____________________JOB OBJECTIVE____________________

I am interested in a senior position of Director/VP of Online Marketing that wil

l utilize my extensive experience, digital marketing knowledge, entrepreneurial
spirit, global vision and a passion for innovation.
____________________SUMMARY____________________
For the past 8 years I led all marketing functions including media buying, searc
h engine optimization (SEO), creative, affiliate partnerships, brand, positionin
g, analytics, research, social media, guerilla marketing, PR and sales support f
or several new media companies.
____________________QUALIFICATIONS____________________
14 years of online marketing experience
12 years of SEO experience
10 years experience with managing multiple SEM accounts
Experience working both in fast-paced startup or in established environmentStron
g leadership skills
Exceptional writing skills to develop content, messaging, and corporate communic
ations
Experience managing external ad agencies and PR agenciesExperience managing and
planning an operating budget
Understanding of media planning and analytics
Creative ability to solve business issues as they arise
Ability to build a strong, cohesive and collaborative team that is skilled and m
otivated to deliver against commitments and be customer focused
Well-rounded and comprehensive knowledge of information technology including all
aspects of the applications development life cycle, infrastructure hardware and
software
Knowledge in SEO, Internet marketing, Web Programming, Business Administration/M
arketing and a variety of other computer applications and Site Administration
Knowledge of graphic design, web development and optimization (Photoshop, Freeha
nd and Flash), including experience in copywriting and editing
Strong analysis of marketing metrics, including ROI on campaigns and effectivene
ss of response, Internet advertising (MSN, Google Adwords) banner ads, online ne
wsletters and email-based direct advertising.
____________________RECENT EXPERIENCE____________________
- Guided and managed a diverse team using traditional, online, and performance
marketing disciplines
- Managed a diverse online portfolio and budget focused on CPC and CPA activitie
s across a network of sites
- Developed and led innovative strategies in the online lead gen space to delive
r against aggressive monthly and quarterly targets
- Optimized landing pages and lead flow experiences using the newest NLP and mar
keting psychology methods to convert to target metrics for clients
- Optimized a robust communications strategy through the email channel to multip
le sites, leading to membership and lead gen goals
- Managed brand across a network of sites, utilizing traditional methodologies t
o build brand equity and new methodologies to leverage brands across a network
- Developed external communications and outreach strategies leveraging PR and ou
treach to key influencers in each network site space
- Developed key affiliate partnerships for content, authenticity, and organic tr
affic
- Managed analytics to support key business decisions across the organization
- Participated in the leadership team to make key business and directional decis
ions
- Demonstrated ability to evaluate current, new and emerging technology on an on
going basis
- Developed several innovation Marketing Projects to bring outstanding ROI in a
fraction of time
- Founded and managed SEM Department for Empire Online that brought 1.3 Mln. mon
thly revenue
____________________CAREER HISTORY____________________
Mar. 2007 - Present - VP Marketing & Sales
AVESTA MEDIA, Toronto, Canada
- Successfully managed online marketing campaigns for dozens of advertisers in a
variety of industry sectors: Telecommunications, Retail, Foods, Finances, and m
any others.
- Over 100+ advertiser accounts have been under my direct supervision.
- Positive ROI was achieved in just two-week period for majority of online campa
igns.
- Within three months doubled the number of customer leads.
- Implemented new search marketing and email marketing strategies which allowed
to lower Cost Per Acquision rates by 300%, while increasing sales dramatically.
- For selective Advertisers a record 85% ROI was achieved.
Apr. 2000 - Dec. 2006 - Online Marketing Director, SEM Department Head
EMPIRE ONLINE, Limassol, Cyprus
- Supervised all corporate Search Marketing and Partner Management activities.
- Founded Company's SEM Department which developed the first fully-automated Pai
d Search Management solution. This project resulted in 500% revenue growth in th
ree months and helped the $15 Mln. Company to go for the IPO on London Stock Exc
hange, raising $790 Mln in shares.
- Incorporated sophisticated website log analysis into daily marketing activitie
s which resulted in immediate customer retention growth.
- Managed numerous advertising deals with leading web properties in North Americ
a and Europe. These traffic acquisition campaigns alone brought over $6,000,000
revenue for six years.
- Supervised and coordinated thousands of Company's partners & affiliates.
- Started and managed several IT development projects for search engine optimiza
tion, PPC management and web traffic generation.
- Supervised a team of software engineers, marketers and numerous subcontractors
.
Nov. 1996 - Mar. 2000 - Online Marketing Consultant (Proprietor)
AIMS AGENCY, Tel-Aviv, Israel
- Supervised several marketing and VC fund-raising projects for start-up compani
es in Israel, Europe & Far East, in B2B and B2C sectors: clothing & apparel, ind
ustrial products, commodities, QC services, VoIP products, Human Recruitment, ER
P/SAP software and paralegal services.
- In 1996-1998 managed import/export operations, gained a unique experience in o
utsourcing manufacturing suppliers specifically in South East Asia, Middle East
and Eastern Europe.
- Carried out research, analysis and monitoring of the current market trends and
competition using professional research tools.
Nov. 1994 - Jan. 1996 - Proprietor, Managing Director
HERMES RECRUITMENT AGENCY, Lviv, Ukraine
It was my first part-time business.
Gained good experience in small business management, human marketing, travel man
agement and international recruitment.
Company profits grew 100% within the first year of operation.
____________________EDUCATION AND CERTIFICATION____________________
Feb. 2006 - Certificate, Certified Investment Advisor
Institute of Canadian Bankers, Montreal, Canada
Jun. 1996 - Masters, Construction Engineer
Moscow University of Construction Engineering, Moscow, Russia
Mar. 1993 - Certificate, Advanced Computer Administration Course
Moscow Center for Continued Education, Moscow, Russia
____________________REFERENCES____________________
References Available on Request.