CenterPoint Energy Brand Identity System Guidelines

Revised äÓ.01.£ä
Letter From the President and Chief Executive Officer

Dear Colleague:

The CenterPoint Energy brand is one of our company's most important and valuable assets, but it is an asset
we must constantly work to build and protect. By following the policies and standards in these guidelines,
you can ensure that the CenterPoint Energy brand is always used correctly and consistently. This is
important for two reasons:

• A strong, well-recognized brand is a powerful tool for building the recognition and positive image our
company needs to succeed and excel in the marketplace. Correct and consistent use of our brand identity
is critical to building a strong brand.

• If we do not use our brand identity correctly, we risk losing it. Many well-known trademarks, like
cellophane and nylon, lost their value and legal protection through misuse.

The policies and standards in these guidelines were carefully developed to ensure that all of our
communications will project a consistent and distinctive CenterPoint Energy brand image – our own unique
brand personality. Always follow these policies and standards in the development of all communications for
CenterPoint Energy and its business units. If you are responsible for outside agencies or suppliers, make
sure they follow the guidelines as well.

At CenterPoint Energy, we take pride in delivering quality products and services to our customers, day in and
day out. Communications are a critical part of doing business, and every communication we produce should
reflect that same pride. Please join me in making sure that all of our communications reflect positively on our
company and protect the value of the CenterPoint Energy brand.

Thank you for your cooperation and support.

Sincerely,

David M. McClanahan
President and Chief Executive Officer
Contents Introduction 1

1 Introduction How To Use These Guidelines or

2 Names and Naming System • Make sure that all uses of the corporate, business unit and Rita McCoy
3 Visual Identifiers product and service names; visual identifiers; and all other CenterPoint Energy
7 Tone, Imagery and Style; elements of the brand identity system comply with the 1111 Louisiana, Room 3365
Product and Service Identities policies and standards in these Guidelines. Never alter Houston, TX 77002
8 Typography names, visual identifiers or other brand identity elements in Phone: 713.207.3339
9 Supporting Color Palette any way. Always use approved reproduction artwork for Fax: 713.207.9996
10 The CenterPoint Energy Icon corporate and business unit visual identifiers and for the Email: rita.mccoy@CenterPointEnergy.com
12 Stationery CenterPoint Energy icon.
15 Memorandum and Fax Cover Sheet • If the communications materials you are producing are • All Web sites (Internet and Intranet) must be approved in
16 Marketing and Customer Communications (Print) covered in the Guidelines, always follow the specifications advance by CenterPoint Energy brand management. To
21 Advertising provided. request approval, contact: David Quin
23 Premium and Promotional Items Voice: 713. 207.7582
• If the communications materials you are producing are not Fax: 713. 207. 0640
25 Signage
specifically covered in the Guidelines, look for similar E-mail: david.quin@CenterPointEnergy.com
27 Vehicles
communications that are covered and adapt the overall or Robert Newberry
style. The CenterPoint Energy brand identity system Voice: 713.207.5402
includes a range of supporting visual elements – Fax: 713.207.9996
typography, color, the CenterPoint Energy icon – and
placement guidelines that can be used to give • For assistance with stationery, forms and other
communications a distinctive CenterPoint Energy administrative communications, contact: Kenneth Starr
personality. Voice: 713.207.6874
Fax: 713.207.0210
Assistance and Approvals E-mail: kenneth.starr@CenterPointEnergy.com
By communicating with our brand management team, you
can help promote and protect our brand throughout the
• For assistance with building signs, contact: Alan Gilbertson
company. Voice: 713. 207.6792
All samples of the following should be sent to Melissa Ruiz, Fax: 713. 207. 9911
manager of advertising and brand management, for review E-mail: al.gilbertson@CenterPointEnergy.com
• All new business unit, product and service brand names
and visual identifiers • For assistance with vehicles, contact: Sam Hopkins
Voice: 713. 945. 9866
• All advertising Fax: 713. 945. 6902
• Promotional items, reproduction of corporate artwork, E-mail: sam.hopkins@CenterPointEnergy.com
such as the CenterPoint Energy logo, Icon and
any other visual identifiers.

For assistance with all other communications, including

premium and promotional items, and for reproduction
artwork for corporate or business unit purposes, contact:

Melissa Ruiz
CenterPoint Energy
1111 Louisiana, Room 3377
Houston, TX 77002
Phone: 713.207.6308
Fax: 713.207.0640
Email: melissa.ruiz@CenterPointEnergy.com
Names and Naming Systems 2

Overview of the CenterPoint Energy Naming System Product and Service Names Approval Required for New Names
The CenterPoint Energy naming system includes the See page 7. All product and service names and visual identifiers must be
following tiers: approved in advance by CenterPoint Energy brand
Corporate Name management. For assistance with and approval of names,
contact: Melissa Ruiz
CenterPoint Energy
Voice: 713.207.6308
• Do not use CenterPoint without Energy. Fax: 713.207.0640
• Do not include legal designations, such as Inc. or E-mail: melissa.ruiz@CenterPointEnergy.com
Corporation, except where required.
• Do not separate the name CenterPoint into two
separate words.
• Do not use a lower case “p” in the CenterPoint name.
Visual Identifiers System Overview and Color 3

A system of unique, custom designed visual identifiers has
been created for CenterPoint Energy. The system,
demonstrated on this page, includes:
• The CenterPoint Energy visual identifier is used on all
communications. The visual identifier consists of 1 the
CenterPoint Energy symbol and 2 the CenterPoint Energy
logotype.
Correct Reproduction • Use only the colors demonstrated on this page.
• Always reproduce the corporate visual identifiers only from • Always maintain the minimum size and staging area
authorized reproduction artwork. Electronic and reflective requirements shown on page 4.
reproduction artwork is available from CenterPoint Energy
brand management (see page 1).
• Never alter the visual identifiers in any way.
• Never try to recreate any part of the visual identifiers. For
example, never try to copy a visual identifier from a
previously printed piece or create any part of a visual
identifier from a standard typeface.

System Overview
1 CenterPoint Energy Symbol 2 CenterPoint Energy Logotype

Color – Preferred
ull-color against a white background.
CenterPoint Energy symbol: CenterPoint Energy lue PANTONE* Process lue is an acceptable match .
CenterPoint Energy logotype: lack

Color – Acceptable
Note: Ideally, CenterPoint Energy
Blue is reproduced from a line color
(Pantone* Process Blue is an
acceptable match). CenterPoint
Energy Blue can be substituted for
cyan in four-color process printing,
without incurring the cost
of a fifth color.
If cyan must be used to achieve
Full-color against a black background. Full-color against a silver background. One-color white against a black One-color black against a white colors critical to an image, e.g.
background. background. skin tones, CenterPoint Energy
lue may be matched by using
* Pantone, Inc.’s check-standard trademark for color reproduction the following four-color process
and color reproduction materials. specification:
Note: The colors shown in these guidelines are not intended to match C:100% M: 9% Y: 0% K:6%
PANTONE color standards.
Visual Identifiers Staging Area and Minimum Size 4

Minimum Staging Area Minimum Size

To ensure that the CenterPoint Energy visual identifiers are To ensure sufficient visibility, readability and reproduction
always highly visible, a minimum staging area, demonstrated quality, the CenterPoint Energy visual identifiers should
below, has been established surrounding the identifier on all never be reproduced below the minimum size shown below.
sides. The staging area is a clear space where no other
typography, photographs, illustrations, visual identifiers or
other graphic elements may intrude. Also, maintain the
minimum staging area when reproducing the visual identifier
on solid black and solid silver backgrounds.

Minimum Staging Area – Corporate Visual Identifier

1/2 X 1/2 X

1/2 X 1/2 X

Minimum Size
Minimum Size
is 7/8"
Visual Identifiers Alignment Axes 5

To help organize information effectively and ensure that
CenterPoint Energy communications share a distinctive
visual identity, imaginary vertical and horizontal axes have
been established for the consistent alignment of the visual
identifier with executive titles and contact information on
stationery and business cards and with form titles on
administrative communications.
Preferred and acceptable alignment axes are shown on this
page. For examples of the effective use of these alignment
axes, see Stationery (pages 12-14), Memorandum and Fax
Cover Sheet (page 15), and Marketing and Customer
Communications (pages 16-20).

The alignment axes may also be used on marketing

communications to align headlines, text, photographs,
illustrations and other graphic elements with the visual
identifiers.

Acceptable Vertical Preferred Vertical

Alignment Axis Alignment Axis

Horizontal
Alignment Axis
Form Title Form The CenterPoint Energy visual
identifier may be aligned
horizontally with contact
information, form titles and
Title Form Title other graphic elements or text.

CenterPointEnergy.com
The CenterPoint Energy visual
identifier may be aligned
vertically with other graphic
elements or text.

Use the alternative alignment axis

only where space constraints
preclude the use of the preferred
version (for example, on business
forms with a narrow left margin).
Visual Identifiers Incorrect Practices 6

The examples on this page demonstrate incorrect uses of

the CenterPoint Energy visual identifiers.

Do not alter the corporate visual identifier in any way. Do not use any unapproved color treatments. Do not allow any other graphic elements to enter the
minimum staging area.

Do not place visual identifiers within a border or any

surrounding shape.

Do not use a drop-shadow with the logo.

Do not permit poor quality reproduction of visual identifiers.

The line in the center of the symbol is

Do not present visual identifiers against patterned, textured, or any always the same color as the background.
other background that interferes with visibility.

Do not stretch or distort the logo in any way.

Do not create visual identifiers for any LDC business units.

Tone, Imagery and Style; Product and Service Identities
Tone, Imagery and Style
The quality and overall tone and style of CenterPoint Energy
communications, along with the subject matter of
photographs and illustrations used, play an important role in
shaping perceptions of our company. In all communications
from CenterPoint Energy and its business units, follow these
guidelines:
• Content should be developed from the perspective of your
target audience. Write headlines and text for your
audience’s interests and level of understanding. Avoid
energy industry jargon, and do not assume your audience
has the same level of technical or industry knowledge that
you do.
• Emphasize the benefits of doing business with CenterPoint
Energy, in terms to which your audiences will relate. Do
not just describe product or service features – tell your
audiences why those features are important to them.
• Photographs, illustrations, tables, charts and graphs should
be directly relevant to your audience and to the subject
matter of the communication. They should be placed in close
proximity to the text to which they relate. Use clear, concise
captions and avoid images and exhibits that do not relate to
your audience’s business or lifestyle.
• Avoid visually complex designs and layouts. The layout of a
page or screen should help your audience find, read and
understand information. Do not try to crowd too much
information onto a page or screen. White (blank) space can
actually increase user comprehension. The page or screen
should be inviting, not intimidating.
• Use descriptive headings and sub-headings to organize your
communications and help audiences find the information they
are looking for quickly and easily.
• CenterPoint Energy communications should convey the
diversity of our geographic markets, customer base and
employees. Do not use images that may reinforce ethnic,
national, racial, gender or religious stereotypes.
7
Product and Service Identities
• All new product and service names must be approved in
advance by CenterPoint Energy brand management (see
page 1).
• No new product or service visual identifiers may be
created. For guidelines on visual presentation of new
product and service names, contact CenterPoint Energy
brand management.
• All product and service names and visual identifiers in use
prior to July 2001 are being reviewed to determine if they
should be modified, replaced or eliminated to better
support CenterPoint Energy‘s business objectives and
brand identity strategy. Existing product and service names
and visual identifiers may continue to be used until the
review is completed.
Typography 8

The consistent use of a limited number of type families will Do not use Univers Condensed Bold Italic, because it is
help to ensure that all CenterPoint Energy communications similar in style and weight to the CenterPoint Energy
project a distinctive brand identity. logotype.

CenterPoint Energy's approved type families are Century and

Univers. A wide range of styles and weights are available
within both type families, permitting a high degree of flexibility
in designing communications. For PC users, Arial, New
Century Schoolbook and Times Roman are acceptable fonts.

These Guidelines are set in Univers Condensed Regular and

Univers Condensed Bold.

Century Century Condensed Light Italic Univers Regular Italic

Century Light ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890 Century Condensed Book Univers Bold

Century Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890 Century Condensed Book Italic Univers Bold Italic

Century Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890 Century Condensed Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ Univers Condensed
Century Book Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Univers Condensed Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890 Century Condensed Bold Italic abcdefghijklmnopqrstuvwxyz1234567890
Century Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Univers Condensed Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Univers
Century Bold Italic
Univers Light Univers Condensed Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890

Century Condensed Univers Light Italic Univers Condensed Regular Italic

Century Condensed Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890 Univers Regular Univers Condensed Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
 Supporting Color Palette
The consistent use of a coordinated color palette will help to
ensure that all CenterPoint Energy communications project a
distinctive brand identity.
A coordinated palette of core supporting and accent colors
has been developed for use in CenterPoint Energy
communications. All were selected because they
complement CenterPoint Energy Blue. White is the preferred
background color. Other core supporting colors can be used
as the predominant background color, with accent colors
used for limited background areas, highlights and other
accents. Use colors from the approved palette wherever
possible.
Generally, CenterPoint Energy Blue should be used only
for the CenterPoint Energy Symbol in the visual identifier
and for the CenterPoint Energy Icon.
If restricted to two-color printing (CenterPoint Energy Blue
and black), the blue may be used as accents such as
sub-headlines, fine rules and bullets within text.
CenterPoint Energy Blue accents should be used with
discretion, so as to not visually conflict with or overpower
the symbol in the visual identifier or the Icon.
9
Exceptions
CenterPoint Energy Blue may be used as an accent color
when four-color photography is used with two-color printing
(CenterPoint Energy blue and black.) However, when there is
more than one spot color on a page, do not use
CenterPoint Energy blue.

Core Supporting Colors Accent Colors

PANTONE* PANTONE*
PANTONE* 444 Reflex Blue PANTONE* 485 Orange 021
CenterPoint Energy White (Preferred Black
Blue (PANTONE* background color for
Process Blue is an printed marketing
acceptable match) communications)

PANTONE* 877 PANTONE* 347 PANTONE* 5855 PANTONE* 1375 PANTONE* 123

PANTONE* 3995 PANTONE* 3272

* Pantone, Inc.’s check-standard trademark for color reproduction

and color reproduction materials.
Note: The colors shown in these guidelines are not intended to match
PANTONE color standards.
The CenterPoint Energy Icon 10

A proprietary graphic device – the CenterPoint Energy Icon –
has been developed as a key element in the CenterPoint
Energy brand identity system. Derived from the CenterPoint
Energy symbol, the Icon is intended to help convey imagery
of innovation, focus and the transfer of energy and ideas
from one point to another. The Icon unifies communications
across the company, helping to build the distinctive
CenterPoint Energy brand identity, while providing flexibility
for content.
CenterPoint Energy Icon
Where to Use the CenterPoint Energy Icon titles. This will create a unique, memorable first
The CenterPoint Energy Icon is intended primarily for use on impression, without distracting from content.
printed marketing materials and in electronic applications • Do not overuse the Icon. For example, do not use it on
such as the Web site and PowerPoint* presentations. It may
every page of a document or on back covers. Do not use
also be used in advertising, on premium and promotional
the CenterPoint Icon on business forms or other
items and on signs (see pages 16-20, 23, 25 and 26 for
information- intensive items.
examples of the effective use of the CenterPoint Energy
Icon). • The Icon is not a substitute for the CenterPoint Energy
visual identifier. The visual identifier must appear on the
• The Icon should generally be used only on the primary face
same face (brochure cover, Web site or presentation
of a communication – such as brochure covers, Web site
screen, sign face, etc.) as the Icon.
home page, and presentation title screens – and on
important secondary pages or screens, such as section
* PowerPoint is a registered trademark of Microsoft Corporation.

Bleed

Left edge
of printed
communication

Horizontal
alignment with
the lower margin
of the grid.

Vertical Bleed Bottom edge

alignment with of printed
the left margin communication
of the grid.
Embedded square CenterPoint Energy Icon
in CenterPoint Energy Icon is sized and aligned to fit
reproduction artwork for in the lower left margin of
use in sizing and aligning the grid, as demonstrated
artwork to the grid. on page 11.
The CenterPoint Energy Icon
Use Approved Reproduction Artwork
Always use approved reproduction artwork to reproduce
the CenterPoint Energy Icon. Never alter it in any way or try
to recreate it. Because specific color treatments are
incorporated into the reproduction artwork, the Icon may be
reproduced only from electronic reproduction artwork,
available from CenterPoint Energy brand management (see
page 1).
Color
There are two approved color versions of the CenterPoint
Energy Icon, demonstrated below. Do not reproduce the
Icon in any other colors or in black or white.
8-1/2" x 11" Brochure Cover
CenterPoint
Energy
Blue Icon
11
Size and Position • Do not use the Icon if it cannot be placed in its specified
• Fixed sizes and positions have been established for use of position and size, or if the circular line in the Icon cannot
the Icon on marketing and customer brochures, bleed off the edge of the face of the communication.
demonstrated on this page (see pages 16-20 for examples • The Icon may be placed over a photograph or illustration.
of applications). No other sizes or placements are Do not place it over headlines or other typography, but it
permitted on brochures. Grid dimensions are provided on may run behind a headline or other typography as long as it
pages 17-20. does not interfere with readability.
• For other communications – such as posters, banners or
premium and promotional items – adapt the size and use
the lower left position to achieve the same visual effect as
on brochures. An exception is permitted in advertising,
where the Icon may be placed in the upper left of the
advertising format (see page 20).
3-3/4" x 8-1/2" Brochure Cover 5-1/2" x 8-1/2" Brochure Cover
CenterPoint Gradation of CenterPoint
Energy Energy Blue Icon
Blue Icon
8-1/2" x 3-3/4" Brochure Cover/Billing Insert/Notice
A grid system – a system of
evenly spaced, imaginary lines
used to align information and
other visual elements – has
been developed for CenterPoint
Energy marketing and customer
Gradation of CenterPoint communications. Consistent use
Energy Blue Icon
of the grid system will help give
our communications a
distinctive, coordinated identity.
See pages 17-20 for a fuller
explanation of the grid system.
Stationery 12

All typography is flush left, ragged right, upper and lower
case and prints black.
Letterhead – 8-1/2" x 11"
1 CenterPoint Energy visual identifier: full-color, size 1-1/2"
2 Executive name: 9/10 pt. Univers Condensed Bold
3 Executive title, including company/business unit name(s):
9/10 pt. Univers Condensed Light
4 Contact information: 9/10 pt. Univers Condensed Light
5 Company name: 9/14 pt. Univers Condensed Light
Second Sheet
Blank – no visual identifier, executive title,
company/business unit name, or contact information.
Paper stock
25% cotton content Strathmore Writing Bright White Bond,
or equivalent bright white stock. Bright white recycled paper
stocks may be used.

1-1/4" 6-3/4" from Exhibits on this page are shown at a reduced size.
5
left edge

5/16"
CenterPoint Energy Horizontal
Alignment Axis
1 1111 Louisiana Street
Houston, TX 77002
713 207 3000
Fax: 713 207 3900
CenterPointEnergy.com

1-1/4" 5-1/4" from 2 6-3/4" from

left edge left edge

5/16"
Dean Liollio 1111 Louisiana Street Horizontal
August 7, 2001 3 President and Chief Operating Officer Houston, TX 77002 Alignment
Southern Gas Operations 713 207 0000 Axis
Fax: 713 207 0000
dean.liollio@
Mr. John Smith CenterPointEnergy.com
Title
Company Name
Street Address
City, ST 00000-0000 4

Dear Mr. Smith:

August 7, 2001
The communication potential of a letter goes beyond its content. Just as the frame of a picture can
complement or detract from the picture itself, so the letterhead design plays a role at the personal
communications level. Choice of typewriterMr. John
face, Smith
paper, and typing format also make a large
contribution to the over all impression uponTitle
the reader.
Company Name
The unified cohesive look for the stationeryStreet
items Address
will enable the firm to benefit from a positive,
organized impression made on all audiences whoST
City, 00000-0000
receive our correspondence. The success of the
stationery system will depend largely on the consistency with which it is implemented. Adherence
Vertical Alignment Axis Vertical Alignment Axis
Stationery 13

All typography is flush left, ragged right, upper and lower
case and prints black.
Business Cards – 3-1/2" x 2"
6 CenterPoint Energy visual identifier: full-color, size 1-1/8"
7 Executive name: 8/9 pt. Univers Condensed Bold
8 Executive title(s), including company/business unit
name(s): 8/9 pt. Univers Condensed Light
9 Contact information: 8/9 pt. Univers Condensed Light
Paper stock (Business Cards) Paper stock (#10 Envelope)
25% cotton content Strathmore Writing Bright Card Stock or 25% cotton content Strathmore Writing Bright White Bond,
equivalent bright white stock. Bright white recycled paper or equivalent bright white stock. Bright white recycled paper
stocks may be used. stocks may be used.
#10 Envelope – 9-1/2" x 4-1/8"
10 CenterPoint Energy visual identifier: full-color, size 1-1/2"
11 Company name: 9/14 pt. Univers Condensed Light
12 Return address: 9/10 pt. Univers Condensed Light

1" 10 3-1/4" from 11

Exhibits on this page are shown at actual size.
left edge

5/16"
CenterPoint Energy Horizontal
1/2" 2-1/16" from Alignment
1111 Louisiana Street 12 left edge Axis
Houston, TX 77002
5/32"

7
31/32" from
top edge Dean Liollio P.O. Box 7704 Horizontal
8 President and 1111 Louisiana Street Alignment
Chief Operating Officer Houston, TX 77002 Axis
Southern Gas Operations 713 207 0000
Fax: 713 207 0000 9
dean.liollio@
CenterPointEnergy.com
Mr. John Smith
Title
Company Name Vertical Alignment Axis
1/2" 2-1/16" from
Street Address left edge
City, ST 00000-0000
5/32"

Gary Cerny 800 La Salle Ave. Horizontal

8
President and Minneapolis, MN 55459-0038 Alignment
Vertical 31/32" from Chief Operating Officer 612 372 0000 Axis
Alignment Axis top edge Minnesota Gas Fax: 612 372 0000
gary.cerny@ 9
CenterPointEnergy.com

Vertical Alignment Axis

Stationery 14

All typography is flush left, ragged right, upper and lower
case and prints black.
Monarch – 7-1/4" x 10-1/2"
1 CenterPoint Energy visual identifier: full-color, size 1-1/2"
2 Executive name: 9/10 pt. Univers Condensed Bold
3 Executive title, including company/business unit name(s):
9/10 pt. Univers Condensed Light
4 Contact information: 9/10 pt. Univers Condensed Light
5 Company name: 9/14 pt. Univers Condensed Light
Second Sheet
Blank – no visual identifier, executive title,
company/business unit name, or contact information.
Paper stock
25% cotton content Strathmore Writing Bright White Bond,
or equivalent bright white stock. Bright white recycled paper
stocks may be used.

1-1/4" 6-3/4" from 5

Exhibits on this page are shown at a reduced size.
left edge

5/16"
CenterPoint Energy Horizontal
Alignment Axis
1 1111 Louisiana Street
Houston, TX 77002
713 207 0000
Fax: 713 207 0000
CenterPointEnergy.com

1-1/4" 5-1/4" from 2 6-3/4" from

left edge left edge

5/16"
Dean Liollio 1111 Louisiana Street Horizontal
August 7, 2001 3 President and Chief Operating Officer Houston, TX 77002 Alignment
Southern Gas Operations 713 207 0000 Axis
Fax: 713 207 0000
dean.liollio@
Mr. John Smith CenterPointEnergy.com
Title
Company Name
Street Address
City, ST 00000-0000 4

Dear Mr. Smith:

August 7, 2001
The communication potential of a letter goes beyond its content. Just as the frame of a picture can
complement or detract from the picture itself, so the letterhead design plays a role at the personal
communications level. Choice of typewriterMr. John
face, Smith
paper, and typing format also make a large
Title
contribution to the over all impression upon the reader.
Company Name
The unified cohesive look for the stationeryStreet
items Address
will enable the firm to benefit from a positive,
organized impression made on all audiences whoST
City, 00000-0000
receive our correspondence. The success of the
stationery system will depend largely on the consistency with which it is implemented. Adherence
Vertical Alignment Axis Vertical Alignment Axis
Memorandum and Fax Cover Sheet 8-1/2" x 11" 15

All typography is flush left, ragged right, upper and lower 4 Company/business unit name: 9/14 pt. Univers Condensed
case and prints black (except Memorandum title). Light
5 Contact information: 9/10 pt. Univers Condensed Light
1 CenterPoint Energy visual identifiers (Fax Cover Sheet): 6 Information category titles embedded in word processing
one-color black, size 1-1/2" template: 10 pt. Univers Condensed recommended
2 Document title (Fax Transmittal): 14 pt. Univers Condensed 7 Variable information: 11 pt. Century recommended
Bold, black 8 CenterPoint Energy visual identifiers (Memorandum):
3 Document title (Memorandum): 14 pt. Univers Condensed full-color, size 1-1/2"
Bold, CenterPoint Energy Blue

Exhibits on this page are shown at a reduced size.

2 4 3 4
1-1/4" 5-1/4" from 1-1/4" 5-1/4" from
left edge left edge
5/16" 5/16"
Fax Transmittal CenterPoint Energy Entex Horizontal Memorandum CenterPoint Energy Horizontal
1 1111 Louisiana Street
Houston, TX 77002 Alignment Axis 8 1111 Louisiana Street
Alignment Axis
Houston, TX 77002
713 207 3000 713 207 3000
5 Fax: 713 207 3900 5 Fax: 713 207 3900
CenterPointEnergy.com CenterPointEnergy.com

2" from 2" from

top edge top edge
To: From:
Date: IMMEDIATE
Fax: Date:
To: John Smith
Phone: Pages:
6 Jeff Brown
Jane Jones
Re: cc:

From: Robert Williams

■ Urgent ■ Forevi
Rew Re: CenterPoint Energy Stationery
■ Ple
ase Commen
t ■ Ple
ase Reply

This is an example of text for memoranda from CenterPoint Energy and its
Comments: business units. This is an example of text for memoranda from CenterPoint Energy
and its business units. This is an example of text for memoranda from CenterPoint
7 Energy and its business units. This is an example of text for memoranda from
CenterPoint Energy and its business units. This is an example of text for
memoranda from CenterPoint Energy and its business units. This is an example of
text for memoranda from CenterPoint Energy and its business units.

This is an example of text for memoranda from CenterPoint Energy and its
business units. This is an example of text for memoranda from CenterPoint Energy
and its business units. This is an example of text for memoranda from CenterPoint
Energy and its business units. This is an example of text for memoranda from
CenterPoint Energy and its business units. This is an example of text for
memoranda from CenterPoint Energy and its business units. This is an example of
text for memoranda from CenterPoint Energy and its business units. This is an
example of text for memoranda from CenterPoint Energy and its business units.
This is an example of text for memoranda from CenterPoint Energy and its
business units. This is an example of text for memoranda from CenterPoint Energy
and its business units. This is an example of text for memoranda from CenterPoint
Energy and its business units. This is an example of text for memoranda from
CenterPoint Energy and its business units. This is an example of text for
memoranda from CenterPoint Energy and its business units..

If you have any problems receiving this fax, please call me at:

Vertical Alignment Axis Vertical Alignment Axis

 Marketing and Customer Communications (Print)
Over time, a single customer, shareholder, employee,
business partner or community member will see many
brochures and other communications from CenterPoint
Energy. If these communications share a coordinated brand
identity system and are all produced at the same high level
of quality, they will reinforce the image of CenterPoint
Energy as a leader in the energy business and a company
committed to superior service and performance. Brochures
and other communications that do not project a coordinated
identity will seriously weaken that image.
The exhibits on this page illustrate the unity of the
8-1/2" x 11" Brochure Cover
Example of
Primary Headline
Placement
CenterPointEnergy.com
CenterPoint Energy brand identity system across a range of
brochure covers. The guidelines on pages 16-20 provide
several graphic tools and design protocols to ensure that all
CenterPoint Energy communications can convey a
distinctive brand identity, without unduly restricting the
creative freedom necessary for effective marketing
communications. The exhibits on these pages demonstrate
how the basic elements of the CenterPoint Energy brand
identity system – visual identifiers, typography, color, vertical
and horizontal alignments and the CenterPoint Energy Icon –
can be applied to achieve this goal. They are not intended to
dictate a particular layout or design.
5-1/2" x 8-1/2" Brochure Cover 3-3/4" x 8-1/2" Brochure Cover
Example of Primary
Headline Placement
CenterPointEnergy.com
8-1/2" x 3-3/4" Brochure Cover/Billing Insert/Notice
Example of Primary
Headline Placement
CenterPointEnergy.com
16
Key elements of the coordinated system for CenterPoint
Energy marketing and customer communications are:
• Correct, consistent and prominent use of the appropriate
CenterPoint Energy visual identifier.
• Correct and consistent use of the CenterPoint Energy Icon.
• Consistent use of the Univers and Century type families.
• Use of an invisible grid system (see pages 17-20) to
organize the presentation of information and other graphic
elements.
• Consistent use of the CenterPoint Energy supporting color
palette (see page 9).
Generally, CenterPoint Energy Blue
should be used only for the
CenterPoint Energy Symbol in the
Example of visual identifier and for the
CenterPoint Energy Icon.
Primary Headline If restricted to two-color printing
Placement (CenterPoint Energy Blue and
black), the blue may be used as
accents such as sub-headlines, fine
rules and bullets within text.
CenterPoint Energy Blue accents
should be used with discretion, so
as to not visually conflict with or
overpower the symbol in the visual
identifier or the Icon. (See page 9).
CenterPointEnergy.com
 Marketing and Customer Communications 8-1/2" x 11" Formats 17

1 Correct color treatment, size and placement of visual
identifier on marketing communications – full-color,
2-3/16", in specified upper right position.
2 Alignment of visual identifier with major graphic element
(right edge of photographs) along preferred vertical
alignment axis (see page 5).
3 Vertical flush left alignment of typography with grid/other
major graphic elements.
4 Approved typeface (Century) used for headline, arranged
flush left, ragged right, upper and lower case.
5 Approved typeface (Univers) used for sub-head,
arranged flush left, ragged right, upper and lower case.
6 Correct lower left placement and color treatment of
CenterPoint Energy Icon.
7 Preferred white background.
8 Approved background color from CenterPoint Energy
color palette (see page 9) (Note: black should be used as
the predominant background color only on corporate
communications).
9 To ensure that the visual identifier is sufficiently
prominent, do not place headlines, text, or any other
typography in the designated zone.

7
Grid for 8-1/2" x 11" Format 1 8-1/2" x 11" Corporate Brochure Cover 1
8-1/2" x 11" Brochure Cover
3/8"

9 1-13/16"
4 5

Example Example of Example of

of Primary Sub-head 4 Primary Headline
Placement
Headline Placement
Placement

CenterPointEnergy.com CenterPointEnergy.com
5/8"

1-5/8" 1-5/8" 1-5/8" 1-5/8" 3 6 2 3 8 6

5/8" 3/16" 3/16" 3/16" 11/32"
 Marketing and Customer Communications 3-3/4" x 8-1/2" Formats 18

1 Correct color treatment, size and placement of visual
identifier on marketing communications – full-color,
1-9/16", in upper right, aligned flush left on a grid line.
2 Vertical flush left alignment of typography.
3 Approved typeface (Century) used for headline, arranged
flush left, ragged right, upper and lower case.
4 Approved typeface (Univers) used for sub-head,
arranged flush left, ragged right, upper and lower case.
5 Correct lower left placement and color treatment of
CenterPoint Energy Icon.
6 Alignment of visual identifier with other graphic element
(left edge of contact information) along preferred vertical
alignment axis (see page 5).
7 Approved typeface (Univers) used for contact information.
8 Preferred white background.
9 To ensure that the visual identifier is sufficiently
prominent, do not place headlines, text or any other
typography in the designated zone.

Grid for 3-3/4" x 8-1/2" Format 3-3/4" x 8-1/2" Brochure Cover 3-3/4" x 8-1/2" Brochure Cover 3-3/4" x 8-1/2" Brochure Cover (Back)
5/16"
1 1 1
9 1-5/16"

Example of
Primary Headline
Placement 3

Example of
Primary
Headline
Placement

Example of 1111 Louisiana Street

Sub-head 7 Houston, TX 77002

713 207 3000
Placement CenterPointEnergy.com

CenterPointEnergy.com CenterPointEnergy.com
1/2"

1-13/32" 1-13/32"
1/2" 3/16" 1/4" 2 5 8 2 5 8 6
 Marketing and Customer Communications 5-1/2" x 8-1/2" Formats 19

1 Correct color treatment, size and placement of visual
identifier on marketing communications – full-color, 1-5/8",
in specified upper right position.
2 Alignment of visual identifier with major graphic element
(left edge of photograph) along preferred vertical
alignment axis (see page 5).
3 Vertical flush left alignment of typography with other major
graphic elements.
4 Approved typeface (Century) used for headline, arranged
flush left, ragged right, upper and lower case.
5 Correct lower left placement and color treatment of
CenterPoint Energy Icon.
6 Approved background color from CenterPoint Energy
color palette (see page 9).
7 Preferred white background.
8 To ensure that the visual identifier is sufficiently
prominent, do not place headlines, text or any other
typography in the designated zone.

Grid for 5-1/2" x 8-1/2" Format 5-1/2" x 8-1/2" Brochure Cover 5-1/2" x 8-1/2" Brochure Cover
3/8"

8 1-7/16" 1 1
4 4

CenterPointEnergy.com CenterPointEnergy.com
9/16"

1-7/16" 1-7/16" 1-7/16"

3 5 2 6 3 5 7
9/16" 3/16" 3/16" 3/16"
Marketing and Customer Communications 8-1/2" x 3-3/4" Formats 20
Bill inserts are one of the most frequently produced tactics within the Offering Hand style. Because of the volume produced, this tactic has the most design flexibility in order to avoid a repetitious look.
The variation in design helps distinguish the many bill inserts that may arrive with the billing statement. Most bill inserts are vertical; however, horizontal formats are available.
For requests related to bill inserts, please contact Penny Todd at: penny.todd@CenterPointEnergy.com

Cover design
While the full-torso employee photo is preferred, an option is provided
for showing a portion of the employee torso with an image in the hand.
Avoid using photos where only the hands (without a body image in the
background) appear.
UÊ A CNP logo is never used on the cover.
Back page design and logo placement – Call for more information.
UÊ Preferred back page background is white. – Visit CenterPointEnergy.com to learn more about…
UÊ The Logo bleeds off the left or right margin and the blue color UÊ Always format the URL as CenterPointEnergy.com.
should match the logo. UÊ Copyright / year / job number appears on all pieces in
6 pt. Univers Regular on the lower left margin.
UÊ Use the Always There logo as a sign-off on the back page, base
align with lower right margin.
UÊ Clearly articulate what you want the reader to do in a closing
call to action:

Logo placement Headline

U A reversed logo base aligns with the lower right margin UÊÊ1ÃiÊ1˜ˆÛiÀÃÊ œ`Ê
œ˜`i˜Ãi`ʈ˜Ê>ÊV>«ˆÌ>ÊiÌÌiÀð
and is placed against a dark background to increase contrast. UÊʈ“ˆÌÊÕÃiʜvʫ՘VÌÕ>̈œ˜
UÊ Use the Always There® logo as a sign-off. UÊÊ/…iʅi>`iÀÊÃÌ>˜`ÃʜÕÌÊvÀœ“Ê̅iÊ«…œÌœÊ`ÕiÊ̜Ê>Ê`Àœ«ÊÅ>`œÜÊivviVÌ°
Headline should look as though it is coming out of the hand. Leading and character
spacing is tight.

Headline BENEFICIAL TO THE ENVIRONMENT

Now, saving money and our environment go hand-in-hand.

UÊÊ1ÃiÊ1˜ˆÛiÀÃÊ œ`Ê That’s because with natural gas, you are using a cleaner
burning fuel that has less impact on the environment.
Condensed in all In fact, natural gas leaves about half the carbon footprint
than electricity.
capital letters. Compared to electricity, natural gas releases:
U Significantly less carbon dioxide (a major greenhouse gas)
UÊʈ“ˆÌÊÕÃiʜvʫ՘VÌÕ>̈œ˜° U Almost no sulfur dioxide (a major cause of acid rain
and haze)
U Less than one-third the amount of nitrogen oxides
UÊÊ/…iʅi>`iÀÊÃÌ>˜`ÃʜÕÌÊ (the primary cause of smog)
from the photo due to a U Zero mercury emissions
(a common cause of contamination in fish)
drop shadow effect. As a primary fuel that can be used in its natural state,

Headline should look as

natural gas does not require a pollution-producing, energy-
wasting conversion process such as electricity does.
Page Flip
Remember, you can quickly take measure of
though it is coming out of how your choices impact the environment by visiting UÊÊ"˜Ê̅iʏœÜiÀÊÀˆ}…ÌÊVœÀ˜iÀʜvÊ
our Home Energy Costs and Emissions Calculator at
the hand. Leading and CenterPointEnergy.com/gasisbetter. the main Offering Hand
character spacing is tight. image there is a page flip
Learn three great reasons why graphic incorporated.
natural gas is better for your home
©2009 CenterPoint Energy 90451

Page Flip Copyright Logo placement

UÊÊ"˜Ê̅iʏœÜiÀÊÀˆ}…ÌÊVœÀ˜iÀʜvÊ
œ«ÞÀˆ}…ÌÊÉÊÞi>ÀÊÉʍœLʘՓLiÀ UÊ
ÊÀiÛiÀÃi`ʏœ}œÊL>ÃiÊ>ˆ}˜ÃÊ܈̅Ê̅iʏœÜiÀÊ
the main Offering Hand
image there is a page flip
graphic incorporated.
UÊÊ
appears in 6 pt. Univers Regular right margin and is placed against a dark
in lower left corner, left aligned background to increase contrast.
with copy block. It can be UÊ1ÃiÊ̅iÊ
Ü>ÞÃÊ/…iÀiÁʏœ}œÊ>ÃÊ>ÊÈ}˜‡œvv°Ê
darkened to 50% black.
 21

All advertising from CenterPoint Energy and its business Corporate Advertising has produced a library of branding For approved branding and marketing ads, please contact:
units must increase brand awareness and support our and marketing ads that can be made available for your local Melissa Ruiz
positioning and image objectives for the brand. In support of needs. Voice: 713. 207.6308
our "One Company" philosophy, we've established one "look Fax: 713. 207. 0640
and feel" that should be utilized in all of our advertising E-mail: melissa.ruiz@CenterPointEnergy.com
across the company.
UÊ
Ü>ÞÃʓ>ˆ˜Ì>ˆ˜Ê>Ìʏi>ÃÌÊ̅iʓˆ˜ˆ“Õ“ÊÃÌ>}ˆ˜}Ê>Ài>Ê>ÀœÕ˜`Ê
the visual identifier.
UÊ"˜ÞÊ̅iÊ
i˜ÌÕÀÞÊ>˜`Ê1˜ˆÛiÀÃÊÌÞ«iÊv>“ˆˆiÃʓ>ÞÊLiÊÕÃi`Ê
in CenterPoint Energy advertising.
UÊ1ÃiÊVœœÀÃÊvÀœ“Ê̅iÊ
i˜ÌiÀ*œˆ˜ÌÊ ˜iÀ}ÞÊVœœÀÊ«>iÌÌi°

Horizontal ad template Vertical ad template

Photography Photography
UÊ A tightly cropped photo of a hand holding an item is acceptable in a small-sized ad. UÊ A full-torso employee photo is used
in a full-page ad.
UÊ The image in the hand should be simple and tie into the headline.
UÊ The image in the hand is one of the
featured elements of the ad. It should
be simple and tie into the headline.
UÊ Avoid using words in the hand or
using an empty hand.

Headline
UÊÊ1ÃiÊ1˜ˆÛiÀÃÊ œ`Ê
Condensed in all
capital letters.
UÊʈ“ˆÌÊÕÃiʜvʫ՘VÌÕ>̈œ˜°
UÊÊ/…iʅi>`iÀÊÃÌ>˜`ÃʜÕÌÊ
from the photo due to a
drop shadow effect.
Headline should look as
though it is coming out of
̅iʅ>˜`°Êi>`ˆ˜}Ê>˜`Ê
character spacing is tight.

©2009 CenterPoint Energy 90451 Page Flip

UÊÊ"˜Ê̅iʏœÜiÀÊÀˆ}…ÌÊVœÀ˜iÀʜvÊ
the main Offering Hand
Copyright Logo placement Page Flip image there is a page flip
graphic incorporated.
UÊÊ
œ«ÞÀˆ}…ÌÊÉÊÞi>ÀÊÉʍœLʘՓLiÀ UÊÊ
ÊÀiÛiÀÃi`ʏœ}œÊL>ÃiÊÊÊÊ UÊÊ"˜Ê̅iʏœÜiÀÊÀˆ}…ÌÊVœÀ˜iÀʜvÊ ©2009 CenterPoint Energy 90451

>««i>ÀÃʈ˜ÊÈÊ«Ì°Ê1˜ˆÛiÀÃÊ,i}Տ>ÀÊ aligns with the lower the main Offering Hand

in lower left corner, left aligned right margin and is
with copy block. It can be placed against a dark
darkened to 50% black.
œ«ÞÀˆ}…ÌÊÉÊÞi>ÀÊÉʍœLʘՓLiÀ UÊ
ÊÀiÛiÀÃi`ʏœ}œÊL>ÃiÊ>ˆ}˜ÃÊ܈̅Ê̅iʏœÜiÀÊ
background to increase
contrast.
UÊÊ1ÃiÊ̅iÊ
Ü>ÞÃÊ/…iÀiÁÊ
logo as a sign-off.
image there is a page flip
Copyright Logo placement
graphic incorporated.
UÊÊ
>««i>ÀÃʈ˜ÊÈÊ«Ì°Ê1˜ˆÛiÀÃÊ,i}Տ>ÀÊ right margin and is placed against a dark
in lower left corner, left aligned background to increase contrast.
with copy block. It can be
UÊ1ÃiÊ̅iÊ
Ü>ÞÃÊ/…iÀiÁʏœ}œÊ>ÃÊ>ÊÈ}˜‡œvv°Ê
darkened to 50% black.
 22

The sample template below is for small space advertising.

For approved branding and marketing ads, please contact:

Melissa Ruiz
Voice: 713. 207.6308
Fax: 713. 207.0640
E-mail: melissa.ruiz@CenterPointEnergy.com

Horizontal small ad template

Photography

Logo placement

UÊÊ,iÛiÀÃi`ʏœ}œÊL>ÃiÊ>ˆ}˜ÃÊ܈̅Ê̅iʏœÜiÀÊÀˆ}…Ìʓ>À}ˆ˜°
Use the Always There logo as a sign off.

©2009 CenterPoint Energy 90451

Copyright
UÊCopyright / year / job number appears in 6 pt.
Univers Regular in lower left corner, left aligned
with copy block. It can be darkened to 50% black.
 Premium and Promotional Items 23

Because premium and promotional items are used regularly
by customers and other important constituencies, they
represent an important opportunity to raise awareness of the
CenterPoint Energy brand and make a lasting, positive
impression. All CenterPoint Energy premium and promotional
items must reflect the same high level of quality and
attention to detail that our customers have come to expect
from us. Premium and promotional items must be approved
in advance by CenterPoint Energy brand management (see
page 1). An on-line catalog is being developed to simplify the
ordering process.
The examples on this page illustrate the effective use of
elements of the CenterPoint Energy brand identity system on
premium and promotional items.
• On premium and promotional items only, in addition to
approved colors, the CenterPoint Energy visual
identifiers may be presented in one-color gold or silver
against a dark background or blind embossed.
• The CenterPoint Energy Icon may be used on premium
and promotional items, but the appropriate CenterPoint
Energy visual identifier must always be used as well
(except for jewelry and business apparel such as ties
and scarves).
In addition to the approved Icon color treatments,
one-color gold and silver may be used against a
dark background.
• All typography should be from the Univers family.
• The CenterPoint Energy symbol may be used without
the CenterPoint Energy logotype only on small jewelry
items, such as a lapel pin or cufflinks.
• On embroidery, the official thread color for the CenterPoint
Energy symbol is 1297 Blue-Madeira.
• When using the (registered mark symbol) with the logo
on promotional items, use the following discretion:
1. Include the on all print items, unless the size makes
it difficult to clearly read.
2. Do not include the on embroidery, etching and
embossing unless the size is large enough for the
trademark to be legibly and neatly applied.

oint Energ
nterP
y
Ce

Adjustable Cap T-Shirt

Mug

Key Ring

m
y.co
nerg
rPo intE
te
CenterPointEnergy.com
Cen

Mouse Pad
Ball Point Pen
Golf Ball Tote Bag
 Supporting Color Palette - Clothing 24

The consistent use of a coordinated color palette will help to
ensure that all CenterPoint Energy communications project a
distinctive brand identity.
A coordinated palette of core supporting has been
developed for use in CenterPoint Energy communications.
All were selected because they complement CenterPoint
Energy Blue.
CenterPoint Energy Blue should be used only for the
CenterPoint Energy Symbol in the visual identifier and for
the CenterPoint Energy Icon.
• On emro ider, the official thread color for the
CenterP oint Energsmol is 1297 lue- Madeira.
• Do not include the ® on emroi der unless the si ze
is large enough for the trademark to e legil and
neatl applied.
• The line in the center of the eCnterPoint Energ smol
is alwas the same color as the ackground.

Core Supporting Colors

Incorrect:

PANTONE*
PANTONE* 444 Reflex Blue
CenterPoint Energy White Black
Blue (PANTONE* (Preferred
Process Blue is an background color)
acceptable match)

PANTONE* 877 PANTONE* 347 PANTONE* 5855

Correct:

PANTONE* 3995 PANTONE* 3272

* Pantone, Inc.’s check-standard trademark for color reproduction

and color reproduction materials.
Note: The colors shown in these guidelines are not intended to match
PANTONE color standards.
Signage
Signs affect the awareness and image of the CenterPoint
Energy brand. Consistent, high quality, and highly visible
signs can result in thousands of positive exposures of our
brand every day. Clear, consistent, easy-to-follow exterior
and interior directional signs enhance our image by making it
easier for people to find their way around our offices and
other facilities.
Sign requirements vary from location to location, depending
on the size, placement and function of the sign and on
architectural and zoning restrictions. The examples shown
Minimum Space Requirements for Signs
1/2 X 1/2 X
1/2 X 1/2 X
Minimum space to edge of sign.
Minimum space can include the
sign frame if the frame is the same
color as the sign face.
on this page and page 26 will not address every situation, but
will assist you in selecting the best format and color.
To specify and order signs, see page 1.
Primary Signs – Formats
The optimal size and position for the CenterPoint Energy
visual identifier on a sign should be determined based on the
location of the sign, available sight lines and available space.
The visual identifier should be positioned for maximum
visibility and prominence, considering traffic patterns and
Sign Formats
Horizontal Rectangular Format
Vertical Rectangular Format
25
the location of buildings, other signs, foliage, and other
potential obstructions.
Create signs in simple rectangular or square formats
appropriate to the available space – do not use circular, oval,
or unique shapes. Sign edges should be simple and blend
with the overall background of the sign. Do not use
decorative frames or features around signs. The minimum
staging area does not have to be maintained around the
visual identifier on signs, if the resulting increase in the size
of the visual identifier significantly improves visibility.
Square Format
Signage 26

Primary Signs – Color
• On internally illuminated exterior signs, the preferred color
presentation of the CenterPoint Energy visual identifier is a
blue CenterPoint Energy symbol and a white CenterPoint
Energy logotype on a black or very dark background. At
night, only the symbol and logotype(s) should be
illuminated.
• On non-internally illuminated exterior signs (for example,
surface-lit signs), the preferred color treatment is a
full-color CenterPoint Energy visual identifier on a white or
very light background.
• On interior signs, the preferred color treatment is a full-color
CenterPoint Energy visual identifier on a white or very light
background.
CenterPoint Energy Icon on Signs
The CenterPoint Energy Icon may be used as a supporting
graphic element on square or vertical rectangular format
signs (demonstrated below). CenterPoint Energy Blue is the
preferred color for the Icon.
Direction and Informational Signs
Typography: Univers Bold, flush left, ragged right, upper and
lower case.
Color: White typography against a black or very dark
background or black typography against a white or very light
background.
All signs must be specified and ordered through the Facilities
Department.

Examples

Reception Reception

Office Services Office Services

Marketing Marketing

Deliveries Deliveries

South District
Interior Directional Sign Interior Directional Sign
Service Center Surface-Lit Monument Sign

5310
Customer Service
Galveston Road
Accounting

Research

Internally Illuminated Monument Sign Surface-Lit Monument Sign Exterior Directional Sign
Vehicles
The exhibits on this page demonstrate the correct placement
of the CenterPoint Energy visual identifiers on vehicles.
Representative vehicle body types are shown; adapt these
guidelines to the specific configuration of individual makes
and models.
• If there is a large, flat, highly visible surface area (such as
the side of a panel van), position the visual identifier on that
surface, as large as possible, consistent with the overall
proportions of the vehicle.
27
• If the vehicle does not have a suitable large, flat surface
area, the visual identifier should generally be positioned on
the driver and passenger doors (as on the sedan, pick-up
truck and utility truck shown on this page).
• Vehicle bodies should be bright white.
• For assistance in positioning the visual identifier on a vehicle,
contact CenterPoint Energy brand management (see page 1).
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