MEDIA RELEASE

May 2011

Lakbay Jose Rizal Heritage Trail to promote domestic tourism

Good news for followers of Jose Rizal!

This Friday morning, Department of Tourism (DOT) Secretary Alberto Lim leads
the opening of the Lakbay Jose Rizal @ 150, a tourism heritage promotional
campaign centered on Jose Rizal, and the unveiling of the Rizal Relief Map One-
Stop Heritage Trail at the Rizal Park in Manila.

“Every Filipino should avail of this chance to get to know our national hero better,
to learn from his experiences, and to appreciate the many significant places in his
life. Our foreign visitors are welcome to participate and share our pride. With
increased tourist traffic to these areas, the project helps spread the economic
benefits to the host communities”, said Lim.

The launch participants get to visit Rizal’s Monument and the Rizal Light and
Sound Park, and have their Rizal passports stamped, to signify that they have
already visited those Rizal sites.

After that, guests will have breakfast that includes Rizal’s favorite dishes, such as
the Sardenas Secas Tuyo, Pancit Miki, Tinola, Paksiw na Ayungin, and Tsokolate
e, among others.

The launch itinerary also includes visits to the old Ateneo de Manila University,
where Rizal studied for a greater part of his youth, the prison where he was
detained in Fort Santiago, the present Pamantasan ng Lungsod ng Maynila,
where he was tried, and Paco Park, where his remains were buried.

DOT Media Release – May 2011 Page 1

The first 100 tourists to visit all the Rizal sites mentioned in the Lakbay Jose Rizal
@ 150 travel brochure, with proof of the complete stamps, can present their
passports to the National Historical Commission of the Philippines to win exciting
tokens and an official “Kalakbay ni Gat Jose Rizal” certificate.

Lakbay Jose Rizal @ 150 is a joint project of the DOT, National Parks
Development Committee, Heritage Conservation Society, National Historical
Commission of the Philippines, the Intramuros Administration and Cebu Pacific.

For more information, you may call DOT’s Office of Product Research and
Development at telephone numbers 5267545 and 5242254 or visit
www.nhcp.gov.ph or www.tourism.gov.ph.

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CONTACT: EVELYN A. MACAYAYONG

Office of Tourism Information
525-18-05

DOT Media Release – May 2011 Page 2