Bruce L.

Gordon________________________________________________ __
5 Bayou Shadow Street
Houston, TX 77024
832.289.5735
bg8caf66@westpost.net

Summary
* Over 20 years Sales & Marketing experience in the utility and energy markets w
ith both start- up VC backed companies and turn around situations, offering hi
gh tech enterprise solutions.
* Outstanding record of success in building and restructuring sales and marketin
g programs and processes, for high tech, start-ups, VC backed and Fortune 100 co
mpanies.
* Accomplished in such key management functions as market analysis, forecasting,
strategic planning, budgeting, acquisition analysis, and contract negotiations.
* Company P&L responsibilities as well as various divisions including operations
, sales, and marketing.
* Building, training, and leading successful sales and marketing teams focused o
n solution based selling. (Blue Ocean)
* Successful sales records utilizing, direct sales, VARs, and channel sales part
ners.

Experience
CertaLogic/4DataLink 6/2005-Present
Acton, MA
Vice-President Sales & Marketing, Americas
Start up Enterprise-wide software platform company focusing on the energy market
including electric, broadband and oil and gas (upstream) being introduced into
the North American market. Work with energy companies to integrate new and exist
ing technologies programs, including AMI, GIS, SCADA and MDM, DR, DMS (Smart Gri
d) . Structured sales program including processes, tracking, collateral and all
iances.
* First years revenues exceeded $11M, currently $84M in license revenue.
* Opened new market in North America and created the oil and gas vertical
* Recruited successful sales force, virtually based, including sales, presales a
nd deployment teams.
* Adopted and applied Blue Ocean Strategy to sell value as opposed to pricing; r
esulting in increased pricing and shortening sales cycles.

DISA, Inc-A Soros Company

3/2003-6/2005
Houston, TX
Vice President, Sales and Marketing
Employee screening outsourcing service company offering data management to Fortu
ne 1000 companies. Recruited to restructure the company from software developmen
t to sales with a focus on profitability within a relatively short time period.
Restructured sales and marketing, processes, created alliance program, and new m
arket direction. Markets include refining, E&P, transportation, manufacturing,
and government.
* Increased revenues by over 60% in the first 3 months while maintaining direct
and indirect costs.
* Expanded into new markets by introducing new service offerings opening additio
nal opportunities within existing accounts and new markets.
* Forged alliances with OSHA and Homeland Security Department creating endorseme
nts and joint marketing/ speaking engagements.

Allegro Development, Inc 10/2000-12/2003

Dallas, TX
Vice President Sales and Marketing
Enterprise energy trading software development and implementation company (ETRM)
based in Dallas. Recruited to completely revamp existing sales and marketing pr
ograms, personnel, and open sales offices in Calgary, Singapore, and London to e
stablish a worldwide presence. Markets include energy-related companies, as wel
l as the Fortune 500 and government entities.
* Increased sales, through vertical approach, up over 300% from FY 2000 with a 6
0% increase in revenues in 2002. From $3M to $19 M in FY 2001.
* Reduced marketing expenses through partner shared cost increasing exposure and
increasing product and name branding.
* Facilitated in acquiring some of the largest accounts as new marquee clients i
n Europe, Asia, and North America.
* Established a success marketing program utilizing speaking engagements, trades
shows, and print media. Increased web traffic and inquires considerably by eff
ectively implementing a direct marketing program increasing name and product awa
reness.
* Increased average sales price from $2 M to over $5 M by creating a value sale
proposition.
* Created alliance program with major consulting firms, and complementary softwa
re vendors while retaining control and revenue of projects.
Raab Karcher Energy Services/ E ON
New York, NY 1/1997- 9/2000
Vice President, Sales & Operations
Start up of the US division of a 50 billion-dollar German Corporation. Built o
perations, direct sales, alliance and channel sale programs for hardware, AMI, C
RM software, and outsourcing services for utilities and energy related companies
. Division sold in 2000 due to restructuring of parent company to focus on core
business.
* Exceeded the first year sales and revenue business plan with revenues of $24M,
$45M and $75M the following years. First year revenue goal was negative 3M.
* Responsible for sales, implementations, and all field operations interfacing w
ith call and billing centers nationwide.
* Managed the rapid expansion resulted in becoming the largest utility service c
ompany in North America during the first year of operations in the US.
* Opened 20 regional offices during the first year and grew sales, pre sales, se
rvices, and operations staff to 185 in 18 months.
American Innovations, Ltd.
Austin, TX 3/1991-12/1997
Director of Sales and Marketing
* Designed processes for sales and marketing divisions of AMI and CRM software s
ystems for the utility, and oil and gas markets.
* Created and managed remote services for the utility industry to include call c
enter for customer service and meter data reporting.
Austin Computer Systems/IPC
Austin, TX 9/1987-1/1991
National Sales Manager
Key participant in start up of international PC clone manufacturer into a major
national direct and mail order business. Revenues exceed 250M. Company sold in
1991.
Hometown Builders
Austin, TX 1979-1987
Vice President, Operations
Partner in second largest homebuilding and commercial firm in Texas with respons
ibilities for construction and sales.
Education
The University of Maryland B.A .in Economics 1979