Our vision

"To actively contribute to the social and economic development of the communities in which
we operate. In so doing, build a better, sustainable way of life for the weaker sections of
society and raise the country's human development index."

— Mrs.Rajashree Birla, Chairperson,

TheAditya Birla Centre for Community Initiatives and Rural Development
Mr.AdityaBirla, weaved in the concept of 'sustainable livelihood', which transcended cheque book
philanthropy. In his view, it was unwise to keep on giving endlessly. Instead, he felt that channelising
resources to ensure that people have the wherewithal to make both ends meet would be more
productive. He would say, "Give a hungry man fish for a day, he will eat it and the next day, he would
be hungry again. Instead if you taught him how to fish, he would be able to feed himself and his family
for a lifetime."

Taking these practices forward, our

chairman
Mr. Kumar Mangalam Birla
institutionalised the concept of triple bottom line accountability represented by economic success,
environmental responsibility and social commitment. In a holistic way thus, the interests of all the
stakeholders have been textured into our Group's fabric.
The footprint of our social work today spans 3,000 villages in India, reaching out to seven million
people annually. Our community work is a way of telling the people among whom we operate that We
Care.

Education
Balwadis (pre-school)
Adult education
Non-formal education
Continuing education
Scholarships for girls, merit and technical
education

Health and family welfare

Mobile clinics - doctors visit once a week
Medical camps - general and issue-based
Health training and awareness
Sanitation - toilets, training, smokeless
chullahs, biogas
Safe drinking water
Mother and child health
Reproductive health
Awareness building
Sustainable development and
livelihood and agriculture and
watershed development
Self-help groups
SGSY - dairy, readymade garments,
jute project, basket making, aggarbati
making, bee keeping, durrie making.
Check dam
Irrigation
Land development
Soil and water conservation
Pasture development
Social forestry/ plantation activities/
nursery
Horticulture
Farmer training

Infrastructure development
Roads
Dams
Community centres
Houses
Culverts
Electricity
Health centres
Water channels
Schools

Social causes
Widow / dowry-less mass marriages
Women empowerment
Awareness drives on knowledge,
attitude and practices

Essel Mining & Industries Limited (Essel) is part of the Aditya Birla Group, one of India's most trusted
corporations. For over 50 years now, the Aditya Birla Group has and continues to be involved in meaningful
welfare-driven initiatives that positively impact the quality of life of the weaker sections of society in India, South-
East Asia and Egypt.

Our social vision

To actively contribute to the social and economic development of the communities in which we operate. In so
doing, build a better, sustainable way of life for the weaker sections of society and raise the country's human
development index.

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Reaching out

The Aditya Birla Group works in 2,500 villages

Reaches out to 7 million people annually through the Aditya Birla Centre for Community Initiatives and
Rural Development, spearheaded by its Chairperson Mrs.Rajashree Birla

Focuses on healthcare, education, sustainable livelihood, infrastructure and espousing social reform

Runs 42 schools which provide quality education to 45,000 children. Of these, over 18,000 children receive
free education

The Group's 18 hospitals tend to more than a million villagers

In line with its commitment to sustainable development, the Aditya Birla Group has partnered Columbia
University in establishing the Columbia Global Centre's Earth Institute in Mumbai

To embed CSR as a way of life in the organisation, the Group has set up the FICCI – Aditya Birla CSR
Centre For Excellence in Delhi

Essel – Bringing unspoken dreams to life

For over a decade now, our CSR teams have been serving the poorest of poor in the remote districts of Keonjhar
and Sundergarh in Odisha. We have been striving to bring in social transformation through initiatives in
education, sustainable livelihood, healthcare, social causes and infrastructure development.

Implementation process: Identification of projects

All projects are identified in a participatory manner, in consultation with the
community, literally sitting with them and gauging their basic needs. We
recourse to the participatory rural appraisal mapping process. Subsequently,
based on a consensus and in discussion with the village panchayats, and
other influentials, projects are prioritised.
Arising from this the focus areas that have emerged are Education, Health
care, Sustainable livelihood, Infrastructure development, and espousing
social causes. All of our community projects are carried out under the aegis
of The Aditya Birla Centre for Community Initiatives and Rural Development.
In Education, our endeavour is to spark the desire for learning and
knowledge at every stage through • Formal schools • Balwadis for
elementary education • Quality primary education • AdityaBalVidyaMandirs •
Girl child education • Adult education programmes.
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In Health care our goal is to render quality health care facilities to people
living in the villages and elsewhere through our Hospitals • Primary health
care centres • Mother and Child care projects • Immunisation programmes
with a thrust on polio eradication • Health care for visually impaired, and
physically challenged • Preventive health through awareness programmes.
In Sustainable Livelihood our programmes aim at providing livelihood in a
locally appropriate and environmentally sustainable manner through •
Formation of Self Help Groups for women empowerment • Vocational training
through Aditya Birla Rural Technology Parks • Agriculture development and
better farmer focus • Watershed development • Partnership with Industrial
Training Institutes.
In Infrastructure Development we endeavour to set up essential services
that form the foundation of sustainable development through • Basic
infrastructure facilities • Housing facilities • Safe drinking water • Sanitation
& hygiene • Renewable sources of energy.
To bring about Social Change, we advocate and support • Dowryless
marriage • Widow remarriage • Awareness programmes on anti social issues
• De-addiction campaigns and programmes • Espousing basic moral values.
Activities, setting measurable targets with timeframes and
performance management.
Prior to the commencement of projects, we carry out a baseline study of the
villages. The study encompasses various parameters such as – health
indicators, literacy levels, sustainable livelihood processes, population data –
below the poverty line and above the poverty line, state of infrastructure,
among others. From the data generated, a 1-year plan and a 5-year rolling
plan are developed for the holistic and integrated development of the
marginalised. These plans are presented at the Annual Planning and
Budgeting meet. All projects are assessed under the agreed strategy, and are
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monitored every quarter, measured against targets and budgets. Wherever
necessary, midcourse corrections are affected.
Organisational mechanism and responsibilities
The Aditya Birla Centre for Community Initiatives and Rural Development
provides the vision under the leadership of its Chairperson, Mrs.Rajashree
Birla. This vision underlines all CSR activities. Every Manufacturing Unit has a
CSR Cell. Every Company has a CSR Head, who reports to the Group
Executive President (Communications & CSR) at the Centre. At the Company,
the Business Director takes on the role of the mentor, while the onus for the
successful and time bound implementation of the projects is on the various
Unit Presidents and CSR teams. To measure the impact of the work done, a
social satisfaction survey / audit is carried out by an external agency.
Partnerships
Collaborative partnerships are formed with the Government, the District
Authorities, the village panchayats, NGOs and other like-minded
stakeholders. This helps widen the Company’s reach and leverage upon the
collective expertise, wisdom and experience that these partnerships bring to
the table.
In collaboration with FICCI, we have set up Aditya Birla CSR Centre for
Excellence to make CSR an integral part of corporate culture.
The Company engages with well established and recognised programmes
and national platforms such as the CII, FICCI, ASSOCHAM to name a few,
given their commitment to inclusive growth.
Budgets

A specific budget is allocated for CSR activities. This budget is project driven.
Information dissemination
The Company’s engagement in this domain is disseminated on its website,
annual reports, its house journals and through the media.
Management Commitment
Our Board of Directors, our Management and all of our employees subscribe
to the philosophy of compassionate care. We believe and act on an ethos of
generosity and compassion, characterised by a willingness to build a society
that works for everyone. This is the cornerstone of our CSR policy.
Our Corporate Social Responsibility policy conforms to the Corporate Social
Responsibility Voluntary Guidelines spelt out by the Ministry of Corporate
Affairs, Government of India in collaboration with FICCI (2009).

Aditya Birla Minerals is committed to the goal of sustainable development in copper exploration and production
operations. The company aims to balance social, environmental and economic considerations in managing our
business operations. Be it underground mining, exploration drilling or geotechnical methods, Aditya Birla Minerals
is committed to copper production that meets present requirements without compromising future opportunities.

Aditya Birla Minerals recognises the importance of sustainable development and understands that copper
exploration and production needs to adhere to these standards. Aditya Birla Minerals understands that if
sustainable development practices are not implemented, the operations will impact on the environment and local
community, minimising copper investment opportunities for future generations.
Sustainable development is integral to the success of the company and to the copper investment opportunities
undertaken by stakeholders and affiliated companies. The practices undertaken at the Western Australian copper
mine and the Queensland copper mine are anchored on the concept of sustainable development, enabling Aditya
Birla Minerals to strengthen copper production and exploration operations.
Aditya Birla Minerals has a well embedded environmental and health and safety practice, structured firmly
alongside the commitment to sustainable development. These policies outline the minimum standard for the
company, ensuring Aditya Birla Minerals manages copper exploration and production activities in a manner that
is controlled, planned, monitored, recorded and audited. It also allows Aditya Birla Minerals to effectively manage
copper resources and ensure they comply with the dedication to sustainable copper production and exploration.
Aditya Birla Minerals regularly reviews environmental, health and safety and community practices to guarantee
they reflect the requirements of the company, those associated and are relevant with legislative and regulatory
requirements.