Valerie Anne B.

Celo
1610 Euclid Avenue Tel no. 786-266-8246/305-301-5661
Miami South Beach 33139 Email: v_celo14@yahoo.com
OBJECTIVE
Seeking a challenging position for a growing organization in which successful ho
spitality industry experience, professional, specialized training, and a documen
ted history of successful hotel industry management accomplishments will be of v
alue.
SUMMARY OF QUALIFICATIONS
Over fifteen years experience, with five years performed at the admin level or a
bove, in positions including Property Manager, Front Office Manager and General
Manager. Skilled in all aspects ofhotel, condominium and propertyoperations for
large national properties, ensuring compliance with regulatory agencies, budgeti
ng and forecasting of sales and revenue, P&L accountability, monitoring payroll,
food and beverage cost controls, analyzing performance trends, scheduling staff
and hotel management meetings, and coordinating all departments, including Sale
s, Front Office, Reservations, Housekeeping, Convention Services, Guest Relation
s, Food & Beverage, Banquets, Security, Spa, Gym, Disco, Casino and Senior Manag
ement.
Human Resource experience includes recruitment, screening, hiring, implementatio
n of training programs, effective discipline, prevention of internal theft, coac
hing and motivation of staff, ensuring compliance with minority hiring regulatio
ns, organizing participation in job fairs, safety and accident awareness, manage
ment development, and production of comprehensive employee rules and procedures
manuals.
Well-developed communication skills demonstrated through generation of in-depth
reports, group speaking and presentation skills, extensive public relations, and
the ability to interact productively with individuals from all backgrounds.
Sales professional offering demonstrated results in positions of considerable re
sponsibility. Driven by a desire to excel. Established track record of consisten
tly increasing revenues, market share, and favorably impacting profitability. Co
nfirmed expertise in surpassing goals, attaining corporate objectives and exceed
ing customer expectations in highly competitive industries. Responsible for key
account management, acquiring new business and increasing market share. Managed
and mentored staff. Ability to target the right market, focus client on product
, and close the deal. Willing and able to learn new concepts.
Knowledgeable in computer operations and applications including IBM-PC, Windows
95 / 98, Microsoft Word, Excel, Works, Desktop Publishing, Internet, and E-Mail
programs. Consistently noted by senior executive management, key clients, vendor
s, and staff for leadership skills, ability to execute directives, analysis and
marketing skills, superior performance, detail-oriented management style, effect
ive decision-making, and timely completion of all projects.
EXPERIENCE
GRAND VICTORIAN LODGE
2007 - 2009
MANAGER
Plan and implement the Hotel's business strategies to achieve greater growth and
profitability. Oversee and direct all areas of the Hotel operations including s
taffing, sales and customer relations. Maintain high standards of customer servi
ces and maximize guest satisfaction. Address and troubleshoot all hotel-related
problems. Carry out inspections of property and services.
PENINSULA DE PUNTA FUEGO and AMARRA CONDOMINIUM AND RESORTS 2007 - 2007
PROPERTY MANAGER
Pre opened the condominium and transfer of management of the residential resort.
Handle all business operations on behalf of the company. Marketing and analyzi
ng vital information about government zoning rules and regulations, future prope
rty values, taxes, population growth and traffic volume around the property are
some of the main responsibilities of the property manager. Market client propert
ies, help them with advice on ways to preserve and increase the value (monetary
worth) of their real estate investments. Look into all aspects of buying propert
y which includes registration, payment of taxes, accounting and reporting, maint
enance, etc. Help negotiate property sales contracts, scheduling its maintenance
, managing building maintenance projects, compile all data for financial reports
by regularly maintaining and updating all records and files. Resolving all clie
nt conflicts and complaints. **Help client with all financial operational aspect
s of their property like rent, property taxes and maintenance. Help to advertise
for lease or rent on the property, selects tenants, make rental or lease agreem
ents, collection of deposits and rent, solve tenant issues, and oversee eviction
in case of rent agreement violation scenario. Update the owners about the physi
cal condition of the property, and all financial arrangements. A manager schedul
es all maintenance and repairs with vendors, and ensures that the property at al
l given time is being taken care of.

HOTEL MONGOMO PRESIDENTIAL 5 STAR HOTEL

2004 - 2007
GENERAL MANAGER
Managed the hotels pre opening with success. Turned around non-performing people
lodge dormant in terms of sales, marketing and property maintenance. Train them
and develop them in their fullest potential. Nestled in a distinctive environme
nt, the property was ideally positioned to target the world-weary traveler keen
to experience holiday tranquility and natural ambiance of a rainforest setting.
As hands-on manager, designed new property additions, restored garden surrounds,
freshened accommodation and revamped menus to meet the demands of an exclusive
clientele. Rejuvenated procedures, policy and marketing, developed relationships
with local tourism authorities and agencies, and elevated the reputation of the
lodge as a viable and fashionable destination for international tourists. Initi
al guest feedback has been enthusiastic and gratifying; return stays have been b
ooked, and bus tours stop regularly expose the lodge to more potential "buyers".

PERPETUAL HOSTEL 1999 - 2000

HOTEL GENERAL MANAGER
Selected as General Manager of a 155-room property with 1.5 million in revenue.
Managed all hotel activities, with duties including hiring, firing, supervising,
and training a staff of over 25 employees, reviewing of P&L statements, room di
vision operation, accounting and bookkeeping, management of individual departmen
t managers, budgeting and forecasting revenues and expenses, sales strategies an
d yield management, staffing levels, security-related matters, and all other pro
perty issues. Successfully increased revenues by 20% from previous year. Increa
sed productivity by decreasing employee turn-over by 50%. Reorganized accounting
department and implemented new control procedures resulting in increased effici
ency. Increased guest satisfaction scores by 10% from previous year.

SURPLUS SHOP 1999-1999

MANAGER
Increased sales by 50% through development and implementation of a market survey
that identified target regions. Established a corporate marketing campaign that
established a company logo and provided professional appearance with employee u
niforms. Provided superior customer relations with proven ability to diffuse ang
ry customers and accurately assess customer needs. Supervised and maintained upd
ated training for all employees Managed inventory of over P 15,000,000 Expanded
relationships with vendors and suppliers Managed day-to-day operations
BREWSKY'S RESTOBAR 1997-2002
OWNER
* Analyzed market and latest trend to create an effective business approach in B
ar and Resto.
* Planning original menus and alcoholic drinks that could cater to our market.
* Created and implemented sales and marketing strategies that resulted to signif
icant increased of sales volume.
* Negotiate agreements with suppliers that resulted to significant benefits to t
he company and savings for the customers.
* Planning and organizing cost cutting measures.
* Recruiting, hiring, training and firing staff.
* Managing the P&L and studying food cost.
AIR PHILIPPINES 1996 - 1999
RESERVATION AND TICKETING OFFICER
Managed a group of12 travel professionals, arranging domestic and international
travel services for individuals, and groups. Directed business operations, inclu
ding budgeting, accounts receivable and accounts payable, contract negotiation,
and personnel administration. Maintained compliance with governmental policies a
nd procedures. Created and implemented sales and marketing strategies, establish
ing an extensive client base which contributed to significant sales growth; pers
onally booked between P 500,000 to 750,000 worth of business per week. Resolved
client problems and requests with goal of providing 100% client satisfaction. Co
nducted firsthand comparative evaluations of worldwide travel markets; gained va
luable experience in making accurate and sound recommendations based on clients
needs. Earned valuable repeat and referral business based on excellent customer
relations. Negotiated agreements with suppliers and vendors that resulted in sig
nificant benefits to the company and savings for the customers.
Analyzed market and re-focused business initiatives in response to market change
s.
MILAGROSA SHIPPING, 1992-1996
CLERK
Assist to vessel passengers need, queries and complaints. Assist the General Man
agers administrative needs. Consistently noted by key clients, vendors, and staf
f for leadership skills, ability to execute directives, analysis and marketing s
kills, superior performance, detail-oriented management style, effective decisio
n-making, and timely completion of all projects.
EDUCATION
Bachelor of Science (Masscommunications - Broadcasting), 1996
West Visayas State University, Lapaz, Iloilo City, Philippines
Computer Internet Professional Program (Web Programming) 2006
Informatics
ADDITIONAL SKILLS AND EXPERIENCE
Intermediate Spanish
Computer skills and Internet savvy
Well-Developed Communication Skills
Team Building, Training, and Development.
Fidelio applications, Opera
Web Programming