QUESTIONNAIRE

What is the brand name?

Mobilink Indigo.

Which criteria of brand naming were followed while

developing this brand name?

When the brand is made the main idea was elegant.

Who created this brand?

Indigo marketing and brand team

Why the brand was created?

The brand is created for solid postpaid.

For whom the brand was created?

The brand was created for target marketing for those

people who were looking for postpaid ,who were looking for
packaging ,who were looking for quality and for elite class.

When this brand was created?

It was launched in 2004

How the brand was created?

It is created by brain storming between brands team and other

stack holder of the company by giving touch points and innovative
ideas about the new brand. E-g Basically it is the need of the
consumer because some consumer don’t like to scratching scratch
cards they need to pay once in a month

Who proposed logo for this brand?

The logo was actually proposed by brand team.

What this logo means?

It represents Mobilink class, grace and Mobilink value

What is the slogan of this brand?

The slogan is people closer . which basically meant that you can
access your loved one all the time or any time you want. Its
ensures never lose touch and peace of mind

What is the positioning strategy?

The positioning strategy was focusing on a brand good quality and

services. And creates awareness about brand on which people can
trust.

How the brand name was created?

The brand name was created by brands team, which represent

class and value
Who were involved in its creativity?

Brands team, products team, sales team, operation team and

advertising agency were involved in its creativity

What is the target market for this specific brand?

Social economic classes A and B. somewhat in Rural areas also.

Who are the main competitors of this brand?

At that time there was no competitor but now there are

competitor’s like Warid Postpaid, Telenor Persona, Ufone Postpaid,
Zong Postpaid But Warid Postpaid is good competitor of Mobilink
Indigo.

Are they local or multinational?

Warid,T elenor, Zong is Multinationals. And Ufone is multinational,

Where this brand stands relative to the competitors?

We are the strongest brand in the market but Warid and Telenor
are in the middle and Zong is down-market.

What is the market share of this brand?

The market share of this brand is so high but we cant mention.

What is the share of this brand in your company’s
overall profitability?

The ratio is 80:20

How you advertise this brand?

It depends on the package, how big an offer and how it is long. And
we use television most for advertising

Is there any brand ambassador for this brand?

Muhammad Rana and Emaan Ali Shaan, Wasim Akram, Shoaib

Akhtar, Adnan Sadique, Adnan Malik, Vaneeza, Aysha But currently
there is no one specific.

Is there any celebrity?

Muhammad Rana and Emaan Ali is the celebrity who was endorsing
this brand

If yes, why you have chosen this specific celebrity?

Why not others?

Muhammad Rana and Emaan Ali was appealing like no one and
these two have business deeds .

Will you continue working with this celebrity?

Its depend how long is the contract.

 What mode of advertising you are using? TV, Radio,
Billboards, Newspapers, door to door etc.

we use the mode of advertising like TV, Radio, Billboards, Newspapers

but not door to door.

How you create brand awareness?

brand awareness is created by television ads

How you create band recognition?

We create brand recognition by internal stack holders

Do you feel any benefits of logos and symbols impact

of your brand?

Yes off course, we feel benefits of logos and symbols

How you create jingles?

It depends on target Market

How you select packaging?

Is it impact on customers while purchasing of your

brand?

Yes it impact on costumers

How you create message of specific brand?

It depends on the brand market. It is based on the target market

What is URL for this brand?

www.mobilinkgsm.com/

In case of sub-brand, is the URL the same as of

corporate brand or is separate? If separate, why?

It will be same URL.

What is pricing strategy?

What pricing strategy you have selected in the

launching stage?

The pricing was not cheap and quality promise

Do you follow the same strategy when it is on the

maturity stage? If yes, why? If no, why?

Yes, we can give dicounts offers and etc etc

In the product life cycle, where you rate your brand?

Is it on the growth stage, maturity stage, boom stage
or decline? And how?
 We are in maturity stage

Do you conduct market research?

Yes we do, we do very detail research that what costumers want,

got

Is there any separate marketing research team?

Yes we have seprate marketing research team.

How you see this brand in next five years?

What other brands who will launch in next five years?

It depends on the time

Any other thing which you want to add?

All and all I would like to say that Mobilink Indigo is very commited.