KAREN IBY

#15 Woodside Rd East, Apalachin, NY 13732

Phone 607.222-416
4 * Fax 607.625.5405
ki5791d2@wes
tpost.net
Accomplished Communication Strategist & Media/Public
Relations Expert
________________________________Summary of Qualifications_______________________
___________
Offering more than 26 years experience in Marketing, Communications, Broadcast J
ournalism and Media Relations combined with a Masters Degree specializing in Cor
porate Relations. That experience includes 8 Years as a local Medical/Health Rep
orter for WBNG-TV12, partnering with Lourdes Hospital, Guthrie Clinic and United
Health Services to increase awareness and promote each organizations newest tec
hnologies or services. The health-related features became the station's most pop
ular special-interest reports.
Examples include:
* Dr. Terence Devine, a world-renowned cataract surgeon at Guthrie Clinic, Sayre
, PA
* Guthrie One medical helicopter and flight crew services at Guthrie Clinic, Say
re, PA
* Cyberknife at Lourdes Hospital, Binghamton, NY
* The Medtronic Octopus(R) System at United Health Services, Johnson City, NY
A strong project management background comes from 6 highly successful years as o
wner of Iby Communication Services (ICS), providing a full spectrum of communica
tion services and strategies specializing in planning, implementing, and managin
g multi-million dollar communication campaigns for educational and corporate cl
ients.
__________________________________Areas of Expertise____________________________
________
* Internal/External Communications- Providing interpersonal skills necessary to
work closely with top management and product team to identify, articulate, and c
ommunicate key strategic messages, develop public relations/marketing campaigns
and communication services including special events planning, timelines for comm
unication milestones, presentations for community meetings, and annual budget co
mmunications
* Media Management -Managing media relations and community relations campaigns,
target key media outlets and initiate, develop and maintain media and public con
tacts for disseminating company information, develop and serve as chief writer/e
ditor for information materials in various media (print, video, electronic & web
site development) and graphic design
* Crisis Communications- Providing detailed strategies/plans for organizations o
n how to communicate with employees, local authorities, customers and others dur
ing and after a public relations crisis or disaster
* Community Research and Analysis- Planning and conducting research initiatives
in an ongoing effort to refine and asses public relations efforts including util
izing discussion groups, online surveys, telephone polling, and written question
naires
* Public Relations Spokesperson - Acting as company spokesperson, representing o
fficials at community meetings, media interviews, company meetings, and at local
, state, and national functions
___________________________ Other Professional Experience____________________
__________
Reporter/Anchor, WBNG-TV12, Binghamton, NY. Ability to connect with audience con
sistently brought high ratings and professional accolades to this CBS affiliate
station.
Senior Research Analyst, Chesebrough Ponds (Unilever) Incorporated, Trumbull, CT
. Worked closely with research scientists, identifying research strategies inclu
ding the development and facilitation of focus groups and panels and providing g
uidance and analysis for new product research
Marketing Research Director, Pert Survey Research, Bloomfield, CT. Developed pro
duct research surveys in conjunction with clients such as Clorox, Heublein, and
Proctor & Gamble. Also oversaw each project from survey development and field im
plementation to final product analysis
Workshop Development and Presentations-Developed and presented various workshops
for the New York State Council of School Superintendents (NYSCOSS), Berks Count
y Superintendents and Pennsylvania Association of School Business Officials incl
uding: 'Managing the Media', How to Get Community Support for Capital Projects i
n Challenging Economic Times', Building a Better Budget' and 'Win at the Polls-M
arket Your Budget'
________________________________________Education_______________________________
____________
MA, Social Science, Binghamton University (graduate work focus: corporate/public
relations)
BA, Communications, Central Connecticut State University