William F.

Carroll
23 Wallace Street, Suite 402 * Red Bank, NJ 07701
Home: (732) 345-8489 * Cell: (732) 895-5691 * wc7f9f92@westpost.net

Director of Production
Driving revenue, increasing profits, and improving production efficiency for foo
twear manufacturers
Successful production executive and bring-to-market specialist with vast experie
nce in all phases of the design, development, production, and marketing processe
s. Developed a track record of creating and producing highly marketable, cost-e
ffective, and profitable products in competitive categories. Expertise in sourc
ing manufacturing facilities in China, negotiating contracts, instituting effici
ent sampling and production processes, maintaining high quality standards, and m
inimizing time-to-market. Experienced in managing a $150 million production ope
ration.
Areas of Expertise
* Offshore Factory Sourcing & Production Management * Strategic Planning & Pro
ject Management
* Product Development, Design, Costing & Sampling * Commercialization
* Contract Negotiations & Cost Control/Reduction * Quality Control & Quality I
mprovement
* Process Development & Process Improvement * Budgeting & Forecasting
Professional Experience
ANTHONY L & S FOOTWEAR GROUP, New York, NY
General Manager of Production / Development (Director) * Jan. 2008 - Apr. 2010
Recruited to restructure, improve, and manage production operations for this man
ufacturer of casual footwear with licenses for Levi's, Mt. Gear, Cadillac, Greed
y Genius, Bob Marley, US Polo Assn, and Fubu. Directed all production, product
development, sourcing, costing, commercialization, quality control, and delivery
for all brands.
* Transformed the company from a small, agent-based footwear manufacturer into a
highly profitable, mid-sized organization; expanded company from 6 to 13 factor
ies in China, which boosted production from 2.5 million to 7 million pairs annua
lly, and tripled revenue to $120 million.
* Established a local office in Quanzhou, China; provided leadership and guidanc
e to 28 employees.
* Sourced, qualified, and negotiated contracts with production facilities in Chi
na; created a viable production network in key regions to minimize costs while m
aintaining high quality standards.
* Increased margin 1.5% by eliminating agents and establishing direct relationsh
ips with production facilities.
* Devised a highly efficient and cost-effective system to meet aggressive produc
tion deadlines and earn additional business from key accounts; achieved faster t
ime-to-market, which enabled the company to attain a competitive advantage, open
more accounts, improve product turn, and increase market share.
* Established an in-house sample production process, which cut production lead t
ime by at least 30 days; streamlined production process by providing manufacturi
ng facility with finished products to reproduce.
* Built a world-class, quality-focused organization with a record of 0 client re
turns or missed deadlines.

J.S.S.I., New York, NY

Director of Production * 1996 - 2007
Managed production operations for a footwear manufacturer with six facilities in
China, producing 6 million pairs of Lugz and British Knight brands. Directed s
ourcing, price negotiations, commercialization, sample development, and quality
control functions for the company. Actively contributed to the design and devel
opment process.
* Strengthened and streamlined manufacturing processes, which resulted in increa
sed volume, revenue, and profits; grew annual production from 3 million to 6 mil
lion pairs, while increasing sales from $75 million to more than $150 million, a
nd improving profit margin by 50% within a five-year period.
William F. Carroll Page 2
Professional Experience
J.S.S.I. (Continued):
* Worked collaboratively with design and development teams to create products at
competitive costs to meet aggressive price targets; guided teams in identifying
appropriate materials, processes, and constructions.
* Sourced and contracted with newer manufacturing facilities to lower costs and
reduce staff; partnered with factories, negotiated long-term contracts, and impr
oved processes to slash production costs.
* Reduced time-to-market by 30%; established a reputation as a reliable manufact
urer with a fast turnaround, and provided marketing team with powerful selling t
ools to acquire new accounts and increase penetration.
* Led the development of the highly successful new skateboard brand, "Sneaux"; w
orked with design team to create product concept; developed production strategy
to ensure product feasibility and compliance with targeted profit margin.
AVIA GROUP INTERNATIONAL (Division of Reebok), Portland, OR
Director of Product Development * 1987 - 1996
Spearheaded the development of products for major categories for this footwear m
anufacturer. Interfaced with design and marketing specialists to create product
briefs, price points, and an overall marketing strategy for new products. Desi
gned molds, developed blueprints for new products, and worked closely with facto
ries to coordinate sample production. Partnered with production management to e
nsure the attainment of cost objectives. Expanded manufacturing network by sourc
ing facilities in China, Taiwan, and Korea.
* Instrumental in increasing sales volume from $200 million to $600 million duri
ng tenure as Director of Product Development; analyzed market trends, competitiv
e activity, and demographics to identify significant opportunities; played a key
role in expanding product line to capture market share.
* Strengthened company's presence in the basketball category by reintroducing, r
edesigning, and remarketing existing products; tripled sales volume and position
ed company as a major player in the category.
* Helped pioneer the "Arch Rocker," a new technology that catapulted the company
into the walking category; followed President's directive and partnered with le
adership team to design a development and marketing plan; developed the best sel
ling shoe in the category, and created a new revenue stream for the company.
CIAO, Randolph, MA
Director of Product Development / Sourcing * 1986 - 1987
Partnered with design team to develop and source new products for a small manufa
cturer of young girls' fashion footwear that produced 2 million pairs annually.
Formulated a comprehensive product development strategy including market analys
is, cost projections, and price negotiations. Sourced factories in Korea and Ta
iwan.
* Helped create the "Ciao Bootie," a highly successful shoe that positioned the
company as a category leader; produced 500,000 pairs annually, accounting for 25
% of the company's total volume; innovated a style that was subsequently copied
widely throughout the industry.
ETONIC, Auburn, ME
Assistant Manager - Sourced Products * 1984 - 1986
Recruited to help transition the company's manufacturing facility from the Unite
d States to Taiwan. Leveraged knowledge of overseas manufacturing processes, co
sting procedures, and U.S. Customer regulations to source factories, negotiate p
rices, commercialize product, and manage quality for this athletic footwear manu
facturer.
Education
NIAGARA UNIVERSITY, Lewiston, NY
Bachelor of Science Degree
References supplied upon establishment of mutual interest.