INTRODUCTION

INDUSTRIAL PROFILE:

Ayurveda is considered as ‘Science of Life’. This probably makes it

the earliest medicine having a positive concept of health to be achieved through
a blending of physical, mental, social and spiritual welfare. Ayurveda becomes
one of the oldest systems of health care dealing with preventive and creative
aspects of life in a most comprehensive way and presents a close similarity with
the WHO’S concept of health propounded in the modern area. India has a
treasure of knowledge in the field of medicinal plants; it has 5000 years of
cultural heritage in Ayurveda medicines.

Ayurveda treatment is seemed to be an answer to several incurable

diseases of the modern world. The number of persons undergoing Ayurveda
treatment is increasing day-by-day. Most of the nation import raw material from
India and developed medicines in their fall fledged labouratories and market in
India under higher price. Ayurvedic industry is considered to be one of the 10
developmental areas in several states achieving more foreign attention. It has
greater significance in bringing tourist to Kerala.

The conceptual and operational framework of Ayurveda is wide

enough to include all that is essential to make a man healthy and happy. It
includes the study of right conduct (dharma), which is necessary for the healthy
growth of society in which the man lives. Further it deals with the philosophical
aspect of life, the knowledge of which contributes greatly to the comfort and
happiness of all human beings. Ayurveda philosophically understands the
limitation of human efforts. Still it talks about the means of prolonging life and
the methods of invigorating it.

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 OBJECTIVES

• To get an awareness about the services at Arya Vaidya Sala.

• To know about the institution profile of Kottakkal Arya Vaidya Sala.

• To study the functions of various department of the institution.

• To find integration solutions of Arya Vaidya Sala.

• To study more about the online booking of Arya Vaidya Sala.

• To find the strength and weakness of the institution.

• To know the working of an organisation and gain practical experience.

• To gain an overview of management operation.

• To analyze the present status and future strategies of the organisation.

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• To understand the behaviour and culture of the organisation.

• This is a detailed study on how the organisation works the infrastructure

facilities, capital requirements, technical aspect, plant and machinery, raw
materials, etc.

MISSION

At Kottakkal Arya Vaidya Sala they fully realize their responsibilities towards

their employees and customers. Their strategies and organizational goals, driven

by their core values are formulated keeping them in mind.

With efficiency and innovation as their benchmarks, they keep pushing the par

of excellence in response to their customer needs. For everything that they do

is always keep the customer’s needs in the mind so that they can be assured of

the product quality and services, which are always the best in the industry.

How they achieve this is though constant innovation and quest for excellence

through team work and mutual trust. Thus through thick and thin they

continue to stay focused on their primary objective to maximize customers

value.

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 SOURCES OF DATA

PRIMARY DATA

Those which are collected fresh for the first time and that happens to be original
character the methodology is used for collecting the primary data.

 Respective guide in each department

SECONDARY DATA

Data which has been already collected by someone else and which has been
passed through statistical process

 Records
 Books
 Website

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 BOARD OF TRUST

ARYA VAIDYA SALA is run as a Charitable Trust which is run by a will

which includes the Article of Association and Memorandum of Association in
the will which was made by its founder of Kottakkal Arya Vaidya Sala, Late Sri
P. S. Varrier include excellent provision for the administration and management
of ARYA VAIDYA SALA, by appointing a board of Trustees. In the board of
Trustees, five members elected from the family and the relatives itself and two
are the employee representatives, thus there are seven members in the board of
trustees. At present following are the Trustees:

Dr. P. K. Warrier Managing Trustee

Sri. P. R. Raghava Varier Trustee

Sri. C. A. Varier Trustee

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Dr. P. M. Varier Trustee

Sri. N. M. Vijayan Trustee

Dr. N. S. Unnikrishnan Trustee

Dr. K. Muraleedharan Trustee

INSTITUTION PROFILE

HISTORY OF ARYA VAIDYA SALA:

Vaidyaratnam P.S Vanier’s “KOTTAKKAL ARYA VAIDYA

SALA” is a charitable institution which is situated at Kottakkal. This charitable
Trust is providing Ayurveda Medicine and treatment to patients all over India.

On 12th October, 1902 the auspicious Vijayadasami Day,

Panniyappalli Sankunni Varier, an ancient and noble family of Malabar made a
beginning for the manufacturing and supply of Ayurveda medicine for the
treatment of his patients at Kottakkal. It was a small building not very far from
his ancestral house fondly named the Institution “THE ARYA VAIDYA SALA
KOTTAKKAL”. He insisted on quality and purity of every medicine
manufactured in his clinic under his personal supervision. The efficiency of his
treatment and medicine became well and widely known. He started preparation
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and supply of Ayurveda Medicines in modern times. Because of his meritorious
and successful efforts to develop new faith and confidence the system of
medicine and he may rightly be called the savior of Ayurveda system and the
preparation of his treatment and medicines.

Arya Vaidyan P. MADHAVAN VARRIER was managing trustee

and he was responsible for the introduction of many modern and scientific
improvements and machinery to facilitate large scale production and supply of
medicines to cope with ever increasing demands of thousands of patients spread
all over world. For the convenience and comfortable stay of large number of
patients, he constructed nursing homes for need of the people.

PRODUCTS:

There is a variety of Ayurvedic medicines. Arya Vaidya Sala manufactures

more than 530 classical formulations which fall in the following nine categories:

1. Arishta / Asava (Fermented formulation)

2. Bhasma (Calicinated drug)
3. Churna (Powdered herb)
4. Ghrita (Ghee based)
5. Gulika (Pill)
6. Kashaya (Decoction)
7. Leha (Electuary)
8. Rasakriya (Collerium)
9. Taila / Kuzhampu (Oil based)

AYURVEDA HOSPITAL:

Ayurveda Hospital was constructed and established in 1924 at Kottakkal. It is a

charitable hospital where poor people are given medicines, treatment and food
free of cost. The hospital is manned by qualified Ayurveda and Allopathic
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physicians. A maternity ward is also attached to the Hospital and maternity
cases are attended free here. A modern labouratory, X-ray facility and a minor
surgical ward are also made available in the hospital, special and costly
treatments like Naavarakkizhi, Pizhichil, Dhara etc, are made free of cost to the
poor people.

AYURVEDA COLLEGE:

To spread the knowledge of Ayurveda and take its blessing to numerous people,
P.S Warrier formed a society in 1907 called ARYA VAIDYA SAMAJAM,
bringing together all leading Ayurveda physicians in Kerala. The major offshoot
was the established of an Ayurveda college at Calicut in 1917.When the
Ayurveda Hospital was built at Kottakkal. In 1924, the college was shifted to its
neighbourhood, so that the students could gain practical experience in the
treatment procedures. The college is affiliated to Calicut University.

The college is now having BAMS and MD course and is affiliated to the
University of Calicut. Arya Vaidya Sala provides an amount not exceeding 10%
of their profit for the development of the college. Being a musician himself
writer, lover, literature and arts he also formed a fully equipped drama troop
first in the late twenties and later converted in to a fine Kerala. The Arya
Vaidyan P.S VARIER, the great visionary passed away on the day 30th January
1944.The Arya Vaidya Sala became a trust by the execution of will by Varrier,
which his excellent provisions for the administration and management.

AYURVEDIC BOOKS AND PUBLICATION:

Arya Vaidya Sala, from the very beginning was engaged in scientific
publication. The publications department brings out a number of books and
other publications for professional reading as well as medical literacy among the
people.

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 Some of the books and publications are Ayurvedic, a quarterly journal.
Ashtanga Sareeram, Catalogues, Ayurveda charithram and tenets for a total life
of nursing home with all modern equipments and amenities and inaugurated the
nursing home on the historic occasion of golden jubilee celebration of the Arya
Vaidya Sala. Aryavaidyan P. Madhava Varier lost his life in an accident at
Nagpur on 12th December 1953. On behalf of him his younger brother Dr. P.K
Warier took charge of the institution, and is the managing trustee from the past
five decades.

HERBAL GARDEN:

Arya Vaidya Sala is cultivating medicinal plants and herbs at

Kanhirapuzha in Palakkad district, different varieties of medicinal plants have
been identified and herbarium is maintained in this herbal garden.

FACTORY:

The Arya Vaidya Sala has three large manufacturing units, located at Kottakkal,
Kanjikode and Nanjangud. These factories are fully equipped and modernized.
The steam plant, commissioned on 16 -01-1967 by the then health minister, Dr.
SUSHILA NAYYAR. This was helpful to increase the production capacity of
the factory. The boiler, jacketed vessels and other equipments used are all made
in India. To meet the increasing demand for their medicines, Arya Vaidya Sala
started another factory at Kanjikode in Palakkad district. Earlier only Assavas
and Arishta were produced here. Now commissioning of a new plants, Churnam
and Leham also are produced here. The total production turnover of both the
factories is about 161 cores and Arya Vaidya Sala has more than 2200
employees.
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ACTIVITIES:

The various activities undertaken by Arya Vaidya Sala are charitable hospitals,
Ayurveda hospitals and research centers, research and development, special
treatments, drugs production and online consultation.

NATYA SANGHAM:

There is renowned Kathakali Academy, flourishing under the protective

patronage of Arya Vaidya Sala. Kathakali is a unique classical theatre where by
PSV Natysangham has given birth to many talented Kathakali artists and it has
come to be recognized as one of the leading performing and training centers for
Kathakali.

AYURVEDIC HOSPITAL AND RESEARCH CENTRES:

The Hospital complex has four treatment blocks consisting of 300

accommodations. These blocks consists of spacious and comfortable family
quarters, double rooms, single rooms, all equipped and furnished on modern
lines with telephone facilities.

MEDICAL DESPATCH:

Medicines are being sent to patients either through registered parcel or courier.
But this facility is available only from Kottakkal. In addition to this, medicines
can also be purchased from the nearest branch or retail distributor where the
patients reside.

THE WILL

Sri. P.S. Varier expired in 1944. He had executed a will prior to his demise,
which converted his proprietary concern into Charitable Trust of Public in

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nature, to be run by a Trust Board consisting of seven members who are related
to his family and the institution.

MAJOR POINTS IN THE WILL

 Earning from ARYA VAIDYA SALA is spent on charitable causes, in the

form of medical aid on both Out Patient and In Patient basis which is about
45%.

 Financial support is also provided for Ayurveda College for conducting

Research, holding seminars and training programs for publication of books,
etc, which is about 10%.

 Remaining funds are pooled back for the development of the institution
which is about 45%.

CORPORATE SOCIAL RESPONSIBILITY

ARYA VAIDYA SALA exhibits a keen sense of corporate social responsibility.
This philanthropic attitude is a result of the value system of its founder, the late
Mr. Vaidyaratnam P. S. Varier, a famous physician. According to him, those
who could afford to pay for medical treatment should be capable of paying the
fee, but those who were incapable of paying (Poor people) should be charged
free of cost. He, therefore, allocated a part of his income for charitable purposes.
In 1924, the institution established the Arya Vaidya Chikitsa Sala, a charitable
hospital in Kottakkal, where poor patients were given medicines and medical
treatment free of cost. In modern business environment within which it now
operates, ARYA VAIDYA SALA has applied Mr. Varier’s philosophy in its
dealings with suppliers, customers and employees alike Arya Vaidya Sala has
been honored by an Award for Corporate Social Responsibility in the year 2007.

CUSTOMER CARE

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Customer’s goodwill towards ARYA VAIDYA SALA sustains its growth. It is
this goodwill that informs the institution’s insistence on stringent quality
assurance procedures. ARYA VAIDYA SALA works with vendors who are
equally conscious about the critical role of quality in establishing a brand. Raw
material standardization is carried out by technological validation and the right
quality and quantity of herbs are ensured. Scientific knowledge and
technological capacities are routinely updated for this purpose. Each batch of
finished goods also undergoes quality analysis. Products meant for export
undergo various tests, like heavy metal tests, material safety data sheets, and so
on. After product launches, surveys to assess the impact of the product are
conducted. The feedback collected enables ARYA VAIDYA SALA to gauge
customer satisfaction. A full-time customer care cell in the marketing
department works to resolve customer queries and grievances.

EMPLOYEES CARE

Unlike in many other organizations, ARYA VAIDYA SALA employees have a

major stand in the planning and implementation of methods that ensure in the
planning and implementation of methods with effective and good quality
products. The ARYA VAIDYA SALA Trust Board has two members who
represent the employees of the institute. Employees enjoy numerous benefits
that are aimed to motivate and inspire them. These include reimbursements of
medical bills, work-life balance through a recreation club and an employee’s
welfare society, and performance and monthly attendance incentives schemes.
Periodic employee satisfaction surveys show that high employee satisfaction
prevails in the institute.

SOCIAL AND COMMUNIUCATION INITIATIVES

The chief social objectives of ARYA VAIDYA SALA are laid down in the will
of Sri. Varier. As per the provisions of the will, 45% of institute profit is utilized
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for the treatment of poor patients in the Ayurvedic hospitals and 10% of the
profit is donated to the Vaidyaratnam P. S. Varier’s Ayurveda College at
Kottakkal. ARYA VAIDYA SALA aims to fulfill its social commitments in the
fields specified by the founder in the most effective way. In addition, ARYA
VAIDYA SALA has participated in an International Development Research
center Project for the conservation of endangered medical plant species. It is
also involved in an ongoing TATA- aided project in medicinal plant research.

WORKERS UNION

The union began functioning in 1949. Presently there are four recognized unions
generally cordial relations exist between the management and work force, with
very rare occasions for friction. In fact, the employees play a big role in
maintaining high standards, so the union has its own role in the organization.

The four recognized unions now prevailing in the organization are:

1) ARYA VAIDYA SALA Workers Federation affiliated to CITU

2) ARYA VAIDYA SALA Workers Union affiliated to AITUC

3) ARYA VAIDYA SALA Mazdoor Sangh affiliated to BMS

4) ARYA VAIDYA SALA Employees Union affiliated to INTUC

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 DEPARTMENTS OF ARYA VAIDYA SALA

ADMINISTRATIVE DEPARTMENT

Administration is concerned with determination of policies and

objectives. It is more popular in government, military education and religious
organizations. It co-ordinates finance, production and distribution, it takes major
decisions.
Board of trustee

Managing Trustee

General Manager

Chief Manager
(Personnel)

Deputy Manager
Administration

Administrative
Staff

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Main functions of Administrative department:

1. Subscription of Journals.

2. Institutional Advertisement.

3. Security.

Administration department is one of the important departments in the Arya

Vaidya Sala. Senior manager heads the department. They manage all the general
activities which are helpful to smooth flow of other department.

1) Inward and outward movement of mail

It is one of the important duties to the Administration department. They manage

all the mails, which may be inward or outward. They make a register for inward
letter and one more register made for outward letters. This register contains
inward and outward number of mail, date and client name. The industry got the
permission of a Franking (Stamp with a postmark to indicate date and time of
mailing) from the postal department for government. Then the departments are
using the power of stamp press. In addition, after that they send to the mail for
proper client. It is one of the major functions done by Administration
department.

2) Subscription of journals, newspaper to all departments

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The institution provides journals and newspaper to each department in Arya
Vaidya Sala.
3) Renewal of license
The institution provides the license to the public for the subscription of a
materials and the sale of a finished product. It is normally given for one year or
any other fixed period. When the period is finished at that time, it will be
renewed to the accurate client with a desired fee. It is another function of this
authority.
4) Corporate advertisement
In Arya Vaidya Sala, advertisements are published in journals, newspapers, TV,
internet etc. These duties are managed by administrative department.

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PERSONNEL DEPARTMENT

The main responsibilities of the human resource department are selection,

recruit- training, motivating, retirement the functional chart display Arya
Vaidya Sala employee’s wages, medical aid, security, labour, welfare, labour
relation, labour documentation and labour statistics.

Board of Trustee

Managing Trustee

General Manager

Chief Manager Chief Manager

(Personnel) (Legal)

Staff (Personnel) Executive - HR

Functions of personnel department

1. Manpower planning

2. Recruitment and Training

3. Collective bargaining

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4. Disciplinary procedure

5. Grievances handling

6. Time office administration

The personnel department function includes a variety of activities, and key

among them is deciding what staffing needs and whether to use independent
contractors or hire employees to fill these needs, recruiting and training the best
employees, ensuring they are high performers, dealing with performance issues,
and ensuring your personnel and management practices conform to various
regulations. Activities also include managing approach to employee benefits and
compensation, employee records and personnel policies. Usually small
businesses (for profit or non profit) have to carry out these activities themselves
because they can’t yet afford part or full time help. However, they should
always ensure that employees have an aware of personnel policies which
conform to current regulations.

MAN POWER PLANNING

Here the sales budged prepared by the market department report to production
department accordingly product plan is prepared details of the man hours
required is send to the personnel department for recruitment.

Recruitment
Depending upon types of jobs to be done the recruitment takes place; there are
mainly six categories of works:

1) Sanitation and housekeeping

Educational qualification : Standard 8
Age : 18 – 30

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 Procedure : Interview and medical check up

2) Production workers
Educational qualification : SSLC
Age : 18 – 30
Procedure : Interview and medical check up

3) Masseurs
Educational qualification : SSLC and Masseur’s certificate
Age : 18 – 30
Procedure : Interview and medical check up

4) Technical Workers
Educational qualification : SSLC
Age : 18 – 30
Procedure : Skill test and medical check up

5) Clerical Staff
Educational qualification : Graduation
Age : 21 – 35
Procedure : Written test and interview

6) Executive Category
Educational qualification : Professional qualification
Age : 23 – 45
Procedure : Interview

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There is also a data bank in ARYA VAIDYA SALA which receives around 20
– 30 applications a day if it cannot meet the requirements then they resort to
placement cells, advertisement, etc.

TRAINING AND DEVELOPMENT

After having selected the most suitable person in the organization through the
application of scientific techniques, the next important function of the personnel
management is to arrange for their training. If no planned program of training is
established, the employee may engage himself in self-training by trial or by
observing others and thus training cost would not have been eliminated. In
absence of a systematic training program, the training cost would be rater
higher. The interest of labour and management should be close, if not identical
if a sound training program is reestablished in the organization. All types of jobs
require some type of training for their efficient performance and therefore all
employees, new or old should be trained or retrained. Every new employee,
regardless of his previous training, education and experience needs to be
introduced to the work-environment of his new employer and to be taught how
to perform specific tasks.

 Increased job satisfaction and morale among employees

 Increased employee motivation
 Increased efficiencies in processes, resulting in financial gain
 Increased capacity to adopt new technologies and methods
 Increased innovation in strategies and products
 Reduced employee turnover

SALARY AND WAGE ADMINISTRATION

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It is an administrative procedure of establishing and supervising wage levels and
operations in an organization. In most organizations, wage and salary
administration is performed in the personnel department, although larger
organizations often have payroll or wage and salary administration department.
Agreed wage is determined through long term agreement between the collective
bargaining agent and the management for matters relating to improvement in
service condition like increase in increment, reduction in the time period of
promotions, retirement benefits, allowances, transfers, etc.
In this concern, four unions are there all affiliated to the Central Labour Union,
those are Workers Federation (CITU), Workers Union (AITUC), Mazdoor
Sangh (BMS) and Employees Union (INTUC). These are the unions in the
organization.

GRIEVANCE HANDLING
Any workman having a grievance shall first refer to his immediate supervisor. If
the workman is not satisfied by the decision, he shall give his complaint in
writing to the head of the department.

If the head of the department fails to solve the problem, it will be handed over to
the general manager and cannot redress the grievance within a week then the
matter can be raised as an industrial dispute before the district consolation
officer through his union.

DISCIPLINARY PROCEEDINGS
In the Industrial Employment Standing Act one among it is disciplinary
proceedings. Certain act on the part of employee will constitute misconduct for
institutions having more than 50 members employing in their own standing
order. Some of the indisciplinary conduct includes disobeying superior officer’s
orders, late comings, habitual absenteeism, and negligence in the work.
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Misconduct of the employee is reported to the superior who reports to HOD,
who issues a showcase notice to the concerned to reply within a specific and
after that HOD gives him a warning letter. If he is challenging then a charge
sheet will be issued with the domestic enquiry which will be conducted by
enquiry officer. Based on the evidence the enquiry officer will submit his
finding to management if he is found guilty, punishment is given.

ADMINISTRATION OF SOCIAL SECURITY SCHEMES

Social security is a very comprehensive term which includes schemes of social
insurance and social assistance, as well as some schemes of commercial
insurance. Following are the employee’s benefits paid to the workers.

 Employee Provident Fund Scheme

Provident Funds and Miscellaneous Provisions Act, provides for compulsory

contributory fund for the future of an employee after his retirement or for his
dependents incase of his early death.

It extends to the whole of India except the state of Jammu and Kashmir and is
applicable to:
a) Every factory engaged in any industry specified in Schedule 1 in which 20 or
more persons are employed;
b) Every other establishment employing 20 or more persons or class of such
establishments, which the Central Government may notify;
c) Any other establishment so notified by the Central Government even if
employing less than 20 persons
 Total PF = 24% (Which is 12% employer and 12% employee)
 Employee pension fund
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 Employees will get back along with interest approved; Advanced payment in
case of marriage, house construction, treatment for critical illness, higher
education, etc.
 Payment of gratuity – According to payment of gratuity act those employee
who completed 5 years of service on final succession of employment will be
pay gratuity at the rate of 15 days for every complete year of service
 Employees State Insurance Corporation (ESIC) – ARYA VAIDYA SALA is
exempted from this because they have a better medical treatment than ESIS,
16.66% of salary towards medical benefits.

EMPLOYEE WELFARE ACTIVITIES

The Factories Act is a social legislation which has been enacted for occupational
safety, health and welfare of work place. This legislation is being enforced by
technical officers i.e. Inspectors of Factories, Dy. Chief Inspectors of Factories
who work under the control of the Chief Inspector of Factories and overall
control of the Labour Commissioner, Government of National Capital Territory
of Delhi.

The provisions of this Act are relating to:

I. Health
II. Safety
III. Welfare facilities
IV. Working hours
V. Employment of young persons
VI. Annual leave with wages, etc.

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• ARYA VAIDYA SALA does provide their employee with all these facilities
like rest rooms, canteen, washing place, drinking water, etc which are
statutory welfare measures.
• ARYA VAIDYA SALA also provide them with voluntary welfare measures
such as proving the workman with uniforms, running of employee welfare
co-operative society which provides provisions for employees which will be
reduced from the salary.
• There is also a higher purchase household item scheme for the employees.

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IT DEPARTMENT

IT department at ARYA VAIDYA SALA deals with the following functions:

 IT department in ARYA VAIDYA SALA, is also equipped with high speed

ISDN internal connection through which applications can send their details
which helps in the process of recruitment. This department is new to this
institution because, this department has only an experience of One year in
ARYA VAIDYA SALA

 IT department has helped the institution to have coordination and inter

dependence with other departments. There is different software in terms of
Payroll, Production management, Raw materials and Inventory management.
Software relating to marketing hospital management system etc is used at
different sections of ARYA VAIDYA SALA

 Additional modifications, up gradations and maintenance of database of the

software are carried on by the IT department. In addition to these different
requirements related to hardware like new purchases, networking co-
ordination with the vendor, are also the duties of the IT department.

 Most of the software like the latest version of TALLY is being installed in
the concerned departments to carry the transaction in an easy manner. Thus
most of the accounts and journal entries are carried out in this process.

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FINANCE AND ACCOUNTING DEPARTMENT

The finance and accounting departments performs all the accounting and
financial activities of organization. Functions of financial department include
the finance and accounting matters like target preparation, taxation, audit, cash
disbursements, payroll etc.

Board of Trustee

Managing trustee

General Manager

Chief (F & A)

Asst. Manager
Asst. Manager (F & A)
(Costing)

Staff Staff

Functions of F&A departments

1. Budgeting

2. Working capital arrangements

3. Maintenance of books of accounts

4. Taxation matters

5. Audit

6. Payroll

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Finance is the base of every concern, without it they have no stability. The main
aim of this department is maximizing the profit of the firm. They see that funds
are used properly and proper accounts are kept, which is the basic principle of
accounting.

The routine functions of the department are as follows:

1) Financial Planning
The main responsibility of the chief financial officer in a large concern is to
forecast the needs and sources of finance and ensure the adequate supply cash at
proper time for the smooth running of the business. He is to see that cash inflow
and outflow must be uninterrupted and continuous. For this purpose, financial
planning is necessary, i.e. he must decide the time when he needs money, the
sources of supply of money and the investment patterns so that the institution
may meet its obligations properly and maintains its goodwill in the market. The
finance manager is also to see that there is no surplus money in the business
which earns nothing.

2) Raising of Necessary Funds

The second main responsibility of the finance officer is to see the nature of the
need, i.e. whether finances are required for long term or for short term. He must
assess the alternative sources of supply of finance taking into view the cost of
raising funds, its effect on various concerned parties.

3) Controlling the Use of Funds

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The finance manager is also responsible for the proper utilization of funds.
Assets must be used effectively so as to earn higher profits inflow and outflow
of cash must be controlled in a manner so as to meet the current as well as
future obligations; unnecessary expenditure should be curtailed and there should
be left no possibility for misappropriation of money.

4) Disposition of Profits
Appropriation of profits is one of the main responsibilities of the finance
manager. He is to advise to the top executive as how much of the profits should
be retained in the business as reserves for future expansion; how much to be
used in repaying the debts; and how much to be distributed to the shareholders
as dividend. On the basis of the advice given by the finance manager, the
resolutions regarding depreciations, reserves, general reserves and distribution
of dividends are carried out in the meeting of the board of directors of the
institution.

5) Other responsibilities
Over and above, the responsibilities stated above, there are certain other
responsibilities of the finance manager. These are:

a) Legal Obligation: Finance Manager is also under an obligation to consider

the enterprise in the light of its legal obligations. A host of laws, taxes and
rules and regulations cover nearly every move and policy. Good financial
management helps to develop a sound legal framework.
b) Responsibilities of Employees: The financial management must try to
produce a healthy going concern capable of maintaining regular employment
at satisfactory rate of pay under favourable working conditions. The long
term financial interest of management, employees and owners are common.

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c) Responsibilities to Customers: In order to make the payments of its
customer’s bill, the effective financial management is necessary. Sound
financial management ensures the creditors continued supply of raw
material.

To sum up the main functions of finance and accounts department of ARYA

VAIDYA SALA are as follows:

• Preparation of budgets
• Maintenance of working capital
• It looks into the tax matters of the organization
• Maintenance of books accounts
• Payment discernment
• Auditing
• Payroll
• Costing
• Preparation of Balance Sheet

MARKETING DEPARTMENT

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 Arya Vaidya Sala products are marketed throughout India and to foreign
countries like Malaysia and Singapore etc. “QUALITY MEDICINES
AFFORDABLE PRICE” is the policy which Arya Vaidya Sala is following,
cooperate media advertisements are done to project the institution and no
product advertisement are done so far:

Marketing Department

Board of Trustee

Managing Trustee

General Manager

Head Marketing

Senior Manager Senior Manager Senior Manager

(Marketing) (Marketing) (Marketing) Head
Branches Kerala Office & Outer
Kerala

MES MES MES

Staffs

Functions of marketing department

1. Raising marketing strategies

30
 2. Appointment of authorized dealers

3. Marked data record

4. Logistics

5. Attending customer complains

6. Market development

7. Sales forecast

Marketing is a social and managerial process by which individuals and groups

obtain what they want through creating, offering and exchanging products of
value with others. Marketing plays a critical role in the organizational program.

The marketing section of ARYA VAIDYA SALA is in Kottakkal itself. The

finished goods, both the manufacturing unit are stored and distributed from
here. This department is mainly done in Kottakkal store department and
coordinates all the products from both the factory and in the warehouse.

There is no separate segment for the firm’s products, as the products are
Ayurvedic medicines and all who needs them are the users. The product attracts
more customers due to less chance of side effects when compared to Allopathic
medicines.

There are more than 1250 authorized agencies all over India and in foreign
countries like Malaysia, Singapore, etc where medical facilities are available to
a very large number of ailing patients.
31
MANUFACTURING DEPARTMENT

32
 Manufacturing is the process of converting raw material into finished
goods. It is process of translating input into output.

Board of Trustee

General Manager

Factory - 1 Factory - 2 Factory - 3

Factory Manager Factory Manager Factory Manager

Production Production Manager Production Manager

Manager

Production Crew Production Crew Production Crew

Functions of Production or Manufacturing department

33
The manufacturing activity takes place at three factories. These factories operate
on manufacturing license issued by the Drugs Controller of the state and both
possess GMP (Good Manufacturing Practices) certificate issued by the
government.

The important feature of the three factories is the fact that the basic principles
and practices of medicine manufacture are still based on the specifications in the
classical text books. At the same time, extensive mechanization has taken place
as a necessary consequence of adapting industrial methods. This change is
essential when scaled up and bulk level production of medicines becomes
necessary.

All the processing activities are done in pharmaceutical grade stainless steel
vessels. There are several electro mechanical equipments which are employed
for achieving efficiency in production. Major areas where mechanization has
been incorporated are: Fire wood has completely been replaced by boiler
generated steam for boiling purpose.

Major functions like disintegration, sifting, filtration, concentration,

incineration, compression, filling, blistering, packing, etc are done with the aid
of heavy equipments.

The introduction of modern dosage presentation forms of tablets and capsules

has also necessitated the incorporation of modern pharmaceutical machinery
like punching machine, mass mixer, granulator, drier, blender, encapsulation
equipment, blister packing machine, etc.

The factories work round the clock in three shifts. More than 600 people are
engaged in manufacturing activity including workmen, supervisors, clerical and
34
support staffs. Every section of the two factories is managed by qualified and
trained physicians under the overall control of a Factory Manager and
Production Manager.

The production activity is scheduled by the Production Planning Unit. It draws

up annual / monthly / weekly / daily production schedule by taking into account
the requirement of the Factory managers and Finance department.

Arya Vaidya Sala manufactures more than 530 classical formulations which
fall in the following nine categories:

1. Arishta / Asava (Fermented formulation)

2. Bhasma (Calicinated drug)
3. Churna (Powdered herb)
4. Ghrita (Ghee based)
5. Gulika (Pill)
6. Kashaya (Decoction)
7. Leha (Electuary)
8. Rasakriya (Collerium)
9. Taila / Kuzhampu (Oil based)

These formulations are adapted from several classical text books. Their
manufacture and marketing are licensed by the Drug Controlling Authority of
the State Government. The manufacturing activity is also granted GMP
certification by the government.

The principles and methodology of medicine preparation are based on classical

tenets. However modern technological and industrial methods are adapted to
possible extent. For example, basic cooking is now done in pharmaceutical
35
grade stainless steel vessels by using steam as the source of heat. Vacuum
evaporation is employed for concentration step. Several electro mechanical
equipments are used for size reduction of herbs, pulverization, sifting, grinding,
filling and packing, etc. Similarly, Quality assurance procedures have also been
adapted considerably from the methods of modern chemistry and physics.

On an average, 20-30 herbs are used in the preparation of a medicine. There are
rare instances when more than a hundred herbs go into the making of a
medicine. There are others which take months to get prepared as a lot.
Ayurvedic medicine manufacture the material intensive, time intensive, labour
intensive and also water intensive. They form the main cost factors.

MATERIAL DEPARTMENT

36
 Material department occupies a crucial place at Kottakkal Arya Vaidya
Sala. Kottakkal Arya Vaidya Sala consumes 70% of the raw materials from
vegetables, 20% from animals, 5% from metals and other 5% from minerals.

Material Department

Board of Trustee

Managing Trustee

General Manager

Manager (Materials)

Executive (Materials
Planning)

Material Staff

Functions of material department

1. Purchase of raw materials

37
 2. Supply development

3. Storage

4. Packaging of materials

The Indian System of Medicine and also the Homoeopathy system

predominantly use raw materials in most of their preparations and formulation.
The credibility of these systems, thus mainly depends upon the use of genuine
raw materials in the manufacture of drugs of these systems. In all, about 1100
medicinal plants are estimated to find regular use in the Indian System of
Medicine (ISM). As a result of continuous exploitation of these plants in forests
and absence of regular developmental programs in the forestry sector, a number
of species have become vulnerable to extinction due to loss of population and
also unscrupulous collection. This also leads to a gradual erosion and ultimate
loss of vulnerable genetic diversities of these economic plants in India.

The major functions of material / purchase department is as follows:

 Procurement of raw materials and packing

It means the collection and store of raw materials from various sources after that
it will be needed to the production process at that time, to allow suitable
quantity of items to production.

 Supplier or vendor development

The purchase field of ARYA VAIDYA SALA is very wide, so there is a focus
to supplier or vendor development programs in the institution. They provide
38
better chance for the vendor to make their products and to evaluate the
availability of raw materials to the institution. It clearly helps the institution
availability or chances of getting the materials.
 Storage
For storage of all resource such as raw materials and finished goods in the
organization, ARYA VAIDYA SALA has got a large and high storage area.
Finished goods have to be stored fully secure all these are important function of
this department.

 Printing and Stationary

This department handles the purchase of printing and stationary items. These
items are kept to the suitable stores and when needed, it will be handed over to
the proper departments.

 Packing Materials
It does the purchase of all the packing materials from suitable source and is kept
to stores and whenever it is needed then to forward the materials to marketing
department. All these activities are clearly and carefully done by the materials
or purchase department of the institution. In Ayurveda 70% of input materials is
from the plant kingdom, 20% is from the animal kingdom and 5 % of metals
such as gold, silver, iron, etc and 5% of minerals such as Sulphur, Calcium
Carbonate, etc.

Arya Vaidya Sala uses more than 4000 tons of raw materials (about 600 items)
in a year to produce 530 formulations for the market. A rough estimate of
annual consumption by ARYA VAIDYA SALA:

1. Milk - 13 lakh liter

39
2. Oil - 5 lakh liter
3. Ghee - 180 ton
4. Honey - 290 ton
5. Jaggery - 750 ton
6. Saffron - 856 kg
7. Cardamom - 14 ton
8. Tippali - 30 ton
9. Ativitayam - 12 ton
10.Kurumtotti - 480 ton

Quantum of total production

Solid formulations - 700 ton
Fluid formulations - 31 lakh liter
Total number - 530 items

AYURVEDA HOSPITAL

HOSPITAL

Board of Trustee

Managing Trustee

40
General Manager
 Chief Superintend (AH &
RCS)

Superinten Superintend Superintend Superintend Superintend

d AH & RC AH & RC AH & RC AH & RC Charitable
(Kochi) (Delhi) (Aluva) (Kottakkal) Hospital
(Kottakkal)

Administrative Office Physicians

Staff Treatment Staff Nursing Staff

The Arya Vaidya Chikitsa Sala was constructed and established in 1924 at
Kottakkal. It is a charitable hospital where poor people are given medical
treatment and food, free of cost. The hospital is manned by qualified Ayurvedic
physicians. A maternity ward with the services of qualified nurse is also
attached to the hospital and maternity cases are attended free here.

The Ayurvedic Hospital & Research Centre at Kottakkal is the main in-patient
institution of Arya Vaidya Sala. Patients from all over the world come here for

41
getting treated for conditions like rheumatoid arthritis, spondylitis
(Inflammation of a spinal joint) and diabetes, digestive problems, many more, or
for gaining relief from diseases like cancer, AIDS and Parkinson’s or even for
general rejuvenation-detoxification programs.

The patients are accommodated in three multi-storied blocks. The treatment

rooms are attached to the staying quarters. One can get up to five treatment
timings are 7 – 8 am, 8.30 – 9.30 am, 10 – 11 am, 2 – 3 pm and 3.30 – 4.30
pm. A team of physicians looks after each patient. The reputation of the centre
has increased immensely in the last two decades and advance booking of up to
four to five months is usual.

The primary feature of hospital includes the following:

 160 beds for treatment of residential patients

 A modern laboratory, X-ray facility and a minor surgical ward.
 A maternity ward attached to the hospital, providing free services to women.

 A Pachakarma ward that offers special and expensive treatment such as

Navarakkizhi, Pizhichil, Dhara and so on free of cost to poor patients.
 A clinical research ward that offers treatment to patients suffering from the
peptic ulcer diseases, the ward run under the Central Council for research in
Ayurveda and expenses of the patients are met by ARYA VAIDYA SALA.

42
 A clinical research unit that aims to develop new method and procedures for
dealing with debilitating ailments, such as cancer and rheumatoid arthritis.
 A special and separate ward to treat snake bite victims and patients suffering
from other poison related maladies.

ENGINEERING DEPARTMENT

Engineering department helps to new project development, construction,

building and maintenance.

General Manager

43
Civil Engineer (Project) Technical Cell

Executive Engineer Senior Manager Engineer

Junior engineers Mechanical Manager &

Electrical Manager

Staff Maintenance Engineers

Junior Engineers

Technical Staff

Functions of engineering department

1. New project developments

2. Construction of building

3. Repair and maintenance of rusting building

Technical functions
44
 1. Procurement of machinery

2. Purchase of spares parts

3. Repair and maintenance of machinery

4. Management of utilities

5. Pollution control system

Engineering department looks after procurement, installation and maintenance

of the plant and machinery of the factories. Under the control of Senior Manager
(Engg), there are electrical / mechanical / classical engineers and a Maintenance
Engineer looking after the functions of the department, which are manned by
many skilled and professionally qualified workmen.

Additionally, there is Civil Engineering Department under the control of an

Executive Engineer, which looks after the civil construction and maintenance
requirements.

First type looks into the implementation of new projects, repair and maintenance
to the building accepting the quotations, purchase of land and building is the
function of it.

Second type performs the following functions such as

• Procurement of machines

• Erosion and commission of machine and equipments

• Repair and maintenance of machine

• Performs management utility service

45
RESEARCH AND DEVELOPMENT

The R&D wing is engaged in research work for product development

process, keeping in view the quality and cost factors and the general
convenience for the public.

Research And Development

46
 Managing trustee

General Manager

Product Clinical research Plant research

development &

Senior manager Senior physician Project director

Physician

Physician Senior scientist

Manager (Product

Development)

Staff Scientist

ARYA VAIDYA SALA have always been aware of the need for constant
scientific research for the development of an Ayurveda, taking advantage of
modern scientific know-how and have established an R & D wing. Apart from
quality control of raw materials and end products, this wing is engaged in
research work for modernization of production, always keeping in view the
quality and cost factors and general convenience of the public.

47
• Arya Vaidya Sala has signed a MoU (Memorandum of Understanding) with
CSIR of the government of India to undertake research on Ayurvedic
science.
• It has also joint programs with department of science and technology and
Indian Institute of Chemical Technology to evolve modern standards for
materials, process and products.
• Research on medicinal plants and their extension to fields are also carried on.
• Recently, Arya Vaidya Sala has embarked on a venture of modernizing some
of the conventional dosage forms by converting them into more user
compliant forms.
Example
a) Bitter tasting liquid Kashayam into the more convenient form of tablet.
b) Incinerated Bhasmam into more reliable and accurate dosage form of
capsule.
c) Messy and greasy Tailam into more convenient and less greasy form of
gel.

• All these modifications are attempted only after confirming about retaining
the original quality of the traditional medicines by conducting a series of
formulation and clinical studies.
Another fundamental change brought about by the Arya Vaidya Sala was the
standardization of medical treatment. Earlier, the dosage of medicines was
determined in accordance with the demands of specific individual. P.S.
Varrier followed allopathic practice in fixing a prescribed amount of the
medicine. This made the introduction of packaged, ready to use medicines,
with a long shelf life, possible.

Clinical Research

48
• A clinical research ward with that offers treatments to patients suffering from
the peptic ulcer disease, ward run under the Central Council for research in
Ayurveda and expenses of the patients are met by ARYA VAIDYA SALA.
• A clinical research unit that aims to develop new method and procedures for
dealing with debilitating ailments, such as cancer and rheumatoid arthritis.
• A collabourating research had been also launched by ARYA VAIDYA
SALA in association with Swamy Vivekananda Medical Mission, Muttin at
Wayanad. The research studies efficacy (Capacity or power to produce a
desired effect) of Ayuvedic medicines in the treatment of sickle cell anemia,
a disease commonly found in section of tribal population in the Wayanad
district.
• Today, as an advanced centre of medicine and health care, Arya Vaidya Sala
is engaged in research for widening the horizons of Ayurvedic knowledge.
There are specific programs engaged in research on peptic ulcer, alleviation
of pain in cancer, rheumatoid arthritis, palliative care and gastroenteritis.

Medicinal Plant Research

A significant proportion of the ingredients in Ayurvedic medicines come from
plants, many of these from the mountains of the Himalayan ranges where this
system was initially developed. Increasing demand and deforestation has made
many of these plants rare. Arya Vaidya Sala, therefore, maintains an herbal
garden in Kottakkal. The garden had been initiated by P.S. Varrier himself
immediately after the shifting of the Arya Vaidya Pathsala to Kottakkal so as to
familiarize students with medicinal plants. At present, the garden at Kottakkal
has about a thousand medicinal plants including some rare species; some
species even from the North Indian Hills. The garden provides information and
material support to the academicians as well as students. ARYA VAIDYA
SALA also owns estates of medicinal herbs in Kanhirappuzha and Kottappuram
in Palakkad district.
49
ARYA VAIDYA SALA has participated in an International Development
Research Centre Project for the conservation of endangered medical plant
species. It is also involved in an ongoing TATA – Aided project in medical
plant research.

RAW DRUGS DEVELOPMENT AND ESTATES

Managing Trustee

General Manager

Manager RDD and

Estates

50
 Staff

The Ayurvedic medicine industry is critically dependent upon uninterrupted

supply of raw herbs. It means that medical plants of right quality should be
available in right quantity for the sustained growth of Ayurvedic medicine
industry. It is a fact that the expanding Ayurvedic industry has had an impact on
the raw herb supply position.

Arya Vaidya Sala has recognized the importance of the natural resource base
and has taken comprehensive steps for strengthening this unique resource base.
These steps include cultivation of threatened medical plants, promotion of
cultivation, supply of seedling efforts for cultivation and trade in medicinal
plants.

Several annual (Completing its life cycle within a year), biennial (Having a life
cycle lasting two seasons) and perennial (Lasting three seasons or more) herbal
species are cultivated there for in-house consumption. There are about a
hundred other medicinal plants which are cultivated for supplementing
production needs.

The skills generated in the field of medicinal plant cultivation are transferred to
individual farmers and NGOs through a verity of extension and education
programs. With the involvement of the expertise available with the Centre for
Medicinal Plants Research, various extension activities are conducted at
Panchayat and District levels.

Scarcity of water is a major problem while expanding cultivation activities.

Apart from attempting to identify new sub soil water sources, concerted efforts

51
are made to conserve ground water by setting up ponds and by recycling
effluent water discharged from the medicine manufacturing activity.

Initiatives in the plant sector

Strengthening the critical resource base of medicinal plant has always been
considered an important task by Arya Vaidya Sala. The efforts in this regard
have been in five major directions, via, maintaining of demonstration garden,
cultivation in natural estates, undertaking collaborative research, collating and
publishing reference material and undertaking extension work.

An important activity has been in the area of collating and compiling

information of the character and use of medicinal plants as found in classical
and modern texts.

 One of the major research projects, entitled “Medicinal Plants (India)

Project”, was undertaken in collaboration with the International
Development Research Centre (IDRC) of Canada

 A program to set up a Germ Plasma Bank of medicinal plants has recently

been initiated with the support of the Department of Biotechnology of the
Government of India. The major components of this program are a field gene
bank, an in-vitro bank, a seed bank, digital data base, etc

 Twenty endangered medicinal plants of the Western Ghats were studied

under this project with respect to their pharmacokinetics, propagation and
distribution.

52
PUBLICATION DEPARTMENT

Vaidya rathnam P.S Varrier had started a journal titled “Dhanwanthari” in

the year 1903 for the advantage of physician and students of Ayurveda. The
publication division has 3 main series. The Kottakkal Arya Vaidya Sala contains
series of 54 titles on various aspects of Ayurveda.

Managing Trustee

General Manager

Chief editor

Senior Manager
53
 publication

Assistant editor

Staff

Functions of publication department

1. Publication of books of Ayurveda

2. Publication of journals

3. Organizing Ayurveda seminar

4. Conducting these competitions

The Publication department of Arya Vaidya Sala is actively involved in

publication of modern and traditional literature related to Ayurveda. It has its
own editorial and production wings with DTP capability.

P. S. Varier himself had recognized the importance of bringing out authentic

literature for the growth of Ayurveda. Such activity served essentially two
purposes. The first is to strengthen Ayurvedic knowledge base by bringing out
authentic texts. The target readers were professionals and students.

54
His publication of Sanskrit classics Ashtangahridayam and Brihacchariram are
examples of this aspect. Secondly, he tried to publish reliable reading material
for the lay-public on health related topics. He wanted to teach the people about
the do’s and don’ts of health care. In both these activities his prime aim was to
strengthen Ayurveda and to propagate the Ayurvedic tradition.

The present Publication department of Arya Vaidya Sala continues to follow the
same path. The Kottakkal Ayurvedic series of books include major works in
Sanskrit, English and Malayalam. Professionals and students find them useful as
reference manuals. Popular Ayurvedic series includes many publications of
health matters to provide useful information for the common reader.
Aryavaidyan, an english quarterly being published by Arya Vaidya Sala,
provides a platform for publication of research papers in subjects related to
Ayurveda.

The revised edition of CHIKILSASAMAHARAM containing indications of the

various medicines being manufactured by ARYA VAIDYA SALA, their dosage
and effects, their treatment according to Ayurvedic congress, held in Jaipur, had
awarded a certificate of merit for this work. It is a very useful work on Anatomy
and Physiology. This has been adopted as a text book for many years.

BRIHACHARITHAM is another Sanskrit work on Anatomy and Physiology by

P.S. Varier. The most detailed and complete work on Anatomy and Physiology
published in Sanskrit.

CATALOGUES in English, Hindi, Malayalam, etc are available at ARYA

VAIDYA SALA Head office and branches. This contains the descriptions,
dosage and effects of our products. It is intended for Physicians and Medical
institutions.
55
Ayurveda seminar reports about the Ayurveda seminar conducted every year at
the Arya Vaidya Sala since 1964. They contain also the thesis in English,
Sanskrit and Malayalam awarded first and second prizes in the All India Thesis
Competitions on various subjects and speeches and discussions in the Ayurveda
Seminar by Eminent Physicians and report about Founders day celebrations
each year.

AYURVEDACHARITHRAM is the history of Ayurveda written by Arya

Vaidyan N V Krishnankutty Varrier consists of 25 chapters. This book won the
President’s Award for cover designing and printing.

TENETS FOR A TOTAL LIFE, this book in English contains slogans and
commentaries from Ashtangahridaya of Vagdhata by N.V.K. Varrier.

Viswamithran and Kumarasambhavam contain Kathakali slogans and songs

composed by Smt. Madavikutty. K. Varrier

56
P.S.V. NATYA SANGHAM

This renowned Kathakali academy flourishing under the protective

patronage of Arya Vaidya Sala. Kathakali is a unique classical theatre of Kerala
having its history for a decade less than 4 centuries. PSV Natyasangham has
given birth to many reputed Kathakali artists and it has come to be recognized
as one of the leading performing and training centers for Kathakali.

PSV Natyasangahm

Managing Trustee

General Manager

Secretary

Manager

Artist

57
Functions of PSV Natyasangam

1. Treating Kathakali under Gurukula system.

2. Conducting performance.

PSV Natyasangham, growing under the loving care of the ARYA VAIDYA
SALA is a well trained Kathakali troupe. The Sangham is so fully equipped that
they are in a position to stand on their own even during full night performance.
They can proudly claim to possess the most up to date equipments, best actors,
musicians and artists who are now in the forefront of the Kathakali world.

In recent years the talent of troupe has surprised the western world like West
Germany, Denmark, Belgium, Italy, etc. The Sangham participated in the
International Ramayana festival in North Korea in 1984 and staged performance
in those countries under the auspicious of ICCR.

The Natyasala has been directing and staging new stories such as
Buddhacharitham, Thilothama, Ayyappacharithm, Sampoorna Ramayanam,
Kumarasambhavam, etc. The New stories were well received by the public
where ever they staged. The Sangham is giving free training to young people
who have a taste for Kathakali.

58
 OBJECTIVE OF THE ORGANISATION

Arya Vaidya Sala Kottakkal, mainly follow an objectives which been

introduced by Vaidya Rathnam P.S Varier. This include:-

1. Preparation of Ayurvedic medicine.

2. Sales of the Ayurvedic medicine.

3. Treatment of patient receiving from them, compensation according to

capacity and needs.

4. To conduct research in Ayurvedam, with a due to make it more and more

useful to public.

The surplus of the institution is distributed as follows:

1. 45% for to charitable activities.

2. 45% for a development of Ayurveda Sala.

3. 10% for development of VPSV Ayurveda College.

59
Total employees are classified into:

1. Housekeeping & sanitation.

2. Manufacturing employees.

3. Chikitsa workers.

4. Technical workers.

5. Clerical workers.

6. Executives and managerial staffs

60
 SWOT ANALYSIS
SWOT Analysis is a strategic planning method used to evaluate the Strength,
Weakness, Opportunities and Threats involved in a project or in a business
venture. It involves specifying the objective of the business venture or project
and identifying the internal and external factors that are favorable and
unfavorable to achieving that objective. The technique is credited to, Albert
Humphrey who led a research project at Stanford University in the 1960s and
1970s using data from fortune 500 companies.

STRENGTH
 Brand Image

 High quality of medicines

 Wide distribution network in India and abroad

 ARYA VAIDYA SALA produces more than 550 products

 The Research & Development department of the institution is actively

engaged in research work for modernization of production and quality
control of Ayurvedic drugs

 There exist a good set of employees who are loyal, faithful, sincere and
hardworking

 ARYA VAIDYA SALA has proved to be successful in the task of planned

cultivation of medicinal plants in their various herbal gardens as part of a
project of conservation and sustainable use of medicinal plants

61
WEAKNESS
 Mushrooming of massaging parlors and spurious drugs

 Low productivity

 Inadequate marketing on source

OPPORTUNITIES
 Scope of development and research

 The men’s quest to go back to nature and use natural materials & methods of
ancient times as caters to good demand for Ayurveda

 During the last decade, there has been a growing interest in traditional
alternative systems of medicine in a many developed countries.

THREATS
 Seasonality of raw materials

 Entry of duplicate

 Growth of other branches of medicine

62
 FINDINGS AND SUGGESTIONS
FINDINGS
• There exist a good and cordial relationship between the management and the
employees

• They are able to maintain work life balance

• Employees seems to be satisfied with the various welfare measures offered

by ARYA VAIDYA SALA

• Because of increasing demand for Ayurvedic medicines, the institute is

increasing their production and is planning to start more branches all over
India and abroad

SUGGESTIONS
• A shift from quantitative training to qualitative training programs is needed,
training maximum number of employees should not lead to quality
deterioration

• Institution could have used some new technology like the ERP solution

63
 CONCLUSION
The Arya Vaidya Sala is a boon to the society, which was emerged when people
looked down Ayurveda with contempt by the people who were fascinated by the
wonder and attraction of allopathic system which had the patronage and support
of the government, at present Ayurveda has regained its value through this
mighty organization.

The Arya Vaidya Sala keep purity, devotion, culture and tradition in its each
and every step of growth, since its establishment and it completely follows the
will of great founder, and the methods and principles laid by him. The ever
increasing net profit of the organization shows the efficiency of the management
and the employees.

64
 BIBLIOGRAPHY
Reference:
Organizational Behavior Sharma Gupta

Human Resource Management Shashi K. Gupta

Personnel Management Edwin B. Flippo

Websites:
www.aryavaidyasala.com

65