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BUSINESSOBJECTS
PREDICTIVE WORKBENCH XI 3.0
Transform Your Future with Insight Today

Key Features DRIVE SUCCESS WITH PREDICTIVE OUTCOMES

As part of the
BusinessObjects XI Like most organizations, yours is probably faced with the challenges of trying to gain new
platform, customers, retain profitable ones, provide better services at the right prices, and reduce
BusinessObjects
Predictive operational risk all while trying to maintain a healthy profit margin. How do most companies
Workbench: achieve this even with the best information stored in their systems and data warehouses? How
can help your organization gain that competitive edge and reach company goals? You can
• Provides robust
predictive analytic start by looking at the power of predictive analytics and learn how to systematically drive
capabilities change and help your organization meets its objectives.
• Supports the entire
process for building Even with the best business intelligence (BI) infrastructure in place, it may not be enough to
predictive models
provide the insight your users need to make effective decisions. Based on SPSS Clementine
• Includes a drag-and-
drop visual interface
data mining software, BusinessObjects™ Predictive Workbench from Business Objects, an
to reduce design SAP company, is designed to help your organization drive success using the power of
time
predictive analytics. Integrated with the BusinessObjects Enterprise BI platform and can
• Offers a scalable
data mining engine
leverage any data source, BusinessObjects Predictive Workbench brings the power of
for any data prediction into your trusted BI environment today.
discovery needs
• Is based on CRISP- Uncover Trends and Patterns to Reach Your Organization’s Goals
DM industry
supported With BusinessObjects Predictive Workbench, you can start by uncovering trends and patterns
methodology
in all the data that’s already kept in any of your data warehouses or legacy systems. If you
• Integrates into
BusinessObjects already use BusinessObjects Enterprise as your source for accessing and sharing information,
• Supports many you can use this universe of information to mine data and uncover new and old facts that will
languages for global help you make better decisions everyday. For example, you can identify which customers are
enterprise needs
poised to leave because you aren’t providing exactly what they need. You can then assess
• Is flexible enough to
work within your BI how profitable these customers are, the impact on your organization if they choose to leave,
environment and how you might retain them by finding new ways to cross-sell and up-sell your product
offerings.

Figure 1: Build Model Work Streams Using Drag- and- Drop Visual Interface
Anticipate Business Changes and Needs
Because BusinessObjects Predictive Workbench is a powerful solution that can help serve as
your crystal ball, your organization remains more agile and stays one step ahead of the
competition. Knowing which customer is likely to leave offers you the opportunity to be
proactive, so you deliver the right offers and services to your customers before they make the
switch – such is the power of using predictive analysis to achieve your organization’s goals.

But the power of predictive analysis spans beyond solving customer acquisition, retention, or
cross-sell opportunities. Predictive Workbench is instrumental in helping solve other business
problems specific to your industry, such as:

• Forecasting warranty claims for products

• Creating pricing based on risk factors associated with customers, products, and
services

• Forecasting costs

• Logistics planning

Whatever your challenges are, Predictive Workbench offers the right combination of modeling
techniques, statistical methods, and user-friendly workflow to help you combat problems and
transform your business today.
Use a Powerful and Industry-Favored Predictive Analytics Solution
BusinessObjects Predictive Workbench is the premier predictive analytics solution that allows
experts in business processes, data, and modeling to collaborate, explore, and build prediction
models. It also supports the proven industry-standard CRISP-DM methodology, which is the
favored approached to providing predictive insight consistently and repeatedly.

Figure 2: CRISP-DM Model for Data Mining Provides an Overview of the Lifecycle of a Data
Mining Project

Because BusinessObjects Predictive Workbench is based on SPSS Clementine, your

organization can trust that it is using a proven solution favored by the data analyst community.
Designed with a visual interface and workflow, analysts can build robust models without
compromising functionality – all while saving time to focus on more strategic initiatives at hand.
Predictive Workbench includes a broad range of modeling techniques, including classification
(decision trees), segmentation or clustering, association, and statistical methods.
Figure 3: Robust Data Analysis Visualization to Further Understanding

Packed with interactive displays of data, the data analyst is able to easily visualize results and
make adjustments to refine models.

Figure 4: Visual Display of the Characteristics of the Cluster Analysis Model

So whether your business challenges include retaining customers, preempting fraudulent

behavior, reducing portfolio risk, reducing development times in product lifecycles while
maintaining product quality, or supporting scientific research, BusinessObjects Predictive
Workbench is the tool of choice for your organization.
JOIN PREDICTIVE ANALYTICS WITH BUSINESS INTELLIGENCE
For years, organizations have had to choose between powerful predictive analytics capabilities
and compromise on their business intelligence options. That ends today with the introduction
of Predictive Workbench as part of the BusinessObjects XI business intelligence platform.
Companies can bridge the analysis divide and incorporate predictive analytics into their BI
environment using the market’s leading BI platform for reporting, ad hoc query, dashboarding,
and more.
Powerful Combination to View Yesterday, Today, and Tomorrow
By bringing BI together with predictive analytics on one platform, all users seeking more
intelligence out of their BI can find it today. BusinessObjects Predictive Workbench redefines
the word intelligence in business intelligence by enabling all users to access information about
what happened yesterday, monitor what is happening today, and see tomorrow’s potential
outcomes.
Use Prediction with Industry’s Leading BI Capabilities
Results of Predictive Workbench are easily accessible from Business Objects reports or
dashboards – so users can see the list of profitable customers within BusinessObjects Web
Intelligence® reports, or monitor customer profitability key performance indicators (KPIs) in
Xcelsius® or in your Microsoft Office environment. Use the only predictive analytic solution that
is integrated with award-winning and customer-proven business intelligence.

Figure 5: Sample Xcelsius Dashboard Displaying Campaign Results With and Without Use of
Predictive Workbench

ONE BI PLATFORM FOR TURNING INSIGHT INTO ACTION

Better insight relies on a clear understanding of the business drivers behind any report,
dashboard, or number. As an integral capability of the BusinessObjects XI solutions, Predictive
Workbench provides extreme intelligence behind the numbers. Use one platform for all your BI
and predictive needs.
Bring Predictive Analytics into Your BI Environment
By bringing predictive analytics into your BI environment, whether a dashboard, report,
spreadsheet, or Microsoft PowerPoint presentation, you can discover additional insight in your
numbers. With a solid investment in your BI infrastructure, you can take this one step further
by providing advanced analysis with the information infrastructure you’ve already put into
place. Using the universe as a source for mining data, you can bring together a better
understanding of your business – tracking the success of your customers, products, services,
and whatever else drives your business.
Deliver Predictive Intelligence to All Users
Because Predictive Workbench is integrated with the BusinessObjects Enterprise platform, you
can easily share predictive outcomes with any user. Deploy the intelligence to those users who
need it most, whether a call-center representative or a marketing manager. Predictive
Workbench is for all users – data analysts who can design the prediction models, and business
users who need to use the predictive analytics in their everyday decision-making process.
Scale to Meet Any Data Discovery Needs
Predictive Workbench is designed to scale for the enterprise. In addition to using the universe
as a data source for mining, it can draw data from a variety of data sources. It is also
architected to leverage database resources for much of the processing, ensuring more efficient
completion of prediction models.

BUSINESS INTELLIGENCE PLATFORM

Integrated with BusinessObjects Enterprise, BusinessObjects Predictive Workbench XI is a
key offering of the business intelligence platform. Organizations can now use one set of
solutions based on an integrated BI framework to plan their business, measure and visualize
performance, and now determine predictive outcomes – taking the guesswork out of making
decisions. Users can feel confident about the actions they take and transforming the future
with insight today. To find out more about BusinessObjects Predictive Workbench and other
Business Objects solutions, visit www.businessobjects.com.

businessobjects.com
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