client profile the site

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Spring 2011 Collection

eli and jillian are two fashion designers. they are a fun, modern

and quirky couple, who enjoy travel, entertaining and music.

77-78 marylebone high street is currently home to the natural
they especially enjoy spending time with their dog pearl. they run
kitchen, which is a edible retail shop with an attached restaurant.
a successful clothing brand, which is based on a vintage inspired
it is located centrally and among a variety of eateries, shopping
theme. having recently acquired property in london’s fashionable
and other retail options. as a residential neighborhood, this is a
marylebone neighborhood, they are excited to leave their cur-
very desirable area to live. an existing residential space (78 mar-
rent one bed flat, which currently doubles as a workshop. they are
ylebone high street) along with the facade columns are the only
looking to create a space which will act as their residence/work
design restriction tied to the project. the overall space of the loca-
studio/retail shop
tion makes this the ideal location for the project.

marcelina moreno residential design idia 300

paulo moreira spring 2011
program concept

client wish list:

create a way for them to have a work life and a
home life

home:
provide an outdoor space for entertaining
kitchen and dining (8-10 people)
master suite
guest suite
music studio for eli

work:
retail shop
design studio
workshop (3 employees)
stock and storage room

marcelina moreno residential design idia 300

paulo moreira spring 2011
inspirational images planning diagrams

lounge guest suite kitchen and dining master suite

walkway to residential
outdoor space void to outdoor void to outdoor

design studio /work- retail existing residential space

private en-
marylebone high

lower ground floor ground floor first floor

marcelina moreno residential design idia 300

paulo moreira spring 2011
 proposed facade

eli and jillian are using the retail design firm push/pull studios to

create the interior of the work studio/retail shop, but wanted to

incorporate the same or similar elements into both the retail and

residential spaces. drawing from the same pallet for materials and

textures, the shop gives a taste of what is to come for both the in-

vited guests and shoppers.

marcelina moreno residential design idia 300

paulo moreira spring 2011
 design development
view crossing walkway towards residential

concrete

timber cladding

white brick surround

grass

marcelina moreno residential design idia 300

paulo moreira spring 2011
design development

design development
view of kitchen and music studio

polished concrete floors

timber cladding

2x6 white ceramic subway tiles

marble countertops

marcelina moreno residential design idia 300

paulo moreira spring 2011
 design development
view of music studio

timber cladding

black leather

anodized aluminum

jackson pollock’s lucifer-1947

marcelina moreno residential design idia 300

paulo moreira spring 2011
marcelina moreno residential design idia 300
paulo moreira spring 2011
marcelina moreno residential design idia 300
paulo moreira spring 2011