PHILIP NORMANDIN

3077 Afton Road, San Diego, California 92123-2859

619.241.5267
panormandin@att.net

- SALES AND MARKETING EXECUTIVE -

ACCOUNT MANAGEMENT | STRATEGIC PARTNERING | MARKETING WRITER| BUSINESS DEVELOPME
NT
Highly accomplished, dynamic, and results-focused sales professional with more t
han 20 years of progressive sales experience combined with expertise in increasi
ng market share and business profits. Adept at conducting extensive market resea
rch. Successful in consistently exceeding sales goals, marketing objectives, and
securing key accounts. Successful Marketing Writer, with exceptional skills in
writing diverse product and event promotion products.
CAREER HIGHLIGHTS
- Negotiated with key manufacturers, distributors, and resellers in the IT
and telecommunication industries, which resulted in the acquisition of 3M, ONEI
DA and YASHICA accounts for the IPIX exposition
- Oversaw all aspects of marketing events including Comdex Sucesu SP, the
first international IT exposition in Sao Paulo, Brazil, introducing more than 40
0 US manufacturer and reseller companies to South American markets
- Successfully launched the Incentive-Premium industry exposition IPIX, in
cluding planning and coordinating sales and marketing strategies
- Established and cultivated strategic business alliances within the IT an
d telecommunication industries; worked closely with purchasing authorities invol
ved in Networking, Intranet, Multimedia and Electronic Publishing sectors

PROFESSIONAL EXPERIENCE
Sales Marketing Consultant - Warwick, RI 1999 – Present
- Provide marketing executive advisory services to diverse clientele inclu
ding Information Technologies and Incentive-Premium industry clients
- Conduct analysis and evaluation of client needs and develop strategies i
n Cooperative Advertising, Strategic Partnering, trade show selection, and pre-s
how advertising and planning
- Collaborate with clients regarding advertising strategies to increase re
seller and distribution channels
- Initiate new Advertising, Cooperative Advertising and Strategic Partneri
ng channels for small and mid-sized corporate clients
HORIZON HOUSE PUBLICATIONS, INC. - Norwood, MA
Sales Executive 1997-1999
- Led efforts toward the successful launch of INTER COM’98 exposition and conf
erence in support of the Enterprise Networks and Intranet sector of the IT / Tel
ecommunication industries in the United States and Canada, and INTEL COM’98 expositi
on and conference, providing support to the Telecommunication industry in Europe
- Utilized marketing skills to increase Exhibit Space, Sponsorship and Adv
ertising Sales, resulting in the acquisition of such key accounts as Argus, Bell
core, Glenayre, IBM, Mitsubishi Electronics, Motorola, Nortel and Sun Microsyste
ms
- Planned and executed special marketing promotion programs, accelerating
growth of INTER COM’98 and INTEL COM’98
INTERNATIONAL BUSINESS COMMUNICATIONS, INC. - Southborough, MA
Sales Executive 1993-1997
- Spearheaded sales campaign and launch of new IT/Telecommunication confer
ence division
- Developed effective exhibiting program for all IT/ Telecommunication con
ferences, targeting key clients
- Played a key role in Exhibit Space, Sponsorship and Advertising Sales, a
cquiring major accounts like Alcatel Network Systems, Argus, Bellcore, Glenayre,
Hewlett-Packard, IBM, Motorola, Nortel and Qualcomm
- Spearheaded the development of special marketing promotion programs to i
mprove sales productivity of the IT/Telecommunication Event division, functionin
g as a key Marketing Writer
- Successfully met and exceeded quarterly sales quota for 4 consecutive ye
ars
THE INTERFACE GROUP / ZD EVENTS - Needham, MA
Sales Executive 1989-1993
- Managed Exhibit Space, Advertising and Sponsorship sales and developed m
arketing plans for new and existing trade show products
- Marketing Writer for new product launches
- Designed and implemented effective inside and outside sales development
strategies, exceeding sales quotas for 3 consecutive years
- Successfully launched the Incentive-Premium Industry Exposition and secu
red such anchor accounts as 3M, ONEIDA and YASHICA
- Played a leading role in launching the first major international Informa
tion Technologies trade show in South America, COMDEX SUCESU SP in Sao Paulo, Br
azil, increasing corporate end-user and reseller markets in South America
ORGANIZATIONAL DYNAMICS, INC. - Burlington, MA
Inside Sales Executive 1986-1989
- Designed and launched conference and seminar products to improve quality
of corporate communication infrastructure
- Utilized leadership skills in launching sales of Quality Improvement and
Measurement software
- Conducted in-depth market research and identified and qualified prospect
s, while creating effective sales methodology for the inside sales team
- Developed a Strategic Partnership and Joint Venture with a software deve
lopment company and led sales of the resulting custom developed PC software prod
uct, measuring Quality Improvement parameters
- Increased corporate sales by 30% within the first 12 months and sustaine
d 20% annual sales growth over the next 3 years

EDUCATION
Bachelor of Liberal Arts Studies and Business Communications
PROVIDENCE COLLEGE - Providence, Rhode Island

PROFESSIONAL TRAINING
Sales Database Management
Adept with GoldMine and similar sales database programs

AWARDS AND HONORS

Numerous sales achievement awards, particularly in the Tradeshow and Conference
industries