Resume - abbreviated

Jane Zane
PO Box 2482, Sedona, AZ 86339
928.862.6058
jzad068a@westpost.net

BACKGROUND
> 35+ years in Business Management, Accounting, Marketing/Advertising, Publishin
g & College-level Instruction; as Owner, President, Director of Marketing, Sales
Manager, Office Manager, Publisher, Creative Director, Accountant, Artist, and
more
> Exquisite instincts for advertising that WORKS, utilizing effective communicat
ion to target markets
> Insight into consumer behaviors working in retail/corporate/non-profit structu
res since 1978
> Extremely detail oriented, organized, competent
> Understanding & hands-on experience in the many facets of owning and running b
usinesses
> Grew up in Las Vegas, NV; lived in Phoenix; Prescott, and Sedona/Verde Valley,
AZ
> A visionary, strategist, mom, teacher, speaker, hiker, artist, kid's patron, d
og & horse lover

ABILITIES
> Business Management, Strategic Planning, Marketing & Sales with ROI Analysis,
Advertising Campaign Initiation & Management
> Product & Company Branding, Marketing Strategy, Trademarking, Sales Team Tools
and Support, Corporate Collateral, Print and Online Campaigns
> Accounting - Balance Sheet with P&L Responsibility, A/R, A/P, Sales & Cost Ana
lysis, Cash Flow Projections, Payroll, Accounts Planning/Organizing, Budget Spre
adsheets
> Concept, Design, Copy writing, Management of web/print/TV ads, PR & Mass/Direc
t Mail with ROI attention
> Proficiency in computer and internet software on both PC and Mac platforms inc
luding but not limited to: MS Office, Excel, ACT, Quickbooks Pro, (CS2) InDesign
, PhotoShop, Acrobat, Illustrator, Outlook, Powerpoint, FTP management programs,
Web site analytic dash boards & SEO, ...much more
> Seasoned telephone/customer service professional, Expedient keyboard & 10-key
skill
> Teaching Kids & Grown-ups, Storytelling, Writing, Photography, Planning & Orga
nizing, Drawing, Painting, Graphic & Computer Art, Typography, Having Fun with P
eople :D

EXPERIENCE
07/83 - 12/06; 12/08 to present
> Owner, Director - Marketing/Design/Ad Agencies, Las Vegas, NV; Phoenix, Presco
tt, Cottonwood, Camp Verde and Sedona, AZ Business Strategy, Branding, Compa
ny & Product Marketing, Advertising Design, Copy writing, Print Management, Ad C
ampaign Planning w/ ROI stats, Photography, Graphic Design, Production, Media Ma
nagement, etc; Smart Marketing Workshops/Classes for Verde Valley area business
es on advertising strategy and design that WORKS.
01/2010 to present
> Marketing & PR [donated time] - Buena Vista Children's Services, Incl, Cottonw
ood, AZ: Re-strategize all entities and partnerships to reflect this non-profit'
s efforts in the community. Design and produce related branding that offers clar
ification and recognition, while motivating support and active participation fro
m the public and associated partners.
12/06 -12/08
> Office Manager - Smart Home Pro, Sedona, AZ [Custom Home Electronics Integrati
on] Assistant to GM and President - Office Management, Accounting, Advertising/M
arketing; Reorganized company policies/work flow; created and implemented new fo
rms and procedures for more efficient and friendly processes related to both int
ernal and customer/client operations, established new marketing strategies to en
able the company to morph with new economic structures.
07/04 - 10/05
> President & CEO - SkyePublishing, Prescott, AZ
Published PrescottLiving Magazine, Creative Director, Writer, Editor, Art Direct
or, Journalist, Print Manager, Accountant - Cash Flow Projection & Price grid se
t-up, Sales materials/PR, HR, etc. Managed a staff of 21, Created concept/focus,
Media Kits and sales distribution, etc.
01/00-12/02
> Associate Director - Helken & Horn Advertising, Prescott, AZ
Account (Client) Management including Ad Campaign, Budget & ROI, Direction of Cr
eative - print, radio, TV; Ad Sales, Art Director, Design & Copy Writing/Editing
, Management of print projects for the agency - construction design, bids, resea
rch, budgets, quality control, production & scheduling
7/88 - 7/99
> Vice President, Marketing Director, Accountant - Innovations in Fiberglass, Ph
oenix, AZ
Established an international mail order business: Created & implemented manageme
nt structures including office administration, accounting procedures, P&L and re
venue analysis, front-to-back (production) operations; Produced advertising stra
tegies, Designed company image, collateral; Web site design/copy writing for dom
estic & international commerce; Produced/wrote/designed ads, catalogs, etc. for
international distribution; Implemented customer relations policies, Developed &
taught employee hiring & review procedures, designed internal forms, etc.
1988 - 1993 (intermittently)
> Creator, Publisher, Instructor of Various Courses and Seminars - Special to Co
lleges /Corporate entities
Class Series focused on understanding how 'art' is reproduced on different media
, effects on ink/paper/processes, and effective communication between the Artist
and the Printer/Producer;
Seminars tailored specifically for the US Postal Service Western Regional Confer
ence in S.F., CA;
Smart Marketing Workshops/Classes for Verde Valley area businesses on ad design
and strategy that WORKS.
EDUCATION/OTHER
> 1988 Assoc. of Communicative Arts degree, ACGD college, Phoenix, AZ [Advertis
ing Design]
> 1981-1983 Accounting & Business courses, Clark County Comm. College, Las Vega
s, NV
> 1987-1988 Realtor in Las Vegas, NV; Homes & Land sales, Produced Realty Offic
e Magazine
> 1978-1989 Albertsons in Las Vegas, NV - Head of several depts, Award winning
mgmnt/sales
> 1974-1977 Traffic Analysis, Clark County; First National Bank Central Processi
ng; Rimrock Bank
REFERENCES
> Dr. Brad Woodford, Woodford Orthodontics, 928-634-2121; DrBrad@WoodfordOrtho.c
om
> Jon Milan, Owner, Smart Home Pro; 202-1192 cell; jon@SHPtheater.com
> Ben Talbot, Owner, Star Maintenance White Glove Janitorial Services 928-451-68
39, benfishing@cableone.net
> Chad Backus, Owner, Sunsplash Pools & Spas, 928-634-0343, chad@sunsplashpoolsp
as.com
> Patrick Schweiss, Executive Director, Sedona International Film Festival, 928-
282-1177
> Jerry Butterbrodt, Broker/Owner, Century21 Sexton Realty, 928-634-5544, jpbina
z@aol.com
> Lori Rubenstein, JD, CPC, LoveAdviceCoach.com, 928-300-2160; Lori@attorney-coa
ch.com
> Kathy Kohn, Owner, Flooring the Village, 928-284-4618, FlooringToo@gmail.com