1423 Bank Street Webster City, IA 50595 / 515-832-1753 / E-mail: ts6456d8@westpo
st.net EXECUTIVE SUMMARY 25 year marketing professional with a proven track record of sales success in ar eas of publishing, internet, trade show marketing, telephone and in-person sales . EXPERIENCE TWIN RIVERS MEDIA Director of Sales 2009-June 2010 Responsible for sales, recruitment, training, strategic planning, project manage ment, and staff management for multiple publications. * Raised company publication revenues by 5% in first year. * Implemented and developed multiple Internet revenue streams producing $40,000 in additional revenue within the first four months of implementation. * Implemented commercial business strategies which increased business-to-busines s publication revenues. * Created social media network consisting of Twitter, Facebook, and YouTube and resulting in increased web traffic and online subscription sales for various pro ducts. HEARTLAND COMMUNICATIONS GROUP, INC. 1989-2009 Director of Sales Responsible for the development and implementation of sales and marketing strate gies for $17 million dollar publishing and marketing company. * Recruited and trained sales managers charged with leading the day to day sales strategies for the entire organization. * Raised publication revenues by a minimum of 3% each year. * Implemented digital publishing solutions that lowered production costs by 11% * Developed and implemented trade show strategies to create new revenue streams. Publisher, Heartland Agricultural Division Responsible for re-energizing slumping agricultural sales division. Implemented daily sales training and marketing strategies that improved sales and motivated sales staff. Increased revenues by 6.2% within the first year of implementation. * Implemented comprehensive training program for both management and sales staff . * Improved existing advertising process. * Implemented account retrieval program design to recapture lost accounts. * Responsible for sales, management, and operational staff of 30. Sales Manager, Heartland Industrial Division In charge of strategic planning, development, staffing, management and financia l performance of a $2 million industrial buy and sell magazine. Trained, directe d and motivated sales team of ten. * Started two new nationwide industrial publications. * Attended and developed trade show strategies which provided return on investme nt for show attendance. * Developed and maintain target client sales file. * Implemented ongoing subscription campaigns to increase departmental revenues. Corporate Trainer, Heartland Communications Trained and developed telemarketing desktop publishing sales representatives and management of thirteen different publishing titles that generated over $13.25 m illion in sales annually. Implemented team building communication training that helped to reduce employee turnover and increased sales productivity. * Developed ongoing training material * Implemented measurement tools that monitored sales progress * Worked with sales mangers to develop ongoing sales training. * Attended career fairs with human resources to help identify sales candidates. EDUCATION Attended the University of Northern Iowa Major: Business Minor: Psychology