MindCommerce

Service Delivery Platforms

The SOA-enabled Path to Integrate
Legacy and IMS Networks
(with Revenue Forecast 2009-2015)

Published: June 2009

Authors: Kaustubha Parkhi
96 Pages

MindCommerce

Service Delivery Platform(SDP)
MindCommerce
WiMAX Service Provi
Overview
Service Delivery Platform (SDP) can be loosely defined as a standards based
framework that facilitates the design, development, implementation and
management of services required to run the operations of network services
providers. The services could range from the basic voice connectivity to the
state-of-the-art rich multimedia services. The most critical value-addition offered
by the SDP methodology lies in its ability to abstract controlling parameters such
as location, media control, integration and others. SDP interface with the network
elements, OSS/BSS, telco IT infrastructure and partners such as application
developers and content providers.
With research starting in 2007, this report evaluates the potential for SDP as a
dependable, scalable and flexible platform for core business functions, next
generation applications, and independent services. SDP is examined within the
context of its relationship to the Service Oriented Architecture (SOA) and the
objectives to respond more rapidly to shifts in market conditions, customer
demands, new revenue opportunities, and competitive threats. The report
includes revenue forecasts by geography, function, and media type from 2009
through 2015.
SDP, SOA, and IMS
SDP and SOA environments complement IMS (and vice versa) as the latter
provides the centralized control for application logic and the ability to offer
blended multimedia services across all networks and devices. Anyone considering
IMS must also have a SDP strategy and vice versa as the so-called Telco 2.0 services
will depend on both.
The report includes:
Evaluation of SDP and SOA in terms of potential to provide added value to
IMS implementations
Analysis of SOA and SDP drivers, challenges, implementation methodologies
and case studies
Vendor analysis, strategies and portfolios of leading SOA and SDP vendors
Quantitative analysis and conclusions for SDP and SOA products and services
markets
SDP revenue forecast from 2009 through 2015 by Function, Media
(wireline and wireless) and by geography (NA, EMEA, APAC, CALA)

Service Delivery Platform(SDP)
MindCommerce
WiMAX Service Pr
Target Audience for the Report
Wireless and wireline telcos will gain insights into the value provided by SDPs
and its implications to their business
Telecom network infrastructure vendors will assess the importance of
establishing or maintaining their presence among SDP stakeholders
SOA specialists will better understand the drivers and challenges for the SOA
paradigm in the telecom domain in addition to accessing the market size and
distribution for SDPs
SDP specialists will map the size of their target market and the importance
of services and product components in their portfolios
System integrators will better ascertain the value of the installation and upgrade
market size for SDP solutions
Key Findings
APAC and CALA constitute the most promising markets for the SOA and SDP
solutions respectively. The promise is directly attributable to the gap between
the existing level of technology sophistication and the potential optimal level of
technology sophistication. APAC region has demonstrated that it does constitute
the largest market for telecommunications while the CALA region is the least
tapped among all regions.
SDPs find greater appeal among wireless telcos as wireless technology has
already overtaken wireline technology in terms of subscriber numbers, and
the relationship between the telcos and the subscribers is closer in the wireless
domain wherein the telco has a decisive say in the character and extent of
services deployed.
Revenues from the sale of SDP solutions will increase from USD 4580 million in
2009 to USD 11277.7 in the year 2015, at an impressive CAGR of 16.21%.
While Product will constitute the bulk of the revenues of SDP solutions, it will
overtaken by the services component in 2012.
NA and APAC will be the leading markets for wireline SDP solutions. The NA
region will continue to hold a slender lead over the APAC region. CALA and
APAC will show the top two CAGRs respectively.
 Service Delivery Platform(SDP) Table of Contents
1 Executive Summary 5

2 Introduction to SOA and SDP 7

2.1 IMS: Definition and Evolution 7
2.2 Business and Technology Drivers for IMS 8
2.2.1 Value-Added Services 8
2.2.2 Transparency in Access 9
2.2.3 Scalability 9
2.3 Business and Technology Challenges for IMS 9
2.3.1 Supporting Legacy Framework 9
2.3.2 Unmet Expectations 10
2.4 SDP and its Appeal 10
2.4.1 Definition 11
2.4.2 Evolution 11
2.4.3 Benefits of SDP 12
2.5 SOA 14
2.5.1 Definition 14
2.5.2 Evolution 15
2.6 Conclusion 16

3 Value Propositions of SDP and SOA 17

3.1 Functional Modules of OSS/BSS 17
3.1.1 OSS 17
3.1.2 BSS 18
3.2 Middleware - The Glue that Binds the SDP with the Applications 19
3.3 OSA/Parlay - Interconnecting the SDP with the Network Elements 20
3.4 The Structure of SDP 23
3.4.1 SDP Architecture 23
3.4.2 Java and JEE - The SDP Fabric 24
3.4.3 OMA Service Environment (OSE) - The Quest for the Elusive SDP Standardization 25
3.5 SOA - Enabler for SDP 26
3.5.1 SOA Drivers 26
MindCommerce

3.5.2 SOA Workflow and Concepts 28

3.5.3 SOA Implementation Methodologies 35
3.5.4 SOA implementation methodology - the HP way 36
3.5.5 Challenges Confronting SOA 42
3.6 SOA in Telco Environments 44
3.7 Piecing together SDP 46
3.7.1 The SOA-SDP Interplay 46
3.7.2 SDP Case Studies 47
3.7.3 SDP as a Progression to IMS 50
 Service Delivery Platform(SDP) 3.7.4 Challenges Confronting SDP 51
3.8 Conclusions 51

4 Vendor Analysis 53
4.1 Telecom Network Infrastructure Vendors 53
4.1.1 Key Players and their Strategies 53
4.2 Software SOA Specialists 54
4.2.1 Key Players and their Strategies 55
4.3 SDP Focused Start-ups and Specialists 57
4.3.1 Key Players and their Strategies 57
4.4 Summary of Key Facts of Selected Vendors 58
4.4.1 Accenture 58
4.4.2 AePona 59
4.4.3 Alcatel - Lucent (ALU) 61
4.4.4 BEA Systems 61
4.4.5 CapeClear 63
4.4.6 Contec Innovations 64
4.4.7 Ericsson 65
4.4.8 Fiorano 66
4.4.9 Hewlett Packard 67
4.4.10 IBM 69
4.4.11 jNetX 70
4.4.12 Microsoft 71
4.4.13 Motorola 72
4.4.14 Nokia Siemens Networks (NSN) 73
4.4.15 Oracle 75
4.4.16 SOA Software 76
4.4.17 Software AG / webMethods 77
4.4.18 Telenity 79
4.4.19 Tibco 80
4.4.20 Vitria 81
4.5 Conclusions 82

5 Numerical Analysis and Forecasts 83

5.1 Methodology 83
MindCommerce

5.2 Markets for SDP Solutions 84

5.3 Functional Break-up of SDP Solutions Revenue 84
5.2 Mediawise Break-up of SDP Solutions Revenue 86
5.3 Geographical Break-up of Mediawise SDP Solutions Revenues 88
5.4 Markets for SOA Platforms 94
5.5 Conclusions 97

Service Delivery Platform(SDP)
MindCommerce
WiMAX Service Pro
List of Figures
Figure 2 1: IMS Components 7
Figure 2 2: The network simplification achieved by SDP 12
Figure 3 1: OSA/Parlay Framework 20
Figure 3 2: SDP and OSA-Parlay 21
Figure 3 3: SDP Block Diagram 23
Figure 3 4: OSE Schematic 25
Figure 3 5: Web service protocol stack 31
Figure 3 6: IBM SOA foundation 34
Figure 3 7: SOA maturity - Top Level 38
Figure 3 8: Computation of Assertion Score 39
Figure 3 9: Enterprise Target Maturity Profile 40
Figure 3 10: HP SOA Agility Assessment Analysis 41
Figure 3 11: SOA in Telco Environment 45
Figure 3 12: Oracle SDP 47
Figure 3 13: SDP Scope 52
Figure 4 1: Position of SDP in the Telco Infrastructure 58
Figure 4 2: AePona Universal Service Platform suite 59
Figure 4 3: WebLogic and SDP 62
Figure 4 4: Cape Clear ESB Platform 63
Figure 4 5: Fiorano SOA 66
Figure 4 6: Microsoft CSF 71
Figure 4 7: Motorola GAMA 72
Figure 4 8: NSN Service Core and Applications 74
Figure 4 9: Workbench 76
Figure 4 10: Canvas CSP 79
Figure 5 1: SDP Solution Revenues 84
Figure 5 2: Functional Break-up of SDP Solution Revenues 85
Figure 5 3: % Share of Functional Components 86
Figure 5 4: Mediawise Break-up of SDP Solutions Revenues 87
Figure 5 5: % Mediawise Break-up of SDP Solutions Revenue 88
Figure 5 6: Geographywise Distribution of Wireline SDP Solutions Revenues 89
Figure 5 7: % Break-up of Wireline SDP Platform Revenues 90
Figure 5 8: Geographical Distribution of Wireless SDP Solution Revenues 91
Figure 5 9: % Break-up of Wireless SDP Solutions Revenues 92
Figure 5 10: Geographical Distribution of SDP Solution Revenues 93
Figure 5 11: % Geographical Break-up of SDP Solutions Revenues 94
Figure 5 12: Market for SOA Platforms 95
Figure 5 13: Geographical Distribution of SOA Revenues 96
Figure 5 14: % Geographical Break-up of Overall SOA Revenues 97