Recommended

Reporting & Positions

Publisher
Digital GM
Substantial % of comp
tied to digital revenue
& profit margin

Editor
Ad Director % of comp tied to Digital Sales Digital Ops Mgr
Comp tied digital revenue % of comp tied to
to digital sales
Manager digital revenue
Substantial % of comp
Digital Editor tied to digital revenue
% of comp tied to
Print Sales Newsroom digital revenue
Produce for print Web writers
& online
Overall comp tied
to digital sales. Digital Indie bloggers,
Bonus & Penalty
Sales Staff Freelance
• Online-only Sales
• Assist print sellers
Vendors

Research, Data
Integrated Marketing AD ops Project mgnmt
Print, Web, Social, Mobile, Event • Online inventory
• Ad server, scheduling
Hyper local
• Inventory mgmnt
content network

Web dev, Tech

Mel Taylor Media - Dec 2010

 Recommended
Content Workflow
Newspaper For Newspapers Website, Mobile, Social

Editor Web Editor

Central
Content
Repository

Content Partnerships

Web Writers

Newsroom Indie Bloggers,

Freelance

Aggregation, Curation

Hyper Local
Content Network
Mel Taylor Media - Dec 2010
 Who Should
Run Website ?
One person
w/ compensation tied to
digital profitability
Mel Taylor Media - Dec 2010
Who Runs Website?
Mandatory Skill Set
1. Entrepreneurial
2. Boot-strapper
3. Biz-Dev & Direct Sales
4. Traditional & Digital Marketing

Mel Taylor Media - Dec 2010