ROBERT L.

RODRIGUEZ
Tampa, FL * Danville, VA
Mobile (434) 770-5211 * rr4d9e34@westpost.net
SENIOR ACCOUNT EXECUTIVE
Expertise in Account Management for BPO Solution Clients and Complex Software So
lutions & Hardware Clients in Healthcare, Accounting & Finance industries. Exper
ience includes Information Technology Enabled Services (ITES), Imaging, OCR, Dat
a Capture, Forms Processing, Healthcare Claim Lifecycle Solutions and EDI.
Results-focused Executive with a proven ability to identify and capitalize on ac
count opportunities to drive revenue, profit and growth. Strong background in ac
count management and sales of Business Process Outsourcing solutions for automat
ed accounting transaction processing, benefits administration, mail room and fac
ilities management and Healthcare claims processing. Leverages strong combinati
on of entrepreneurial drive and vision, business acumen, relationship building a
bilities and understanding of technology to consistently expand account penetrat
ion and exceed goals. Experienced in providing strategic account manangment to l
arge, complex accounts having special requirements.
-Key Areas of Leadership & Expertise-
BPO ~ Project Management ~ Account Management ~ Consultative Sales & Marketing ~
Strategic Alliances ~ Communications & Presentations ~ B2B Sales ~ Teambuilding
& Leadership ~ Operations Management
OCR ~ EDI ~ Territory Development & Penetration ~ Contract Negotiations

PROFESSIONAL EXPERIENCE

SUPERIOR SALES SYSTEMS INTERNATIONAL, LLC, Danville, VA * March 2010 to Present

Providing Executive Management Consulting Services to BPO and SaaS organizations

Consultant and Entrepreneur

Hired jointly by two organizations to develop a go-to-market sales and marketing
plan that includes the development of all sales and marketing materials for bot
h companies. Evaluate and re-design the websites and craft the marketing messag
e for a joint partnership between the two organizations launching into the Healt
hcare claims processing market for PPO networks, Third Party Administrators and
other payer organizations. Build and maintain a new business sales pipeline and
coordinate lead generation activities for each organization. Perform executive
account management duties to all existing and new clients.
Selected Accomplishments
* Increased services provided to existing major account within 60 days of hire.
* Brought new business to closure within 90 days of hire.
* Created and delivered targeted list of prospect accounts for joint business pa
rtnership.
* Tripled the number of leads within 90 days of hire.
* Facilitated change in processes that resulted in improved data quality deliver
ed to clients.
* Established an Account Management program designed with a customer first philo
sophy and proposed a new protocol for providing Customer Service.

ROBERT L. RODRIGUEZ * PAGE TWO

Mobile (434) 770-5211 * rr4d9e34@westpost.net
ANYDOC SOFTWARE, Tampa, FL * 2007 to February 2010
Industry leader in document imaging, data entry, forms software with $15M in ann
ual sales
Group Manager - Inside Sales & Client Services
Hired to evaluate and re-design lead processing procedures for inside sales and
to develop reports to track productivity, leads, campaign progress and results.
Deliver excellence in strategic planning, lead generation, account management, a
s well as, training development, sales mentoring, and revenue management. Foreca
st and assess ROI. Serve as key contributor to coordinate marketing campaigns, m
arket segment penetration initiatives and business development policies. Coordin
ate and launch highly successful, assertive sales initiatives resulting in incre
ases in revenues.
Selected Accomplishments
* Instituted procedures that generated new business leads and resulted in closin
g over $750K in 2008, compared to $0 in 2007.
* Transformed out-of-date pipeline into qualified opportunities worth $2.5M+ for
2009.
* Spearheaded new e-marketing/tele-marketing campaigns and follow-up calling pro
cedures that increased qualified participants by + 50%.
* Authored and submitted the Business Procedures and Training Material to stream
line operations.
* Established Account Management program to develop formal points of contact wit
h large direct customers, determine issue escalation procedures for each custome
r and provide on-site customer solution reviews.
* Assisted in the successful coordination of the company Users Group Conference.
* Created a marketing program to offer the direct customers special pricing on n
ew and additional software products.
* Through successful account management, generated revenue opportunities in syst
em upgrades and new software products sales.

FORESIGHT CORPORATION, Dublin, OH * 2006 to October 2007

Foresight's transaction automation, validation, and visibility solutions give in
sight into healthcare organizations' business operations while shortening revenu
e cycles, reducing administrative costs and help companies prepare for HIPAA 501
0. (currently TIBCO Software)
SE Regional Sales Director
Hired to manage the Southeastern territory and to generate new business in a ter
ritory that had not produced any sales in the previous 48 months.
Selected Accomplishments
* Closed over $300,000 of business in the last five months of 2006.
* Developed an opportunity that had not previously existed with a major BCBS Pla
n that closed in 2008.
* Evaluated SE Region and proposed new marketing plan.
ROBERT L. RODRIGUEZ * PAGE THREE
Mobile (434) 770-5211 * rr4d9e34@westpost.net

GEBBS HEALTHCARE, New York, NY * 2004 to 2005

$13M provider of BPO solutions for data entry, healthcare industry processing
National Sales Director
Supported company's goal of developing new healthcare claims processing BPO busi
ness unit to increase client base. Coordinated requirements gathering between U.
S.-based customers and India-based delivery team; managed accounts. Trained Indi
a-based Inside Sales Representatives for telemarketing campaigns in U.S.
Selected Accomplishments
* Prepared and executed sales and marketing plan that increased sales by $800K+
and added 4 new companies to client base in 12 months.
* Proposed new technology-based process projected to generate ROI in <12 months
and increase data accuracy 15% while decreasing time to process claims three-fol
d.
* Offered outstanding ability to communicate with peers and customers to achieve
project goals.
* Provided post-sale project manangement for new clients during solution implemn
etation helping to gather customer requirments and establishing timeline and pro
ject delivery benchmarks.
* Maintained an Account Management presence with all new clients after solution
acceptance and cutover to live production.
IBML, Birmingham, AL * 2003 to 2004
$45M industry leading manufacturer of high-speed, intelligent document scanning
platforms.
Account Executive
Hired to penetrate and managed Healthcare vertical; forged relationships with Va
lue Added Resellers driving first-time revenue for company in market segment. Re
sponsible for market development and sales of IBML software and hardware solutio
ns. Developed both direct and channel sales for health insurance and hospital se
gments by leveraging extensive experience and relationships within the ECM, data
base, outsourcing/BPO, workflow, CRM, form processing, consulting, OCR, ICR, ASP
, hardware, software, internet, Check21 and professional services technology spa
ces.
Selected Accomplishments
* Exceeded quota 150% in only 9 months, producing $1.5M in scanner revenue of He
althcare vertical that had produced $0 in last 24 months.
* Forged strategic alliance with major imaging and OCR vendor that elevated comp
any/service awareness in healthcare vertical, and increased business opportuniti
es.
* Conceptualized, planned, and launched quarterly marketing plans supporting goa
ls.
* Closed opportunities with large service bureaus including Electronic Data Serv
ice (EDS) and EDCO Group.

DAKOTA IMAGING, INC., Columbia, MD * 1997 to 2003

$17M imaging and data capture service provider to Healthcare Industry (currently
Emdeon Business Services)
Regional Sales Director Northeast (2000-2003)
Promoted to drive overall sales growth including expanding existing markets and
developing new ones. Orchestrated territory sales plan to exceed sales quota.
Selected Accomplishments
* Successfully sold first-ever BPO contract in company history valued in excess
of $1 million enabling company to secure additional funding to complete business
unit build-out.
* Closed $2.5M in new deployed system business (2001) surpassing quota in territ
ory that had not produced revenue in previous year.
* Sold $525K in deployed system business and $800K in BPO contracts (2002), exce
eding quota.
* Recognized as Top Sales Producer two consecutive years.
* Served in an account management role with all of my customers closing addition
al business through upgrades and new software products over the course of my ten
ure with the company.
ROBERT L. RODRIGUEZ * PAGE FOUR
Mobile (434) 770-5211 * rr4d9e34@westpost.net

(Continued) DAKOTA IMAGING, INC., Columbia, MD * 1997 to 2003

$17M imaging and data capture service provider to Healthcare Industry (currently
Emdeon Business Services)
Project Manager (1997-2000)
Gathered and documented customer forms processing requirements and led teams of
up to 5 Application Engineers, Technical Leads and Technical Writers developing
solutions for processing healthcare claims. Gained customer sign off acceptance
on project milestones.
Selected Accomplishments
* Completed complex imaging, OCR data capture and forms processing solutions to:
Arkansas Blue Cross/ Blue Shield, Blue Cross/Blue Shield of Vermont and Blue Cr
oss/Blue Shield of Massachusetts.
* Managed domestic and international based project team to deliver claims proces
sing solutions.
* Functioned as the sole company representative during monthly Client Executive
Sponsor meetings providing updates on the progress of the project as well as iss
ue resolution.

IKON OFFICE SOLUTIONS, Baltimore, MD * 1994 to 1997

$300M+ industry-leading provider of facilities management, document management a
nd IT services.
Operations Manager
Managed day-to-day delivery center for large facilities management litigation su
pport site, with P&L responsibility. Hired and trained associates.
Selected Accomplishments
* Instituted cross training program that reduced service slow-downs and increase
d site productivity.
* Named Site of the Quarter in region twice in one year for operating under budg
et and receiving excellent customer satisfaction rating.

EDUCATION / ADDITIONAL INFORMATION

THE PENNSYLVANIA STATE UNIVERSITY, University Park, PA
BA in Communications
Professional Development
Miller Heiman Conceptual Selling
Computer Skills
Microsoft Office (Word, Power Point, Excel, Outlook, Project); Goldmine, Salesfo
rce.com, Lotus Notes

-Available for Travel and/or Relocation-

-References Available Upon Request-