Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Damiano Shehu Levels: Basic / Competent / Advanced

Research AUDIT Evidence AUDIT Evidence AUDIT Evidence

Method DATE DATE DATE
/Technique ONE TWO THREE
primary research
interviews Competent. Media Competent. When Competent. No
5/10/10 applied in GCSE when 14/02/11 doing the 10/05/11 further progress.
making my waste Redbridge CVS, I
production video had to interview
people.
questionnaires Basic. Media applied in Basic. Did not do Competent.
GCSE I only did one 14/02/11 any more of this. 10/05/11 When making a
5/10/10 when we had to find out questionnaire to
about where people find out about
lived. teenagers and
global warming.
focus groups 5/10/10 Basic. Never done Basic. Never done. Basic. Never
14/02/11 10/05/11 done.
photography Competent. Media Competent. In unit Competent. No
5/10/10 applied GCSE when 14/02/11 2 when we had to 10/05/11 further progress.
taking photos of us do a recci and find
working and also this places.
year.
filming Competent. Media Competent. When Competent.
applied GCSE when 14/02/11 we done the 10/05/11 Making our PSA
5/10/10 making waste Redbridge CVS adverts.
production video and video.
horror trailer
recording and other Competent. Media Competent. When Competent.
forms of observation applied GCSE when 14/02/11 done a recci of 10/05/11 Making our PSA
5/10/10 making waste health and safety campaigns.
production video and when we went to
horror trailer London.
secondary research

ratings / circulation Basic. Never done Basic. Unit 1 when Basic. No further
figures/ Hits/ Box 14/02/11 we had to find out 10/05/11 progress.
Office
5/10/10 video game sale
figures. I would like
to learn more.
− audience and Basic. Media applied Competent. In unit Competent.
market profiles 5/10/10 GSCE evaluation on 14/02/11 1 when we had to 10/05/11 When finding out
food waste, talking find out about video about which
about target audience game audience. audience to
choose.
− information about Basic. Done it this year Competent. When Competent.
events, places and for media when going 14/02/11 doing Redbridge 10/05/11 When finding out
people 5/10/10 to Leicester square. CVS we had to find where we was
out who we wanted going to film our
to interview. adverts.
identifying likely Basic. Never done Competent. When Competent. No
sources 5/10/10 14/02/11 doing Redbridge 10/05/11 further progress.
CVS we had to fin
out who we needed
to interview.
identifying and Basic. Never done Basic. When we Basic. No further
following-up leads 14/02/11 had to talk to the 10/05/11 progress.
5/10/10 CVS ans find out
who we was going
to interview.
sifting, collating and Basic. Media applied Competent. Making Competent.
storing the 5/10/10 GCSE done this when 14/02/11 our blog which 10/05/11 Doing our
information obtained
researching about stores our treatmeant.
magazines and also information.
this year media for out
promotional video
quantitative
research

quantitative research Basic. Never done Basic. Never done. Basic.

5/10/10 14/02/11 10/05/11 Questionnaire
analysis.

qualitative research

qualitative research Basic. Never done Competent. Competent.

14/02/11 Researching game Making our
5/10/10 consoles. questionnaire.
researching the
content for a
production
• identify accurately Competent. Media Competent. When Competent.
what you need to 5/10/10 applied GCSE 14/02/11 doing the 10/05/11 When we went
find out magazine show and Redbridge CVS we through the brief
this year for had to find out were and found out
promotional video we needed to film what we needed
after a incident. to do.
• identify how and Basic. Media this year Competent. When Competent. No
where you are likely 5/10/10 for promotional video 14/02/11 doing 10/05/11 further progress.
to get the necessary
beachcombing and
information
finding facts for
global warming.
• recognise and Basic. Never done Competent. When Competent. No
follow-up information 5/10/10 14/02/11 sending e-mails to 10/05/11 further progress.
trails when they
try and get a
present
themselves and keep interview for the
records of this Redbridge CVS.
activity

• record the Competent. Media Competent. In Competent.

information obtained applied GCSE and this 14/02/11 Redbridge CVS 10/05/11 Beachcombing.
accurately
5/10/10 year when doing when we done the
magazine show and interview.
promotional video
• collate (that is, sift Basic. This year media Competent. When Competent.
through, analyse, when emailing the 14/02/11 doing 10/05/11 When analysing
evaluate and
5/10/10 project manager to get beachcombing. our
organise) the
information obtained a interview questionnaire.

• store the Competent. This year Competent. When Competent.

information so that it 5/10/11 media when storing the 14/02/11 finding out facts 10/05/11 Putting work on
is easily accessed
emails and doing our blog.
beachcombing then
keeping it on our
blog.
researching a
media product

• what the audience Competent. Media Competent. When Competent.

(or market) is for the 5/10/11 applied GCSE 14/02/11 we found out about 10/05/11 When we found
product
magazine and the video game out about our
magazine show audience. audience for the
adverts,
• how large that Basic. Media applied Competent. When Competent.
audience (or market) 5/10/11 when doing magazine 14/02/11 doing video games. 10/05/11 When finding out
is
about the advert
audience.

• what an audience Basic. This year media Competent. When Competent.

thinks of a product 5/10/11 when CVS came in to 14/02/11 doing the video 10/05/11 When doing
look at our promotional game. feedback on our
video advert.

• how the product Basic. Media applied Basic. Didn’t do Basic. No further
compares to other 5/10/11 GCSE when show the 14/02/11 anymore. 10/05/11 progress.
similar products class our food waste