ROBERT A.

ENRIQUEZ
49595 Marne Court, La Quinta, CA 92253
760-409-2334 * re67e47e@westpost.net
HOSPITALITY: SALES & MARKETING MANAGEMENT
Strategic-minded, award-winning sales and marketing executive with 20 year portf
olio of success driving bottom-line growth across the hospitality industry.
Instrumental in devising "out of the box" marketing and training strategies to s
ignificantly boost productivity. Dedicated to cultivating high-performance
sales teams. Fluent in English & Spanish; conversational in Italian.
AREAS OF EXPERTISE
Staff Management/Development * Sales & Marketing Initiatives
Budget Development/Administration * Relationship Building
Program Development * Sales Presentations * Executive Reporting
Strategic Planning * Opportunity Identification * Market Research & Analysis Net
working * Team Leadership/Training * Business Development
PROFESSIONAL EXPERIENCE
PALM SPRINGS DESERT RESORTS CONVENTION & VISITORS AUTHORITY, Palm Springs, CA
2005-2010
Senior Vice President of Sales & Marketing
Spearheaded promotion of destination as a meeting, convention and exhibition sit
e to state, regional, and national markets. Administered
$3.5-$5M budget.
Oversaw and supervised convention sales and services 18 member team, which inclu
ded four remote offices. Developed and implemented internet marketing initiative
s.
Identified and leveraged market opportunities. Created convention sales marketin
g programs.
Coordinated 30+ convention hotels and area venues in presenting a unified destin
ation message and establishing group incentives.
Represented destination at industry tradeshows, FAM trips and other in-market ev
ents. Served as liaison between meeting planners, facilities, attractions and ar
ea hotels.
Generated monthly production reports for 3 Boards of Directors and area Stakehol
ders.
KEY CONTRIBUTIONS:
* Averaged 102% achievement of generated lead room night goals during tenure.
* Played key sales role in the booking of over 895,000 room nights valued at an
estimated $107M.
* Developed unique marketing programs such as "Palm Springs Money Where Our Mout
h Is", "California Makes Cents", "Dream Home Giveaway" and "Freeze Offer", which
successfully generated an estimated $15M in lead room night revenue.
* Created "out of the box" departmental sales collateral and marketing tools suc
h as trade show touch screen, electronic personalized bid books, and digital mee
ting planners guide.
* Developed integrated direct-mail campaign leveraging internet, micro site, opt
-in email, branded key words, and telemarketing follow-up.
RENO SPARKS CONVENTION & VISITORS AUTHORITY, Reno, NV
2001-2005
Executive Director of Convention Sales & Services
Devised strategic sales and marketing plans based on research of target markets.
Spearheaded blitzes, FAM trips, and other promotional initiatives to target qua
lified planners.
Liaised with board members, hotel sales teams, and local media. Created phone sc
ripts for sales teams prospecting efforts.
Conducted ongoing sales training on prospecting, time management, client qualifi
cation and key selling points.
Facilitated weekly sales meetings to review highlights, new contacts, hot leads,
and upcoming site visits. Drove tradeshow exhibitions and destination promotion
s.
Supervised convention sales and services 25 member team.
KEY CONTRIBUTIONS:
* Played integral sales role in the booking of over 2.5M room nights during tenu
re.
* Generated over 255K lead room nights for destination hotels through unique mar
keting campaigns titled "We'll Pick-Up the Check" and "Bring Your Meeting Home".
* Orchestrated efforts to bring hotels from the Reno-Tahoe area together to pres
ent unified destination message and create multiple destination group incentives
.
* Created departmental sales collateral and marketing initiatives such as on-lin
e convention planner, destination rack brochures, multimedia, and digital advert
ising.
* Established business development team that generated over 300K potential room
nights for area hotels.
* Coordinated direct mail, print advertising, online campaign, and target city s
ales blitzes to promote the grand opening of the Reno-Sparks convention center.
VENETIAN HOTEL, Las Vegas, NV
1999-2001
West Coast National Sales Manager
Drove sales and marketing efforts to generate corporate, association and incenti
ve event bookings at this luxury hotel. Prospected group business across Western
region.
Coordinated and executed client site visits and FAM events. Participated in indu
stry trade shows, sales calls, and in-market events.
KEY CONTRIBUTIONS:
* Earned numerous recognition and incentives for exceeding sales goals.
* Received multiple added incentives for need period bookings.
* Met sales goals each month for 90%+ of tenure.
* Significantly increased Western Region client data base.
CAREER NOTE: Early career includes roles as Director of Sales, Senior Sales Mana
ger, National Sales Manager, and Sales Manager with Loews Hotels and Wyndham Hot
els & Resorts.
Prior experience includes advertising experience with major agencies throughout
Dallas, TX.
EDUCATION
Associate of Applied Arts
Dallas Art Institute, Dallas, Texas
Undergraduate Studies
University of Texas at El Paso, El Paso, Texas
Texas Tech University, Lubbock, Texas
PROFESSIONAL AFFILIATIONS
MPI - Member of Meeting Professional International
ASAE - American Society of Association Executives
HSMAI - Hospitality Sales and Marketing Association International
IT & ME - Incentive Travel and Meeting Executives
PCMA - Professional Convention Management Association
SGMP - Society of Government Meeting Professionals

"Microsoft Word Resume Available on Request"