May 24th - 25th 2011

Radisson Blu
Riyadh, Kingdom of Saudi Arabia
www.cfosaudi.com

Day One: Tuesday, May 24th 2011

08:00 – 08:30 Registration and welcome refreshments
08:30 – 08:45 Recitation of Holy Qur’an
08:45 – 08:50 Opening address by naseba
08:50 – 09:00 Opening address by the conference Chairperson
Satish Kini, Director of Finance, Shoaibi Group
09:00 – 09:20 Keynote address:
Changing role of the CFO in the Kingdom - CFOs rising above the financials
09:20 – 09:30 Question and answer session
Speaker: Ahmed Al Jogaiman, Executive Vice President and Chief Financial Officer, Saudi
Electricity Company
09:30 – 10:00 Panel discussion:
Cash, treasury and capital management
Having survived one of the worst recessions on record, companies understand better than ever that treasury
management is important for improved efficiency. This applies whether through tightening of accounts-receivable
or accounts-payable processes to unlock working capital - or limiting the impact of FX, interest rates and other
risks on the balance sheet. Now more than ever treasurers have the ear of the CEO, but in a number of
companies they are still required to do more with less.
Key discussion points:
Cash and Treasury management
• Cash flow forecasting • Increasing internal controls
• The evolving role of the Corporate Treasury Department
Capital management
• Best capital structures • Cost of capital
• Capital allocation • Paring for an IPO
Moderator:
Satish Kini, Director of Finance, Shoaibi Group
Panellists:
Tharwat Amer, Chief Financial Officer, Jadwa Investment
Muhammad Iqbal Muhammad Ibrahim, Chief Financial Officer, Alinma Bank
Syed Moazam Ali Shah, Group Senior Manager Finance, Supreme Foods Group
10:00 – 10:20 Keynote address:
The new CFO agenda - evolving role of the CFO
Key discussion points:
• Current challenges for the CFO • From CFO to Chief Performance Officer
• Benchmarks for the CFO • Major tools and processes to achieve finance excellence
Key learning points:
• Globalisation, complex organisations, volatile markets and a dynamic environment affect the CFO significantly.
• Cost pressure and quality pressure have caught up with the CFO.
• CFOs' area of responsibility is no longer limited to financials.
• CFOs need to take an increased responsibility for group performance.
Speaker:
Dr. Uwe Michel, Senior Partner, Head of Competence Centre ‘Management Control and Finance’,
Horváth & Partners Management Consultants
10:20 – 11:50 Workshop sessions: Breakout rooms
• Growth and expansion
Organisations are emerging from the downturn into an increasingly positive business environment. This presents
new opportunities to expand or build new commercial ventures. You will need comprehensive feasibility studies
to support your new business plans, and robust financial planning and advice to turn your organic and inorganic
growth plans into fruition. The KPMG Corporate Finance team and the KPMG Strategic & Commercial
Intelligence Team will share key insights into how to grow or expand your business successfully - while
minimising risks.
Workshop leaders:
Islam Al Bayaa, Head of Corporate Finance, KPMG
Arvind Singhi, Senior Director, Advisory, KPMG

naseba communications Fz.L.L.C

Boutique Villa n°5, Dubai Media City P.O Box 500563, Dubai - UAE naseba communications Fz.L.L.C
tel: +971.43.67.13.76 / fax: +971.43.67.27.64 / e-mail: dubai@naseba.com / www.naseba.com is part of naseba group
Registered under the n° 31218. Incorporated as a Free Zone Company with Limited Liability pursuant to the Dubai Technology and Media Free Zone
Private Companies Regulations 2003 issued under Law No. 1 of 2000 of the Emirate of Dubai (as amended). Les espaces de Sophia / 80, route des Lucioles
.(‫ ﻹﻣﺎرة دﺑﻲ )وﺗﻌﺪﻳﻼﺗﻪ‬2000 ‫( ﻟﺴﻨﺔ‬1) ‫ واﻟﺼﺎدر ﺑﻤﻮﺟﺐ ﻗﺎﻧﻮن رﻗﻢ‬2003 ‫ﺗﺄﺳﺴﺖ آﺸﺮآﺔ ﻣﻨﻄﻘﺔ ﺣﺮة ذات ﻣﺴﺆوﻟﻴﺔ ﻣﺤﺪودة وﻓﻘﺎ ﻟﻘﺎﻧﻮن اﻟﺸﺮآﺎت اﻟﺨﺎﺻﺔ ﻓﻲ ﻣﻨﻄﻘﺔ دﺑﻲ اﻟﺤﺮة ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻹﻋﻼم‬ BP 037 / 06901 Sophia Antipolis Cedex / France
 May 24th - 25th 2011
Radisson Blu
Riyadh, Kingdom of Saudi Arabia
www.cfosaudi.com

• Transforming the paper chase - best practices in sharing information online

During its lifetime, a growing company can proceed through a number of significant events: From
inception through venture and/or private equity capitalisations, M&A events, IPOs, secondary
offerings, bond financings, credit facilities, litigation and sometimes even bankruptcy. This workshop
takes an in-depth look at best practices in sharing confidential information online versus on paper.
Participants can also view an interactive live demonstration of the world's first ISO27001 certified
virtual data room, DataSite.
Workshop leader:
Alexander Gross, Director- Datasite, Merrill Corporation
• Mergers and acquisition under Saudi laws
Overview of the related Saudi laws and regulations to mergers and acquisitions
Case study: Failed acquisition between PLC & LLC
Workshop leader:
Abdullah M. Nassif, Lawyer and Co-Founder, Bafakih & Nassief Law Firm
11:50 – 12:05 Networking coffee break and Dhuhr prayer
12:05 – 12:25 Keynote address:
Financial entrepreneurship in the public sector
Gaining self-sustainability in non-profit organisations
12:25 – 12:35 Question and answer session
Speaker: Ihsan A Bafakih, Chief Financial Officer, Saudi Industrial Property Authority (MODON)
12:35 – 12:55 Keynote address:
Advanced Enterprise Performance Management (EPM) for enterprise protection and
sustainability
EPM is a set of business processes enabling a company to identify strategic objectives - and measure and
manage its performance against those objectives. These processes include strategy management, planning,
budgeting and forecasting, financial reporting, profitability management, cost management and business
intelligence.
Key learning points:
• Relevance of EPM in the Kingdom • Implementation strategies • Execution challenges
Speaker: Thomas Popp-Madssen, Director of EPM, Middle East and Africa, Oracle
12:55 – 13:15 Keynote address: Strategies to optimize working capital
The current economic pressures require CFOs to manage cash & liquidity better. Learn about strategies to
optimize working capital in an effective manner thereby improving cash flow and liquidity.
Key learning points:
• Trends and challenges in managing working capital
• Need for working capital optimization • Working capital management best practices
Speaker:
Suraj Nair, Practice Partner-Finance Consulting Services JIMEA, Wipro Consulting Services
13:15 – 14:30 Networking lunch
14:30 – 15:00 Panel discussion:
Mergers and acquisitions in the Kingdom
According to 2011 mergers and acquisitions (M&A) industry reports, bankers predicted a substantial increase in
mid-market M&A activity in Saudi Arabia. This prediction still holds, provided the political situation in the Kingdom
does not escalate. The UAE was also mentioned as one of the countries in the region with the lowest probability
of seeing any form of political unrest. In the longer term, this could have a very positive effect on M&A activity in
the country.

The total volume of announced M&A deals in the region increased from 353 deals in 2009 to 402 deals in 2010 -
a rise of 14 per cent, said an industry source in its MENA M&A update. This year the M&A deals in Saudi Arabia
stand at 18 per cent with deal value worth US$4.7bn, and the UAE at nine per cent, with deal value worth
US$2.5bn.
15:00 – 15:10 Question and answer session
Moderator:
Satish Kini, Director of Finance, Shoaibi Group
Panellists:
Abdullah M. Nassif, Partner, Bafakih and Nassief Law Firm
Eng. Aiman Al Mudaifer, Chief Executive Officer, Al Andalus Property
Muhammad Iqbal Muhammad Ibrahim, Chief Financial Officer, Alinma Bank

naseba communications Fz.L.L.C

Boutique Villa n°5, Dubai Media City P.O Box 500563, Dubai - UAE naseba communications Fz.L.L.C
tel: +971.43.67.13.76 / fax: +971.43.67.27.64 / e-mail: dubai@naseba.com / www.naseba.com is part of naseba group
Registered under the n° 31218. Incorporated as a Free Zone Company with Limited Liability pursuant to the Dubai Technology and Media Free Zone
Private Companies Regulations 2003 issued under Law No. 1 of 2000 of the Emirate of Dubai (as amended). Les espaces de Sophia / 80, route des Lucioles
.(‫ ﻹﻣﺎرة دﺑﻲ )وﺗﻌﺪﻳﻼﺗﻪ‬2000 ‫( ﻟﺴﻨﺔ‬1) ‫ واﻟﺼﺎدر ﺑﻤﻮﺟﺐ ﻗﺎﻧﻮن رﻗﻢ‬2003 ‫ﺗﺄﺳﺴﺖ آﺸﺮآﺔ ﻣﻨﻄﻘﺔ ﺣﺮة ذات ﻣﺴﺆوﻟﻴﺔ ﻣﺤﺪودة وﻓﻘﺎ ﻟﻘﺎﻧﻮن اﻟﺸﺮآﺎت اﻟﺨﺎﺻﺔ ﻓﻲ ﻣﻨﻄﻘﺔ دﺑﻲ اﻟﺤﺮة ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻹﻋﻼم‬ BP 037 / 06901 Sophia Antipolis Cedex / France
 May 24th - 25th 2011
Radisson Blu
Riyadh, Kingdom of Saudi Arabia
www.cfosaudi.com

15:10 – 15:30 Keynote address: A CFO's perspective on leveraging technology in the current environment
CFOs must balance maximising financial opportunity with managing risk. As scrutiny remains high, CFOs are
challenged to accurately, efficiently and quickly present information to boards of directors, shareholders,
investors and regulatory bodies. Many obstacles arise as CFOs and their teams analyse and review financial
data, report financial performance, monitor costs - and perform corporate finance activities including evaluating
and executing M&A transactions.
Speaker:
Benjamin Collins, Vice President Product Marketing, Corporate Development, IntraLinks
15:30 – 15:45 Asr prayer and networking coffee
15:45 – 17:15 Workshop sessions: Breakout rooms
• Financial management
Finance has a changing role in developing and executing a business strategy. This session will cover the
effective delivery of financial management, which includes the provision of financial operations - including
systems and processes, and the delivery of insightful management information across the organisation. You will
also discuss emerging themes - including how to make Finance Business Partnering truly effective. This covers
how finance works alongside other business areas, supporting and advising their strategic and operational
decision making through insights that drive better business performance.
Workshop Leader: Chris Beeley, Director, KPMG
• The power of asset readiness - optimising the sale process
Better exits, maximised returns: In choosing a private sale, an IPO, a ‘dual-track’ process or other
type of financial restructuring, all exit vehicles require some type of due diligence procedure. When
owners anticipate such a future transaction and intelligently prepare for it in advance, they can
optimise the deal, streamline the process and enhance asset value. This workshop focuses on
optimising the due diligence process by using a virtual data room. Participants can view an
interactive live demonstration of the leading virtual data room, DataSite, which successfully hosted
four of the world's five largest M&A transactions in 2010.
Workshop leader:
Alexander Gross, Director- Datasite, Merrill Corporation
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Disclaimer: The content of the agenda or speakers may be subject to change during the course of the event’s preparation. 

naseba communications Fz.L.L.C

Boutique Villa n°5, Dubai Media City P.O Box 500563, Dubai - UAE naseba communications Fz.L.L.C
tel: +971.43.67.13.76 / fax: +971.43.67.27.64 / e-mail: dubai@naseba.com / www.naseba.com is part of naseba group
Registered under the n° 31218. Incorporated as a Free Zone Company with Limited Liability pursuant to the Dubai Technology and Media Free Zone
Private Companies Regulations 2003 issued under Law No. 1 of 2000 of the Emirate of Dubai (as amended). Les espaces de Sophia / 80, route des Lucioles
.(‫ ﻹﻣﺎرة دﺑﻲ )وﺗﻌﺪﻳﻼﺗﻪ‬2000 ‫( ﻟﺴﻨﺔ‬1) ‫ واﻟﺼﺎدر ﺑﻤﻮﺟﺐ ﻗﺎﻧﻮن رﻗﻢ‬2003 ‫ﺗﺄﺳﺴﺖ آﺸﺮآﺔ ﻣﻨﻄﻘﺔ ﺣﺮة ذات ﻣﺴﺆوﻟﻴﺔ ﻣﺤﺪودة وﻓﻘﺎ ﻟﻘﺎﻧﻮن اﻟﺸﺮآﺎت اﻟﺨﺎﺻﺔ ﻓﻲ ﻣﻨﻄﻘﺔ دﺑﻲ اﻟﺤﺮة ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻹﻋﻼم‬ BP 037 / 06901 Sophia Antipolis Cedex / France
 May 24th - 25th 2011
Radisson Blu
Riyadh, Kingdom of Saudi Arabia
www.cfosaudi.com

Day Two: Wednesday, May 25th 2011

08:00 – 08:30 Welcome refreshments
08:30 – 09:15 Panel discussion:
Economist outlook: The current market scenario and key areas of focus for 2011
09:15 – 09:30 Question and answer session
Moderator: Abdullah Al Fozan, Chairman, KPMG Al Fozan & Al Sadhan
Panellists:
Dr. Said Al Shaikh, Group Chief Economist, National Commercial Bank
Paul Gamble, Head of Research – Chief Economist, Jadwa Investment
09:30 – 09:50 Keynote address:
Outsourcing in the Kingdom
• The language of outsourcing payroll in the West • The challenges of payroll outsourcing
• What are the benefits to outsourcing? • Cutting costs
• Focus on core business • Accuracy and Efficiency
• What platforms are out there in the market that support outsourcing payroll?
Speaker: Haitham Suliman, Chief Operation Officer, Dataponti
09:50 – 10:20 Panel discussion:
Project financing – capital raising
Alternative sources of funding in the current economic climate
10:20 – 10:30 Question and answer session
Moderator: Satish Kini, Director of Finance, Shoaibi Group
Panellists:
Tharwat Amer, Chief Financial Officer, Jadwa Investment
Yasser Al Rumayyan, Chief Executive Officer, Saudi Fransi Capital
Amir Waheed Ahmed, CFO & Company Secretary, Al Waha Petrochemical Co. Ltd
10:30 – 12:00 Workshop sessions: Breakout rooms
• Fraud – from the management’s viewpoint
The term fraud is no longer taboo in the Middle East region. This session will seek to provide you
with an understanding of the drivers behind fraudulent activities, and how organisations and
agencies are adapting to tackle them.
Workshop Leader: Altaf Dossa, Senior Manager, KPMG
• Transforming the paper chase - best practices in sharing information online
During its lifetime, a growing company can proceed through a number of significant events: From
inception through venture and/or private equity capitalisations, M&A events, IPOs, secondary
offerings, bond financings, credit facilities, litigation and sometimes even bankruptcy. This workshop
takes an in-depth look at best practices in sharing confidential information online versus on paper.
Participants can also view an interactive live demonstration of the world's first ISO27001 certified
virtual data room, DataSite.
Workshop leader:
Alexander Gross, Director- Datasite, Merrill Corporation
12:00 – 12:30 Networking coffee break and Dhuhr prayer
12:30 – 13:00 Panel discussion: Corporate governance – the changing landscape
Of the Kingdom’s entire business infrastructure – 60 to 70 per cent are family-owned companies,
and need to implement new levels of corporate governance for growth and prosperity.
Discussion points:
Issues of transparency and corporate governance in the region
13:00 – 13:15 Question and answer session
Moderator:
Satish Kini, Director of Finance, Shoaibi Group
Panellists:
Abdulrahman Bin Moulay Albizioui, Group Chief Financial Officer, Fawaz Al Hokair group
Danial Salah, Group Finance Director, Pan Gulf Holding
Syed Moazam Ali Shah, Group Senior Manager Finance, Supreme Foods Group
Amir Waheed Ahmed, CFO & Company Secretary, Al Waha Petrochemical Co. Ltd
13:15 – 13:30 Closing remarks by the event Chairperson
13:30 – 15:00 Networking lunch and event close

Disclaimer: The content of the agenda or speakers may be subject to change during the course of the event’s preparation.

naseba communications Fz.L.L.C

Boutique Villa n°5, Dubai Media City P.O Box 500563, Dubai - UAE naseba communications Fz.L.L.C
tel: +971.43.67.13.76 / fax: +971.43.67.27.64 / e-mail: dubai@naseba.com / www.naseba.com is part of naseba group
Registered under the n° 31218. Incorporated as a Free Zone Company with Limited Liability pursuant to the Dubai Technology and Media Free Zone
Private Companies Regulations 2003 issued under Law No. 1 of 2000 of the Emirate of Dubai (as amended). Les espaces de Sophia / 80, route des Lucioles
.(‫ ﻹﻣﺎرة دﺑﻲ )وﺗﻌﺪﻳﻼﺗﻪ‬2000 ‫( ﻟﺴﻨﺔ‬1) ‫ واﻟﺼﺎدر ﺑﻤﻮﺟﺐ ﻗﺎﻧﻮن رﻗﻢ‬2003 ‫ﺗﺄﺳﺴﺖ آﺸﺮآﺔ ﻣﻨﻄﻘﺔ ﺣﺮة ذات ﻣﺴﺆوﻟﻴﺔ ﻣﺤﺪودة وﻓﻘﺎ ﻟﻘﺎﻧﻮن اﻟﺸﺮآﺎت اﻟﺨﺎﺻﺔ ﻓﻲ ﻣﻨﻄﻘﺔ دﺑﻲ اﻟﺤﺮة ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻹﻋﻼم‬ BP 037 / 06901 Sophia Antipolis Cedex / France