Linda Ehlen

904-874-7400
le816fca@westpost.net
Professional Summary
Marketing professional with over five years marketing and communications experie
nce specializing in B2B internet and field marketing. Proven exemplary skills in
planning and execution of innovative, targeted marketing campaigns exploiting t
he internet and automation tools for superior results in lead quality.

Core Expertise
* Design creative and produce copy for various types of branded assets including
websites, campaigns, advertisements, press releases, collateral, solution kits
and presentations
* Support Sales organization with proposal and presentation preparation assistan
ce
* Enhance efficiency, productivity, and accountability of marketing lead generat
ion utilizing CRM and marketing automation tools
* Target market segmentation to ensure delivery of compelling messaging
* Analytical assessment of database quality and value, identify opportunities fo
r enhancement, champion data as strategic corporate asset
* Management of marketing operations schedule, procurement, and budget adherence

Professional Experience
Marketing Manager - Zanett Commercial Solutions * January 2007 - May 2010
Zanett is a $45 million professional services company that helps organizations p
lan, build, and manage business technology solutions. Zanett specializes in serv
icing industrial manufacturing, wholesale distribution, retail, healthcare, life
sciences, and state/local government industries by designing and implementing H
R and/or Supply Chain focused ERP solutions to meet their business needs. Zanett
partners with Oracle, IBM's Cognos, Microsoft, and Zynx; and provides outsourci
ng services to midsize businesses running Oracle products.
* Developed, executed and managed multi-touch campaign efforts:
o Created online microsites, surveys, registration forms, and resource centers
o Designed creative and produce copy for all online and print marketing assets
o Worked with staff subject matter experts (SMEs) to produce copy for webcasts,
whitepapers, case studies, and internal sales kits and training documents that s
upport their unique departmental strategic objectives
o Established online behavioral parameters of prospects to automate campaign tou
ches
o Managed campaign tracking and reporting
o Directed inside and outside sales campaign follow-up and lead management
o Efforts resulted in over $5 million in pipe contribution April 2009 - December
2009
* Oversaw all regional field events and managed all national events. Responsibil
ities included managing $240,000 annual events budget, vendor contract and procu
rement, event staffing, development and distribution of marketing materials, and
show specific promotional considerations; doubled event-generated leads year-ov
er-year in a down economy resulting in nearly $15 million in pipe contribution i
n 2009
* Coordinated efforts of marketing staff, international inside sales team, and r
elated activities of other departments to ensure efficiency and economy in meeti
ng deadlines
* Compiled and polished sales proposals and presentations
* Compiled and analyzed marketing and sales activity data from various systems f
or management
* Served as business owner of Salesforce.com CRM. Continually pursue quality and
efficiency through reworking processes and further developing automated systems
 for lead generation, pipeline tracking, and reporting, including dashboards. De
velop and deliver end user training via webcasts.
* Instrumental team member in 2007 consolidation of four regional brands into a
single national brand including developing and selecting a new logo, business co
llateral design, branding standards policies, marketing collateral design and de
velopment, and website redesign
Marketing Coordinator - DataRoad, Inc (purchased by Zanett) * September 2005 -Ja
nuary 2007
In 2006, Zanett, Inc. purchased DataRoad which is now the Managed Services arm o
f Zanett Commercial Solutions. At the time of purchase, DataRoad was $6 million
in annual revenue with 35 delivery professionals. DataRoad focused strictly on p
roviding hosting and consulting services around the Oracle database and technolo
gy tools and the Oracle E-Business Suite business applications.
* Responsible for all branded content regarding services including press release
s, marketing collateral, web and campaign content, search engine optimization (S
EO) and pay-per-click ad subscriptions
* Project manager for all national trade shows, field events, campaigns, and int
ernal events. Responsibilities included budget management, contract management,
exhibitor services, event staffing, development and distribution of marketing ma
terials, promotional considerations
* Prepared sales presentations and proposals
* Managed partner relationships and training certification requirements for seve
ral partner and vendor organizations
* Goldmine CRM Administrator
Freelance Marketer - Self Employeed * October 2004 - August 2005
Worked in temporary positions to support efforts researching and interviewing fo
r full-time positions upon returning from backpacking throughout Western Europe
for seven months.
* Enhanced and expanded marketing, sales, and analytic skills
* Gained industry experience in professional services, retail, and insurance
Marketing Consultant - Bazuba Magazine * January - April 2004
Bazuba was a start up publication targeted for men ages 18 - 30. The concept was
a high-gloss, subscription-based magazine with supporting web mediums that feat
ured local models, authors, talent, advertisements, and higher education institu
tions. Funding for Bazuba fell through after I left and it never made it into pr
int.
* Researched possible revenue sources for start-up publication
* Developed a format to test reception of possible print and web layouts, conten
t, corporate identities and logos
* Prepared revenue forecasts and market analysis for business plan

Marketing Internship - Zimmerman, Shuffield, Kiser & Sutcliffe, P.A. * January -

June 2003
ZSKS was a full service law firm serving clients throughout Florida in the areas
of Arbitration & Mediation, Banking & Finance, Corporate, Creditors' Rights & B
ankruptcy, Estate & Trust Planning, Litigation, Probate & Estate Planning, Real
Estate, Tax and Workers' Compensation Law.
* Instrumental project leader in evaluating, scoping and implementing CRM system
* Performed tasks including: drafting and editing press releases, newsletter, br
ochures, website, attorney biographies, and speaker notes; researching and const
ructing cost feasibility reports of potential marketing endeavors; and event pla
nning of seminars, networking forums, and meetings.
* Initiated and maintained a monthly calendar of municipal-wide events for lawye
rs and clients
Small Business Advisor, Internship - UCF Small Business Development Center * Sep
tember - December 2002
The SBDC provides emerging and established business owners with assistance enabl
ing overall growth and increased profitability. The SBDC is partially funded by
the U.S. Small Business Administration and is part of a state-wide network that
links higher education, economic development organizations, chambers and other s
ponsors dedicated to the economic prosperity of Florida.
* Met with small business owners to determine assistance needs
* Researched sources and taught small business owners how to collect and analyze
market data
* Developed and presented recommendations on business' operations including busi
ness plans, marketing plans, situational analysis and financial analysis
* Recommended adjustments to marketing collateral and websites aimed at increasi
ng appeal to targeted market

Technical Skills
* Microsoft Office Suite 2007, 2003, 2000; Microsoft Publisher, Visio
* Adobe Illustrator, PhotoShop, InDesign, Dreamweaver, Fireworks
* Salesforce.com CRM; Silverpop's Engage B2B (formerly Vtrenz); CRM Fusion Deman
dTools; Jigsaw; OneSource; Hoover's; Goldmine; ACT!
* WebEx, Ready Access, Microsoft Live Meeting, Mikogo

Education
Master of Business Administration - University of Central Florida, Orlando, FL *
2003
Bachelor of Science in Business Administration - University of Central Florida,
Orlando, FL * 2002