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Analysing the Digital Home
Kevin Mathers, Mihai Crasneanu, hosted by Parks Associates
Industry Head, Technology, CEO,
Google, UK Grey Juice Lab
WELCOME
Programme At A Glance
The Connected Home World Summit taking
place in London on 28-29 June 2011 will DAY ONE – Tuesday 28 June 2011
address every aspect of the new medium and
Keynote Session: Leading the Connected Home Revolution
its relevance across the whole value chain.
• Official welcome address
• Making new technology accessible to all
Including 50+ speakers from the forefront of • Making the connected home a reality
Connected Home across the world, the show will include • Seizing the business opportunity of the Connected Home
over 30 service provider case studies, plus input from Successful Delivery of the Connected Home
content providers, innovators, industry forecasts and
projections, and ample opportunity to network with the • Achieving best possible service performance and delivery
• Taking fixed-mobile convergence to the next level
leading global voices of this new industry. • Developments in Consumer Electronics
INDUSTRY BODY
• Understanding consumer awareness and attitudes regarding energy management
• Determining the effects of energy efficiency on CE purchase behaviors
08:30 Analyst Breakfast Briefing Session: • Identifying the current actions consumers are taking to become more energy efficient and
‘The Role of Platforms in the Connected Home’ environmentally friendly
• Understanding the ways consumers expect energy to be managed
Andrew Ladbrook, Research Analyst, Informa Telecoms & Media, UK
BREAKFAST
BRIEFING
PANEL DISCUSSION
Steve Koenig, Director, Industry Analysis, Consumer Electronics Association
• Defining the drivers behind customer satisfaction and loyalty in the world of mass consumer TV
• What are the best pricing structures? eg. Monthly tariff, advertising-driven or pay per click?
09:15 Informa Welcome & Speed Networking Session • Understanding how service reliability and overall QoS can affect consumer uptake and overall stickiness
Day One Chair: John Barrett, Director of Research, Panellists:
Parks Associates, USA
Leon Chicheportiche, Vice President of Sales, Europe, Twonky
Norocel Munteanu, former Manager TV Product Development, Romtelecom, Romania
09:30 Operator Case Study: Influencing the Future of Connected Home Devices Rodrigo Duclos, Innovation and Development Director, Netservicos, Brazil
• The Horizon set-top box, offering gateway access to OTT internet content to compliment analogue
and digital cable TV offerings 15:00 Networking Break & Exhibition Visit
OPERATOR
• Managing the home from multiple screens in real time • The gateway software mastering the connected home CPEs
• Detailing Verizon’s pioneering ‘Home Monitoring and Control’ initiative • What initiatives have already been undertaken to enable interoperability and collaboration between
PANEL DISCUSSION
• Putting consumers in control – how this will benefit take-up long-term • Considering digital TV receivers, set-top boxes, PVRs, HDTV, next generation DVD, games consoles
Eric Bruno, Vice President of Product Management, Verizon, USA and digital media players
• What initiatives have already been undertaken to enable interoperability and collaboration between
devices and where have the greatest achievements been made?
10:30 Networking Break & Exhibition Visit • Where are the exceptions and what needs to change?
Panellists:
SUCCESSFUL DELIVERY OF THE CONNECTED HOME Paul Robson, Lead Architect for the HAN (Home Area Network) for the SmartReach
Consortium, BT, UK
Rami Amit, Chief Technology Officer, Jungo
11:30 Video Presentation: Delivering the Connected Home Guilhem Poissot, Head of Connected Home, Vodafone Group, UK
• Strategic business drivers for a networked home proposition
Tim Wright, Vice President of Technology, Sony Pictures Entertainment
OPERATOR
• Evaluating the differentiated and personalised services on offer • Examining the business case for DLNA to enable a seamless environment between devices
• How does the CE industry see its role in the Connected Home ecosystem? How can it work Panellists:
together most effectively with other players?
Renaud Di Francesco, General Manager, Sony Europe Technology Standards
Panellists: Helen Anderson, Senior Associate, SNR Denton, UK
Steve Koenig, Director, Industry Analysis, Consumer Electronics Association, USA Ruth Wilson, DSP Group and Vice-Chairperson, DECT Forum
Thomas Kleist, Director UI and UX Design, Native, UK
Patrice Fryson, CEO, LEA
Nidhish Parikh, Chairman of the DLNA Board of Directors and President,
Digital Living Network Alliance (DLNA)
17:15 INFORMA BRIEFING: CONNECTED HOME CONVERGENCE
12:30 Lunch & Exhibition Visit An exclusive complementary opportunity to hear about the very latest on this pivotal topic led by
Informa Telecoms & Media Analyst, Andrew Ladbrook. Featuring complementary drinks and canapés
for all attendees.
MONETISING THE CONNECTED HOME 17:20 Convergence Briefing: Defining A Profitable Pathway Forward
• Latest figures from Informa Telecoms & Media regarding the future Connected Home environment
• Evidence as to which devices will thrive in the connected home, based on industry expectations
13:30 Operator Case Study: Creating A Compelling Networked Home Experience and current market trends
• How device interactivity can enhance the service for triple and quadruple play customers • Preparing operators to cater for a permanent multi-device environment in the future
OPERATOR
• Enabling access of identical paid content on any chosen home-based device • Expectations as to future content trends and an increasingly commonplace ‘second screen’
• Benefits of one single service provider controlling multiple device interactivity through the home
• Generating whole service loyalty and improving the barrier to entry for competitors
Andrew Ladbrook, Research Analyst, Informa Telecoms & Media
• Where is this market heading? 17:40 General Debate
Marc Lirette, P. Eng, Technology Strategy, Telus, Canada • Determining the future Networked Home market landscape and chief concerns for operators
• How will types of content differ between devices?
13:50 Monetising the Connected Home Through Smarter Solutions • What should come first? Energy needs or digital entertainment and communications needs?
• Enhancing the user experience with companion services • What will the chief role of the TV be in the Connected Home household of the future?
• Beyond quad play - high value services to extend the offering and build lasting relationships • Which players are destined to become the true owners of the Connected Home environment?
with customers • How will the battle for market supremacy play out? Is there room in the market for all?
• The importance of an integrated solution for ultimate flexibility and reliable delivery 18:10 Group Discussion & Feedback
Andy Hooper, Director of Converged Experiences & Software, Motorola Mobility
18:30 End of Day One
KEYNOTE SESSION: DEFINING THE PATH TO PROFITABILITY APPLICATIONS AND CONTENT TRENDS
08:30 Analyst Breakfast Briefing Session: 14:00 Panel Discussion: Gaming as a Chief Driver of the Connected Home
• Gaming on the go: Examining the growth of the gaming market as a driver of the connected home
‘Market Acceleration the Connected Home’ –
environment
Ved Sen, CEO, ThinkPlank, UK • What potential is there for growth in the user-generated gaming market?
BREAKFAST
PANEL DISCUSSION
BRIEFING
PROVIDER
• What strategies are there for the ongoing active management of home connectivity services? • Enabling consumers to view, edit, transport and share their content with one another more readily
SERVICE
• Evaluating existing connected home operations around the world and their relative value to customers and easily
• Who will win the battle for dominance in the Connected Home environment? Service providers, • Why this sector holds such potential for driving the growth of the connected home and defining the
application developers, or the platform operators themselves? nature of services in years to come
SERVICE PROVIDER
• Understanding the different needs of content providers, service providers, CE companies and • How will this sector expand and develop?
consumers - how can all the various partners work together most profitably? Jan Van Ottele, Founder & CEO, ZappoTV
• What will be the most dominant applications and facilities coming through in the year ahead?
• What are the key strategies that investors need to bear in mind in order to gain maximum return on
investment?
14:50 Q&A Discussion
Panellists:
15:00 Networking Break & Exhibition Visit
Pedro Planas Nascimbene, CTO, Telefónica Peru
Ian Chin, Vice President of Business Development, BesTV, Shanghai Media Group, China
Dave Alloway, Director of Interactive Television Strategy, Digital Cable, Cablevision, USA THE CONNECTED HOME EVOLUTION
Sasa Kramar, Chairman of the Board & CEO, Iskon Internet, Croatia
Bui Quang Huy, VAS and Broadband Strategy Manager, Viettel, Vietnam 15:30 Panel Discussion: What Will Be the Most Lucrative and Desirable Future
Service Opportunities for the Connected Home?
10:00 Keynote Presentation: Defining the Pathway to Profitability
• Blending locally generated content
• New technology transforming the Connected Home • Video management
• Problems operators face in delivering the connected home effectively • Photography services
• New solutions for monetising the connected home and enabling operators to benefit
PANEL DISCUSSION
• What will the connected home of tomorrow look like • Social networking
• How new technology and devices will remove the costs of delivering a multi-room experience • Storage services
• Can DLNA deliver on its promises or is RVU the better option? • T-commerce
Andrew Ladbrook, Analyst, Informa Telecoms & Media • Health management
• Education services
10:40 Networking Break & Exhibition Visit Panellists:
Leslie Goulding, Co-Founder and CMO, Acetrax
ACTIVE MANAGEMENT OF SERVICES Mihai Crasneanu, CEO, Grey Juice Lab
Ved Sen, CEO, ThinkPlank, UK
11:30 Operator Case Study: Introducing and Effective Managing new services for Pilgrim Beart, Founder, AlertMe
the Digital Home Juan Alberto Vasquez Cordova, VP for Strategic Planning, VTR, Chile
• Foreseen long-term evolution of offering and effective management of services in the Digital home
OPERATOR
• Questions to be addressed: home ‘systems’ openness, ecosystems evolution, applications roadmap 16:00 Panel Discussion: The Future Content Landscape
• The Access Gateway path to become Telecom Italia ‘point of presence’ in the Digital Home • Which content business model is likely to succeed – open or closed?
• Integrated access to a growing set of services: healthcare/assisted living, energy management, • Which are the content forms which are likely to be most successful and why?
intelligent building, safety/security • How will home monitoring, home control and security progress and develop?
Tiziana Demaria, Strategy and Innovation Manager, Telecom Italia • Will green energy become a dominating part of the connected home service portfolio of the future?
• What are the opportunities for health management and how popular will this become?
11:50 Panel Discussion: Establishing Services in the Cloud • Is the TV always likely to be a key element in the Connected Home or could personal devices and
• Working towards a personalised, flexible, mobile and multi-screen environment PCs supersede it?
• Highlighting the advantages of cloud service technology for all kinds of data • With so many added applications available to the viewer through the Connected Home, and so many
• Remote monitoring: How can you access services in the cloud? mediums to view content on, what possible consequences will there be for actual TV viewing?
PANEL DISCUSSION
• Understanding the various cloud service models, relative operational challenges and their Panellists:
associated revenue potential
• Security, customer lock-in, reliability and billing systems Bernhard Hafenscher, Head of Business Development, Red Bull Media House, Austria
• Simplifying access for the consumer and using the cloud to maximise the number and variety of Thomas Benski, Managing Director, Pulse Films, UK
available services Antonio Gioia, Project Manager, DTT Content Factory, Mediaset, Italy
Panellists:
Yousef Mugharbil, President of Digital Media, Rotana, Saudi Arabia
Jai Maroo, Director, Shemaroo Entertainment, India
Ruedi Oswald, Head of Devices, Swisscom, Switzerland
Tim Hadley, Communications Director, Omnifone, UK
16:30 Panel Discussion: Conquering the Connected Home Marketplace
Roger Blakeway, President, SCTE
• Who will be the key market players in the years ahead?
• Which devices will dominate the connected home and should they be proprietary or operate to
12:20 Panel Discussion: The Growing Influence of Connected Home Platform Owners
DISCUSSION
open standards?
PANEL
• What is the role of connected home platforms in the current ecosystem and how is this likely to • What are likely to be the most needed service opportunities in years to come? What can hold the
expand and develop in coming years? most viability long-term?
• What are the big differentiators between platforms and what are the essential must-have services • Long-term service opportunities and partnership possibilities with relevant suppliers
PANEL DISCUSSION
which each are now looking to include? • Expectations for the continued development of the connected home during the year ahead
• How important is the user interface in the battle for the mass market?
Featuring a selection of speakers from across the two days.
• What are the opportunities for content and service providers, manufacturers and application
developers?
• Creating an open and competitive market for internet connected TV devices built on a common 17:00 End of Day Two.
technical standard
Panellists: “AN EXCELLENT OPPORTUNITY FOR EXPANDING
Kevin Mathers, Industry Head, Technology, Google, UK
David Borris Fell, Steering Group Member, HbbTV, Europe KNOWLEDGE OF THE CONNECTED HOME ECO SYSTEM
Gideon Summerfield, Product Manager, BBC iPlayer on TV, BBC, UK AND GOOD NETWORKING”
12:50 Lunch & Exhibition Visit EU Marketing Director, DSP Group
WORKSHOPS
Analysing The Digital Home Hosted by: Improving Network-Based Service Hosted by:
S Sold
03
S
Lunch & Building on the huge amount of positive feedback
Refreshments from last year's event, and following Informa's hugely
07
S popular Networked Home stream at the 2011 IP&TV
World Forum in March 2011, this newly expanded
Connected Home World Summit brings you
R S everything you need to make connected home
operations a success and to meet, network and learn
from all the leading figures at the forefront of this
Re
Limited gis
t rat
burgeoning new industry.
Stand Space -
io ns
Price Available for Registrations before 16th May 2011 Full Event: £1,499 + VAT @ 20% Full Event: £749.50 + VAT @ 20%
Conference Only: £1,099 + VAT @ 20% Conference Only: £549.50 + VAT @ 20%
Both Workshops: £599 + VAT @ 20% Both Workshops: £599 + VAT @ 20%
One Workshop: £399 + VAT @ 20% One Workshop: £399 + VAT @ 20%
Price Available for Registrations on or after 16th May 2011 Full Event: £1,699 + VAT @ 20% Full Event: £849.50 + VAT @ 20%
Conference Only: £1,299 + VAT @ 20% Conference Only: £649.50 + VAT @ 20%
Both Workshops: £699 + VAT @ 20% Both Workshops: £699 + VAT @ 20%
One Workshop: £449 + VAT @ 20% One Workshop: £449 + VAT @ 20%
I am unable to attend, please send me access details to view the events documentation online at £325 + VAT @ 20%
The connected home is not as simple as it once was, when the settop box
box delivered
delivered video and the PC
the W
Web.
eb. No
Noww the TV is connected to the Internet, and premium
premium video content can be viewed
viewed on a
plethora of de
devices
vices as varied as games consoles and smartphones.
smar tphones.
Internet-connected-device
Internet-connected-device sales, Multiscreen index
Multiscreen
2007-2009
paay TV
Digital pay Fixed broadband
Fixed broadband broadband-enabled
Mobile broadband-enabled handsets
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Average
Average m
multiscreen
ultiscreen index rating
200
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Device sales
Average
Average multiscreen
216 1.5
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Subscriptions (bil.)
100 25
ffour
our yyears.
ear s. But Inf
Informa
for
orma expects that in the next four
four years
year s As the means by by which users
user s can access content increases,
connected TVs will replace games consoles as the most the connected home should be seen as only only the first
fir
f r st step
popular connected device in the home home.. toward
t ward offering
to offfer truly
eringg a tr uly multiscreen
multiscreen service.
ser vice.
O
OTT-video-to-the-TV
TT
T-video-to-the-TV users,, 2010-2015
2010 OTT-video-to-the-TV
OTT
T-video-to-the-TV videos vie
viewed
wed (bil.)
1.81 bil.
2010
2010 4.32 bil.
2011
2012 9.46 bil.
2011
18.87 bil.
2013
2012
2014
2015 mil.
= 50 mil.
54.47 bil.
2015
Informa
Infforma expects that by
be viewingg OTT
by 2015, more than 350 million users
OTT video on the TV via their connected devices.
user s will
The Connected Home OTT
OTT video viewedviewed on the TV is expected to increase exponen-
exponen-
This growth
growth will be driven
driven byby three factors:
factors:: penetration
pe
penetr ation of tially.
tially. But Informa
orma believes
Inffor believes that many
many OTT-video-to-the-TV
TT-video-to-the-TV users
OTT
OTT user s
connected d devices,, availability
availability of premium content
con and will treat it as an additive
additive to existing TV services
ser vices rather
rather than a
awareness
awareness of services.
ser vices. direct substitute
substitute..
Source:
Sour
rce: Informa T
Telecoms
elecoms & Media