G.

MARK LOWERY
1041 N. Clay Ave., #C-19, Kirkwood, Missouri 63122-2662
(314) 774-1679 (H) * (314) 308-2851 (M) * Email: gmark@marklowery.net
QUALIFICATIONS SUMMARY
Experienced hospitality professional, with diversified experience at leading com
panies in the hospitality industry. Successful track record in maximizing reven
ues across group and transient segments. Effective problem-solving skills. Qui
ck to adapt to rapidly changing business environments, particularly involving a
utomated systems and within the online environment. Champions effective use of
proven eCommerce and Social Media techniques to maximize brand awareness and gl
obal distribution, as well as occupancy and RevPar growth. Exceptional compute
r skills to complement keen analytical abilities. Uses excellent communication
skills to share thoughts and ideas with the team. Consistently recognized as a
Subject Matter Expert in the areas of revenue management/pricing, internet marke
ting, and global distribution.
Specific expertise in:
- Multi-unit Revenue Management & Pricing
- Global Distribution Systems
- Web & GDS Marketing
- Forecasting, Reporting & Business Intelligence
- Systems: CRS; GDS; PMS; Delphi; RMS
- P & L analysis
- Room Inventory Management
- Social Media strategies
SELECTED ACCOMPLISHMENTS
Revenue Enhancement and Pricing
- Directed Revenue Management strategies at 24 upscale convention hotels, rangin
g in size from 250 to 1841 rooms. Employed demand pricing principles to drive r
ate and occupancy, resulting in increased revenues and RevPar growth.
- Created and implemented standard operating procedures for maintenance of rate
relationships, while designing & implementing a standardized rate solicitation
process across the brand.
- Designed and implemented Rational Pricing strategy, using best available rate
concept (BAR), to replace an outdated sales approach. Modified Central Reservat
ion System to accommodate new pricing design. Designed training plans and best
practices for chain-wide implementation.
- Negotiated third-party distribution contracts with online travel agents for op
timal placement in merchant programs, thereby increasing visibility and bookings
for a previously obscure brand. Managed opaque programs effectively, maximizin
g occupancy of distressed inventories.
Global Distribution
- Managed in-house electronic distribution and database group, with responsibili
ty for all GDS, CRS and website content, achieving near-perfect GDS audits durin
g a nine-year period.
- Sponsored and adopted use of online group booking system. First in industry t
o implement Passkey system on chain-wide basis. Reduced distribution costs for
group bookings by an average of $8.00 per booking.
- Advocated and managed GDS marketing campaigns across brand, resulting in incre
ased travel agency bookings.
eCommerce/Internet Marketing
- Implemented new website, from concept to completion, replacing outdated techno
logy, while updating brand image. Achieved online availability of negotiated r
ates for corporate clients, while maintaining rate confidentiality, through the
use of custom URLs and landing pages.
- Advocated use of online advertising to build brand awareness and drive special
promotions. Achieved favorable ROI for owner by implementing effective online
marketing techniques with measurable results.
- Managed email marketing and CPC campaigns, along with search engine optimizati
on keyword maintenance, in order to maintain optimum online placement and visibi
lity.
PROFESSIONAL EXPERIENCE
Hotel RevPros
Current
Chief consultant & founder- Revenue Management Consulting, Hotel Operations, Tra
ining,
Professional consultant to hospitality industry, providing training and customiz
ed solutions in the area of distribution strategies and revenue management.
Kokua Hospitality dba Adam's Mark Hotels 1999-2008
Vice President, Distribution Strategy & Revenue Management
Corporate Director, Reservation Services & Revenue Management
- Used proven training techniques to develop managers into seasoned revenue dire
ctors.
- Successfully implemented online booking capabilities on brand website.
- Modified brand website to feature special promotions, while enabling users to
obtain special rates
- Directed customer contact center, with up to eighty-five reservation counselor
s, implementing quality monitoring, scoring and ongoing training programs.
Revenue Solutions 1997-1998
Chief consultant & founder- Revenue Management Consulting, Hotel Operations, Tra
ining,
Systems Implementation (CRS; Sales/Catering)
- Provided expert solutions to clients in the travel and hospitality industry fo
cusing on improvements in revenue generation, operations, training and systems i
mplementation. Key clients included: Sheraton, Holiday Inn, Clarion, Homestead
Village. Subcontractor to Simple Solutions, Inc.
Intercontinental Hotels Group, formerly Holiday Inns, Inc. 1980-1997
Manager, Property Systems, Management Systems - Corporate Office, Atlanta, GA
Manager, Operations Analysis, Operations Planning - Corporate Office, Atlanta, G
A
Systems Manager/Revenue Manager, Crowne Plaza at Metro Center, Washington, DC
- Progressed from hotel operations to multi-unit regional and corporate roles,
responsible for increasing revenue, enhancing customer service and implementing
operational improvements.
- Consulted with over 100 domestic and international hotels regarding revenue ma
nagement concepts, pricing and hotel system implementations, including Delphi, B
reeze, and Encore PMS.
CREDENTIALS
Southern New Hampshire University, Manchester, NH
In progress
Marketing program; Named to Dean's List and President's List
Hotel Electronic Distribution Network Association (HEDNA) 1999-Present
Board of Directors, 2004-2005
Chairperson, Member Resource Development Committee (HEDNA University)
Hotel Sale & Marketing Association International (HSMAI) 2001-Present
Revenue Management Special Interest Group
Internet Strategy Special Interest Group
Forest Park Community College - Guest Lecturer, Travel Curriculum