Francisco Flores, MA

Berkeley, California, 94703

(415) 200-6899
E-mail: ff537fca@westpost.net
Website: http://www.linkedin.com/in/franciscoflores
Education
Master of Art in Humanities and Leadership, New College of California, San Franc
isco, California, Graduated May 2004
Bachelor of Science in Marketing and Business, University of Phoenix, Phoenix, A
rizona, Graduated October 2002
Technical Skills: MS applications, Excel, Word, PowerPoint, and MAC OSX
Experienced Leader
Seasoned Experienced Leader 28 years experience with a successful record of acco
mplishment contributing to leading business. I am well versed in operations, dri
ving performance, and day-to-day operational functions. I maintain a thorough un
derstanding of market comp, target needs, and brand-specific trends. I have a st
rong commitment to a sense of urgency to get the job done, a solid skill set wit
h a keen attention to detail. I believe that communication and focus on team bui
lding is the key to success. I have been teaching Group Fitness Classes and Per
sonal training part-time since 1987 with various fitness clubs throughout Califo
rnia and Arizona.
Areas of Expertise:
Strategic Trend Analysis & Forecasting
Inventory Allocations and Management
Effective Training and Development
Creative Display Merchandising
Excellent Interpersonal & Communication Skills
Prioritization & Project Management
Solid Foundation in Business Operations
Builds Meaningful Business Partnerships
Employment History
12/08 to Present, Group Fitness & Pilates Director, Club One Fitness, 1201 Redwo
od Way, (707) 766-8080
Manage 50 part time Fitness professionals
Cultivate a Service, Selling and Client focused environment
Create Revenue Programs; Increase Pilates Revenue 120% to Goal
01/03-12/08, Area Group Fitness & Pilates Director, Bally Total Fitness, 3915 Al
emany Blvd., S.F., CA (650) 985-2400
Manage 12 Clubs and 12 Club Group Fitness Managers
Create Revenue programs; Increased Pilates Revenue by 127% to Goal for 12 locat
ions
Recognize and celebrate positive performance in sales, service and loyalty
Recruit and select a team of qualified managers
Clearly communicate company objectives to field staff
01/00-01/03, Merchandise Team Manager, MACYS Valley Fair, 2801 Stevens Creek, Sa
nta Clara, CA (408) 316-6520
Manage sales volume of $28 million in Mens Department
Develop staff through training, observing and coaching behaviors that maximize
business opportunities
Recognize and celebrate positive performance in sales, service and loyalty
Direct reports 1 Full time Stock Associates and 10 part-time associates
Ensure merchandising presentation and replenishment meet company standards thro
ugh directing staff
08/98-01/00, Store Manager, Donna Karan Outlet Stores, Tempe, Arizona (store clo
sed)
Manage sales volume of $15 million
Direct reports 2 Assistant Store Managers; 3 Key Holders; 6 Stock associates
Clearly communicate store, company and departmental objectives staff are well i
nformed
12/95-08/98, Merchandise Team Manager, MACYS Union Square, 50 OFarrell Street, S
.F., CA (800) 996-7566
Manage sales volume of $20 million
Develop staff through training, observing and coaching behaviors that maximize
business opportunities
Direct Report 12 part-time stock associates
Ensure merchandising presentation and replenishment meet company standards thro
ugh directing staff
12/94-12/95, Merchandise Manager for Womens, Old Navy, Potrero Hill Shopping Cen
ter, San Francisco, CA
Implement action plans to improve key performance indicators to maximize busine
ss opportunities
Execute development and training plans for direct reports
Interact with all levels of field and HQ management
1981-12/1994, Southwestern Regional Visual/Accessory Merchandising Manager, Levi
tz Furniture Inc, Huntington Beach, CA
Manage accessory purchasing and replenishment processes for 27 locations
Use existing POS/Inventory Management System to analyze inventory and sales dat
a and identify purchase opportunities and new growth strategies.
Manage vendor and rep relationships, and negotiate terms, discounts, damages an
d delivery schedules as necessary for 27 locations
Create, submit and maintain order entry process using IS400 and MS Excel spread
sheets.
Review product and vendor profitability and performance to inform buying activi
ties throughout year and in advance of semi-annual buying trips for all location
s.
Drive decisions for the assortment selection based on subclass level analytics;
Formulate and manage exit strategies for underperforming SKUs or discounted cat
egories
Evaluate holiday and seasonal purchase against sales performance to create buyi
ng plans that maintain strong performance year over year
Review an manage product pricing strategies through research, competitor offeri
ngs and current industry trends
Coordinate Open to Buy process and budget strategies. Assist in building and ex
ecuting annual sourcing plan for product categories.

References
Gregory Sneed, Sr. Account Executive, Godiva Chocolates, San Francisco, CA (510)
316-3086
Terri Rillera, (510) 883-0902
Rosemary Alves, Group Sales Manager, MACYS Valley Fair, (408) 316-6520