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We serve people with good quality food, fast and at low cost. McDonald's vision is
to dominate the global food-service industry. Global dominance means setting the
performance standard for customer satisfaction and increases market share and
profitability through successfully implementing our convenience, value and
execution strategies.
THESIS STATEMENT:
CUSTOMERS:
COMPETITORS:
Regulators:
Regulators are groups or governmental agencies that can control and influence the
organization's policies and practices. An example is Lebanon a few years ago when
the U..S. government banned all U..S. citizens and organizations to come or operate
in Lebanon. Another good example would be the embargo imposed on Iran where
U..S. organizations were banned to operate in this country. Another group of
regulators called interest groups can and have influenced McDonald's to treat its
animals (cow and chickens) in a much more humane manner, which resulted in the
restructuring of McDonalds' farms throughout its operations around the world. The
summary of the task environment which is by definition a specific organizations or
groups that affect the organization, which includes competitors, suppliers,
customers, strategic allies and regulators. Here we described the task
environment's importance to McDonald's, where McDonald's faces both
opportunities and has threats in its environment.
Workforce Diversity:
Diversity exists in a group or organization when its members differ from one
another along one or more important dimensions such as age, gender, and
ethnicity. Diversity is very important for McDonald's. Here millions of teens start out
by working at McDonald's. Here some of the teenagers move on to get various jobs
such as movie stars, skilled workers, famous athletes, management positions and
other educated positions in society. At McDonald's two thirds of middle and upper
management started out as crewmembers in a McDonald's restaurant. There are
opportunities for everybody in McDonald's from teenagers to elderly workers, and
from people just entering or reentering the job market. Moreover, McDonald's offers
special jobs for people who have disabilities, such as people who are in wheel chairs
and those who must use crutches permanently. Furthermore, McDonald's offers
their workers flexible working hours. For example, hours for people seeking just a
few hours of work per week and those who seek full time positions. The work force
at McDonald's also have some say in their working hours, such as if they prefer the
morning, mid-day, or evening shifts in the restaurant. So, McDonald's uses diversity
to create a good atmosphere in their work places among workers and management.
Here they offer work to all kinds of people without discrimination and the workers
have flexible hours that provides customer satisfaction.
COMPETITORS:
Due to its product diversity, Daimler Chrysler faces strong competition from all car
manufacturers. Daimler Chrysler's scope varies from small passenger cars through
luxury cars to vans and trucks. However, Daimler Chrysler's strongest competitors
are GM, Ford Motor Company, Toyota, and Volkswagen because they are the
leading car manufacturers in the world respectively. CUSTOMERS: Due to its scope,
Daimler Chrysler enjoys a wide variety of customers ranging from the working class
up to the upper class. Daimler Chrysler also targets the young and sporty people
with its sports utility vehicles. The luxury models target the elderly and richer
population. SUPPLIERS: Daimler Chrysler's suppliers include electronics, plastics,
rubber for tires and steel.
ALLIES:
INTRODUCTION:
Benz is the biggest industrial firm in Germany. They feature mostly simple
passenger cars to luxury cars. In order to stay number one, they must practice TQM.
TQM:
Benz concentrates on car quality, stability, reliability, safety, high performance and
luxury. All these combined result in an effective program of TQM. Benz must
constantly emphasize that its cars are stable and reliable, which means that there
are no defected cars in their production. Next, the safety should include rear three
point seat belts, special seats for children, and bumpers on cars made of special
composite materials to absorb great impacts to the cars, thereby protecting the
cars' occupants. The luxury in TQM is that the cars constantly have automatic
features such as automatic windows and gears, automatic climate control,
electronically adjusted seats with heaters installed in them.
COMPARISON:
As we have shown, McDonald's, Daimler Chrysler , and Benz are large corporations
with a common goal: to provide its customers with top quality products. These firms
are very highly customer oriented, taking into account their customers' needs and
wants. Also the companies are growth oriented shown by Benz's merger with
Chrysler and McDonalds opening of three new restaurants every three hours. In
addition, these companies are decentralized resulting in high employee morale and
thus motivation. Another important aspect is that these companies operate on a
global scale. Also, these companies follow an Analyzer Strategy by constantly
innovating new products. These firms also became diversified in that McDonald's
uses a backward vertical integration, thus replacing its suppliers, while Chrysler and
Daimler have merged to become a more diversified company. These companies
also differ. For example, Benz uses a differentiation strategy emphasizing its high
quality and high value of its products. On the other hand, McDonalds uses an overall
cost leadership strategy to reduce costs and increase sales. Similarly Chrysler uses
an overall cost leadership strategy to reduce costs and to sell a much larger
amount.
CONCLUSION: