Summary

Global marketing experience including N. America, Europe and Asia, and two year
s living/working in Norway, executing corporate marketing objectives worldwide a
nd contributing to the restructuring of the companys worldwide marketing and com
munications strategy.
Branding and advertising strategy, development and implementation in US and Eur
opean markets.
Creating and monitoring budgets ranging from $50,000 to over $900,000 annually.
Proven success in building and maintaining relations with a wide range of forei
gn and domestic employers, customers and vendors by exceeding their expectations
, even in difficult situations.
Development of interdepartmental procedures to protect the business while suppo
rting the sales and marketing efforts and customer needs.
Professional History
Spacelabs Healthcare, Issaquah, WA Oct. 2001 May 2010
Product Marketing Manager, North America
Developed marketing strategies, sales tools and product launches promoting Patie
nt Monitoring & Connectivity products within hospital environments. Created mul
tiple education tools to train Sales, providing review and new information about
our products as well as current customer needs and competitor developments. Ana
lyzed sales forecast data in search of new strategies to increase sales. Lead t
rade show strategy, advertising development for these markets. Development & re
view of all content for marketing materials and data sheets for these products i
n tandem with the release of new technology. Provided market feedback to Researc
h & Development and Manufacturing for future product improvements. (July, 2008 t
o May 2010)
Trade Shows & Events Manager, North America
Managed exhibitions and events in North America. Directed the design and constru
ction of two new, large corporate exhibit properties. Created and maintained an
extensive trade show program and $900k budget covering approximately 25 shows pe
r year. Managed the development, maintenance and distribution of a wide range of
booth properties and graphics, including the on-line ordering system for sales
demo tools. Consultant to global exhibition program managers regarding best prac
tices, booth design, and construction.
Also involved in the planning and execution of large, off-site corporate events
and sales meetings. Traveled over 60%, providing on-site trade show & event man
agement.
Core team member in the development of new global branding and marketing strateg
ies for this rapidly growing organization. Developed several new graphics progra
ms implemented by Sales, Marketing and Communications teams globally, including
the new branding launch to Spacelabs Healthcare.
(October, 2001 June, 2008)
Product Manager, Global Strategic Marketing: Neonatal Monitoring Portfolio Laun
ch
Managing the planning and execution of the global launch of a new suite of produ
cts. Tracking R&D milestones while simultaneously developing the sales training
program, brochure, specification sheets, corporate product presentation, and oth
er related materials. This temporary position was in conjunction with position
responsibilities above. (July November, 2008)
Metawave Communications Corporation, Redmond, WA Dec. 2000 - Oct. 2001
Marketing Communications Specialist
Planning and executing exhibits worldwide. Responsible for procurement and manag
ement of a new $180k trade show booth property. Managed maintenance and global r
elocation of this and other show properties. Coordinated the Technical Speakers
Bureau, obtaining speaking engagements at cellular industry forums worldwide to
promote the Smart Antenna product lines.
Kongsberg Gruppen, (Parent company) Sept. 1994 - Oct. 2000
Kongsberg Simrad AS, Horten, Norway Sept. 1998 - Oct. 2000
Marketing Coordinator/Sales
Coordinating marketing functions worldwide for two divisions from the headquarte
rs in Horten, Norway. Contributed to the strategic development of the companys n
ew worldwide marketing structure. Coordinated international exhibitions, confere
nces, and customer events. Developed new marketing collateral, including a newsl
etter featuring customer profiles and contract news for the Hydrographic and Und
erwater Instrumentation divisions. Produced press releases and other collateral
for industry media and the corporate web site. The first foreign employee transf
erred into Norway on a long-term basis in Kongsberg Simrads history. Declined of
fer of long-term expatriate contract in order to return to the United States.
Kongsberg Simrad, Inc., Lynnwood, WA Apr. 1996 - Sept. 1998
Marketing/Sales Administrator
Managing the US marketing plan for three divisions, including advertising placem
ent, trade shows, and administration of government and commercial contracts (for
eign and domestic) through proposal, contract, shipment and invoicing processes.
Maintained budget and sales reports for the US hydrographic mapping group. Prom
oted to position above.
Simrad, Inc., Lynnwood, WA Sept. 1994 - Apr. 1996
Customer Account Representative
Communication link between executives, field representatives and customers. Proc
essed orders for Simrads commercial marine electronics, actively participated in
efforts to streamline procedures to the benefit of the company as well as the c
ustomer. Uncovered a significant amount of unaccounted revenue through compariso
n of sales history and accounts receivable data. Promoted to position above.
Microsoft Corporation (on a contract basis), Redmond, WA Feb. 1993 - Sept. 1994
Customer Service Representative, General Employment, Inc. Apr. 1994 - Sept. 199
4
Customer Service Representative for Microsofts Education & Certification Divisio
n, communicating information from marketing and technical teams to education cen
ters worldwide, promoting classes in the Certified Trainer program.
Customer Service Representative, American Building Maintenance Company Feb 1993
- Apr. 1994
Central communicator between Microsoft, the project managers, and staff. Worked
with project managers to maintain an organized flow of operation. Procured secur
ity clearance for staff, produced crew schedules, logged and dispatched staff to
respond to specific customer requests for facility services.
Vector Associates/Elements, Inc., Kirkland, WA Aug. 1989 - Jan. 1993
Sales Support Manager Nov. 1991 - Jan. 1993
Coordinating customer service and sales support for contemporary office furnitur
e manufacturer. Managed the development of marketing collateral, sales proposals
, and monthly reports.
Office Manager Aug. 1987 - Nov. 1991
Managing central office for partnership with six subsidiaries. Established the o
ffice and recruited sales and support personnel. Coordinated the flow of informa
tion between highly mobile executive team and field personnel regarding operatio
ns, budget reconciliation, etc. Prepared business proposals. Maintained financia
l accounts for Operations. Promoted to position above.
Education:
Bachelor of Arts in Communications, Michigan State University.
SPIN Selling, Strategic Selling, and a wide range of marketing, communications,
trade show & event planning seminars.