Scott A.

Kaplan, CPA
1 Oldwood Ct
Melville, NY 11747
Home: (631) 470-1976
Cell: (516) 849-4382
skb781dc@westpost.net
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A highly motivated & skilled professional with over 18 years of experience in Pu
blic Accounting, Internal Audit, Business Operations & Financial Services. Indus
try exposure includes Credit Card, Insurance, Telecommunications and Network Rad
io
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Core Skills & Strengths:
Business Analysis Planning & Forecasting
Reporting & Variance Analysis Accounting & Controls
Customer Management Expense Management
Major Accomplishments:
a Spearheaded the creation of financial segment reporting and analytical functio
ns for Network division of Westwood One (Total annual Advertising Revenue of $17
5-$180MM)
a Prepared critical analysis of segment margins and sales trends which lead to t
he elimination of unprofitable programs and cost restructuring of less profitabl
e programs
a Provided strategic analysis & financial support in renegotiation of 2 major ho
tel partnership deal
a Directed Business Unit Reengineering end to end process which resulted in achi
eving ~ $200MM of PL benefits ( G1 rating a" Distinguished)
a Streamlined Forecasting processes which enabled Marketing team to focus on dri
ving business results
a Engineered the financial process for the sale of 3 underperforming credit card
portfolios (yearly savings of ~ $2MM)
Experience
WESTWOOD ONE Co, Inc - New York, NY March 2009 - Present
Director - Network Division Reports to the Senior Vice President of Finance Op
erations
Responsibilities include:
a Manage and oversee the daily financial operations of Network Division supporti
ng the Chief Operating Officer and Executive Vice President ($175MM-$180MM of an
nual sales)
a Provide profitability and margin analysis to senior management and program lea
ders in order to support making strategic business decisions
a Prepare segment reporting and trend analyses of program performance needed for
presentation at monthly senior management meetings
a Provide the CEO and Senior Vice President of Finance Operations with updates o
f risks and opportunities that impact the operating margins of the Network busin
ess
a Key liaison to various departments within Network organization which include
Planning, Sales, Accounting and Compliance

AMERICAN EXPRESS Co Inc. - New York, NY 1997 - 2009

Senior Manager a" Cardmember Services Finance (2005 a" 2009) Reported to the Vic
e President of Planning & Forecasting
a Provided key analytical support and variance analysis on metric drivers and fi
nancial results for Membership Rewards (~ $2B rewards expense) & Insurance Busi
ness (~ $350MM total revenue)
a Drove the process for the preparation of quarterly forecasts and year end budg
et
a Managed the day to day relationship with business partners to ensure goals and
objectives are achieved
a Collaborated with Business Controller & Reporting on monthly issues and assuri
ng financials are accurate
Manager a" Strategic Alliances & CoBrand Finance (2001 a" 2005) Reported to Seni
or Director of Finance
a Developed ideas and strategies with the goal of increasing Contribution Margin
for top tier hotel portfolios.
a Prepared cost/benefit analysis to determine profitability of various marketing
initiatives.
a Reviewed monthly financials with Reporting and General Accounting group to ens
ure accuracy of results
Manager a" Consumer Card Reporting (1999 a" 2001) Reported to the Director of Re
porting & Analysis
a Performed reporting and analysis functions for the companyas largest business
unit ( ~ $4B Net Income)
a Development of reporting synergies that enabled my staff to perform their func
tions more effectively.
a Prepared monthly scorecards and ad-hoc projects for Consumer Card President.
Senior Financial Analyst a" Management and Control (1997 a" 1999) Reported to
the Team Director
a Consolidation of worldwide budgets and forecasts for the Finance Travel Relate
d Services organization ( ~ $100MM total expenses)
a Performed monthly analysis on operating expenses to assist Senior Management i
n reaching cash flow targets.
CABLEVISION SYSTEMS CORP a" Woodbury, NY 1993-1997
CABLEVISION OF OHIO - Cleveland, OH (1996 a" 1997)
Manager of Business Planning Reported to the Director of Finance
a Managed the daily financial activities for a major cable operator
a Created financial reporting package for tracking operating and capital expendi
tures.
a Prepared monthly expense and cash flow analysis to assist department managers
in Planning, Budgeting and Forecasting.
a Supervised the daily work activities of 5 staff personnel (AP & Payroll depart
ments)
CABLEVISION SYSTEMS CORP - Woodbury, NY (1993-1996)
Senior Internal Auditor Reported to the Director of Internal Audit
a Conducted operational audits for a telecommunications company with cable and p
rogramming entities located nationwide.
a Developed new controls and procedures for cable and programming operations.
a Interfaced with Corporate and System Management concerning industry issues, co
mpetition and FCC regulations to evaluate their potential effect on operations.
MARGOLIN, WINER & EVENS, CPAas - Garden City, NY 1990 a" 1993
Senior Accountant
a Provided Accounting, Tax and Business Consulting Services to assigned clients.
Education
Hofstra University - Hempstead, NY 1990
Bachelor of Business Administration - Accounting
Certified Public Accountant 1993
Computer Skills
Excel, Word, PowerPoint, Hyperion, Cognos