SUMMARY OF QUALIFICATIONS

* Results-oriented automotive professional with 28 years experience in all aspe

cts of sales and dealership operations.
* Thorough understanding of the complexities of building and managing a profitab
le retail enterprise.
* Extensive expertise in all areas of dealer operations, including multi-site fa
cility management, variable operations, fixed operations, customer and factory r
elations, policy administration and bottom line profitability.
* Adept at developing and implementing sales and management strategies, policies
and programs to enhance market share and increase profit objectives.
* Proven track record of achieving outstanding net profit margins, top ranking C
SI scores for large volume dealerships.
* Broad-based background encompasses staff development & training, inventory acq
uisition & control, CSI, policy administration and bottom line profitability. M
aintain excellent relationships with vendors and lenders.
* Leader and communicator oriented to high profit. Committed to achieving resul
ts with strict attention to detail while cultivating high customer and employee
satisfaction.
* A firm yet fair leader able to gain confidences easily and develop relationshi
ps built on mutual trust and respect.
* Accomplished in marketing, advertising, personnel development, operations and
direct sales.
* Expertise in creating advertising strategies to compliment sales and special e
vents, implementing weekly advertising and coordinating sales programs.
* Skilled at establishing effective working relationships to maximize staff func
tions and customer satisfaction.
* Effective in all phases of personnel-related duties... recruiting, hiring, tra
ining, motivating and supervising.
* Build customer confidence by displaying a total commitment to satisfaction.
* Acknowledged by peers, staff and clientele for integrity, solid work ethics an
d the ability to consistently achieve personal and professional goals.
* Aggressive decision-maker with solid customer relations skills.
AREAS OF STRENGTH
* Customer Satisfaction * Profitability * Training & Motivation
* Staff Development * Market Trends * Inventory Management
* Leasing * Leadership * Follow-up
* Safety * Quality Control * Management
* Variable Operations * Fixed Operations * Advertising
* Interpersonal Skills * Product Knowledge * Marketing
* Restructuring * Expense Control * Financial Statement Analysis
* Regulatory Compliance * Employee Retention * Business Development
PROFESSIONAL EXPERIENCE
1/2007 - 6/2010 Vespa of Oceanside, Inc. Oceanside, CA
PRESIDENT/GENERAL MANAGER
* Developed highline Power Sports Dealership in 2007. Three locations with April
ia motorcycle, Moto Guzzi motorcycle, and Vespa Scooters.
* Top 5 Dealership in sales volume from the beginning. Grew from one location an
d two employees to three locations and fifteen employees.
* Responsible for overall dealership operations. Define and implement long and s
hort term objectives.
* Recruit, hire and train staff, including management and support personnel.
2005 - 2007 TAG, Inc. - North County Ford Vista, CA
GENERAL MANAGER
* Asked to return and accepted the General Manager position at North County Ford
after Lake Elsinore Ford was sold at the peak of the market in 2005.
* Proceeded to implement the same policies and procedures as General Manager tha
t made Lake Elsinore successful.
1999 - 2005 TAG, Inc. - Lake Elsinore Ford Lake Elsinore, CA
GENERAL MANAGER / Principal
* Brand new Ford Point started from bare ground to building.
* Built and surrounded myself with a great team of managers and employees.
* President's Award from Ford Motor Company twice in 4 years.
* Supervise all daily operations. Set and administer all dealership management p
olicies, initiate cost control procedures.
* Evaluate overall/individual performance; devise and implement management train
ing processes.
* Perform annual budget preparation, including capital requirements; implement d
aily, monthly, and annual forecasting reports.
* Responsible for monthly advertising budget. Create and design all advertising
and marketing campaigns.
* Supervised a dealership staff of 75 employees.
1997 - 1999 TAG, Inc. - North County Ford Vista, CA
GENERAL SALES MANAGER
* Started at TAG, Inc. at North County Ford as GSM.
* Grew sales and gross from 200 N/U units and $400,000 to 500 N/U units and $1M
per month.
* Responsible for overall sales department including Hiring, Training, Managing,
Desking, Closing, and ordering of product mix.
* Oversaw Finance and both New and Used Vehicle departments.
* Implemented sales department benchmarks, relentless training, and managed by e
xpectations.
* Supervised 4 Desk Manager, 5 Finance Manager, 2 Special Finance, 8 Fleet Manag
ers, 2 Inventory Managers (N/U), 1 Customer Relations Manager, and 45 Sales Prof
essionals.
PROFESSIONAL TRAINING
FMC Dealer Variable & Fixed Operations Training
Financial Statement Analysis Training
Customer Service Training
NADA & NCM 20 Group Meeting