STACI L.

THOMPSON
79 Evergreen Way Dallas, GA 30157
404.433.9148
MARKETING & ADVERTISING PROFESSIONAL
Plan and manage traditional and nontraditional media programs.
Drive revenue, profit and client satisfaction through
tough negotiation and superb account management.
8-years of experience creating media strategies and campaigns for companies oper
ating in diverse industries. Bachelor of Science in Public Relations. Strategize
with clients and provide programs that produce high impact, extensive market pe
netration and solid returns on investment. Excel in balancing multiple projects
and consistently meeting deadlines. Superb negotiator; always bring programs in
under budget.
Energetic and enthusiastic. Cultivate and sustain positive, top-of-mind relation
ships with vendors to get the best price and stay apprised of industry trends. M
ake recommendations that are carefully thought out and supported by a clear rati
onale.
CHRONOLOGY
Outdoor Services, Inc. (OSI), Marietta, GA -2003 to 04/2010
Recruited by a former supervisor to join this nationwide Out-of-Home (OOH) media
planning and buying service and member of the Interpublic Group of advertising,
public relations and media companies. Retained through 2 major corporate restru
cturings; had 5 different managers in 7 years. Commended for professionalism, an
d positive attitude through significant turbulence in the company's history. In
2010, OSI merged with Kinetic and the Marietta satellite office closed.
Promoted to Senior Account Executive in 2006 after 3 years in other account exec
utive positions and 6 months as a media buyer. Worked with 2 advertising agencie
s and more than 10 clients to plan, negotiate and complete media plans that indi
vidually ranged from hundreds to more than $1,000,000 dollars. Included traditio
nal and nontraditional programs; e.g., cinema, airport, malls, street teams and
guerrilla. Among clients were Home Depot, Chick-fil-A, Aflac and BellSouth.
* Ranked among top buyers, consistently supporting a 10-state region and handli
ng more major markets and territories than any other buyer.
* Doubled the original income goal from a client challenged by economic shifts
in business; created a dynamic program that was extended to twice the run time.
404.433.9148
* Routinely negotiated 20% to 45% savings for clients; corporate goal was 15%.
* Point-of-contact for media departments serving the Home Depot account through
out the entire United States.
* Influential in gaining major accounts (Georgia Power, Aflac, Haverty's and Qu
itkrete) through negotiations with the advertising agency-of-record.
* Planned a large campaign for Kaiser Permanente; recommended a strong media mi
x and negotiated a package that leveraged buying power and thoroughly saturated
the market.
Wilkins Media Company, Atlanta, GA -2002 to 2003
Media Coordinator for a media planning and buying service operating 1 site and e
mploying approximately 20 people. Supported accounts that included the Georgia L
ottery and Zaxby's. Heavily involved in the annual evaluation of units placed by
 the Lottery and renewing its annual contract. Coordinated campaigns from incept
ion through production and implementation.
EDUCATION
Bachelor of Science, Public Relations
Georgia Southern University
Computer proficiency in Microsoft Outlook, Excel, Word, PowerPoint, Windows XP,
Windows 7 and Windows 2000; Citrix; VPN