Channel 4 On Air Identity Style Guide

On Air Identity
Style Guide
28th January 2005

1 On air identity style guide
1.1 On air typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

1.1.1 Introduction
1.1.2 Type area for end of part and promo endboard
1.1.3 End of part
1.1.4 Promo endboard
1.1.5 Promo endboard - Aston type positions
1.1.6 Promo endboard with sponsorship logo
1.1.7 Promo endboard - Channel 4 / E4 cross-promotion
1.1.8 Half frame credits panel with video
1.1.9 Half and third frame 4x3 credits panel with video
1.1.10 Half frame credits panel no video
1.1.11 Half frame credits panel with transparency
1.1.12 Multi channel menu
1.1.13 Credits lozenge
1.1.14 Full frame public announcement
1.1.15 Full frame emergency menu
1.1.16 Half frame and full frame product promotion
1.2 Notes on making promo endboards. . . . . . . . . . . . . . . . . . . . . 25

1.2.1 Choosing promo endboard images
1.2.2 Promo endboard images to avoid
1.2.3 Fill type A - images from the programme
1.2.4 Fill type B - images not from the programme
1.3 Notes on making opticals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
On air identity style guide 2

1.1.1 Introduction
C4 Headline is the standard

font for on air graphics.
There are four type sizes

for most on air graphics
situations:
Usage: timing, title and other

information where there is a
type size A small word count and a lot of
space. This type size is not to
be used on 4x3 graphics.

information where words are
type size B too long or numerous to use
type size A. Type that would
be in type size A on a 16x9
frame becomes type size B on
a 4x3 frame.

information where words are
type size C too long or numerous to use
type size A or B.
Usage: the single or double

line URL. Incidental
type size D information on panels and
public announcements.
Timing and title information
where space is extremely
limited.

1.1.1 Introduction
type size Clarity measurements Aston measurements PC measurements

(when a tv frame is
1024 x 576 pixels)
Height: 42 Height: 33 lines Size: 47.29 pt

A Width & character space: 100 Leading offset: 5 lines Leading: 52.02 pt (point size x 1.1)
Global width offset: -8

B Width & character space: 100 Leading offset: 2 lines Leading: 45.39 pt (point size x 1.1)

C Width & character space: 100 Leading offset: 5 lines Leading: 34.57 pt (point size x 1.1)

D Width & character space: 100 Leading offset: 5 lines Leading: 29.32 pt (point size x 1.1)

1.1.2 Type area for end of part and promo endboard
The typography on end of

parts and promo endboards
has to fit into the area defined
here by a white panel.
Type will then fall within title

safe and will not interfere
with the resolving 4 logo on
the right.

1.1.3 End of part
type size A The logo wipes the title on

but the URL is on for the
entire duration of the
sequence.
type size D
type size A
type size D
type size A
type size D
type size B
Type size A is the preferred

choice, but where there are
lots of words, the title drops
type size D to type size B.

type size A The logo wipes on the title

and timing information but
the URL and additional lines
such as Network Premiere are
on for the entire duration of
type size D the sequence.
All time information is in C4

on air blue:
R-0 / G-117 / B-144
type size D
Blocks of type which contain
timing and title information
should always have a
type size A constant type size and
leading.
If it is necessary to create a
new arrangement of type,
type size D follow the colour, size and
leading principles detailed
above. The URL should never
move. The timing and title
block of type should be
positioned slightly above
centre of frame.
type size A
type size D
Type size A is the preferred

type size B choice, but where there are
lots of words, the title drops
to type size B.
type size D

All timing and title

information relating to both
shows should be set with the
type size B same type size and leading.
The space between the two
pieces of programme
information should be a
complete line space in the
type size D chosen type size.
type size C
type size D
Phrases like After Friends and

type size A Next refer to timing, so they
are in C4 on air blue:
R-0 / G-117 / B-144
type size D

x113 y267 The x position for all

x113 y319 endboard type is 113.
x113 y518
x113 y76
x113 y240
x113 y292
x113 y345
x113 y518
x113 y217
x113 y269
x113 y322
x113 y374
x113 y518
x113 y220
x113 y265
x113 y312
x113 y357
113 y518

x113 y185
x113 y231
x113 y276
x113 y368
x113 y413
x113 y518
x113 y191
x113 y226
x113 y261
x113 y331
x113 y364
x113 y399
x113 y518
x113 y267
x113 y319
x113 y518

1.1.6 Promo endboard with sponsorship logo
type size A Normally a sponsorship logo

goes top left.
type size D
type size A
type size D
type size A
type size D
type size D Additional information, such

as Network Premiere, goes
top left.
type size A
In this case, sponsorship

logos go to the bottom, on
the same baseline and to the
right of the URL.

1.1.7 Promo endboard - Channel 4 / E4 cross-promotion
The Channel 4 and the

type size A E4 logos animate into
position, wiping on the title
and timing information.
The URL and additional lines

type size D such as Network Premiere
exist behind the logo
animation, but are present
for the entire sequence and
are not wiped on.
The double-logo animation

provides a window onto a
single image. It is incorrect to
type size A put one image into the C4
logo and another into the
E4 logo.
type size D
When shows on both

channels are being promoted:
Channel 4 information
type size B follows the usual colour rules:
Programme title in black.
Timing information in
C4 on air blue:
R-0 / G-117 / B-144
type size D
All E4 information - timing
and title, is in E4 on air purple:
R-109 / G-29 / B-125
All timing and title

information relating to both
shows should be set with the
same type size and leading.
type size B The space between the two
pieces of programme
information should be a
complete line space in the
chosen type size.
type size D

type size A Type size A is the preferred

choice.
type size D
type size A
type size D
type size A
When necessary, the URL can

type size D split over two lines. The line
breaks after the forward
slash. The baseline is the
same for the single and
double line URL, so that the
additional line is above the
standard line.
type size B When the title is slightly

outside title safe using type
size A, drop to type size B.
type size D

type size C The preferred option is one

line of timing information and
one line for the title. This has
type size D been achieved here by using
type size C.
type size C
type size D
type size C For these very long titles, two

lines at type size C are
required.
type size D
type size C
type size D

1.1.9 Half and third frame 4x3 credits panel with video
In a 4x3 frame, type at

a given size will be
proportionally bigger than it
is in a 16x9 frame. Therefore,
type size B type size A should NEVER be
used on any 4x3 panels, even
if there is space to use it.
type size D
When there is a small number
of words, the timing and title
information can go in
type size B. Otherwise,
use type size C or D.
The URL always stays in

type size D.
type size C
type size D
type size C
type size D
type size D
type size D

type size B When there is a lot of written

information, the video panel
can be removed.
Type size B is the likely

type size D choice.
type size B
type size D
type size B
type size D
type size C With a very large amount of

information, use type size C.
type size D

type size D
type size A
type size D
type size A
type size D Incidental information is the

C4Text Medium only type on air that is set in
C4 Text Medium and not C4
Headline.
type size D
type size A
type size D
C4Text Medium
type size D

1.1.11 Half frame credits panel with transparency
When credits are supplied

with the type on the left and
over full frame live action, it
may desirable to use
transparent panels.
All type remains 100% opaque.
The white panel has 70%

opacity.
Video panels cannot be used

over transparent white panels.

Two or three channels can be

featured in a multi channel
menu.
E4 on air purple:
R-109 / G-29 / B-125 Channel 4 should always be
at the end of the sequence.
Example orders:
E4 > FilmFour > Channel 4
E4 > More 4 > Channel 4
E4 > Channel 4
More 4 > Channel 4
FilmFour on air red:

R-239 / G-18 / B-9
Standard menu colours

Two show menu timing total menu duration 313 frames
SPIN
13F
50F 75F 75F 100F
show 2 outro
intro show 1
88F
88F
Three show menu timing total menu duration 400 frames

SPIN
SPIN
13F 13F
50F 75F 75F 75F 99F
show 2
intro show 1 show 3 outro
88F 88F
101F
A show clip is fully displayed

with the show title at full
enlargement for 75 frames.
The 13 frame 3d spins
between shows are additional
to this.
The 13 frame 3d spins

between shows occur as the
type zooms out on the
outgoing clip and zooms in on
the incoming clip.

1.1.13 Credits lozenge
The lozenge requires a Lozenge panels are always

non-standard type size. This the same size. They are
type size - smaller than type displayed at 80% opacity.
size D - is used on both one
and two line lozenges. Top right is the preferred
position but the lozenge can
sit in any of the corners.
When the lozenge is on the

right, the text ranges left in
the panel.
All time information is in C4

on air blue:
R-0 / G-117 / B-144
When the lozenge is on the

left, the text ranges right in
the panel.
Note that with this two line

URL, the letters align right
and not the forward slash.

1.1.14 Full frame public announcement
type size A
Generic backgrounds should

be made from one of the
three supplied logo loops.
type size D
type size A
Sponsorship logos need to be

cut out so that a white panel
is not revealed when the logo
shapes pass underneath it.
type size A
type size D
C4Text Medium
type size D

1.1.15 Full frame emergency menu
One-show or two-show static

text menus can be made
type size A using the logo loop
background.
Three show full frame

emergency menus should be
type size D avoided.
type size A
type size D

1.1.16 Half frame and full frame product promotion
A set of templates are

provided so that flat images
of the product’s cover can be
comped into a 3d
visualisation.
The type position is the same

for both half frame and full
frame versions of the product
promotion.
The baseline is the same for

the single and double line
URL, so that the additional
line is above the standard
line. When there is a two line
URL, the telephone number is
raised so that the standard
gap between URL and
telephone number is
maintained.

1.2 Notes on making promo endboards
Promos end with a five second In choosing the fill, ask: is the
fill instantly recognisable and
logo and type sequence. There does the fill have an
interesting relationship with
are six logo animations to the programme?
choose from. A smooth transition into the

five second endboard can be
achieved by beginning the fill
shot before the endboard
The logo animation can reveal sequence begins. In the top
frame below for example, it
images from the programme - may advantageous to see two
seconds of the crowd shot full
fill type A or from elsewhere - frame before the endboard
begins, so that the crowd shot
fill type B. is used in total for seven
seconds.
A single, continuous shot

tends to make a better
endboard fill than a series of
edited shots.
fill type A
Moving or still images from
the programme.
fill type B
Moving or still images from a
source other than the
programme itself.

1.2.1 Choosing promo endboard images
The mattes do not create a

very big image window, so
images which are simple
work best.
Images which are

predominantly one colour
work well.
Images made up of multiples

are good.
Extreme close-ups are likely

to work. If there is a focal
point like an eye, select the
best logo animation and
make crop adjustments to
reveal this detail within the
logo fill.

1.2.2 Promo endboard images to avoid
Avoid complex, varied images.

Mid shots containing three or
four characters for example
are unlikely to work.
White areas in image fills will

not contrast from the white
background and therefore the
logo will not be clear.

1.2.3 Fill type A - images from the programme
These Big Brother titles are

monochromatic and
distinctive. Even a cropped
section of the images are
clearly identifiable.
This combination of fill and

matte produces a two stage
reveal: As the logo wipes
across Dermot is revealed.
When the logo resolves only
flickering monitors are visible.

1.2.4 Fill type B - images not from the programme
When choosing still images, If one is considering

avoid subjects which are fill type B, a relevant still or
obviously in motion. A still of moving fill may be found on
a running horse is not good, the supplied endboard fills
as one wants to see it tape, which has both still and
running. On the other hand, moving images organised
this still of footsteps in sand thematically.
looks good.
When using a still image as a
fill, it can be helpful to put a
slight drifting motion on the
image behind the matte. This
might be a zoom in or zoom
out, or a slight move up,
down, left or right. These
drifts are not always
necessary and should be
applied very subtly. When
deciding in which direction
the fill image should move,
the direction and pace of the
logo animation should be
considered.

1.3 Notes on making opticals
An optical is a one second Opticals are made by choosing

animation which shows the a logo animation matte from
nine blocks of the Channel 4 the selection provided, and
logo coming together, forming combining this with a fill. The
a perfect 3d logo, and then fill can be a moving image or a
breaking apart. still image.
The background for opticals

(the area without video fill) is
always white.
The notes about choosing

promo endboard images on
pages 23-27 of this guide are
also relevant when choosing
opticals images.
It is important to remember
that the image within an
optical should be instantly
recognisable.

Channel 4 On Air Identity Style Guide

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On Air Identity

28th January 2005

1.1 On air typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

1.2 Notes on making promo endboards. . . . . . . . . . . . . . . . . . . . . 25

1.3 Notes on making opticals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

On air identity style guide 2

C4 Headline is the standard

There are four type sizes

Usage: timing, title and other

Usage: timing, title and other

Usage: timing, title and other

Usage: the single or double

On air identity style guide 3

type size Clarity measurements Aston measurements PC measurements

Height: 42 Height: 33 lines Size: 47.29 pt

Height: 36 Height: 29 lines Size: 41.26 pt

Height: 28 Height: 22 lines Size: 31.43 pt

Height: 25 Height: 18 lines Size: 26.65 pt

On air identity style guide 4

The typography on end of

Type will then fall within title

On air identity style guide 5

type size A The logo wipes the title on

Type size A is the preferred

On air identity style guide 6

type size A The logo wipes on the title

All time information is in C4

Type size A is the preferred

On air identity style guide 7

All timing and title

Phrases like After Friends and

On air identity style guide 8

x113 y267 The x position for all

On air identity style guide 9

On air identity style guide 10

type size A Normally a sponsorship logo

type size D Additional information, such

In this case, sponsorship

On air identity style guide 11

The Channel 4 and the

The URL and additional lines

The double-logo animation

When shows on both

All timing and title

On air identity style guide 12

type size A Type size A is the preferred

When necessary, the URL can

type size B When the title is slightly

On air identity style guide 13

type size C The preferred option is one

type size C For these very long titles, two

On air identity style guide 14

In a 4x3 frame, type at

The URL always stays in

On air identity style guide 15

type size B When there is a lot of written

Type size B is the likely

type size C With a very large amount of

On air identity style guide 16

type size D Incidental information is the

On air identity style guide 17

When credits are supplied

All type remains 100% opaque.

The white panel has 70%