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SUE SHORTLAND
Reflect the International Dimension AND SIOBHAN CUMMINS
Studies by ORC Worldwide have found that long employees can balance work with responsibilities
hours, travel, and other work-related factors intrude and activities outside of the workplace to the ben-
into personal lives and create stress for a significant efit of their organizations and their own personal
portion of HR professionals and expatriates around satisfaction.
the world. But while HR professionals believe work-
life balance policies have benefited their organiza- Until recently, however, research into the impact
tion and themselves, expatriates believe quite the of such work-life balance policies and well-being
opposite. Given the cost of expatriate assignments practices has been quite limited. To gain greater in-
and the potential for work-life imbalance to erode sight into this subject, ORC Worldwide conducted
employee commitment, organizations can do more research surveys of two groups dispersed around the
to communicate and support work-life practices out- world, Human Resources personnel—the creators of
side their home country, and to better prepare the work-life balance policy—and internationally mo-
expatriate and family for life in their new location. bile employees, specifically expatriates working out-
© 2007 Wiley Periodicals, Inc. side their home country. This article explores the
results of the two studies to answer the question of
The globalization of business and ever greater tech- how well employers’ work-life balance initiatives are
nological advances have dramatically altered tra- providing both home-based and internationally mo-
ditional working patterns and locations, with the bile employees with important coping mechanisms
nature of working life changing year after year— as they try to juggle the demands of their business
perhaps most evident in how porous the concepts and family lives.
of workday and workplace have become. The no-
tion of “24/7” has brought the expectation of be-
ing contactable at all times, which in turn requires
a workforce able to work at all hours, away from Work-Life Balance Research Background
the office, and across time zones. It is therefore un- The survey of HR professionals was conducted
surprising to find work infringing on all aspects during the summer of 2004 by ORC Worldwide
of individuals’ daily lives, contributing to employ- using ORC’s Dynasurv Survey Technology.1 Ver-
ees feeling overworked, stressed, and experiencing ified survey returns were received directly from
negative consequences to their physical and mental 183 participants in Human Resources and similar
well-being. functions. The profile of participants, which is de-
tailed in Exhibit 1, can be broadly characterized as
As the concept of work-life balance has gained follows:
much ground in recent years in Europe and North
America, there is a growing trend among organiza- r Women comprised 60 percent of the respondents.
tions to introduce initiatives that promote employee r The majority of the respondents (62 percent) were
well-being at work. These include policies and prac- in public organizations.
tices that offer greater flexibility in working pat- r Nearly all participants worked in Europe (66
terns, as well as stress reduction programs, so that percent) or North America (28 percent), which
might be expected since HR functions tend to be r The majority (61 percent) had worked for their
strongest within headquarters operations. organizations for more than five years.
r More than half (59 percent) were in manage- r Two-thirds were primary wage earners; more
ment roles—about one-third of respondents were than three-quarters were married or living with a
senior managers and a quarter were middle or partner; and the participants had one dependent
junior level managers. child on average.
Impact of Work-Life Balance Policies ceptions suggest that HR’s knowledge of work-life
Given the expatriates’ overall lower awareness of balances policies is not communicated effectively to
their employer’s work life balance policy—either be- expatriates, and thus highlight a potential area of
cause the employer did not have one or the expatri- concern.
ate simply did not know one way or the other—
expatriates in the study painted a markedly more Clear gender differences regarding the value of
negative picture than HR professionals did of their work-life balance initiatives emerged among the ex-
organization’s commitment to work-life balance. patriates. Where a work-life balance policy was in
Three-quarters (74 percent) of the expatriates felt place, 51 percent of women thought that it had
that their organization had no such commitment, made a difference to organizational performance,
while 81 percent reported that work-life balance compared with only 17 percent of men, and more
policies were not enforced in their current assign- than a third of the women (35 percent) felt that the
ments. Exhibit 2 illustrates the significant disparity policy had made a difference to them personally,
in the perceptions of the two samples about the im- compared with only 15 percent of men.
pact of work-life balance policies on the workforce,
the organization, and the participants personally, These results are significant in that they reflect
with expatriates having strongly negative opinions women’s greater interest in work-life balance and
in contrast to the HR professionals’ equally strong greater willingness to engage in the initiatives
positive assessments. Although it is important to offered. Since 60 percent of the HR personnel
note that the samples are unmatched, there does surveyed were women, contrasted with only 18
seem to be a clear difference between the policies percent of the expatriate sample, this might help
and intentions of the HR function (and the effect explain HR’s significantly more positive view of the
of these policies on them personally) and the per- initiatives in place within their organizations. Of
ceptions and experiences of the expatriates while on course, as authors and/or administrators of such
their assignments. These nearly opposite sets of per- policies, the female HR sample are more likely to be