Seasoned sales professional with more than 12 years of combined experience impac ting corporate performance through skillful development, enhancement, and orches tration of targeted marketing campaigns. Highly skilled market research manager with experience focused on strategic campaign planning and creative solution dev elopment for international companies. Talented marketing expert with leadership expertise aimed at quality customer service. Innovative problem solver with broa d knowledge of targeted marketing and project management in fast paced environme nts. Sales expert having launched numerous successful products and 2 businesses throughout career. Experienced in team development and training focusing on atta ining product-specific objectives. Advanced analytical leader with excellent cam paign coordination and business development skills. Branding consultant with uns urpassed product positioning and research presentation capabilities. Areas of ex pertise include: ________________________________________ Competitive Analysis * Product Development * Promotional Campaigns * Project Man agement Marketing Professional * Branding * Customer Relations * Training * Resolution M anagement Corporate Strategist * Vendor Management * ROI Management * Market Research Strategic Marketing Plans * Advertisement Development * Concept Positioning Product Promotion * International Business Development * Quality Assurance ________________________________________ PROFESSIONAL EXPERIENCE TIM W.E. TELCO LIMITED LLP, Almaty, Kazakhstan * 2008-Present International marketing and content company providing mobile content, entertainm ent, marketing and advertising services to mobile operators, media, advertisers and end-consumers. Country Manager: Coordinate B2B and B2O operations for entire countries of Kazak hstan and Kyrgyzstan, ultimately reporting to Regional Manager. Develop marketin g and sales strategies for current and new markets, consistent with corporate go als and objectives. Manage all market research projects and vendors to assure ac hievement standards/timelines are met. Analyze syndicated market research to dev elop competitive strategies and implement targeted marketing campaigns to drive sales in physical/online venues. Identify new market sectors and/or products to increase sales potential. Develop strategies to strategically market to specific user groups based on research data analysis. Develop and distribute products fo r mobile operators and television stations through all project phases, including planning, contract negotiation, and specific project milestones. Perform budget ary analysis, keeping overall country budget in line with company mandated objec tives. Enhance market share and product offering through strategic launching of affiliate branches and profitable partnerships. Management Highlights: * Launched 15 new successful content, interactive, and text-based mobile service s, utilizing in depth industry knowledge to refocus company practices and proced ures. * Reduced Client Acquisition Cost index considerably through innovative problem solving. * Opened branches successfully in two adjacent countries, forging relationships which translated into concrete financial outcomes. ANDREY K. BULAKHOV * Page 2 * ab84c2ba@westpost.net
SPRINGS OF KAZAKHSTAN BOTTLERS LLP, Almaty, Kazakhstan * 2005-2008
National mineral water bottler and retailer in Kazakhstan with over 90 employees . Marketing Director: Developed new company brands and acted as head of market res earch. Oversaw and became integral part of sales process, from cold calling to c losing and account management. Created, produced and managed all marketing initi atives including viral, guerilla, and direct advertisement pieces. Managed depar tment and company budgets, maintaining continuously stringent financial guidelin es. Developed new consulting leads, project quotations, and completed project Pr ofit/Loss and Return on Investment analyses. Executed campaigns to increase cust omer web traffic. Managed advertising agency and web site link exchange program. Oversaw plant remodeling project, including new equipment acquisition and insta llation. Developed strategic marketing plans, branding campaigns, and advertisin g based on analysis of syndicated market research data. Highlights: * Designed and launched 2 registered trademarks. * Created comprehensive B2B and B2C micro-site web strategy resulting in central ized customer attraction and CRM activities. * Established national network of clientele and drove company to $1.2M in profit after 2 years. ASEM-AI BOTTLERS LLP, Almaty, Kazakhstan * 2004-2005 Major national mineral water bottler in Kazakhstan, bottling greater than 40M li ters of water per year with over 370 employees. . Marketing Director: Spearheaded sales, focusing on developing sales staff and au thoring marketing strategies to effectively generate sales revenue. Provided spe cialized sales training to Sales and Marketing department. Assisted management i n strategic business planning and marketing plan development to enhance sales. A nalyzed research data and made recommendations for marketing strategies based on results. Developed surveys and data mining techniques to best serve client need . Maintained data quality control and ran national rebranding campaign. Implemen ted Brand Impression marketing communication method. Managed annual marketing bu dget of over $1M. Developed marketing collateral and generated monthly customer flow reports, in addition to executing web campaigns to increase customer traffi c. Supervised daily plant excursions and visitor research feedback. Marketing Highlights: * Increased sales by 13% from 2004 to 2005. * Developed key marketing design and improved customer feedback program. STYX AND LEO BURNETT LLP, Almaty, Kazakhstan * 2003-2004 Marketing/business services agency serving multiple industries worldwide. Account Executive: Met with clients, analyzed project requirements, developed pr oject proposal/quotations, and managed research projects for multiple industry s ectors. Utilized data gathered to develop marketing campaigns and competitive bu siness strategies to reposition companies for profitability. Executed successful print advertising media strategies for media vertical application markets. Assi sted on teams which won 3 national media awards and launched 2 creative nationwi de projects successfully. ANDREY K. BULAKHOV * Page 3 * ab84c2ba@westpost.net
BEWEGUNG LIMITED, Almaty, Kazakhstan * 2002-2004
Small translation services company with 15 employees. Project Manager: Created and oversaw project timelines for development, marketin g, and launch of business. Created consistent, focused marketing material and su rveyed market segments to identify areas of growth. Developed project budgets an d formulated sales and distribution forecasts. Acted as product liaison to custo mers, formulating long-lasting business relationships and successfully launching brand. UNILEVER CENTRAL ASIA, Almaty, Kazakhstan * 2002-2003 Anglo-Dutch multinational consumer products corporation dealing in food, beverag e, cleaning agents and personal care products branding. Promotion and Event Executive: Designed marketing collateral and implemented adv ertising initiatives to increase market share and drive sales. Planned and coord inated events, assisting in branding of national products. Headed promotional bo oths to generate response from consumers and other vendors, as well as supervisi ng Regional Managers. DAEWOO ELECTRONICS CENTRAL ASIA, Almaty, Kazakhstan * 2001-2002 Large home electronics company with 64 production sites worldwide. Marketing Executive: Managed all aspects of marketing within organization, devel oping competitive surveys, benchmarking materials and product promotions. Assist ed with media planning and advertisement placement. Developed marketing campaign s to increase community visibility and increased retail exposure by designing an d introducing strategic initiatives. Spearheaded business development and compil ed competitor survey reports. Sales and Marketing Highlights: * Increased annual sales by 7% and implemented B2B and B2C marketing companywide . INITIATIVE MEDIA AND ADVENTA ADVERTISING, Almaty, Kazakhstan * 2000-2001 Media, marketing, and advertising agency operating in multiple countries worldwi de. Junior Account Executive: Acted as liaison between marketing teams and clients o f Unilever. Performed business development and sales management through various marketing initiatives. EDUCATION Bachelor of Science - Marketing Kazakhstan State University of Management, Almaty, Kazakhstan Coursework - Corporate Management International Business University, Almaty, Kazakhstan Coursework - Business Administration Three Rivers Community Technical College, Norwich, Connecticut SOFTWARE EXPERTISE HTML / PHP building applications * Corel Draw * Adobe Photoshop * Adobe Illustra tor * Cakewalk Adobe Premiere * Macromedia Flash * Pinnacle Studio * Sony Sound Forge * Sony Ve gas LANGUAGE SKILLS Russian * English * Italian * Spanish * French