-Patrick B.

McNally
***
837 Rae Lane * Novato, California 94947 (415) 892-6645 cell (415) 827- 0299
pm51b60e@westpost.net

* Foodservice Sales Manager - Distribution

* Regional Sales Manager - Major Bakery Manufacturer
* Managing broker network and distributors
* Sales Trainer - For distributors and broker
* Foodservice Operations Management
* Professional Experience
April 2006- Present Vie de France Yamazaki - Regional Sales Manager,
- San Francisco, California
Execute sales objectives for this upscale bakery manufacturer. Vie de France p
roduces frozen doughs and finished bakery goods for foodservice and retail chann
els. Territory includes Northern California, Nevada, Oregon, Idaho, Washington,
Alaska and Canada.
Major accomplishments include:
* Increased sales for 2008 by 108% year over year bringing total region to 4.4 m
illion through:
o Setting goals and objectives with 5 major foodservice brokers
o Penetrating existing accounts
o Adding new slots to existing distributors and bringing skus to front of the b
ook
o Developing of foodservice / retail distributor and broker sales forces
* Rolled out 2 major product lines, dessert and Hispanic, resulting in new dist
ributor account business
* Turned over our Canadian market to profitable status through US currency conve
rsion and distributor marketing
* Direct foodservice brokers while simultaneously, calling on foodservice end us
ers resulting in sale increases
* Decreased sales expenses to over 10% through developing and implementing sampl
e policy and marketing procedures

Dec 2004-Feb 2006 Drayton Enterprises - Director of Sales - West,

- San Francisco, California
Develop and implement sales objectives for this specialty bakery goods manufact
ure - specializing in the pizza industry. Drayton Enterprises manufactures raw
frozen dough products located in Fargo ND. Territory focus include the 11 weste
rn states.
Major accomplishments include:
* Increased comparable sales of region by 40% for fiscal 2005 through:
o Foodservice distribution focus and training. Brought on new distributors - Sy
sco Arizona and Core-Mark
o Developed product lines for major accounts : Costco, Alphy's Pizza, Californi
a Pizza Kitchen,
* Grew relationships with foodservice distributors such as Roma-Vistar, US Foo
dservice, Sysco, Core-Mark
* Called on foodservice end user accounts resulting in sale increases
Feb 1997-Dec 2004 Core-Mark International - Operations & Sales Manager,
- South San Francisco, California
Direct & Support 13 Regional Food Sales Managers in 16 states for foodservice s
ales in the Convenience store industry. Core-Mark is a multi - service wholesal
e and retail distributor throughout the US.
Responsibilities include:
* Train & direct Food Service Sales Managers to sell concepts.
* Generate sales leads and coordinate trade shows
* Write operations and foodservice training manuals and materials.
* Coordinate new store openings and equipment purchasing.
* Work with Brokers and Manufacture Reps to support accounts and create opportun
ities to the bottom line.
Major accomplishments include:
* Developed 4 food service concepts for fast food brand.
* Increased same store sales by 16% for year 2001 and 18% for 2002.
* Sold, planned, opened and trained over 145 stores and chain accounts.
* Wrote and produced 12 minute sales & marketing video.
* Converted new brand identity and programs to 80 plus locations in 2 months.

* EDUCATION
* Northern Michigan University, Marquette, Michigan
Major: Music
* Professional Seminars...National Restaurant Association
* The Dale Carnegie Course
* Graduate Assistant Dale Carnegie Program
* Zenger Miller's Front-Line Leadership Work Shops
* COMPUTER SKILLS
* Software applications include Word, Power Point, Publisher, Excel and Outlook
McNally Page 2.