment. The which it is promoted as a tourist attraction.
Readers who have seen the Al Gore movie message here however is that in order to For the golfing industry to grow and develop
An Inconvenient Truth will relate to this. compete and be successful, golf clubs have to its full potential in this country it needs to
Water usage is becoming a world-wide con- to promote themselves on a regional basis. be led by an overall umbrella body that rep-
cern. The focus is on the quality of water, Tourists planning their holidays are looking resents the interests of the whole industry;
the quantity used and to where it is drained. for an all-inclusive experience. They want the management of the clubs, the course and
Added to this are new regulations that are to easily be able to see how many and what environmental issues, the golf professionals
being introduced to further test people’s type of golf courses are available to them and the hospitality side. At the moment these
creativeness. The Danish government has in the region. They also want to have easy components at best work in parallel and at
recently banned the use of chemicals on web access to accommodation, local shop- worst don’t communicate with each other.
their golf courses, which has necessitated ping amenities, other tourist attractions and This opens up the opportunity for detractors of
golf clubs experimenting with grasses such maps of the area, as well as likely costs so golf to divide and rule. The rest of the world is
as cynoden on the greens and using Mother that they can plan their entire trip without looking to South Africa to act as the catalyst
Nature’s remedies to combat disease and having to do it piecemeal. for introducing golf to the rest of Africa. This
infestation. The golfing industry in general South Africa is in competition with the rest is a huge opportunity for us, but first we need
and golf clubs in particular will, in the near of the world when it comes to the pound and to address the issues I have mentioned above.
future, have to develop long-term strategies the dollar. Our clubs have to start working Only when we have got our house in order can
on environmentally sustainable water usage together with their neighbours to develop we excel locally and spread an African golfing
if they are to survive. attractive packages for visiting golfers. For experience into the rest of Africa.
most people we are a long-haul destination There is plenty of talk in the corridors on
The regional promotion of golf tourism. which puts us at a disadvantage, so let’s these issues; what we need to do is get them
Murcia, which is a golf resort close to make sure that we make it as easy as pos- onto the main agenda.
Alicante, is a real eye opener with regard sible for people to plan and organise their For more information contact Craig
to both the good and bad of golf course trips to our wonderful country. Ross at Royal Cape on 021-761-6552.

Golf Club Management February 2007 15

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